Located 260 Km north of New Delhi, the Union Territory of Chandigarh is the joint capital of Punjab and Haryana. Acclaimed for its architectural marvel and excellent urban planning, the city has emerged as the IT hub of the two states.
With more and more industries and IT companies making their way into Chandigarh, career opportunities have branched out like never before. One such thriving career choice that has intrigued the netizens of Chandigarh is content writing.
To keep up with the growing fondness for content writing, many institutes have rolled out content writing courses. However, only a few of them exhibit the modules that can deliver the best of training, accurate to industry standards.
This article contains a carefully crafted list of the top 5 content writing courses in Chandigarh that will help you mold to be the best in the business. Before we move ahead with this comprehensive list, let us first understand what content writing means? What does it take to be a content writer? Various types of content writings, and how is it a beneficial career option?
What is Content Writing?
Content writing is an art of planning, researching, writing, and editing, a write-up primarily with the purpose to promote or sell products and services through an online medium. Content writing mostly consists of everything and anything that flashes on your screen. From information to entertainment and infotainment, all come under the broad umbrella of content writing.
On paying attention one may notice that the language and approach of every write-up stand different from the other. The language, approach, and presentation of a blog will be different from a book or movie review, business listing, advertisement, etc.
Anyone who wishes to pursue a career in content writing must possess a few basic skills. Under the able guidance of the listed top 5 content writing courses in Chandigarh, aspirants may learn and practice these skills to perfection. Let’s glance through a few of the basic content writing skills for a better understanding.
5 Basic Skills for Content Writing
Being an avid reader has ample benefits, more so if you are aspiring to be a content writer. Developing and honing this particular skill will benefit you in more than one way. Reading helps enhance vocabulary, creativity, imagination and comes in handy while doing research. Remember, reading is akin to breathing in and writing is akin to breathing out.
While you may like to write about a particular niche, there will be times when you will be expected to move out of your comfort zone, in order to meet the organizational goals. Understanding the need of the hour and adapting to it is a fine skill for a content writer to have.
Riding on the shoulders of digitization, the expanse of content writing has increased by manifolds. While many content writers work on-site under team leaders, there are many who work remotely. Either way, staying organized is not only responsible but also a professional way of working. Remember, any company across the globe values organization over chaos. Thus, having an aware state of mind and organized work culture will help you go places.
It’s all about business. If a job is assigned to you, you must do it well and do it in time. What needs to be understood here is that the blog, article, review, script, or any other thing that you are working on stands committed to the client. Lack of quality or delay in meeting deadlines is bound to cause losses to your organization and reflect you in a poor light.
5. Social Media Friendliness
Ease at using social media handles is the baby step towards mastering the art of marketing. This skill is of absolute importance because we write to sell. Unless one is at ease with using social media handles, picking up on the social media-related skills and techniques during the course can be quite challenging.
Click on the link to know a few more content writing-related skills.
Honing these basic skills before embarking on the journey of content writing is of immense importance. Irrespective of which genre you choose to expertise in, above mentioned skills are vital for growth and progress. The guidance from any of the listed top 5 content writing institutes in Chandigarh may help you ace these skills and soar higher.
Now that we have a fair idea of basic skills, let’s leap forward and acquaint ourselves with the broad spectrum of content writing.
Various Types of Content Writing
Content writing is like a rainbow, encompassing various styles of writing as one. Like each color of the rainbow contributes to the beauty of it in a unique way, similarly, each style of writing serves a unique purpose for a unique set of the target audience. Understanding the fundamental application, relevance, and purpose of each category can prove rewarding in many ways.
Writing online journals or diary entries on the topics like travel, food, lifestyle, entertainment, relationships, etc is known as blogging. Blogs are written in informal language and aim at engaging readers in a conversation through the comments section.
Blogs require frequent updates to keep the readers interested and engaged. This makes them a great SEO tool as the fresh updates help boost the traffic on the website, which is the ultimate agenda of writing content.
Learn more about Content Writing Salary
Salesmanship, put in words, defines copywriting. A copywriter is expected to write in a persuasive way, which makes the reader feel compelled at making a purchase. Selling services and goods through ads, emails, websites, and social media form the crux of copywriting.
3. SEO Content Writing
Writing articles based on the understanding of the working of a search engine is the key focus of SEO writers. These writers have a fair knowledge of search engine algorithms. They write to draw organic traffic, by intertwining the keywords in their articles along with other SEO techniques.
4. Lead Generation Writing
These writers are very well versed in analyzing google algorithms for optimizing selling strategies. They use this information to generate leads for businesses and websites. Lead generation writers write to create more customers and sales.
5. Social Media Writing
Social media is an integral part of marketing. With this fact in mind, social media writers aim at using every tool and feature that social media has to offer. All the lead-driven features like hashtags, @ “at the rate of”, surveys, and polls often find a place in the content composed by social media writers.
6. Business Writing
Business writing is based on crisp information. It is largely concise in nature, and pragmatic in approach. Emails, reports, handbooks, business memos, and business letters are a few examples of business writing.
Apart from the mentioned six types, there are many other facades like technical writing, research and report writing, corporate social responsibility writing, feature writing, editorial writing, press release, and ghostwriting which the content writing encompasses at large.
Each style is different in its writing approach and nature. Perfecting these writing styles, require immense training and practice, under the direction of highly experienced and qualified faculty. The comprehensive list of the top 5 content writing courses in Chandigarh will help you choose your mentors, help you shape a successful career as a content writer.
Top 5 Content Writing Courses in Chandigarh
1. IIM Skills
With best-in-class modules, expert faculty, and an impressive track record of alumni placements, IIM Skills is an undisputed choice for the first position on the list of top 5 content writing courses in Chandigarh.
IIM Skills’s training modules are impeccably crafted to imbibe quality teaching and training to aspiring content writers. Content writing is a craft where creativity and technique go hand in hand. While guiding the budding content writers through the vast and varied expanse of the content writing world, its brilliant faculty makes the entire learning process look interesting and engaging.
Even the most complex technical topics like search engine optimization, finding the right keywords, driving organic traffic, and increasing conversion rates, etc are taught in the most comprehensible way, making it easy for non-technical students to absorb the information.
Headquartered in Delhi, IIM Skills believes in going beyond the limitations imposed by geographical locations. It aims at imparting the knowledge of content writing to anyone and everyone across the country and world.
The online program, consisting of 16 hours of live online sessions and 3 months of internship training, stands testimony to this ideology. IIM Skills operates with the motto of always helping and guiding its students. The institute has a very structured and streamlined placement support system in place. Students can reach out to faculty anytime and seek support and advice. That is why it is the best among all the other content writing courses in Chandigarh.
Highlights of Content Writing Course:
- Ranked number one by multiple education blogs like Careers360, Advisor Uncle, and Course
- 16 hours of online live lectures.
- 60 hours of practicals.
- 10 plus hours of internship lectures.
- 3 months of an internship program.
- Guidance for starting a content writing agency.
- Freelance opportunities.
- Profile building through the publication of internship assignments.
- Guidance to write and publish Ebook.
- Opportunity to write blogs for Time of India.
- Lifetime access to the recordings of class sessions.
- Lifetime consultation and technical support.
- Certificate of Masters in Content Writing.
- Lifetime placement assistance.
Course: Content Writing Master Course
Duration: 1 to 4 months
Fees: INR 14,900 plus 18% GST
Ranking: 4.9/ 5
Other Courses offered by IIM Skills:
2. Techendo Technologies
The second name on the list of the top 5 content writing courses in Chandigarh, is a software training Institute that offers a plethora of job-oriented courses, Techendo Technologies. Content writing, digital marketing, web designing, graphic designing, C programming, networking, cloud computing are a few amongst the long list of courses that the institute undertakes.
It aims at providing training at an affordable price. It follows a very sharp and focused teaching methodology. The highly experienced and learned faculty ensures quality training, and extensive practice helps candidates become job-ready.
- Certificate in Content Writing and Management
- Both online and offline class curriculums are available
- Introduction to writing different types of content writing styles
- Essentials of web writing
- Essentials of SEO writing
- Publication of project work
- Enhancement of professional development skills
- Communication with the graphic artist
- Different tools of content writing
- Preparation for interviews
- Economical fee structure
- Lifetime placement support
- Experienced faculty, to ensure quality training
- Flexible timings
Course: Certificate of Content Writing and Management
Duration: Contact the institute
Fees: Contact the institute
3. WebHopers Academy
This esteemed institute harbors a faculty, with over 8 plus years of experience in digital marketing and web designing training. One of the best institutes for the content writing courses in Chandigarh, WebHopers Academy in Punchukula, is proficient at training the aspirants through extensive practice and training. It also extends a money-back offer if unsatisfied with the first class session along with the guaranteed employment in the advertising industry.
- Proficiency in different styles of content writing
- Brand journalism
- Lead generation
- Communication and marketing
- Research, SEO training
- Enhancement of Proofreading and editing abilities
- Money-back guarantee after the first live session
- Google Adwords and Analytics certification
- Job guarantee in the field of online advertising
Course: Marketing and content writing
Duration: 2-3 months
Fees: INR 22,000/-
4. Chandigarh Institute of Digital Marketing
Next on the list of the top 5 content writing courses in Chandigarh is CIDM. Primarily a digital marketing institute, it also offers content writing courses along with many other courses.
The course modules of CIDM are in alignment with industry practice. Its curriculum is designed to craft confident professionals out of enthusiastic aspirants. Backed by excellent faculty, the institute aims at providing wholesome training for every aspect of content writing.
- Content writing
- Blog creation
- Web designing
- SAP training
- Digital marketing
- SEO training [Basic and Advance]
- E-Commerce training
- Web hosting guide
- Industrial training
- Social media training
- Weekend classes of 20 hours
- Interactive session
- Assignments and live projects
- Customer-centric training
- Guaranteed Internship
- Offline and online sessions
Course: Content Writing and Digital Marketing
Duration: 1month, 2 months [Fast course], 3 months
Fees: INR 7,500/-, 9,000/- and 7,000/-, respectively.
5. CBITSS Technologies
Acclaimed for efficient training and professionalism, Compiling Binary Information to Security Specialization, or CBITSS, is one among the list of top 5 content writing courses in Chandigarh.
The ISO certified professional training institute is renowned for its various training modules like content writing, bidding, social media marketing, word press, email marketing, wen analyst, web hosting, and SEO techniques.
CBITSS is famous for training students, working professionals, and entrepreneurs too. The highly experienced faculty aims at imbibing the best training and practice through the duration of the course.
● Content writing
- Digital marketing
- Facebook marketing
- WordPress, email marketing
- Web hosting
- SEO techniques
- YouTube training
- PPC training
- SMM web analytics
- Skilled trainers and consultants
- SEO Content writing
- Lead generation
Course: Content Writing and Digital Marketing
Duration: Contact the institute
Fees: Contact the institute
Frequently Asked Questions related to Content Writing Courses in Chandigarh
1. What skills do content writers need?
A content writer must be proficient at using soft skills and technical skills. Command over the language, readability of the article, flexibility with timings and niche, ease at using social media handles, knowledge of SEO techniques, traffic, conversions, and lead generations are the few skills that a content writer must practice.
2. Is content writing difficult?
Content writing requires a lot of focus and hard work. Consistency and perseverance are the keys to overcoming difficulties. The more you practice researching, reading, and writing, the less difficult content writing would be. After all, generating a new blog, article, email, script, etc on a daily basis isn’t a piece of cake.
3. How do I start content writing?
The best way to start with content writing is to enroll in a renowned content writing course. This comprehensive list of the top 5 content writing courses in Chandigarh may help you in making the right choice.
4. Is Content writing a good career choice?
- It is one of the most promising and rewarding career choices.
- Apart from being a dignified job, this profession promises financial stability and growth even to beginners.
- The growth trajectory is one of the best in the marketing industry.
- The fact that in today’s digital era every business and organization needs a content writer, there is no dearth of opportunities.
- It is one among the very few professions which give its employees an option of working either on-site or remotely.
In today’s era of digitization, online presence is of vital importance for businesses to thrive and grow. Content writers with the help of their skills ensure that the website of a business or organization continues to rank high on the search engines.
Irrespective of niche and type of content writing one decides on pursuing, writing interesting and engaging articles, blogs, Ads, scripts, business listing, technical write-ups, social media write-ups, etc, in order to sell and promote a product is the primary objective of content writers.
Extensive training and practice are the keys to achieving this objective. By enrolling in one of the listed top 5 content writing courses in Chandigarh you will be moving a step closer to becoming a successful content writer.