Top 7 Digital Marketing Courses in Adelaide With Placements
Are you looking for some best digital marketing courses in Adelaide? Then you are at the right place. Digital marketing is the marketing of your products or services digitally on different online platforms. With the ease of internet accessibility, the number of people going to online platforms has increased many folds. There is a drastic shift from normal marketing to digital marketing. Thus, creating a huge demand for digital marketing professionals thereby requiring digital marketing courses.
Let’s have a clear understanding of all the what’s, why’s, and hows of digital marketing along with a list of the best digital marketing courses in Adelaide, Australia.
| Table of content:
Digital Marketing Why Is Digital Marketing Important? Skills you will learn in Digital Marketing Who Can Learn Digital Marketing Types Of Digital Marketing Best Digital Marketing Courses In Adelaide Job Opportunities After Digital Marketing Courses in Adelaide Frequently asked question |
Digital Marketing
With the continuous increase in the number of internet users every year, a business cannot survive by just focusing on the offline market and ignoring the online one. The online market is very vast and a marketer must consider focusing on it to survive. Digital marketing is simply online marketing, promoting and advertising products and services in a digital i.e., online platform.
Businesses now connect and even communicate with their target customer base in order to improve their market. Digital marketing is very common in the current scenario. From small businesses to big ones, everyone has got a webpage that a customer can directly visit and check for details.
Also, social media platforms are getting huge popularity, nowadays people with even a small setup present themselves so beautifully through their Instagram pages, reels, and many more. The best part of digital marketing is that your location does not matter, you can learn and earn sitting from any corner of the world.
Many job opportunities are available in digital marketing both full-time and part-time. All you need is to learn the technical skills required to become a digital marketing professional.
Why is Digital Marketing Important?
To expand the customer base, first, it is very necessary to update our business policies and strategies and work in accordance with market demand. People spend their maximum time over the internet and to get their attention you have to be present there. Digital marketing is the main component of achieving success.
There are many reasons why Digital Marketing is important, some of them are:
- Increases brand awareness
- Less cost of customer acquisition
- Easy to adapt to changes
- High Reach is easily possible
- Improve the reputation of a brand
- Easy to make changes and customize
- Lead generation is easy
Skills You Will Learn in Digital Marketing
Digital Marketing courses will make you skilled in various aspects which are needed to be ready for any job, as the ultimate goal to learn is to be able to earn well. Different skills that we will be learning in a Digital marketing course are:
- Strategic thinking
- Data Analysis
- Social Media Marketing
- Paid social advertising
- Email Marketing
- Search Engine Optimization
- Visual Marketing
- Creating content
- Product Design
- Communication Skill
These are some common attributes that are being offered by most of the courses. Different universities and institutions have some more advanced course structures.
Who Can Learn Digital Marketing?
Anyone can learn Digital Marketing Courses in Adelaide. Yes, you heard me right, as there is no specific qualification needed to do a digital marketing course. You can do a Digital marketing course anytime to make you skilled. You need to be:
10+2 Passed a certification course
Graduate for a Postgraduate Course
The best part of digital marketing courses or any other skilled courses is that they can be done by anyone sitting anywhere globally. Age is no bar. This course is not just for school or college pass outs, it is meant for all those keen to take their product or services globally and to reach the targeted segment in the best way.
Types Of Digital Marketing
Let’s have a look at the major types of digital marketing.
1. Search Engine Optimization (SEO)
SEO is the process of creating and optimizing our web pages through content creation to get a high rank in different search engines like google. With proper SEO tools, we can generate heavy traffic to our websites or blogs.
2. Content Marketing
Content Marketing helps you to connect with your audience through blogs, informational videos, and other such informational content. Good content creation leads to brand awareness thereby creating organic traffic and generating leads for your business.
3. Social Media Marketing
This social media platform is used to create awareness about the brand and product. Though it is challenging in such a competitive market, social media marketing gives you a good conversion rate. Some social media platforms are:
4. Pay- per Click
These are paid advertisements that appear on top of the search engine. Every time the ad is clicked the publisher is paid. E.g., Paid ads on Facebook, and an Ad campaign on Twitter.
5. Affiliate Marketing
This is advertising where a commission is received for promoting other ads or products or services on our websites. Simply it is such a marketing where our product is mentioned on others’ blogs or websites. Affiliate Marketing is also commonly known as influencer marketing.
6. Email Marketing
Many companies use Email to send various promotional offers and product information to all their subscribers. Companies also send emails regarding upcoming events and new launches.
There are also some other digital marketing forms like mobile marketing and video marketing. Well, not all types of digital marketing are suitable for a business. Various factors need to be considered before choosing which one is right for you. In this step comes the role of a digital marketer. He has to select the right channel based on how each digital media is performing and start working on it from the basic level and developing the strategies accordingly.
Best Digital Marketing Courses in Adelaide
Digital Marketing is a high-paying career option in Adelaide, Australia. Several digital marketing jobs are available in Adelaide. Digital marketing has shown tremendous growth not only in Adelaide but globally, especially after the covid-19 pandemic. And to fulfill this, the demand for digital marketing courses has increased. Let’s have a look at some of the best Digital Marketing Courses in Adelaide with placement opportunities for you.
1. IIM SKILLS
IIM SKILLS is an education company making its presence worldwide providing top-notch training as well as internship programs. It has different categories of courses like Finance, Marketing, Content writing, and Analytics. They are providing you with the best digital marketing courses in Adelaide.
Degree Name: Digital Marketing Course
Duration: 3 months programme + 2 months of paid internship
Course Fee: 510.90 Australian Dollars (inclusive of exam fees and taxes)
The best thing about IIM SKILLS is that all those who will be teaching and mentoring you are industry experts with practical working knowledge. So, you will be given all tips and tricks that are applied in companies along with
- Lifetime access to course videos
- Paid internship to make you job ready
- Freelancing and job opportunities
- Interview support
- Certification and recommendation letter
Different Modules that are Covered Are:
Base or Core Module:
- Content writing and blogging
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Inbound Marketing
- Email Marketing
- Data Analytics
Special Module:
- WordPress Web Development
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing and Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographic Resume Preparation
The course duration is 120 hours which is divided very systematically between various topics. This is a tool-driven course which means you will be working with real-time tools to give you hands-on learning. Various tools you will be working and learning with are:
- Mailchimp
- WordPress
- WooCommerce
- Google Ads
- Uber Suggest
- Facebook Ads
- Google Analytics
- SEMrush
- Keyword Planner
- Toast SEO
Contact:
2. University of South Australia
The University of South Australia provides a Digital Marketing course at the Undergraduate level. The main aim of this course is to make students understand the concept of digital marketing as to today’s technology and demand.
The Topics Covered in This Course Are:
- Digital marketing strategies and the analysis of consumer behavior in relation to digital contexts.
- Web-based digital technologies which include Search Engine Optimization and Search Engine Marketing.
- Online advertising and virtual reality
- Social media marketing (including influencers marketing)
- Mobile marketing includes mobile apps and mobile payments too.
- The marketing ‘tech stack’ includes marketing analytics, marketing automation, artificial intelligence, and cloud technology.
- Measures of the effectiveness of digital marketing, which is inclusive of attribution marketing and bid data
- Legal frameworks (including cybersecurity). They offer a 10 weeks online program, which is an undergraduate-level course.
3. Australian Academy of Digital Marketing
The Australian Academy of Digital Marketing offers various courses for you to change your career, better your skills, or learn the basics in the digitized world. All the courses are specifically designed to provide students with foundational knowledge in all the major digital marketing branches.
The academy allows students to meet each other, seek help if needed, and start networking from the beginning. It offers a program for you to build your skill set and gives you an all-around development. Courses are developed by industry experts to teach you all the relevant skills you need to succeed.
If you are looking for digital marketing courses in Adelaide, you must consider this option also. The Australian Academy of Digital Marketing also provides corporate training and placement facilities. The Australian Academy is recognized by the International Approval and Registration Centre (IARC).
Course Syllabus
- Fundamentals of Marketing
- Inbound Marketing,
- Content Marketing,
- Search Engine Optimization (SEO),
- Social Media Marketing, Email Marketing,
- Advertising, Mobile Marketing,
- Web Designing and User Experience, Analytics
Course Duration and Fees
The Australian Academy of Digital Marketing is a reputed institute. They offer a wide range of options. Home Study courses offered by the Australian academy are as follows:
- Certificate courses: Duration 3 months.
- Advanced Certificate course: Duration 6 months.
- Postgraduate certificate course: Duration 9 months.
Their classroom courses are as follows:
- Certificate courses: Duration 3 months.
- Advanced Certificate course: Duration 6 months.
- Postgraduate certificate course: Duration 9 months.
To learn about their fees, kindly contact the institute using the contact information given below and visit their official website.
Course Highlights
- Builds a Strong Foundation in Digital Marketing
- Practical Assignments to Prepare You for the real-life Industry work
- Highly Skilled professional Tutors are there to Provide You with the Best Possible Knowledge
- Three years of access to course materials from the date of registration.
Contact Details
Phone Number: 0386583955
Email ID: info@digitalmarketingacademy.com.au
Must Check:
- Digital Marketing Courses in Australia
- Digital Marketing Courses in Canberra
- Digital Marketing Courses in Kansas
- Digital Marketing Courses in Tennessee
- Digital Marketing Courses in England
- Digital Marketing Courses in London
- Digital Marketing Courses in New Zealand
4. IIDE Indian Institute Of Digital Education
IIDE, set up in 2016, provides a certified digital marketing course online. They have 3 different courses:
- 4-month certification
- 11 months MBA (post-graduation level program)
- Short-term certification
Subjects are taught to students by particular area experts and enthusiasts. IIDE has excellent placement partners and a good track record of students working with some renowned organizations. 100% job assistance is provided by the team along with live online sessions. IIDE digital marketing syllabus is designed to teach you detailed basics to advance the content of digital marketing.
Fees for the short-term certification course is: INR 6355 + taxes
Fees for 4 monthly certification courses are: USD 1360
Fees for 11 month MBA program is: INR 25000 + taxes
Topics Covered:
Term 1:
- Introduction to Digital Marketing
- Search Engine Optimization
- Key Performance Marketing Jargon
- Search Engine Marketing
- Campaign Planning
- Presentation Making
- E-commerce
Live Project: Search Marketing
Term 2:
- Content Strategy
- Copywriting
- Canva
- Social Media Marketing Organic
- ORM
- Influencer Marketing
- Resume Making
- Interview Skills
Live Project: Social Media Content Strategy
Term 3:
- Social Media Marketing Paid
- Social Analytics
- Google Analytics
Live Project: (Social Media Advertising) + Final Project
After course completion and submission of all assignments, a certificate is awarded.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
5. Zeo Learn
People at Zeolearn promote the ideology of Benjamin Franklin which says, “Tell me and I forget. Teach me and I remember. Involve me and I learn”. That is the reason their courses are designed to involve every student to participate. Zeo Learn offers 30 hours of training sessions, providing hands-on learning.
You will be mentored by industry experts to help you out with all the challenges you will be facing. Zeolearn offers digital marketing training to graduates and professionals and provides you with certificates and real-time experience.
Course Syllabus Includes 9 Modules
- Module 1: Introduction to Digital Marketing
- Module 2: Main components of Digital Marketing
- Module 3: Digital Strategy and Planning
- Module 4: Search engine Optimization
- Module 5: Social Media Marketing
- Module 6: Mobile Marketing
- Module 7: Email Marketing
- Module 8: Web Analytics
- Module 9: PPC
Course Highlights
- 30 hours of Instructor-led training sessions
- Immersive hands-on learning
- Learn to strategize, design, and execute marketing campaigns.
- Understand advanced concepts of PPC, Email, Web Analytics, SEO, and Social Media to plan effective marketing strategies
- Teaches you how to develop SEO strategies for the promotion of the websites
- Mentors and experts will be guiding the students on how to exactly implement the techniques and strategies that are being taught.
Course Duration and Fees
30 hours of virtual sessions will be there. Kindly contact the institute to know more about the fee structure.
Contact Details
Email: hello@zeolearn.com
Phone: +61-261452089
Website: https://www.zeolearn.com/digital-marketing-training
6. UpGrad
A platform for higher education that was launched online in 2015 called UpGrad offers a variety of courses that are both planned and instructed by professionals in the field. By bridging the gap between college academics and corporate requirements, the institute prepares college students for careers in the workplace.
UpGrad is connected with many top universities. You can get full details of different courses available; some are with entrance tests while some courses are without any entrance. One of the biggest online higher education organizations, UpGrad, has a strong media presence on websites like Business Standard and Livemint.
The institute has trained lakhs of students to date and has more than 300 top companies hiring students from them. UpGrad offers different courses in Digital Marketing, Data Analytics, and Full Stack Development. Check the full syllabus details of the Digital Marketing course structure below.
Course Syllabus
- Excel basics for marketers
- Digital Marketing Metrics and Channels
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Web Analytics
- Content Marketing
- Creating a blog
- Programmatic ad-buying and display marketing
- Email Marketing
- Integrated marketing strategy
- Soft skills of a digital marketer
Course Duration: 5 months
Fees: USD 282.
Course Highlights
- One-on-one sessions
- Career Guidance
- Placement support
- Resume building
- Mock interviews
- Soft skill training
- Learn from experts
- Real-time industry projects
- Certifications
- Live and recorded sessions provided
Some Other Digital Marketing Courses by UpGrad:
- Advanced Certificate in Digital Marketing and Communication by MICA + UpGrad
- Digital Marketing Bootcamp by MICA + UpGrad
- Fundamentals of Digital Marketing by Google
- BBA Digital Marketing by Christ College
- MA in Digital Marketing by the University of Portsmouth, UK, and by CBS International Business School, Germany
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
7. TAFE SA
TAFE SA is one of South Australia’s largest vocational education and training providers. They provide a range of job-focused training in industries from entry-level certificates to bachelor degrees, at different locations across the state. They have the option of virtual classrooms or attending regular classes in Adelaide City.
Course Name: Diploma of Marketing and Communication
Duration: 18 months
Course Fee: The average Cost per Semester is $ 2,074
Total Fee For 18 months $ 6,223
Contact details
International students in Australia: 1800 049 492
International students calling from overseas: + 61 8 8463 5487
Job Opportunities After Digital Marketing Courses in Adelaide
Digital marketing is one such profession where you can find ample growth opportunities and its demand is never-ending. Digital marketing professionals are required by every business seeing how normal marketing has taken a shift to digital ones. Different positions that a Digital Marketing professional can hold are:
- SEO Manager
- Content Marketing Specialist
- Social Media Manager
- Digital Marketing Manager
- Digital Marketing Coordinator
- Social Media Content Officer
- Digital Communications Executive
- Marketing and Content Coordinator
Frequently Asked Questions About Digital Marketing Courses in Adelaide
Que.1 Will digital marketing courses be beneficial for my career?
Ans. Definitely, with a tremendous shift from traditional marketing to digital marketing, the need for professionals has increased. Also, if you are running a business, Digital Marketing will be most beneficial for you to make your reach global.
Que. 2 Who can do a Digital Marketing Course?
Ans. Digital marketing has a huge market and it can be done by anyone keen to set foot in marketing. The eligibility criteria for doing a certification course is 10+2 and for a post-graduate program, graduation is required.
Que. 3 How much will good Digital Marketing Courses in Adelaide cost?
Ans. The fee for digital marketing courses in Adelaide varies from institution to institution. Also, the type of course, is another factor for its fees, like certification courses, postgraduate courses, or short-term courses. Generally, Fees begin from USD 200 and go up to USD 9000.
Que. 4 What kind of work opportunities are there after completing digital marketing courses in Adelaide?
Ans. There are various job profiles you can apply for after completing Digital Marketing Courses in Adelaide. I am mentioning a few for your reference here:
- Marketing Coordinator
- Digital marketing specialist
- Social media manager
- Digital project manager
- Digital CRM marketing specialist
- The digital marketing Optimization manager
- Marketing and content coordinator Many more are there.
Que. 5 How much does a digital marketing professional earn?
Ans. For digital marketing jobs in Adelaide, the average salary ranges from $70000 to $80000. You can work for and from any location and earn a good amount even from Work from home jobs. Salary in Australian dollars ranges from A$ 47K to A$ 101K yearly.
Conclusion
So, if you are even a little interested in Digital Marketing Courses in Adelaide then keep your spirits high and go for it. Digital Marketing is a highly demanded profession and gives you many job opportunities with a handsome pay cheque. All you need is a beginning, just start with it and you won’t move back looking at the numerous opportunities it will be providing. Change is all you need to step forward in your business and move along with the technology.