In this digital marketing age, learning SEO will surely benefit you a lot. Whether you are trying to build your brand or create a blog, SEO is essential. The reason why SEO is so important is that it’ll increase your website’s visibility which means more people will view your website. So you can see just how important SEO is. This article will help you choose one of the best-advanced SEO courses out there. So if you’re looking forward to honing your SEO skills, jump right in!
What is SEO?
Search Engine Optimization refers to a set of approaches for optimizing the appearance and positioning of web pages in organic search results. Organic search is the most popular way for people to locate and access online content, having an appropriate SEO strategy is very essential for increasing the quality and number of visitors to your site.
To understand the importance of SEO, let’s first understand organic search results. Organic search results are the unpaid results on a search engine results page (SERP) which it determines to be the most relevant result for the user’s query. Ads (also known as pay-per-click or PPC ads) take up a significant portion of many SERPs.
Organic search results differ from sponsored search results in that they are ranked based on the organic ranking algorithms of the search engine rather by than advertiser bids. It is not possible to pay for a higher ranking in organic search results. Another important part of SEO is the quality of organic traffic.
We need visitors who are genuinely interested in the product or services that we offer, for this the search engine matches the user’s search intent to the websites listed on the search engine results page. Another aspect of SEO is the quantity of organic traffic. The number of people that’ll visit your website will depend on organic search results.
For this you have to appear on the top pages of google then more people will come to your site, this is why it is important to use SEO strategies to rank your page as highly as you can. The more high-quality visitors you attract to your site, the more likely you are to see valuable conversions rise.
Best 10 Advanced SEO Courses
1. IIM Skills
IIM Skills is one of the best online educational platforms out there. They provide a range of professional courses with quality training that’ll make students industry-ready. Developing critical thinking and analytical mindset, research, and writing proficiency are some of the skills that you’ll acquire through this course. You’ll be provided with a master’s certification upon the completion of the course.
Their LMS or learning management system will provide lifetime access to the course. They provide 100% practical training which makes it India’s one of the best-advanced SEO courses. This is one of the in-depth online advanced SEO courses, and it will cover SEO fundamentals, on-page SEO, off-page and technical SEO, and much more.
About The Course:
Name Of The Course: SEO Course
Duration: 4 weeks SEO training+ 8 weeks paid internship
Certification: provides master certification
Eligibility: Anyone can learn this course, a 10th and 12th pass, an undergraduate, graduate, or even an entrepreneur.
Cost Of The Course: Rs.14,900 +GST
- Module 1: Introduction to SEO
- Module 2: Establishing a Suitable Niche
- Module 3: On-page SEO
- Module 4: Off-page SEO
- Module 5: Technical SEO
- Module 6: Search console
- Module 7: Google Analytics
- Module 8: Reporting in SEO
- Module 9: Bonus
- Training with two months paid internship
- 16 hour live class with practical assignments and weekly assessments
- Free tools are provided worth up to 20k
- 100% Placement support
- Master certification
- Complete interview support
- Digital Marketing Course
- Content Writing Course
- Technical Writing Course
- GST Certification Course
- BAT Course
2. Semrush Academy
Semrush is a well-known provider of SEO tools. They offer free online SEO courses like the SEO fundamentals course with Greg and Gifford. These courses are prepared by SEO experts in the field. They also provide certification upon the completion of the course.
About The Course:
Name Of The Course: SEO Fundamentals Course With Gregg and Gifford
Duration: 4 hours
Cost: 100% free
3. Moz Acadamy
Moz has significantly contributed to SEO through their various tools and services and now they have launched Moz academy which provides courses and certifications in SEO. They are on a mission to demystify SEO and make marketing easier for everyone. Moz academy also offers one of the best-advanced SEO courses out there.
About The Course:
In brief, the series is a six-part on-demand instructor-led course that combines core SEO teaching with practical ways to put your newfound knowledge into practice using Moz Pro. You’ll get six hours of content directed by your instructors, and exams at the end of each of the five sections to evaluate your knowledge.
This class covers everything you need to get started, whether you’re starting an internal SEO team or brushing up on your marketing abilities. You’ll be able to construct a competitive SEO strategy and use core skills like page optimization, link building, and more by the end of this course.
Name Of The Course: SEO Essentials Certification Series
Eligibility: Anyone who is looking forward to learning SEO quickly and efficiently
- Fundamental SEO concepts
- Keyword research
- Page optimization
- Link building essentials
- Reporting on SEO
Once you complete each course in the series with a passing score in the final exams, you’ll earn Moz certification in SEO essentials.
Cost Of The Course: 595 Dollars
Recommended Read: SEO Courses in India
4. The SEO Playbook
Founded by Robbie Richards, the SEO playbook is one of the most in-depth courses on marketing training online. The training is intended for SEO professionals who are intermediate to advanced. One of the highlights of the course is that you receive over-the-shoulder training from the creator of the course as he implements the training on real businesses. In this course, you’ll get access to a private slack community where you can interact with other SEO professionals in the field. The SEO playbook is also one of the best-advanced SEO courses out there.
About The Course:
Name Of The Course: The SEO playbook
Eligibility: Intermediate to Advanced
- 14 hours of video training
- 23 in-depth training modules
- 100+ over the shoulder video lectures
- 60+ templates and process docs
Coursera is a famous educational platform that provides a wide range of courses on different subjects provided by top universities and firms all over the world. Let’s take a look at the search engine optimization specialization course offered by Coursera. This course will enable you to become an SEO expert and master search engine tools and strategies, which makes it one of the best-advanced SEO courses.
About The Course:
This is a series of 5 courses provided by UC Davis of the University of California. This course will teach you how to optimize the website content to rank high on search engines. You’ll learn everything practically including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.
You’ll need to take the courses in order as each course is a follow-up of the skills you learned from the previous course. At the end of the course, you need to do a hands-on capstone project.
Name Of The Course: Search Engine Optimization Specialization Course
Duration: Approximately 5 months
Eligibility: It is a beginner-level course. You’ll need at least 2 years of business experience.
Certification: you’ll be provided with a certificate when you complete all the courses and complete the project.
- Course Certificates and Shareable Specializations
- Course Videos & Readings are available
- Flexible schedule
- 100% online
- Peer review on graded tasks and quizzes.
6. Yoast SEO Academy
Yoast is another great platform whose mission is to make SEO easier for everyone. They have an impressive amount of courses that cover a wide range of topics. They provide free courses and premium courses. They cover also topics from beginner to advanced. Their SEO courses are developed by world-class SEO experts and university-trained teachers.
In their free courses, you can learn the basics of SEO, WordPress, and their Yoast SEO plugin free. In their premium courses, you can get access to all Yoast SEO academy courses and the Yoast SEO Premium plugin. Yoast is one of the best-advanced SEO institutes out there.
About The Course:
Yoast SEO Academy Free contains:
- SEO for beginners’ training
- WordPress for beginners training
- Yoast SEO for WordPress plugin training
- WordPress block editor training
- Structured data for beginners training
- SEO news webinar replays
Yoast SEO Premium Includes:
- All-around SEO training
- International SEO training
- Keyword research training
- Local SEO training
- Ecommerce SEO training
- SEO copywriting training
- SEO for beginner’s training
- Site structure training
Cost Of The Course: Yoast academy premium costs 99 dollars annually.
- Practical training
- Ready to use Templates are available for your SEO strategy.
- Optional assignments and quizzes are available
- You’ll get automatic access to all new courses.
- Webinars, conference lectures, and in-depth analyses by industry experts
- Provides badges and certifications
7. The Blue-Print Training
They offer two programs, the sprints, and the scale program. This is a perfect course for agencies, consultants, and freelancers interested in running a high-profit, low-maintenance SEO business. This program is ideal if you already provide SEO services to clients or want to start doing so. This course is delivered through a mix of video training, live training, and direct consulting which means bi-weekly zoom consulting sessions with Q&A and document reviews. There is also a private slack channel available for consulting.
This course is a bit expensive but still worth it. The program has a good reputation online and is one of the best-advanced SEO courses out there. The blueprint training is also one of the best-advanced SEO institutes offering advanced SEO training.
About The Course:
Cost Of The Course: Their main course costs 6999 dollars and platinum costs 19,999 dollars
Recommended Read: Digital Marketing Courses in India
8. Hubspot Acadamy
Hubspot academy offers free online training. They provide short courses and certifications. Their SEO course gives practical examples of ranking on google. This course is perfect for digital marketers looking for a quick course on SEO. In this course, you’ll learn everything related to SEO including website optimization, link building, keyword research, etc. There is a total of 6 lessons with 26 videos and 5 quizzes. You will learn how to optimize the search engine optimization of your website in this course.
About The Course:
Name Of The Course: SEO certification course
Eligibility: This course is for marketers, content writers, or anyone looking to skill up on SEO.
Duration: 2:24 hours
- SEO basics
- On-page and technical SEO
- Keyword research for SEO
- Link building for SEO: Scaling your backlink strategy
- Optimizing your website for rich results
- SEO reporting
Udemy has a wide range of courses on SEO to get you started. You’ll get complete access to the course materials for the rest of your life. In their complete SEO training course, you’ll learn all about SEO and learn how to implement your skills to get ranked on google. This course will help to increase traffic to your website. This course is even suitable for beginners. And you’ll receive discounts when they put special offers. This course is perfect for WordPress users. So if you’re not using WordPress for your website, this is not for you.
About The Course:
Name Of The Course: SEO 2022: Complete SEO Training and SEO for WordPress Websites
Duration: 10 hours
- Webmasters, Bloggers, Business Owners, Online Marketers
- Search Engine Optimization Beginners/intermediates
- Lifetime access to the course
- Certification upon completion
- Articles, assignments, and downloadable resources are available
Cost Of The Course: 3499 rs
- Competitor analysis and keyword research
- Optimizing your content: on-page SEO
- Improve Technical SEO
- Core web vitals as per google guidelines
- Reduce page load time and increase page speed score: Exclusively for word press
- Get indexed by search engines faster
- Demystifying Backlinks SEO
- Improve your websites User Experience
- Protect against negative SEO
- Additional resources
10. Market Motive
Market Motive offers authentic cross-training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing through its courses and certification thus making it one of the advanced SEO courses. The curriculum is always up to date, is guaranteed to be authoritative, and is always taught by industry best-selling authors and keynote speakers.
Their SEO course is one of the most extensive advanced SEO courses out there as their advanced SEO training course offers complete learning on all the concepts related to SEO. You can learn important components of SEO like keyword research, on-page and off-page optimization, and SEO analytics. This is one of the best SEO training out there.
About The Course:
Name Of The Course:: Advanced Search Engine Optimization (SEO) Certification Training
- This course is for anyone interested in learning about SEO
- This course would especially benefit Marketing Managers, Digital Marketing Executives, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communication Graduates, Entrepreneurs and Business Owners, etc
Cost Of The Course:
- Self-paced learning: Rs, 15,999
- Online Bootcamp: Rs, 20,999
Certification: Get certified in advanced SEO by completing 85% of the course and complete 3 projects and 1 simulation test with a minimum score of 60%
- The course will be available to you for a year.
- 30+ hours of videos are available to watch at your own pace
- 15+ hours of live instructor-led online classes
- There are around 20 real-world industry-based projects available
- Section 1: Introduction to SEO
- Section 2: How Search Engines Work
- Section 3: Keyword Research
- Section 4: On-Page Optimization
- Section 5: Website Management and Optimization
- Section 6: Off-page SEO
- Section 7: Planning a new website
- Section 8: Market your optimized website
- Section 9: Analytics and measurements
- Section 10: What next learning path
1. What is SEO?
Ans. Search engine optimization (SEO) is the process of improving the quality and quantity of visitors to your website via search engine organic results. What do you mean by quality of visitors? Well, these are people who are looking for the specific content you put out. And quantity means the number of people visiting your website, the more people visit your website the better.
2. Why should you take an SEO course?
Ans. In today’s digital marketing age learning, SEO is vital and certification in SEO will surely be a feather in your cap. Most of the certifications out there offer advanced SEO training which will enable you to become an expert in the field. An SEO course will enable you to dive into one or many aspects of SEO. There are plenty of great online educational platforms out there that offers a variety of advanced SEO courses.
An SEO course will enable you to improve search engine rankings and increase overall website traffic. Besides google keeps changing its SEO guidelines all the time so an SEO course will help you stay up to date besides SEO is something you have to learn throughout your career that’s where SEO courses and certifications become handy.
3. What is the cost of advanced SEO courses?
Ans. There are free and paid courses out there. Paid courses price varies according to different institutes.
4. Do we get certificates after the completion of advanced SEO courses?
Ans. Yes, almost all the courses offer certification after the successful completion of the course. Some courses require you to pass an exam or submit assignments to get certified.
Having SEO Certification in your cv is surely going to be a valuable asset for you. This list offers some of the best-advanced SEO courses you can choose from. Having SEO skills will help you make your website more visible and what everyone wants nowadays is unpaid traffic that is where having SEO skills will benefit you. Besides SEO guidelines keeps changing every time so taking an SEO course must be something you follow throughout your career.