Are you one of those who is searching for Digital Marketing Courses in Canada? If your answer is “yes”, you have reached the right platform. In recent years, the number of searches for digital marketing courses in Canadian colleges/universities has grown exponentially, and these numbers are rising continuously. Here are the best colleges offering digital marketing courses in Canada for international students, so students from abroad can also enroll in digital marketing programs in Canada and get a degree.
In this entire article, you will get all the details and comprehensive information about digital marketing programs in Canada. Let’s go over it.
What is Digital Marketing?
Digital Marketing (online marketing) is a path of marketing products and services online on digital platforms. Any device that connects to the internet, such as a mobile phone, computer, TV, or radio, can be used for marketing digitally. Any marketing campaign that communicates digitally comes in digital marketing.
The form as posts and advertisements, online videos, display advertising, search engine marketing, social media, email, and messaging is part of digital marketing. A digital revolution is sweeping the world, and it continues to grow with pace. It’s time to engage with the world and take advantage of this career. Please have a look at the top digital marketing courses in Canada.
Scope of Digital Marketing
In the past few years, there has been a rapid boom in online business and marketing across the globe. All business industries are now turning online as the audience is shifting to the digital medium. Hence, online jobs are increasing in the markets and industries due to the same.
The world has become thoroughly digital in the last few years. Industries are currently dependent on the online market, job openings are turning to online mode, and businesses are ready to go on pace. Consequently, the scope of digital marketing is constantly evolving and growing fast.
Importance of Digital Marketing
The digital market is now emerging all over the world and increasing business for industries. Before Covid-19, a few industries and brands were working on the digital marketing concept to increase their audience globally. When Covid-19 came forward to the world and whole world had to suffer with the lockdown period.
Industries and markets were going down, and they had to follow safety instructions and contactless interaction with the audience while running the market, since then the concept of digital media rapidly increased, and now every business is turning online.
Profitable for Businesses:
Decades ago, spending money in the market for a business was too expensive, and most companies were not able to afford it. The hardest part was for small businesses to survive in the markets. In today’s world, digital media is a very cost-effective source for marketing businesses in the world. It has been very economical for all businesses to expand their reach widely in the world.
Digital Marketing helps in multiple ways to increase business branding image:
- Registering a business in different search engines improves brand image
- Create a business account on social media to increase brand awareness
- Paying for ads on search engines helps in getting traffic on the site and building a customer base.
- Industries can measure the result of accounts for their business.
Digital Marketing for Freshers & Professionals:
In the profession of digital marketing, an employee has the security of his/her job security. Because digital marketing is a never-ending profession and it will always exist in the market. This profession has a good source of income and one can easily learn this course from various institutes. In today’s world having more than one skill is very important and helpful.
Fundamentals of Digital Marketing:
There are the following fundamentals in digital marketing:
SEO stands for Search Engine Optimization. This tool is the major one for boosting traffic on the website. If you don’t know ‘how to use SEO in digital marketing’ then you cannot convert your client base through digital marketing. SEO is a very detailed and lengthy topic. But if you want to understand SEO then there is no complexity in learning SEO. Hence, you can decide to get into a digital marketing certification course in Canada.
- Online Advertisement
Online advertising is a part of digital marketing. A company or business generates leads in search engines using paid ads. Let us understand this with an example. You are searching for “best digital marketing colleges in Canada” or “MBA in digital marketing in Canada” and type this in the Google search bar.
If you look carefully at the result Google shows. A few links pop up with “ad” at the top. This means that these digital marketing organizations have paid search engines to show their website at the top list. This might excite you to know more about Ads operations in a digital marketing course.
- Content Marketing
Content marketing is the way to attract and engage the audience by sharing relevant content such as articles, videos, posts, social media, and more. Companies follow this marketing strategy to retain their audience by promoting their brand awareness. This method is also called organic marketing.
- Email Marketing
Email marketing is a direct digital marketing method to promote brand awareness and generate leads. If you check your email, you will find your inbox full of promotional or informational emails from the platforms you visit.
This is when you check out the products and services from the brand and fill in your contact details like email or phone. After getting your details, these brands are connected with you and keep sending you emails to engage with us. Email marketing is also used for brand awareness and has a high conversion rate.
- Social Media Marketing
Social media marketers work for the brand and spread their brand awareness, increase traffic to the website, and improve the conversion rate on social media. There are some popular social media platforms used for digital marketing such as Instagram, Linkedin, Whatsapp, Facebook, YouTube, Twitter, etc.
Career Option in Digital Marketing
Digital marketing is one of the most popular career options in the job sector. Digital marketing has become a high-growth career due to the way digitalization has revolutionized with time. In addition to a good salary package, it is a career that is in high demand.
Here is the list of career options after completing a course digital marketing certificate in Canada:
- SEM (Search Engine Marketing)
- Content Writer
- Web Developer
- Content Marketer
- SEO Practitioner
Why Digital Marketing Training in Canada is Renowned?
Are you also curious as to why digital marketing courses in Canada are so popular? There are the following causes for this such as:
- Compared to other industries, courses in digital marketing in Canada are the top ones in the market field.
- Demand for digital marketing courses in Canada is very high along with career opportunities in many areas of marketing and industries.
- With the rapid growth of online business, Canada has a strong reputation across the world which makes it an ideal environment for learners to enter colleges for digital marketing in Canada.
- In Canada, an entry-level digital marketer can easily earn $50,000 in Canadian dollars per year.
Best Digital Marketing Courses in Canada
You want to pursue a digital marketing course in Canada but are confused about where to go for the best colleges for digital marketing courses in Canada. You need not worry as we bring you the top 7 digital marketing courses in Canada with detailed information.
Also Read: Creative Writing Courses in Canada
Here is the List of the Top 7 Digital Marketing Courses in Canada:
1. IIM SKILLS
IIM SKILLS is the one of authentically proven institutes that offers online education to the skill development areas. IIM SKILLS is a very recognized and trustable institute in terms of education. The curriculum in the courses offered by IIM SKILLS is developed by industry experts and you get depth-knowledge of the program.
Course Name: Master Digital Marketing Course
The curriculum of this course sets in 2 modules; one is the Core Modules and the second one is the Special Modules.
- Content Writing And Blogging
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Inbound Marketing
- Email Marketing
- Web Analytics
- WordPress Web Development
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing and Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographic Resume Preparation
This course contains three months with two months of paid internship.
This course’s price is $644.44
2. Toronto School of Management
Toronto School of Management has partnered with Digital Marketing Institute (DMI) and Perlego, located in Toronto, Canada, and offers courses in various domains along with Diploma. Digital Marketing is one of the courses offered by the Toronto School of Management in Canada. This is the one of best digital marketing courses in Canada.
Course: Digital Marketing Diploma Specialist Co-op
Here is the list of what this course is all about:
- Learn Digital Advertising Campaigns
- Using Tools: WordPress, Google AdWords, Google Analytics, and HTML & CSS
- Improve Writing and Content Creation
- Learn to Optimize, Build and Analyze PPC Campaigns on Google Ads and Bing Ads
- Certification from the Digital Marketing Institute
- Canadian Work Experience, Help Strengthen the Resume
- Co-op Placement
This digital marketing course covers the following modules:
- Introduction to the Marketing and Branding
- Google SEO
- Website Building and Designing
- Google Analytics
- Manage Social Media Campaigns
- Marketing with Google Ads
- Work Placement
- Campaign Management, Regulation, and Compliance
This is a full-time duration course and class hours are in the daytime. This course conveys the 24 weeks in the class and 12 weeks of Co-op and the total length of this course includes 51 weeks with scheduled breaks.
Toronto School of Management charges a fee of $14,745 for digital marketing courses in Canada. The scholarship option is available here. If you are an international student then the fee of the course will be reduced to $12,250, and this academy offers digital marketing courses in Canada at $6,750 for domestic students only.
Phone: +1 416-800-2204
Address: Toronto School of Management, Toronto, Canada.
3. York University
York University is a very popular academy in Toronto offering a Post-graduation program in digital marketing in Canada. This course is developed by market leaders and helps you to master the digital marketing course with expertise.
If you are making a plan to get into a digital marketing course at Canada Universities/College then York University is the desired one for your Post-graduation course in digital marketing in Canada. This course is available for international students, recent graduates from colleges & universities and experienced professionals can join in.
Course Name: Post-Graduate Certification in Digital Marketing
This course highlights the following:
- Master Web Analysis
- Content Marketing Strategy
- Consumer Research
- Learn SEO, SEM, CRM & PPT
- Enhance the engagement with the customers’
The curriculum for this course contains the following topics in detail:
- Business in Digital Age
- Marketing Fundamentals
- Fundamentals of Digital Marketing
- Planning and Content Marketing Analysis
- Understand the Search Engines and Social Media for Marketing
- Content Creation
- User Engagement and Marketing Automation
- Amplification and Content Promotion
York University offers this course for full-time on-campus and it contains a length of 8 months to finish the course scheduled four days per week, 3 hours per day. If you want to complete a 1-year digital marketing course in Canada then get into York University.
This course is available at $6,599 for domestic students only. An international student has to pay $15,199 for this pg diploma in digital marketing in Canada.
Phone: (416) 736-2100
Address: Keele Campus, Toronto, ON Canada.
4. Trebas Institute
Trebas Institute is providing professional career training since 1979. Trebas Institute’s presence is spread all over the world and offers intensively developed programs available in English and French languages. Trebas Institute is located in two places in Canada; Toronto and Montreal
Course Name: Digital Marketing & Social Media – Montreal
The curriculum of the Program:
This program is available in two terms:
- Communication Plan
- Digital Marketing Concepts
- Public Relations and Social Media
- Advertising and Multimedia Content
- Content Integration and Adaptation
- Business Development
- Promotion Strategies with Web Analytics
- Digital Advertising Campaigns
This digital marketing course contains 8 months (30 weeks) of duration. This course is available for full-time evening classes including 2 terms in the curriculum.
The fee for this course is $9,200 for domestic and international students on the Montreal campus. This course is not provided by Trebas Institute on the Toronto campus.
Trebas Institute has two branches in Montreal and Toronto in Canada and Trebas Institute offers this course only on the Montreal campus.
Call: 1514 845 4141
DLI # O19338447392
Address: 550 Sherbrooke St West, Montreal, Canada
Simplilearn is a popular platform for providing training skills digitally established in 2009. This academy offers skill development courses in depth across the world along with career mentoring, working on case studies & projects, and job assistance. Simplilearn offers you a course in digital marketing certificate in Canada. Let’s take a look to learn more about this course.
Course: Post-Graduation in Digital Marketing Program
The curriculum of the course contains the following topics:
- Marketing and Digital Analytics
- Digital Strategy
- Advanced Web Analytics
- Advanced SEO
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media
- Digital Marketing Capstone
This Master’s course in digital marketing covers 6 months.
The fee for this course is $1696 approx.
Address: San Francisco, United States
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6. Jelly Academy
Jelly Academy came across the world in 2015 and has become so renowned. It’s connected with the corporative world and helps you build your career in the growing industry. Jelly Academy offers the one of best courses in digital marketing in Canada. Other important details regarding this course are mentioned below.
Course Name: Digital Marketing Bootcamp
The curriculum of this digital marketing course contains 7 topics:
- Social Media
- Google Ads
- Facebook & Instagram Ads
- Google Analytics
- Email Marketing & Automation
- Public Relations and Influencer Marketing
This is an online course with 7 weeks long duration and contains 1 module per week class. You also get the session recording of the modules.
This course costs $3,999 with certification. Here you can also look for the scholarship option.
Phone: 1.866.459.1648, 604.674.3559
7. Goerge Brown College
Goerge Brown College is established and well-known in Canada. This is one of the colleges that offer Social media marketing courses in Canada with graduate certificate programs. Goerge Brown College puts the students on the path to obtain the depth learning of the domain and helps in career building. This college offers online digital marketing courses in Canada. If you want to get into off-campus courses then Goerge Brown College is the right path for you.
Course Name: DIGITAL MEDIA MARKETING PROGRAM (ONLINE) (POSTGRADUATE)
The curriculum for this course is available in 3 semesters:
- Database Marketing Strategies
- Work Experience Prep Course
- Business Communication
- Fundamentals of Marketing And IMC
- Paid Media Marketing
- Search Marketing
- Content Marketing
- Social Media Marketing
- Introduction to OMNI Channel Marketing
- Owned Media Marketing
- Digital Media Marketing Seminar Series
- Strategic Marketing Project
- Analytics for Digital Marketing
It is a full-time program with a duration of 12 months including 2 semesters of class with 1 semester for work experience. This is a PG program in digital marketing, usually, students look for programs like a 2-year digital marketing course in Canada. But this college completes your digital marketing course in 1-year duration.
Gorge Brown College offers this Digital Marketing program online for domestic students at $4,662. This fee is for a 2-semester course, students need to pay an additional $500 to take a semester for work experience. Currently, this course is not available to International students.
Q. From where can I learn digital marketing courses in Canada?
There are lots of colleges and universities available in Canada that offer digital marketing courses. But we have mentioned some best colleges for digital marketing courses in Canada such as IIM SKILLS, Toronto School of Management, York University, Trebas Institute, and George Brown College.
Q. Can overseas students get into the digital marketing course at Canada University?
Yes, students from abroad can get into the courses at Canadian universities. They also provide scholarships. Before enrolling in the course, please review the course description. A few universities accept international students to enroll in digital marketing programs such as the Toronto School of Management, York University, and Trebas Institute.
Q. Can I learn online social media marketing courses in Canada?
You can learn the online social media marketing course from the best academies available, such as IIM SKILLS Insitute, Jelly Academy, and George Brown College.
Q. I am recently graduated and focusing on my career. Can I use the digital marketing option for my career?
Yes, digital marketing is the best and growing career option in the industry. People are earning money in the market with this course and choosing digital marketing as a career can change the life of individuals. If you want to get into this program then have a look at these institutes and colleges; IIM SKILLS, Jelly Academy, George Brown College, Toronto School of Management, York University, Trebas Institute, and Simplilearn.
At the end of this article, we hope that you have liked the information given in the blog and it will be helpful to you. We have mentioned all the details about digital marketing programs in Canada, some of the best colleges and institutes for on-campus as well as online courses including scholarships.