With how easily accessible the internet is today, would you believe me if I told you that the number of people using the internet is increasing with each passing day? In fact, it is! Globally around 4.9 billion people are avid users of the internet. This is only the statistic of 2021, the numbers have been exponentially increasing with each passing year. The way shoppers on the internet shop and buy has really revolutionized the way online marketing works. Go through the article to know about the best digital marketing courses in East London.
Digital Marketing, the buzzword of the millennia, is etched in our hearts and imprinted in our minds. Let’s take a deep dive into the vast ocean of digital marketing and explore its spacious nooks and crannies, filled with opportunities and stepping stones for success.
What is Digital Marketing?
Digital Marketing refers to the use of digital channels, such as websites and social media, to market products and services to reach a wider customer base. Just like traditional marketing, the aim is to generate leads and attract potential clients. The umbrella of digital marketing includes websites, microblogging sites, social media, and E-commerce websites as well.
This means that offline marketing can’t be the only strategy for accelerating sales, “big fish get caught deepest in the ocean”, Audiences need to be targeted and reached out to the internet. Since the digital market is in a state of constant genesis, what might have worked before as a tactic or strategy, might not work anymore.
Digital Marketing involves the usage of similar techniques employed by the world of traditional marketing and is often considered a fresh way for companies to approach consumers and understand their behavior on the internet.
Companies often combine traditional and digital marketing techniques in their strategies. Although this does prove beneficial. It comes with its own set of challenges, which include implicit bias, which is the unconscious attribution of stereotypes to certain groups of people.
How Digital Marketing Works –
Marketing refers to the activities used by a company to promote its products and services for an improved market share. This requires a combination of powerful advertising, the ability to sell the product through a convincing sales pitch, and the ability to deliver goods to end-users if it’s going to be successful.
Marketers can choose to take on these tasks either within their own company or externally with other marketing firms. Companies traditionally aligned their focusses on marketing through the mediums of print, television, and radio. Although these options exist, the internet has led to a quantum shift in the way companies are reaching out to customers today.
That’s where the brilliant tool of digital marketing comes into play. This form of marketing involves the use of websites, social media, and search engines, anything that incorporates marketing with customer feedback, or a two-way interaction between companies and their customers.
Smartphones and other digital devices are now making it easier for companies to market their products and services to consumers. Studies have proven that most people, who use their phones to shop, prefer doing so online. It is really no surprise that 70% of individuals make purchase decisions shortly before pressing the purchase button.
Types of Digital Marketing Channels-
Digital Marketing channels are in a state of constant flux and keep changing constantly. Some companies can use beyond just one channel, to promote and efficiently market their products and services.
A website is the centerpiece of all Digital Marketing activities. It is quite a powerful channel on Its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should be a representative medium for the brand, service, and product in a clear way that remains etched in the minds of customers. It should have enhanced loading speeds and a user-friendly interface compatible with all devices, which can be effortlessly used.
The goal of content marketing is to reach prospective customers through the use of the content, usually published on a website and promoted through social media, email marketing, Search Engine Optimisation or even pay- per click campaigns. The tools used in content marketing include blogs, online courses, infographics, podcasts, and webinars.
Social Media Marketing
Social media marketing, also known as digital marketing and electronic marketing is the use of Social media on which users build social networks and share information, to build a company’s brand, increase sales and drive website traffic.
Affiliate marketing is one of the oldest forms of marketing, and the internet has breathed a new lease of life into this old standby. With affiliate marketing, influencers promote other brands’ products and receive a commission each time a sale is made or a new lead is introduced.
What Motivates People to Choose a Career in Digital Marketing?
A technological revolution is taking over the world. Companies across all industries are putting all their efforts towards building a strong internet presence. This is why Digital marketers in East London are being employed, and career advancement in digital marketing, is rather rapid. This explains why so many individuals choose a career in Digital marketing.
High Popularity for Digital Marketers
The popularity of experts in Digital Marketing is on the rampant rise, as businesses plan to increase the number of marketing staff working for them. There is a subliminal disparity between the demand for and supply of Digital marketing specialists. The supply of these specialists is way lesser than the demand, which goes to show how much companies are in need of these marketing specialists.
There is always demand for highly skilled talent as better payment ensures a secure life. The Digital Marketing Courses in East London are reputed and see an increase in the rate of enrollment with each passing year.
Stellar Growth Prospects.
The demand for digital marketing in East London is likely to see a rise in the coming years and the reason for this is that the digital economy has overpowered the traditional market, which will potentially lead to an exponential increase in the demand for digital marketing expertise.
The myriad of benefits offered by the internet and its acquainted digital platforms is well known to organizations as the benefits include a larger audience and a raised income.
As the skill of digital marketing is much in demand these days, the acquisition of knowledge through quality education is always useful and can help in the establishment of a stable career.
Digital Marketing Courses in the United Kingdom
Digital Marketing courses in the UK, especially the Digital Marketing Courses in East London are part of most major universities, which provide the highest quality of education that impart knowledge and ideas meant for businesses in the online domain. There are several online courses that can be enrolled in to leverage the benefits of digital marketing knowledge and its implementation in the web domain.
The United Kingdom is a country that places a predominant impetus on education. It is a center well renowned for education and it is an upcoming industrial hub. Several companies come up with job opportunities for people in a diversity of fields. Digital marketing has emerged as one of the fastest modes of marketing since the onset of the Covid – 19 Pandemic.
Companies have been rapidly replacing traditional marketing methods with digital marketing and there has been a curation of impactful strategies to create a wider audience. Moreover, the rapidly ever-evolving marketing industry has brought profound change to the behavior of online consumers as they recognize the importance of digital Marketing.
Top 10 Digital Marketing Courses in East London
Looking for Digital Marketing Courses in East London? In this article, I have penned down the top 10 Digital Marketing courses in East London along with the course details, syllabus duration, and fees, to help with the ascension of your Digital Marketing skills.
1. IIM SKILLS
IIM SKILLS is one of the best online training organizations, offering high-quality courses in Digital Marketing in East London. This institute provides an advanced curriculum on the multifaceted world of Digital Marketing both domestically and internationally as well.
The course runs for a three-month period followed by two months of paid internship. The course fee is priced at an approximation of 350 pounds.
Features of the Digital Marketing Course
The IIM SKILLS Digital Marketing courses in East London prepare students for the IIM SKILLS master Certification test as well as other crucial examinations including those for Google, Hubspot as well as Facebook Blueprint. The most essential elements of Digital Marketing are covered in this course.
The flexible online structure allows students to make use of their comprehensive learning modules anywhere in the world. The mentors have worked with some of the most influential brands and corporate organizations and have at least ten years of experience in the Digital domain.
2. IDE – The Digital School
IIDE is one of the leading Digital Marketing Institutes in India. Since its inception in 2016, IIDE has set new standards for education worldwide. They have the achievement of having trained over two lakh thirty-five thousand learners globally in various aspects of Digital Marketing.
Their future-oriented approach to learning has helped ensure that the students receive, a customized relevant curriculum that helps with an upskill in their careers.
Why is IDE ranked on the list?
Of all the reasons why IDE stands out the most predominant rationale is their recognition earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute award.”. Asides from their excellent placement track record and their student-centric culture, another important reason to include them in this list, is their practical approach to learning.
They use a blended training method to ensure that all their students learn the appropriate skills with the appropriate application methods. IIDE offers a brilliantly structured and comprehensive Online Digital Marketing Course. There is a standout factor which is the unique three-teacher method adopted by the institute to facilitate a personalized learning process.
The three-teacher method is through a four-step Methodology.
Step 1 – Start watching video lectures.
Step 2- Attend live Online sessions.
Step 3 – Book a mentor.
Step 4 – In class Presentations.
Their hybrid learning model starts with a series of high-quality online video courses, followed by live weekly training sessions, followed further by mentoring sessions which are personalized and in-class presentations. The course syllabus is divided into terms and modules to ensure structured and smooth learning for each student.
Digital Marketing Courses in East London Faculty-
Each subject taught at IIDE is taught by a professional with relevant industry experience. Putting into practical experience what they teach, students enrolled in the course meet top industry experts gain insights into the corporate world, and learn from them as well.
On completion of each module, IIDE awards its students with a certificate of participation. That ensures a total of 12 certificates once all modules have been watched in the videos. After which there is a submission of seven assignments and one final project. On successful submission, candidates are awarded, a certification in Advanced Digital marketing. Students are also trained to appear for Google’s Certification.
Digital Marketing Courses in East London Duration and Fees
The duration of the course runs between four to five months, Which comes down to approximately 12 hours a week. The fee for the course is priced at USD 1360, with no 0% EMI, option available.
Phone number – +919619958615
Email ID – email@example.com
3. Newcastle University
It is one of the most reputed universities in the field of Digital Marketing in East London. The course is called (MSc in E-business.) The course combines tools, strategies, technologies, techniques, and organizational behavior that help in determining the right plan for Digital marketing and the planning and strategy needed to attract, engage and retain customers in the online market.
The course curriculum covers all the core concepts of digital marketing, giving valuable inputs on corporate strategies, marketing, sales, and services that aid in the promotion of the brand online and create a positive reputation for the business in the web space.
The various subjects that one can equip themselves with are the business value of technology, personal development as an entrepreneur, the feasibility of non-beneficial business models, business intelligence, and customer relationship management processes. There are a plethora of live training projects that come as a part of the course and you can apply your innovation and creativity coupled with the marketing knowledge acquired from the course.
The faculty at the university is a talented group of people and they can be connected to learn and understand the various digital innovations and understand which one is the most appropriate to implement for success in the Digital Marketing space.
Contact – +4401912083333.
4. British Academy of Digital Marketing –
The philosophy at the British Academy of Digital Marketing is to make high-quality education accessible to all by empowering people to do what they love. Through the power of blended and online learning, Students are able to harness their creativity and practically apply it to succeed in their chosen fields.
All the digital marketing courses at the institutes offer a study-at-home option for candidates to study from home in a virtual classroom or in a physical classroom. The faculty is experienced with years of experience in the digital industry and provides with all valuable information on all the course materials to create “‘Digital Marketers of Tomorrow,”
Learning Journey with (BADM.)
Five practical assignments are given, to enable students to have a hands-on learning experience. The British Academy of Digital Marketing has been accredited by the continuing Professional development standards office. It is a standalone course, which can help gain advanced knowledge about the Digital Marketing Modules that are important to launch a successful career and propel the business towards success on an online platform.
Prior education is not a prerequisite to this course. The course fee is 337 pounds for a three-month duration both online and in the classroom as well. This is one of the most popular digital marketing courses in East London.
- Digital Marketing Courses in Spain
- Digital Marketing Courses in England
- Digital Marketing Courses in London
- Digital Marketing Courses in Richmond
- Digital Marketing Courses in Woking
- Digital Marketing Courses in Adelaide
5. London Marketing Academy
The Digital Marketing course offered by this academy gives an overview of the full array of digital promotion methods available at disposal of SEO, Social Media, and affiliate marketing, as well as how they can be combined to create a tailor-made strategy for success.
The course provides information on how to attract visitors using specific Digital Marketing techniques, that will work for any digital marketing project. The trainer Gabriel has served as a director and founder at Nevaey Digital and has also been the host and producer of the Business Development series and senior Expert at Hamleys London.
Digital Marketing Courses in East London Offered by the London Marketing Academy.
Digital Marketing course – Suited for aspirational entrepreneurs, medium-scale entrepreneurs, and bloggers.
Google Ads course – The course is ideal for those who are into running advertising campaigns for their companies and who wish to improve their advertising techniques for customer acquisition.
E-commerce course – To have a better understanding of the online marketing domain.
Social Media Course- Helps with an understanding of how social media can be used as an effective communication tool and how to provide a voice for the successful sales of products.
Google Analytics Course- Helps with an understanding of the analytical data, derived from the running of various advertising and marketing campaigns.
Fees and course Duration
The course is of a short duration of eight hours. A certificate is provided upon completion of the course. The course is priced at 350 pounds. Unlike most other courses at a time, there are around only five to ten students. The classes are generally held on Google meet or physically at the institute as well.
6. Lancaster University
Digital Marketing is a very integral part of our lives today. An understanding of the online world and the planning of businesses becomes essential to carve a niche and create a differential in the online domain. The university digital marketing course imparts high-quality education on the key facets of digital marketing.
The course is called Masters in marketing and delivers the most relevant information relevant to the Digital marketing space. The course is priced at 19600 pounds.
Masters in a Marketing Course
The course is of a one-month duration and there are smaller groups to enable more focused learning. The course has been carefully curated in such a way that students, do not need a prior experience in digital marketing or any other form of marketing to benefit from the course.
Students gain deep insides into the wide range of concepts in both traditional and digital marketing, opening up their avenues for broadened career prospects.
Additionally, the University has developed an anthology of work, to help in the successful cracking of interviews. There is plenty of Hands-on training mostly comprising of practical work as well as scholarships available for deserving candidates.
Address – Lancaster United Kingdom, LA1 4YX.
Contact – +4401524510752.
7. The University of Manchester
The MSC in Digital Marketing provides much-needed exposure to the rapidly changing market environment providing students with an understanding of relevant marketing processes, tools, and tactics while simultaneously providing a strategic understanding of the relevant marketing processes, tools, and tactics needed to help with the navigation of various challenges, with the providing of various analytical and problem-solving tools in an interdisciplinary context.
The course duration is one year. The institute has a non-refundable fee structure and the fee for the course is 60 pounds. The Digital Marketing course follows a four structure format which includes, Full time, part-time, Full-time distance, and part-time distance.
8. Loughborough University
This Digital Marketing course offers students an opportunity to build knowledge and expertise in digital technologies through data processing, information management, social media analysis, search engine optimization, and artificial intelligence.
The master’s degree also covers other elements of digital marketing practices, to aid with the creation of strategic marketing management through the employment of various marketing strategies. It is a full-time course for one year and if applicants want to study part-time the course can be done over two years and four months.
The course fee for international applicants is approximately 21770 pounds. The stand-out features of this institute include learning and engaging with industry practitioners and digital marketing leaders who provide important techniques to succeed in the field of digital marketing.
9. The University of East London.
This has one of the best Digital Marketing Courses in East London. The main goal of the program is to help students get hold of the mathematical and analytical skillsets necessary to understand large datasets that Digital marketers need.
Features of the Course-
Learning the creation of executable approaches and the handling of complicated issues, through the utilization of proper decision-making through subject-based practical skills. The institute offers the option of a placement year participation to transfer classroom knowledge to real-life situations.
10. Red and Yellow Creative School of Business
The Red and Yellow Creative School of business is a reputed institution that offers Digital Marketing courses in East London that trains the next generation of stellar innovators, inventors, and business people. They are one of the top institutes which offer Digital Marketing courses in East London.
Red and Yellow is a creative school of Business that equips both students and professionals with the business knowledge necessary to build a successful business, but most importantly the inventiveness that sets businesses apart. The duration of the course is 10 weeks.
Features of the Course
- Assured certifications on course completion.
- Expert tutors for guidance.
- Doubt-clearing sessions.
- Advanced Digital Marketing skills.
Frequently Asked Questions About Digital Marketing Courses in East London
What is a Digital Marketing course?
Digital Marketing is the trendiest course, that allows people to learn about the marketing of products and services online through digital mediums like mobile phones, laptops, and Tablets. Digital Marketing Courses will be very useful for students either after graduation or post-graduation. Many recruiters are on the constant lookout for Digital Marketers.
What qualification is required to join digital marketing courses in East London?
There is no specific qualification required for doing digital marketing courses in East London. But a basic graduation is a requirement for those who want to make a career in Digital Marketing.
What are the different career specializations in digital marketing courses in East London?
- Search engine optimization.
- Social Media Marketing.
- Content Marketing.
- Email marketing.
- Search engine marketing.