5 Best Digital Marketing Courses In Bangladesh

Asia is acing in providing outsourcing services to the rest of the world. Many developing nations, including Bangladesh, are concentrating on the digital economy as a result of the advent of growing digitalization. In addition to fostering innovation in the country’s service sector, the digitalization of an economy also increases domestic job prospects, facilitating faster economic growth. Many large corporations in affluent countries like the US, UK, and Australia are resorting to IT outsourcing from nations like Bangladesh to reduce costs and risks, which has resulted in a recent increase in freelancing. Computer programming, site design, tax preparation, digital marketing, and search engine optimization are all examples of freelance work. This has generated a sea of new opportunities for people in emerging markets. Many institutions are providing such professional courses to cater to the growing market demand. In this article, we are going to explore the possibilities of the 5 Best Digital Marketing courses in Bangladesh.

 

Let us begin by focusing on the basics of Digital Marketing

The promotion of brands via the internet and other digital communication channels is known as digital marketing, also called online marketing. This comprises text and multimedia messages as well as email, social media, online video, display ads, search engine marketing, paid social ads, and web-based advertising as a marketing channel.

Customers are online right now, spending time on social media, reading blogs and news sites, and searching for products when they’re in need. Your best prospects can see you, learn more about you, and even ask questions to learn more about you and your goods or services thanks to digital marketing, which places you in those same channels.

 

Importance of Digital Marketing

Digital marketing reaches a larger audience than previous strategies and allows you to target the customers most likely to buy your products or services. Some of its uses are –

• You will only pay attention to individuals who are most inclined to buy your goods and services.

• It is less expensive than alternative marketing tactics.

• You can compete with more well-known firms thanks to digital marketing, which levels the playing field within your industry.
• Digital advertising may be measured.

• Digital marketing plans can be updated more easily.

• Your conversion rate and the quality of your leads can both be increased through digital marketing.

• In digital marketing, audiences are involved at every level.

• It will help you transform new buyers into loyal followers

 

Types of Digital Marketing

Digital Marketing is a broad term that is used to refer to a variety of marketing strategies. These are –

1. Search Engine Optimization (SEO)

Search Engine Optimization is a technique for marketing rather than a type of marketing. SEO is regarded as a science because you must conduct research and weigh various contributing criteria to get the highest potential rating on a search engine results page. By search engine, digital marketers mostly refer to Google as Google dominates the market for search engines globally. The following are the essential elements of SEO –

• User engagement level 
• Content quality
• Mobile-friendliness
• Quality and quantity of Inbound links

 

2. Content Marketing

The distribution of pertinent and useful material to a target audience is the foundation of the content marketing approach. This provides free content in the form of writing, including:

• blog posts
• E-books\sNewsletters
• transcripts of audio or video
• White papers
• Infographics

Writers for content marketing must be able to dominate search engine results while also attracting readers to read, share, and engage with the business. Knowing your audience is crucial for producing excellent content that is both extremely relevant and interesting. You can choose the kind of content you’ll produce once you have a deeper understanding of your audience. This consists of creating information that is grammatically accurate, error-free, simple to grasp, relevant, and engaging.

 

 

3. Social Media Marketing

The discipline of social media marketing involves using online interaction to increase website traffic and brand recognition. You can use social media marketing to promote your brand, products, services, culture, and more. The most popular digital platforms for social media marketing are LinkedIn and YouTube, which are closely followed by Twitter, Facebook, and Instagram. Your business’s goals and target market ultimately determine the social media platforms you use. Many firms utilize social media marketing to engage people in conversation rather than pressuring them to make an immediate purchase.

 

4. Pay-per-click Marketing

Pay-per-click marketing, often known as PPC, is a form of internet advertising in which you get charged each time a user clicks on one of your digital ads. As a result, you don’t have to pay a predetermined amount to have targeted advertisements displayed on online channels; instead, you just pay for the advertising that customers interact with. One of the most well-liked PPC tactics is search engine advertising, and as Google is the most extensively utilized search engine, many businesses use Google Ads for this purpose.

 

5. Affiliate Marketing

A popular digital marketing tactic is affiliate marketing, which enables one to make money by promoting the business of others. Whether you are the promoter or the business that works with the promoter, the process is the same. It uses revenue-sharing to run. Each time the product you have promoted is sold, you, the affiliate, will be paid a commission. If you are the merchant, you are required to reimburse the affiliate for any sales you earn as a result of their marketing.

 

6. Native Advertising

Digital marketing is native advertising. Its objective is to blend in with the surrounding content to make its presence as advertising less annoying. The skepticism of today’s consumers toward marketing led to the creation of native advertising. Many customers will assume that an advertisement is biased if they know who paid to run it, leading them to ignore it.

 

7. Influencer Marketing

Influencer marketing, like affiliate marketing, involves collaborating with an influencer—someone with a substantial following, like a celebrity, subject-matter authority, or content creator—in exchange for visibility. These influencers promote your goods or services to their followers across social media platforms.

 

8. Marketing Automation

By using software to manage digital marketing operations, marketing automation increases the effectiveness and relevancy of advertising. As a result, rather than spending time and effort on tiresome operations, you may concentrate on developing the plan for your digital marketing initiatives.

Marketing automation may greatly increase the level of connection between you and your audience, even while it can seem like a luxury tool that your firm can do without. With this level of real-time customization, you can efficiently develop a customized marketing strategy for each client without devoting any more time.

 

9. Email Marketing

The idea behind email marketing is simple: you send a promotional message and wait for your potential customer to click on it. Email marketing is a tried-and-true method by itself – 89 percent of the professionals, part of a survey, said it was their best source of leads.

 

10. Mobile Marketing

You can connect with your customer base via their mobile devices, such as smartphones and tablets, with the aid of mobile marketing. This can be accomplished by SMS and MMS messages, social media notifications, app alerts, and other channels. Your marketing campaigns can become much more successful if you create content for both computer and mobile displays.

 

Let us now discuss the 5 best digital Marketing courses in Bangladesh

1. Digital Marketing Course – IIM SKILLS

In India and globally, IIMSkills is one of the top 3 online training providers of top-notch courses in several facets of digital marketing. The key benefit of IIMSKILLS is that you can enroll in the school from anywhere you choose and that the course is of the highest caliber. One of the 5 best digital marketing courses in Bangladesh, is this one.

The IIMSkills Digital Marketing Course prepares students for the IIM Skills Master Certification test as well as 15 more crucial Certification exams, including those for Google, Hubspot, and Facebook Blueprint. It includes 40 of the Digital Marketing structure’s most important modules.

They allow customers to make use of their thorough learning modules while seated anywhere in the world. The mentors have worked with some of the most significant brands and corporate organizations and have more than ten years of expertise in the digital domain.

Course duration – 3 months

Course Fee – 39,556 BDT approx. (Bangladeshi Taka)

Course Modules

1. WordPress Web Development 
2. Search Engine Optimization 
3. Search Engine Marketing 
4. Email Marketing 
5. Inbound Marketing 
6. Social Media Marketing 
7. Web Analytics 
8. Integrated Digital Marketing Strategy 
9. Online Reputation Management
10. Content Writing And Blogging 
11. Media Buying 
12. Affiliate Marketing 
13. Video Marketing 
14. Digital Infographic Resume Preparation

Course Features

• 180 hours of comprehensive training
• Weekdays as well as weekend batches
• Demo sessions for a firsthand experience
• Learn to use tools worth INR 79,000 (Google Ads, Keyword Planner, Semrush, Yoast SEO)
• Placement Assistance
• Free lifetime access to LMS 

 

 

Other available courses at IIM SKILLS are –

Content Writing Course

Technical Writing Course

Advanced SEO Course

GST Practitioner Course

Financial Modeling Course

BAT Course

 

2. ExcelR

One of the top digital marketing schools in Dhaka, Bangladesh, is ExcelR. They have developed a thorough course that includes all the abilities required to effectively upskill their students because their training curriculum is adapted to the current trends in the digital marketing sector.

ExcelR offers one of the 5 best Digital Marketing courses in Bangladesh, as evident by the syllabus they provide. They emphasize the practical application of tools, case studies, and resume building that can make their students stand out while also covering all facets of digital marketing.

Course Duration – 120 hrs

Course Fees – Not Available

Course Modules

1. World Of Marketing
2. Digital Marketing Intro
3. Planning Digital Marketing Campaign
4. Masterclass On Content Writing
5. Keyword Research & Implementation
6. Graphic Designing
7. Internal Framework Of Internet – Part 1
8. Internal Framework Of Internet – Part 2
9. Basic Terminology Of Digital Marketing
10. Keyword Research
11. Website Building – Part 1
12. Website Building – Part 2
13. Introduction To SEO
14. SEO Content Writing
15. On-Page SEO
16. On-Page SEO (Snippets)
17. Search Engine Visibility
18. Website Working Analysis
19. Off-Page SEO (Link Building)
20. Off-Page SEO (Link Analysis)
21. Local SEO
22. Advanced SEO
23. Intro To Search Engine Marketing
24. Intro To Google Ads
25. Search Ads – Part 1
26. Display Ads- Part I
27. Video Ads- Part I
28. Search Ads- Advanced Topics
29. Social Media
30. Facebook
31. LinkedIn
32. Twitter
33. Instagram
34. Video Marketing Introduction
35. Fundamentals Of YouTube Pages And Best Practices
36. YouTube Channel Beautification
37. YouTube Analytics
38. Email Marketing Modules
39. YouTube Monetization
40. Affiliate Marketing
41. Resume Building

Course Features

• 35+ Tools to Use in Real-Time 
• 6 Certifications for Google Ads
• Certification for Google Analytics
• Industry Accepted Facebook Blueprint Certification 
• Lifetime Access to Self-Paced Learning 
• Support for Resume Building 
• LinkedIn Profile Optimization
• Placement Assistance 

 

3. Digital Marketing Course – SEO School Bangladesh

One of the 5 best digital marketing courses in Bangladesh is offered by SEO School BD. They have an outstanding reputation and are a prestigious institute. They have a reputation for working with several businesses to develop successful internet campaigns for them.

They provide several top-notch courses in the many Digital Marketing modules that are crucial to the whole system of online strategy and planning. The faculty actively contributed to the development of brands and goodwill online and has years of expertise in the field of affiliate marketing and digital marketing. Students have the chance to observe how the various elements of digital marketing are implemented practically and in real-time. All these factors make this course one of the 5 best Digital Marketing courses in Bangladesh.

Course Modules

1. Importance of SEO
2. Keyword Research & Competition
3. Important Search Engine Optimization Glossary
4. On-Page Optimization Off-page Optimization
5. WordPress Basic
6. Google Verification
7. How To Earn Money Online
8. Competitors and Analyzing Core Fundamentals of engagement
9. Keywords Research And Competition
10. Creating Google My Business Listing
11. Citations
12. Google Search Console
13. Analytics Training
14. Backup And Restore
15. Amazon Affiliate Account
16. YouTube Do’s And Don’ts
17. Affiliate Links
18. Sitemap.

Course Features

• Freelancing Opportunities
• Experienced Faculty
• Practical Implementation
• Placement Assistance

 

4. Digital Marketing Course – Third Hand Bangladesh

Third Hand is a well-known digital agency with offices in Dhaka that provides services for anything from web development to video production to graphic design. They provide services throughout the various facets of digital marketing, including search engine marketing, email and SMS marketing, Facebook marketing, growth hacking, and content marketing.

Realizing the significance of data and how it can make or break Digital campaigns, the Digital Marketing course focussed on providing the students with sufficient understanding of data and metrics for the candidates to understand metrics and take action to produce a successful Digital Marketing campaign. It is one of the 5 best Digital Marketing courses in Bangladesh because it teaches you the industry’s best practices for digital marketing and provides you with the analytics and metrics expertise you need to build and optimize your website.

Course Modules

1. Search Engine Optimization
2. Search Engine Marketing
3. Social Media Optimization & Marketing
4. Data Analytics
5. Measuring The Different Metrics For Social Media 
6. Brand Building Integrated Digital Marketing Strategy.

Course Features

• Live Practical training
• Customized courses
• Internship Opportunities
• Soft-skills Training

 

5. Digital Marketing Course – Bytecode Development and Digital Marketing

A premier provider of digital marketing services, Bytecode Development and Digital Marketing also provides courses in IT and digital components that are skill-driven and focused on results.

This course is one of the 5 best Digital Marketing courses in Bangladesh as it is designed with the demands of the digital marketing sector in mind, as well as industry trends and best practices. It is also simplified to help everyone understand the fundamentals of digital marketing. Additionally, because the courses are entirely digital, you can learn everything online anytime and anywhere you want. You can obtain information via the bytecode blog or a Facebook group as well.

Course Duration – 3 months

Course Fees – 21,240 BDT

Course Modules

1. Content Marketing Service
2. Email Marketing Service
3. Online Business Analysis
4. Social Media Marketing
5. E-Commerce Marketing
6. Local Business Marketing
7. Affiliate Marketing
8. Conversion Rate Optimisation
9. Reputation Management
10. Design and Automation Tool
11. Google Analytics
12. Digital Marketing – Internet of Things
13. Artificial Intelligence and Machine

Course Features

• Practical training opportunities
• Expert Trainers
• Lifetime validity of certifications
• Video as well as audio course materials

 

 

6. Mastering in Digital Marketing – Basic Institute of Technology and Management (BITM)

BITM, or the Basic Institute of Technology and Management, has been a pioneering institution since it was founded in 2007 and offers courses in a wide range of online study areas. All these courses are regarded as the 5 best digital Marketing courses in Bangladesh. They have 12 training labs, where 33 learners can be trained, each of which has a multimedia projector, sophisticated equipment, and high-speed internet access.

They provide a variety of digital marketing courses to students from a variety of academic backgrounds. All these courses form a part of the 5 best Digital Marketing courses in Bangladesh –

• Professional in Digital Marketing – 48-hour course – 14000 BDT.

• Mastering Digital Marketing – 72-hour course – 18000 BDT.

• Specialist in digital marketing – 60-hour course – 16000 BDT

Course Modules – 

1. Digital Marketing – Introduction
2. Basic Component Of Marketing Strategy And Planning
3. Fundamentals Of buyer’s Journey
4. Digital Research 
5. Smart Objective Development
6. Principles Of Digital Marketing
7. Social Media Marketing
8. Social Media Account For Business
9. Content Over Social Media And Hashtag Instrumentation
10.  Search Engine Optimization Marketing
11. Key Components
12. Google Advanced Search
13.  Setup Search Console
14. Basic Understanding Of HTML Tags
15. On-Page Optimization
16. Technical Optimization
17. Quality Backlink Building
18. Technique Advertisements
19. Report And Management
20. Video Marketing
21. Email Marketing
22. Mobile Marketing
23. Content Marketing
24. Digital Marketing
25. Campaign Management
26.  Data Analysis Using Google Analytics
27. Aligning With Industry Demands
28. Freelancing Techniques And Other Related Elements Of Digital Marketing Planning. 

 

Other Related Readings:

Top 5 Leading Technical Writing Courses in Bangladesh

IIM SKILLS Digital Marketing Course Review 

FAQs

1. What are the prospects after completing one of these 5 best Digital Marketing courses in Bangladesh?

The internet’s amazing growth in Bangladesh and the rise in mobile device users have made it possible for the development of a variety of online sectors, which has increased the demand for skilled marketers who can plan and strategize for a brand’s reputation and goodwill online.

Bangladesh has also seen a rise in the popularity of digital marketing. Search engine optimization (SEO) specialists, PPC specialists, digital marketing consultants, and social media marketing specialists are among the jobs in the field of digital marketing. Professional writing and vlogging opportunities exist for bloggers and YouTubers in the field of digital marketing.

 

2. What is the expected salary after completing one of these 5 best Digital Marketing courses in Bangladesh?

In Bangladesh, the average monthly salary for a digital marketing strategist is roughly 35,400 BDT. The lowest salary is 16,300 BDT, while the highest is 56,300 BDT.

 

3. How do you begin a digital marketing campaign in Bangladesh?

The hardest part is getting started because you are still figuring out your interests, specialty, etc. The best approach would be to build your website and a content calendar. You can categorize your list of articles to write and begin posting them to your website. Start updating your social media accounts simultaneously, and link to your website on each one.

 

4. What topics are included in a digital marketing course in Bangladesh?

As we saw in our detailed discussion on the 5 best Digital Marketing courses in Bangladesh, the main topics covered are SEO, SEM, Google Analytics, website copy development, content marketing, advanced blogging, digital media, Email Marketing, and Google My Business, Google, and Facebook ads.

 

Conclusion on the top digital marketing courses in Bangladesh

There has been a significant change favoring digital marketing over conventional marketing strategies because of increased internet usage and time spent on various social media platforms. Getting involved in digital marketing is increasingly essential if you want to ensure your employability in the future. Digital marketing or a specialization within the sector should be taken into consideration by marketing and sales professionals, business owners, or simply anyone looking for an exciting and in-demand career that is here to stay. Bangladesh offers a wide variety of digital marketing courses. We hope this list of the 5 best Digital Marketing courses in Bangladesh provides you with all the necessary details and assists you in choosing the right course.