List of best digital marketing courses in Vancouver

Top 5 Digital Marketing Courses in Vancouver With Placements

November 2, 2024 Aditi Biswas

Do you want to know more about Digital Marketing and want to get certified to kickstart your career in this domain? If yes, then you are at the right place. We will be covering some of the best online digital marketing courses in Vancouver in this article. Not only this but we will also be shedding light on this vast and ever-evolving field.

Digital Marketing is a fast-growing field in Canada and provides excellent job opportunities in all the major cities. This article will give you all the necessary details about the top 5 online Digital Marketing Courses in Vancouver.

What is Digital Marketing?

Any form of marketing that is done on the Internet or online marketing is termed Digital Marketing. Examples of Digital Marketing are – SMM ( Social Media Marketing ), SEO ( Search Engine Optimization ), and SEM ( Search Engine Marketing ). Digital Marketing aims at promoting products or services, generating leads, and improving the conversion rate.

Brands are now putting emphasis on online marketing than the traditional ways of marketing and this has greatly increased the demand for digital marketers. Digital marketing has completely changed the way and looks of marketing which has served as beneficial both for the brands and as well as for the customers.

The top 5 online Digital Marketing Courses in Vancouver will surely guide you with valuable information if you want to start your career as a Digital Marketer.

What is the Scope of Digital Marketing as a Career in Canada?

The field of Digital marketing is booming in Canada and is considered to be a promising career path for aspiring digital marketers. Due to the rapid digitization, there is significant growth in the digital marketing industry of Canada and it is now considered as one of the largest advertising markets in the world.

Canada has high internet penetration rates and therefore the investment in digital ad expenditures will only rise. On average a consumer in Canada spends 329 minutes daily online which implies that a potential customer is spending 5.4 hours a day on digital media and such a high online presence gives brands the perfect opportunity to show up in front of the right customer at the right time through digital marketing campaigns.

Toronto, Ontario, Montreal, Richmond, Calgary, and Vancouver are some of the major cities of Canada that have an increase in the number of job openings for digital marketers as the big businesses are located in these big cities.

The top 5 online Digital Marketing Courses in Vancouver will help you to benefit immensely from the excellent job opportunities in Canada. Now let us have a look at the Top 5 Online Digital Marketing Courses in Vancouver.

The Top 5 Online Digital Marketing Courses in Vancouver Are as Follows:

1. IIM SKILLS

IIM SKILLS is offering the DMMC Course which is the Digital Marketing Master Course. It is an instructor-led online digital marketing course that is recognized and aligned with certifications with Google, Meta, and Hubspot.

List of Modules That You Will Be Taught at IIM SKILLS Digital Marketing Course:

Content Writing And Blogging
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Inbound Marketing
Email Marketing
Web Analytics

List of Special Modules That You Will Be Taught at IIM SKILLS:

WordPress Web Development
Integrated Digital Marketing Strategy
Online Reputation Management
Content Writing And Blogging
Media Buying
Affiliate Marketing
Video Marketing
Marketing Automation
Digital Infographic Resume Preparation

Duration of the Digital Marketing Master Course at IIM SKILLS : 3 Months + 2 Months Paid Internship

Course Fee: 493.11 Canadian Dollars +18% GST

Contact: +919580740740, info@iimskills.com

Why You Should Choose IIM SKILLS as One of the Top 5 Online Digital Marketing Courses in Vancouver?

LMS for Lifetime Access – Get access to all session recordings, study material & E-books in your LMS for lifetime access.
A 100% Placement Assistance by IIM SKILLS – With a dedicated Placement Cell & Exclusive job portal access to all the alumni for a lifetime, you will be getting placement assistance.
100% Money Back Guarantee – Get 100% money return in case of dissatisfaction**.
Interactive Live Training – Live Interactive Sessions With 2-Way Communication Facility. Just Like a Normal Classroom.
Guaranteed Paid Internship – Get a 100% Paid Internship with most of their instructor-led programs.
Direct Mentorship with the Faculty – Solve your doubts in real-time with the trainers even after completion of your programs.
Portfolio Building – Build your personalized portfolio during the training period and gain real industry exposure.
Practical Assignments – There will be weekly assignments to attain practical knowledge in real-time.

2. BrainStation

At BrainStation, you can accelerate your career as a digital marketer after enrolling in their Digital Marketing Course and getting certified. You will acquire job-ready marketing skills and also a complete understanding of the strategies utilized in digital marketing such as Search Engine Optimization ( SEO ), Search Engine Marketing ( SEM ), Social Media Marketing ( SMM ), Email Marketing, etc.

List of Modules that you will be taught at BrainStation:

Digital Marketing Strategy
Content marketing
Email Marketing
Social Media Marketing
Performance marketing
Analytics, Reporting & Professional development

Why you should choose BrainStation as one of the top 5 online Digital Marketing Courses in Vancouver?

You will get guidance in creating a Portfolio
You will be trained for job interviews
Gain entry to the Sector
Access to events with Special Guest Lectures and Panel Discussions
Join a Community Of 2,500+ Hiring Companies
Benefit of Scholarships
A Payment Schedule With Up To 24 Monthly Installments

Duration of the online Digital Marketing Course at BrainStation: 12 months

Course Fee: $19030

Contact: To connect with BrainStation fill up the form on their page

3. IIDE – The Digital School

In the year 2016, IIDE began its journey and has set new standards in global education. They have earned the recognition of the Best Digital Marketing Institute by the World Education Congress and have been awarded for the same. The practical approach to learning is what sets IIDE apart along with its excellent placement track record and student-centric culture.

Their training method ensures that all the students learn the right skills along with the right application methods. IIDE’s future-oriented Online Digital Marketing Course has been designed in such a way that the learners receive a customized and relevant curriculum to boost their careers.

List of Modules that you will be taught at IIDE:

Introduction to Digital Marketing
Search Engine Optimization
Key Performance Marketing Jargon
Search Engine Marketing
Campaign Planning
Presentation Making
E-commerce
Live Project: Search Marketing
Content Strategy
Copywriting
Canva
Social Media Marketing Organic
ORM
Influencer Marketing
Resume Making
Interview Skills
Live Project: Social Media Content Strategy
Social Media Marketing Paid
Social Analytics
Google Analytics
Live Project: Social Media Advertising
Final Project

Why you should choose IIDE as one of the top 5 online Digital Marketing Courses in Vancouver?

Become an Industry-Certified Digital Marketer
1:1 Mentoring Session with Trainers
Syllabus curated by Real World Experts
250+ Hiring Partners such as Nykaa, Zomato, Kinnect
Craft a Winning Resume with Customised Feedback
Interview Preparation with Hiring Expert
Master 20+ Core Digital Marketing Tools
No Prior Experience/Knowledge required

Duration of the online Digital Marketing Course at IIDE: 4-5 Months

Course Fee: USD 1,360

Contact: Phone: +91 96199 58615; Email: admissions@iide.co

4. UCW – University Canada West

In a future where technology and business walk hand in hand, UCW aspires to create skilled learners mentored by experts in the field with relevant courses like the Certified Digital Marketing Professional in partnership with the Digital Marketing Institute ( DMI ).

Who can benefit from the Certified Digital Marketing Professional Course by UCW?

Traditional Marketers and Marketing Executives
Marketing Managers and people working in senior management
IT Managers
Small business owners
Career changers
Entrepreneurs
Recent Graduates
People responsible for developing or implementing digital marketing strategies in their organization
Anyone in marketing or business who is looking to upskill with digital marketing skills

List of Modules that you will be taught at UCW – University Canada West:

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
SEO (Search Engine Optimization)
Paid Search PPC with Google Ads
Display & Video Advertising
Email Marketing
Website Optimization
Analytics with Google Analytics
Digital Marketing Strategy

Why you should choose UCW – University Canada West as one of the top 5 online Digital Marketing Courses in Vancouver?

To utilize the opportunity of UCW’s digital marketing course to secure your career or upskill by learning the most in-demand techniques for succeeding in the rapidly changing digital economy of today.
Using SEO strategies helps boost website visibility.
PPC advertising will enhance site traffic.
Put digital display campaigns into action.
Planning and carrying out an effective email marketing campaign by gathering, segmenting, and managing subscribers as required.
Understanding and gaining insights on how to utilize the right social media platforms to expand and engage your audience.
Evaluation and improvement of social media campaigns.
Analyzing and improving all your digital marketing efforts for successful conversions.
Creating a comprehensive digital marketing strategy for your firm.
You will be skilled in carrying out digital research, design, development, and optimizing digital strategies after finishing this course in digital marketing.

Duration of the online Digital Marketing Course at UCW: Flexible online learning – 30 Hours

Course Fee: $ 2,500

Contact: Phone: 1-877-431-6887; Email: info@ucanwest.ca

Recommended Reads:

5. Jelly Academy – Digital Marketing Academy

Jelly Academy offers the Digital Marketing Bootcamp to get you ready for the Digital Marketing World. This Canadian digital marketing course is taught by industry experts where you are taught the ins and outs of each aspect of digital marketing so that you have complete knowledge, and know each tool utilized in this field.

List of Modules that you will be taught at Jelly Academy – Digital Marketing Academy:

Social Media
SEO
Google Ads
Facebook & Instagram Ads
Google Analytics
Public Relations

Why you should choose Jelly Academy – Digital Marketing Academy as one of the top 5 online Digital Marketing Courses in Vancouver?

To help students, Jelly Academy provides funding alternatives and scholarships.
You will learn from professionals in the field and develop your digital skills.
The Certifications are acknowledged by the Industry.
11 certifications that are valued by the industry are also included in the course which you can earn without spending any money.

Duration of the Digital Marketing Bootcamp at Jelly Academy: 6 Weeks

Course Fee: $ 3,999

Contact: 604.674.3559; 1.866.459.1648 (toll-free)

We have given you a detailed overview of the Top 5 Online Digital Marketing Courses in Vancouver which will guide you in choosing the right course that suits your needs and help you excel in your career. Digital Marketing is a widespread field and having knowledge about the other aspects of this field is also very important.

The top 5 Online Digital Marketing Courses in Vancouver will help you kick start your career as a Digital Marketer but having the knowledge and specialization in the different fields that digital marketing has to offer as well will help you get an edge over others.

Below We Have Discussed Some of the Highly Rewarding Fields of Digital Marketing.

Social Media Marketing ( SMM )

Through Social Media Marketing or SMM, different social media platforms and websites are used to promote a product or service. A Social Media Marketer or Social Media Manager helps in communication between a company and its potential customers across various social media platforms.

In order to build a strong branding framework and create awareness and interest among the mass a company needs a social media marketer to stay relevant and increase visibility in the digital space. There is an increased demand for social media marketers in the digital marketing field. Social Media Marketing is now gaining immense popularity among practitioners as well as learners.

Fundamentals of Social Media Marketing:-

Profile optimizing by accurate, complete, and active links to the website and with a clear CTA.
Posting useful and relevant posts along with photos, entertaining videos, lives, and stories.
Engaging with audiences, customers, and influencers.
Paid advertising to reach targeted audiences.
Using platform and website analytics to measure successful campaigns.

The Benefits of Social Media Marketing:-

Social Media Marketing humanizes your business and makes it easily approachable to customers.
Social media acts as a top traffic-driving channel.
You get the benefit of generating leads and customers for your business.
One of the biggest benefits of social media marketing is that it builds branding for your business which helps to establish your brand in the long run by building a relationship with the mass.

Content Marketing

The act of creating, publishing, and distributing content for an online target audience is known as Content Marketing. A Content Marketing Specialist is assigned the task of telling the brand’s story in a unique and appealing manner to capture the attention of the audience. A Content Marketing Specialist is also responsible for handling all the major digital media channels for a brand.

The Importance of Content Marketing:-

It educates your potential customers about the products and services you offer.
Content Marketing greatly boosts conversions.
It helps in building trust between your customers and your business thereby increasing customer loyalty.
It educates people on how your products and services can solve their problems or challenges.
It also builds a sense of community centering around your brand.

The various types of Content Marketing are as follows:-

Online Content Marketing
Social Media Content Marketing
Infographic Content Marketing
Blog Content Marketing
Podcast Content Marketing
Video Content Marketing
Paid Ad Content Marketing

Email Marketing

Email Marketing is considered to be one of the most effective of all digital marketing strategies. Email has a user base of about 4.5 billion people and that is what makes email one of the most powerful marketing channels.

Email Marketing has a Return on Investment of $36 for every dollar spent making it a must-have tool for every marketer out there. Email Marketing beats Social, Media, SEO, and Affiliate Marketing channels in effectiveness and ranks as the number one channel.

The Fundamentals of Email Marketing:-

Email Marketing is an extremely competitive field so it is important to engage in a human way with your audience.
Engaging titles are a must to increase email opening rates.
Keep your messages crisp and concise.
As a strategy for Email Marketing use CTA both at the top and the bottom.
You have to use good manners as you are a guest in your audience’s inbox.

The Three Essentials for an Effective Email Marketing Campaign:-

An Email List or a Database Of Subscribers
An Email Service Provider or ESP
Clearly Defined Goals

Search Engine Optimization ( SEO )

Search Engine Optimization or SEO involves a series of steps or actions which is undertaken to help a website rank higher in search engines such as Google. SEO increases the organic reach of a website, or in simple words, SEO helps a website to appear towards the top of the page in search engines.

A List of Steps for Successful SEO:-

Accessibility to search engine crawlers like bots and spiders so that the engines can read and download a page and also extract its links easily.
Content that answers the Search Intent.
Correct Keyword Density so that the content is found by engines and searchers.
A fast-loading web page and a great UI is an important parts of SEO.
Links, citations, and amplifications for your content also improve ranking and visibility.
Attention-grabbing titles, URLs & meta descriptions draw a high Click through Rate on the search engine page.
To stand out on search engine results pages snippet and schema markup is also necessary.

Analytics

Analytics involves the most technical part of Digital Marketing and is also an extremely crucial part. Even if you have tons of data available it is of no use if you can’t analyze it properly and use it in a beneficial way for your brand. Analyzing the data and making sense of the data is a key skill of a successful digital marketer.

With the help of analytics, you can figure out if a particular campaign is working in your favor or not, make the necessary changes, and add additional features to the campaign for a greater audience reach. Analytics helps you with the optimization of your sales funnels, identify leakages, and create solutions for the identified problems. Without Analytics a modern business cannot survive.

Marketing Automation

The technical and software-heavy part of the digital marketing spectrum is Marketing Automation. Marketing Automation in simple words is automated marketing activities. A specialist in the Marketing Automation field uses and optimizes software for the required purpose.

Marketing Automation involves the identification of potential customers and leads and converting them into sales through automated processes. Some Marketing Automation channels are email marketing, SMS marketing, website notifications, push notifications, and pop-ups.

If you want to boost your entire sales funnel and at the same time create awareness about your brand then you cannot overlook the importance of Marketing Automation. Marketing Automation keeps you relevant among potential customers and eventually leads to sales.

After starting your career as a digital marketer with the guide of the top 5 Online Digital Marketing Courses in Vancouver you can opt for either one or two specializations in this field.

FAQs

❖ Which Digital Marketing Courses make you job ready?

Digital Marketing Fundamentals, Strategies of Digital Marketing, and Social Media Marketing are some of the Digital Marketing Courses that can make you job ready.

❖ Which Digital Marketing Courses in Vancouver are in demand?

Digital Marketing, Online Marketing, Social Media Marketing, and Search Engine Optimization are the most in-demand courses in Vancouver.

❖ Which Digital Marketing Courses in Vancouver get you a good salary?

The highest paying jobs are that of Digital Marketing Manager, SEO Specialist, and SMM.

Conclusion

Digital Marketing is an extremely fast-evolving field. There are so many changes and updates happening each day. As a Digital Marketer, you have to keep learning and adapting to new tools and technologies in order to stay relevant.

Vaibhav Kakkar