Top 5 Digital Marketing Courses in Nigeria with Placements

Digital Marketing is becoming more and more crucial to universalize the business online. As the accessibility of the internet is still increasing day by day, organizations are investing more in digital marketing than other sorts. The Federal Republic of Nigeria, West Africa, is also learning the importance of digital marketing and adopting it in their businesses. Almost all the companies and organizations in Nigeria require digital marketing services in one way or the other. Whether you choose a career in business and management, technology, or any other industry, there will always be jobs in digital marketing. This article will you in-depth knowledge of the top 5 digital marketing courses in Nigeria.

 

What is Digital Marketing?

 

Digital marketing, also known as online marketing, refers to the creation and publication of content through the internet on various media channels such as websites, landing pages, social media, email, or mobile applications. It is done through the promotion of the content using a variety of strategies like paid, earned, or owned digital channels including SEO, SEM, Pay-Per-Click (PPC) advertising, social, email, etc.

 

Digital marketing typically means the marketing of the content through campaigns that appear on computers, phones, tablets, or any other electronic devices. It can be done in many forms such as online videos, display ads, search engine marketing, paid social ads, and social media posts. It is mainly used to promote brands to generate leads on potential clients.

 

Importance of Digital Marketing

 

Digital Marketing strategies help businesses to reach their desired goals by developing a digital marketing plan to target the audience more easily and efficiently. These strategies give direction to the campaigns or programs and structure to evaluate the outcomes.

 

Moreover, it’s often more profitable and cost-saving than traditional advertising and enables you to measure success daily. In traditional advertising, you have limited control over the audience who sees the ad like if you place an advertisement on TV, in a magazine, or on a billboard you are targeting a demographic of a certain audience.

 

With digital marketing, you identify and target a highly-specific audience and send that audience personalized, high-converting marketing messages. You can also use PPC or SEO strategies to serve ads to users who’ve shown interest in your product or services or who have searched for a specific keyword that relates to your industry.

 

With digital marketing, you can create just one piece of content to draw visitors to your web page without spending so much money. Also, when you create an email marketing campaign that delivers messages to your target audience on a schedule, it is easily changeable if you need to do so.

 

It means digital marketing is more flexible and reaches more customers with cost-effective strategies that give you high ROI. Digital marketing also helps in monitoring the results where you can find out how many customers you have attracted and how much revenue it ultimately drives.

 

It is not always possible with traditional marketing. It automatically tracks the number of visitors you had on your web page, direct purchases, or email open rates. It also helps you interact with your customers in real-time which is important for your company’s or business’s growth.

 

As the level of engagement increases, they become active participants in your brand’s success story which creates a strong sense of brand loyalty.

 

Recommended Read: Digital Marketing Courses in New Zealand

 

Types of Digital Marketing

 

Digital Marketing is a beast. Any form of marketing that is done online is known as digital marketing. 8 types of digital marketing can leverage to increase your audience reach. These 8 types of digital marketing types are as follows:

 

1. Content Marketing:

 

The creation and distribution of content like texts, pictures, multimedia, adds value to your audience instead of just broadcasting the advertising messages. For example, if you are a B2C (Business 2 Consumer) organization then the content can be social media posts, blog articles, or fun videos. If you are a B2B (Business 2 Business) then it might be white papers, reports, or educational videos.

 

2. Search Engine Optimization (SEO):

 

To make your website appear at the top of the results page when someone searched online about your brand, product, and services using various keywords Search Engine Optimization is used. The main motive of SEO is to get a business to rank higher in Google or Bing search results, ultimately increasing the search engines traffic to the business’s website.

 

SEO marketers research the words and phrases used by consumers to search for information online and use these terms as keywords in their content to bring more traffic. According to some research, approximately 81% of shoppers conduct online research before making any purchase. So, if you want to reach more volume and boost your sales then you need to ensure that SEO is a business priority.

 

3. Pay Per Click (PPC):

 

The paid advertisements which appear on the top of the SERP where you need to pay the publisher to drive more traffic to your website every time your ad is clicked is called Pay Per Click marketing. PPC is also known as the paid version of SEO. The most common example of PPC is Google ads and Bing Ads.

 

PPC looks almost the same as the organic search results except it appears on the top of the page with a little box that says “Ad”. PPC works only when you pay for the ad, once you stop paying the ad is no longer visible on the result page.

 

4. Mobile Marketing:

 

In day-to-day life, people use mobile more than any other gadget. It can be their one-stop platform that offers all the convenience required. So, mobile marketing is focused on reaching your target audience through phones and tablets. It reaches people via text messaging, social media, websites, email, and mobile applications.

 

Apps are increasingly popular among mobile phone users and can serve the purpose of your business website. More people can engage with your app than they do with your website. It is more effective when your target younger audience as they spend more time on their phones.

 

5. Social Media Marketing:

 

Social Media adds a whole new dimension of engagement and interactions compared to other digital marketing channels like TV, print, or online display advertising. You can interact with your customers and listen to what they have to say instead of just broadcasting your ads.

 

There are many channels to do social media marketing such as Facebook, Twitter, Snapchat, Instagram, LinkedIn, Pinterest, YouTube, and many more. Some of them are organic, such as Facebook groups, page posts, etc. and some are paid like Facebook ads. It has become mandatory to be on at least one of these social media platforms to increase your audience and gain their loyalty.

 

6. Email Marketing:

 

Email Marketing is still the most effective digital marketing tool in the era of messaging and snap chatting. Many E-commerce websites and retail brands have seen a lot of success with pushing seasonal promotions and discounts via email marketing. Email newsletters are also another way to use email marketing.

 

You can use it to send your customers regular updates about your products and services. Email Marketing can also be used to create brand awareness, build a loyal clientele and take honest feedback from your customers.

 

7. Influencer Marketing:

 

Influencer Marketing includes partnering with influencers like celebrities, experts, and authority figures who have an existing audience. It is one of the upcoming forms of digital marketing that uses people with an enormous following on their social media platforms.

 

Businesses hire these influencers to promote their products, brand, or websites. When these influencers promote your product/website on any social media platform, the loyal followers will jump on their recommendations and purchase from you.

 

8. Affiliate Marketing:

 

When business partners up with another business to promote their product/website/app, it’s called Affiliate Marketing. It means when an affiliate marketer sells other people’s products and generates a lead, they earn a commission for the lead they have generated. Using affiliate marketing can expand your reach and make your marketing efforts seem more organic.

 

Here are the top 10 Digital Marketing Courses in Nigeria that provide in-depth programs to help you start your career in Digital Marketing.

 

Top 5 Digital Marketing Courses in Nigeria with Placements

 

Rank# 1. Digital Marketing Courses in Nigeria

 

1.      IIM Skills

 

IIM Skills is one of the top providers of high-quality courses with an in-depth curriculum to empower students and professionals to help them succeed in their careers. With many other courses like content writing, technical writing, SEO, GST Practitioner course, IIM Skills also provides digital marketing courses in Nigeria and different other parts of the globe.

 

Their Digital Marketing program includes 40 key modules that can be mastered from sitting in any part of the world. This course is designed to give you a hands-on learning experience to master your skills. You will get to work on live projects during the course which makes this one of the best digital marketing courses in Nigeria.

 

Their industry experts help you to become digital marketing experts and assist you to start your career in digital marketing, build your digital marketing firm or become a freelancer. These Google Certified experts have more than 10+ years of industrial experience in the digital marketing domain.

 

This is 180 hours of exhaustive digital marketing training with live online interactive sessions with 120+ hours of assignments and 60+ hours of live training for you to grasp all the essential components of online marketing strategies. This 5 month of the comprehensive program includes 3 months of training and 2 months of a paid internship with a fixed stipend.

 

The program has 15+ live projects and 10+ case studies for you to get knowledge of the industry. You will also get hands-on experience with 79000+ internet marketing tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend, Yoast SEO, Succuri Security and many more.

 

Once the program is complete you will get the master certification from IIM Skills and 13 other essential certification exams like Google, Hubspot, and Facebook Blueprint. They also provide 100% placement assistance and even post-placement assistance for their students.

 

This Digital Marketing Curriculum will help you get your foot in the door and land assignments from the top companies. The Training sessions are recorded after every class which can be useful for people who have missed any sessions at any time of their course. It will also be accessible for a lifetime to their students in the Learning Management System (LMS).

 

Their curriculum concentrates on helping you with intensive training on how to build your brand, position your product and create your unique voice for your product or service. You can also book an online demo session and select the option of the weekend as well as the weekday batch according to your availability.

 

Course Name – Digital Marketing Course

 

 

Course Details

• Search Engine Optimization 25 hours
• content Writing 30 hours
• Email Marketing 15 hours
• Google Adwords 10 hours
• Micro Video Marketing 10 hours
• Affiliate Marketing 10 hours
• Social Media Marketing 15 hours
• Web Development 15 hours
• Hands-On Assignments 120 hours

 

Course Curriculum

• WordPress Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing
• Email Marketing
• Inbound Marketing
• Social Media Marketing
• Web Analytics
• Integrated Digital Marketing Strategy
• Online Reputation Management
• Content Writing and Blogging
• Media Buying
• Affiliate Marketing
• Video Marketing
• Digital Infographic Resume Preparation

 

Course Duration – 3 months + 2 months Internship

Course Fees – 1,90,153.64 Nigerian Naira

Contact Details – +(91)99 11 839503

Email – info@iimskills.com

 

Other Courses

• Content Writing Course
• Technical Writing Course
• SEO Course
• GST Certification Course

 

Rank# 2. Digital Marketing Courses in Nigeria

 

2.      CKDigital Academy

 

CKDigital Academy is Nigeria’s one of the most respected Digital Marketing companies that provide abundant skills to prosper with a reflective standpoint of the digital marketing industry through acquiring the knowledge from leading experts of the field assisting you towards becoming a recognized brand or digital marketer.

 

CKDigital Academy offers one of the best web designing, branding services, and digital marketing courses in Nigeria. The digital marketing program is 6 weekends which includes 5 highly intensive modules that cover all the aspects of digital marketing. By the end of this curriculum, you will have the skills to either begin a successful, high-paying career or start your own business.

 

In this course, you will get hands-on learning experience on SEO, inbound marketing, Email marketing, blogging and content marketing, and Google analytics. You will be trained by the CKDigital team member who has over 5 years of experience in digital marketing.

 

You will also learn about various digital marketing tools, lead generation, Facebook Ads, Copywriting, and much more. At the end of this program, the students will have to develop a digital marketing plan.

 

Course Name – Digital Marketing Training

 

Course Curriculum

• Social Media Management
• Facebook Ads
• On-Page SEO
• Off-Page SEO
• Email and Content Marketing
• Ads Copywriting
• Search Engine Marketing
• Generating Keywords
• Writing Essay
• Optimizing Article of Sales Page
• Use Google to Crawl and Index Your Site
• Recipe for Ranking Website on Google’s First Page
• Conducting Competition Analysis
• Google Penalties
• How to Resolve Google Penalties

 

Course Duration – 3 months i.e. 6 weekends 4 hours per Saturday and Sunday.

Course Fees – 120,000 NGN (can be paid in 2 Installments)

Contact Details – 0907 079 9759

 

Address – 1A, Towobola Street, Gbagada, Lagos.

Email – info@ckdigitalacademy.com

 

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Rank# 3. Digital Marketing Courses in Nigeria

 

3.      Digital Marketing Skill Institute

 

Digital Marketing Skill Institute is offering one of the best free digital marketing courses in Nigeria since 2012. Their ultimate goal of empowering people with digital skills is to help aspirants succeed in their businesses and careers. Digital Marketing Skill Institute has trained 115,384+ people in over 37 countries and 4 continents and offices in the United States and Nigeria.

 

They believe in the best and compete with the value which makes them one of the best institutes in Nigeria. They offer 90% of practical and 10% of theoretical digital marketing training courses. Digital marketing experts have both local and international experience to coach and mentor you to achieve your business or career goals.

 

They also give you 1 year of during and after training support to develop your skills. They also provide international certification after completing the course, which will help you get a successful and highly-paid job or start your own business. They tend to focus on giving high-quality digital marketing training based on different industry requirements.

 

You will learn Digital Marketing by having hands-on experience on real-world projects yourself. Their Digital Marketing program includes every strategy, technique, and tool to help you become an expert in this industry.

 

Course Name – Digital Marketing Training Course

 

Course Curriculum

• Digital Marketing Fundamentals: Customer Avatar, Competition Research, Website Conversion Funnel.
• Search Engine Optimization
• Blogging and Content Marketing.
• Build Your WordPress Website
• Online Advertising and Web Analytics
• Email Marketing and Lead Generation
• Social Media and Community Marketing
• Growth Hacking for Digital Marketing Strategy and Planning
• Video and Mobile Marketing
• Start and Grow a Digital Marketing Agency or Freelancer Business
• Kickstarting a Career in Digital Marketing
• Start and Grow a Profitable Business
• Professional Graphic Design Using Canva

 

Address – 72B, Surulene Way, Dolphin Estate, Ikoyi, 101222 Lagos, Nigeria.

Contact Details – +2348 16528 9018

Email – course@digitalmarketingskill.com

 

Rank# 4. Digital Marketing Courses in Nigeria

 

4.      ICT Slides

 

ICTSLIDES is a total organizer providing digital support services and technology training to interested individuals, entrepreneurs, and marketing managers. They facilitate in learning advanced concepts of digital marketing like how to target the specific online audience of your business niche and develop loyal customers.

 

They aim to develop a community of certified professionals and ensure the proficiency and implementation of their clients and learners through providing suitable online training according to their pace and flexibility.

 

ICTSLIDES provides various courses in different online modules like WordPress Accelerated Mobile Pages, Information System, Web Application Development, Mobile Application Development Using Android Data Science and Analytics Using Python, SEO, Search Engine Marketing, and so on.

 

They also provide one of the best Digital Marketing Courses in Nigeria. In this digital marketing program, students will get a hands-on learning experience because they emphasize practical training for better understanding.

 

 

The institutes offer digital services and consultancy for business organizations in subjects like software development training and research, search engine optimization, search engine marketing, web development training and consultancy, computer networking integrations, and APIs.

 

Their mode of training for digital marketing courses in Nigeria is offline i.e., the sessions are conducted in a classroom with trainers who have years of experience in the field and they also provide a quick resolution to issues and challenges.

 

Course Name – Digital Marketing Course

 

Course Curriculum

• Content Marketing
• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click Advertising
• Affiliate Marketing
• Email Marketing
• Instant Messaging Marketing

 

Course Duration – 3 Months

Contact Details – +(234) 810 706 5086, (+234) 0706 512 9262

 

Address – 42 Limca Road, Onitsha Anambra State, Nigeria

Email – info@ictslides.com

 

Recommended Read: Content Writing Courses in France

 

Rank# 5. Digital Marketing Courses in Nigeria

 

5.      Haelsoft

 

Haelsoft is a professional service company that delivers solutions and training in digital, technology, operations, strategy, and consulting for small, medium, and large organizations for current marketing professionals, aspiring entrepreneurs, and public individuals of Nigeria.

 

Haelsoft helps its students in developing a behavioral approach towards excelling productivity and performance in the online marketing industry. Haelsoft offers one of the best digital marketing courses in Nigeria with in-depth knowledge of digital marketing.

 

Their digital marketing program includes Search Engine Optimization, Content Marketing, Search Engine Marketing, Social Media Marketing, Web Analytics, and many more important digital marketing components. This program is for anyone who intends to formulate and apply an effective digital marketing strategy for their business/corporation.

 

Through this course, you will be able to learn everything concerning how to keep businesses relevant at different times of existence of the business.

 

Course Name – Diploma in Digital Marketing

 

Course Curriculum

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization
• Paid Search (PPC) Using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Analytics Using Google Analytics
• Digital Marketing Strategy

 

Course Duration – 8 Weeks

Course Fees – 250,000 NGN

Contact Details – (+234) 706 282 7560, (+234) 814 774 1168

 

Address – 15 Oyabola Street, Lagos, Nigeria, West Africa

Email – info@haelsoft.com.ng

 

FAQs about Digital Marketing Courses in Nigeria

 

1. Is Digital Marketing a good career in Nigeria?

Yes. Digital Marketing is serving across every industry and the demand for digital marketers in Nigeria is the same in every sector.

 

2. How can Marketing be successful in Nigeria?

Here are 15 sales and marketing tips every startup should know.

1. Have a clear and formal strategy.
2. Focus on Inbound and Outbound Marketing.
3. Define your audience.
4. Define your message.
5. Know your point of difference.
6. Use a content marketing strategy to build your brand.
7. Use links building techniques.
8. Use measurable marketing methods
9. Use PR to build credibility for your brand.
10. Have an organized lead flow to maximize the number of leads which translates to actual sales and revenue.
11. Be Responsive to your customer.
12. Make arrangements for your customers to talk to you.
13. Encourage repeat business.
14. Influence different aspects of your marketing to support others.

 

3. Is Digital Marketing profitable in Nigeria?

The starting salary of a Digital Marketing Executive in Nigeria can be from as low as 150,000 NGN monthly but a well-proven and experienced marketer can earn over 250,000 NGN per month.

 

Conclusion

 

There is no barrier in the way of businessmen of Nigeria for the usage of the internet and other electronic media for conducting their marketing operations. Which has created an immense scope of growth and development for online marketing. Many students and professionals are enrolling in the above-mentioned top 5 digital marketing courses in Nigeria to start their successful careers in the digital marketing industry.