Top 5 Prominent Digital Marketing Courses in France

France is quite a dream-like city with a variety of dreamy industries. With such a great fan following and popularity, it calls for the best digital marketing strategies. This listicle article will serve as a guide for all who are looking for top digital marketing courses in France, with information on its course, curriculum, fees, duration, and many more important factors to help you choose the best. 

The Essence of Digital Marketing

In today’s times, we can be connected to the entire world with one click. Be it chatting with our friends, reading news, shopping, and many more, which also includes marketing. Marketing is promoting your product to the targeted audience. Digital marketing is promoting your product or service through the digital media presented to all of us. Such as the internet, websites, social media, books, audio, video, etc.

These are a few of the many ways through which you can promote your services or products. Digital marketing is also known to be online marketing. Your emailers, WhatsApp broadcast list, and the Instagram handle are all part of digital marketing. It is not hidden, the value of using these online platforms to advertise your product.

The increase in sales becomes evident with the right use of digital marketing. Any form of digital communication is digital marketing. Businesses, organizations, and start-ups make efforts online to communicate with their current or prospective customers. This is known as digital marketing. It includes any and all forms of communication that happen online or digitally. 

Types of Digital Marketing Strategies 

• SEO

Search Engine Optimisation is a really popular and essential way to increase the traffic coming to your website. Search engine optimization aims to find keywords or phrases that are most commonly searched on Google search engines. You can then make use of these keywords or phrases that will attract more traffic to your content.

• Social Media Marketing 

Social media is available to anyone who wants to use it but not every time the use of social media indicates marketing. Hence social media marketing is to understand and make strategic plans and integrated strategies to market your product using social media channels.

• Content Marketing 

As the word suggests it means marketing and creating brand awareness through content. Be it websites, descriptions, or content of any other form. Content marketing goes hand in hand with other marketing as SEO is part of content marketing, same with social media marketing. Written, visual, or audio all come under content.

Hence content marketing is one of the most important lasting forms of marketing. Apart from these three, there are other forms of marketing as well. Which you will learn more about in detail from your digital marketing courses in France. These marketing types are

• Email marketing
• Mobile marketing
• Video marketing
• Paid marketing
• Audio marketing
• Influencer marketing 
• Affiliate marketing
• Pay per click
• Virtual reality marketing 
• Marketing analytics 

Recommended Read: Content Writing Courses in France

Digital Marketing for Advertising

With the constantly increasing usage of digital media, it is very important to be active and promote on all platforms. 4.9 billion people are using the internet according to recent statistics provided in 2021. This means through digital media you have access to display your product to 4.9 billion people from your computer. That does speak volumes. 

Hence it is very important to digitally market your product and even more important to master the art of digital marketing. A person will be much less likely to buy your product or service if they do not find online means to know more about it. Let’s consider an example of someone who is looking to buy a bag.

Nowadays the first instinct is to go online and search for bags. So suppose you are a start-up and you still haven’t set up your digital marketing strategies, then your bag will not be available online for prospective customers to see and therefore buy (since there is no website for it online). 

At the same time suppose you do have your Instagram page or website online, does that ensure the success of your product? Yes, it is more likely than someone who does not have a website. But if your website and your content are not active, not constantly changing and updating to the current needs, then the one who does change their content and is more active and more engaging with their customers, will definitely attract your customers. 

Therefore even though digital marketing is available to everyone to use to the best potential is not in the hands of anyone. This is where digital marketing courses come in handy as they teach you the inside and outside of the digital marketing world, helping you and your company to flourish and increase their sales. 

Top 5 Digital Marketing Courses in France

Every chef needs a culinary school and every doctor needs a medical school. Similarly, every brand needs a digital marketing school. Depending upon your course requirements and duration, here’s a list of top digital marketing courses in France for you to choose what serves you right. 

1. IIM Skills

In a very short period of time, IIM Skills has made its place quite permanent. With a number 1 ranking in all their courses, IIM Skills promises for best experiences in the courses they offer. Ranking as one of the best in all digital marketing courses in France, IIMS Skills offers a 5 monthly complete guide to digital marketing in its Master Digital Marketing course.  

The schedule follows a 3-month training class with the remaining two months of paid internship. The main focus of IIM Skills is to provide live guidance and practical training to all its students. 60+ hours of training and lectures with 120+ hours of assignments, the course will make you efficient in all your knowledge of digital marketing as well as make you experience the work-life. 

As a digital marketer, it’s very important to have professional work experience and under IIM Skill’s paid internship one can ace that too. Various digital tools will be taught and available for use. The study material is offered with lifetime access along with their life support system. 

Upon completion of the course, you get a Letter of Recommendation and Master certification provided by the institute itself along with 13 other certifications from Google, HubSpot, and Facebook. 300+ placement partners, interview support, guidance support, mentorship, and access to course recordings and presentations will be given to you for lifetime access. 

Upon registering for digital marketing courses in France with IIM Skills master digital marketing course, you can choose from their weekend or weekday batches. They also have the option to switch days for attending the lectures. To be eligible for their examination the student needs to attend 70% of live classes chosen from their respective batches.

Attending recorded lectures will also be included as attendance. The 2 month paid internship is divided into two options with the former being SEO and later being Content writing. The students are free to choose their options. 

Digital Marketing Course Syllabus 

• Introduction to digital marketing
• Web development and creation 
• SEO and search engine marketing
• Inbound marketing
• Web analytics
• Email marketing
• Social media marketing
• Content writing and blog creations
• Affiliate marketing
• Video marketing for youtube
• Media planning and buying
• Tool usage 
• Resume creation

The digital marketing course by IIM Skills will make any amateur into an employable professional with all the right resources one needs. Knowledge, experience, and guidance all are present in this course. 

Course Fee

420.03 Euro

Contact 

info@iimskills.com 

Other Courses

• Content Writing Course
• Technical Writing Course
• SEO Course
• GSTCertification Course

2. Kedge Business School 

This institute is one of the leading business schools in Europe because of its triple accreditation from EQUIS, AACSB, and AMBA. This ensures high quality. If you’re looking for the best classroom-based digital marketing courses in France, this course will definitely satisfy your needs. 

About the Course

The course is a 1-year long course including all ins and outs of digital marketing. The admission level required for the course is a bachelor’s degree as the course is a master’s level course. The theoretical part of the course allows students to study in-depth the details of digital marketing.

Along with the practical aspect provided with the course which includes practical experiences for the students to help them engage in the real world of digital marketing. The course includes knowledge and expertise that will help students to work efficiently in the ever-changing world of digital marketers. 

The students are encouraged to work on case studies and practical projects to increase their performances. The course has design, technicality, and marketing included in its curriculum. They mainly focus on teaching the students about strategy creation and marketing planning. Recognized google certifications are promoted for the students to acquire. 

For all french students looking for local best digital marketing courses in France, this is a great catch as the students have the opportunity to participate in french-tech and gain practical experience and expertise. 

Course Syllabus

• Understanding factors of digital marketing strategies 
• Management of teams
• Social media marketing
• Email marketing
• Data analytics
• Advertising 
• SEA
• Designing
• Customer relationships
• Digital marketing and economy 
• Influencer marketing
• Web ergonomics 

Encouraging students with boot camps, meetings, and study trips, this course is filled with actual practical training and help. They also offer internship opportunities along with their affiliation with multiple leading companies for placements. 

Course Fee

€15000 

Depending and variating upon the structures and duration of the course. 

Contact Information 

+33 (0)5 56 84 55 55

Recommended Read: Technical Writing Courses in France

3. EDC Business School 

A French business school ranking 9th in their MBA in brand marketing at eduniversal. Providing profound courses in business and marketing, EDC is quite a good option to consider for your digital marketing courses in France. 

About the Course 

The course is Msc in Marketing Digital, with an aim to educate students to become professionals in the field of digital marketing. The course is 2 years long and provides a great degree addition to your educational qualifications. People looking for a proper degree can consider this course.

The course trains students in getting the title of marketing manager and sales manager. All tools and factors needed to make you excel are concluded in the course with detailed theoretical knowledge and working hours. The institute also offers internship and work opportunities for students to understand the digital market first-hand. 

The course’s primary aim is to train its students in e-marketing to later join any company and manage all marketing work of products and services. 

Course Syllabus 

• SEM
• SEO
• Practical knowledge
• Theory
• Entrepreneurship skills
• Social media strategy
• Brand management strategy 
• Analytics tools
• Communication strategies 
• Operational action plan 
• Training in managing brands and their products
• Mobile marketing
• Web strategy 

Course Fee

€12750/ per year 

Contact Information 

33(0) 1 46 93 02 70 

4. Skema Business school

Skema Business School was established in 2009 and is a private institute constituted by the merger of The Ecole Supérieure de Commerce de Lille and the CERAM Business School of Sophia Antipolis. 

About the Course

The master’s course in digital marketing by skema school is designed as a professional course to prepare candidates for real-world projects. The course focuses on real professional experiences which is why it is a very good option for people looking for practical and professional training through these digital marketing courses in France. 

The Course Focuses on Three Main Objectives Which Are 

• Project management
• Web marketing
• New technologies 

The specialty of this course is its life-like training where-in the students perform as junior consultants from the very beginning of the course. There are companies affiliated with the school that come in search of students who are assigned actual assignments and projects. Therefore training students with real professional experiences. 

The curriculum is relevant and updated with the present-day needs. The program has trained expert trainees with the best knowledge of the industry. Managerial skills, project creation and management, teamwork, professional experiences, and many such industry-relevant skills and knowledge are taught to the students along with theoretical training and tool usage. 

Course Syllabus Includes 

• Social network and community 
• Digital marketing and advertising 
• Project management and innovation 
• Strategies for real-world projects
• E-Marketing 
• E-commerce
• Coached by 7 expert industry specialists 
• Artificial intelligence 
• Web marketing and tools

Course Fee

For the duration and fee, you have to contact the school

Contact Information

international.programs@skema.edu

Recommended Read: SEO Courses in France

5. Udemy

Udemy has gained popularity and success over the past decade. It is a massive online institute where people can join in as instructors or students to gain or share knowledge in various fields and courses. 

About the Course

For people looking for certification digital marketing courses in France, udemy is a great platform for them to get started and be introduced to the course and its structure. Udemy offers a variety of digital marketing courses from beginners level to advance and professional levels.

For people who are not looking for a degree in digital marketing courses in France, and are more interested in just gathering some new knowledge or refreshing their previous knowledge then this institute would be a perfect match for you. 

The courses offered by Udemy are very reasonable and self-paced, therefore a great option available. However, there are multiple courses on digital marketing to choose from. Such as:

• Digital marketing the complete guide
• Digital marketing and how to fund leads
• Digital marketing and advertising 101
• Digital marketing master class, and many more 

Let us take one course for reference. Digital marketing; the ultimate guide to strategic marketing is one of the courses offered by this institute which is designed for all individuals regardless of previous qualifications or expertise. This course targets strategic marketing planning, strategies, and tools. 

Course Syllabus 

• Constant update and regeneration of marketing skills
• SEO strategies
• Plan and manage digital marketing 
• Content marketing strategies 
• Earn and profit as a consultant or freelancer 
• Digital marketing material supported by The Oxford College of marketing
• Applying psychological and neuromarketing techniques 
• Measuring and tracking the success
• PPC, email marketing, web marketing, and more 

Course Fee

€42.38 

Contact Information 

press@udemy.com

Frequently Asked Questions

1. What are the necessary qualifications to enter a digital marketing course? 

The necessary qualifications entirely depend on the institute you are choosing. While some Digital marketing courses will require a prior qualification such as a bachelor’s degree or work experience, others will require none. 

2. What is the scope of digital marketing courses in France? 

Like any other country or city, digital marketing courses are an asset to anyone anywhere. Digital marketing is an important tool to make your brand or product flourish across the globe. The same is the case in France, if not more. There are so many competitive and successful brands already existing in France. Hence one should be a great digital marketer to encash the opportunities present in this country. 

3. Is digital marketing a sound career? 

Yes, digital marketing and marketer is a well-paid and reputed career. With a lot of scopes and ongoing popularity, it’s gaining more and more success each day. Depending on the expertise and skills one possesses, the salaries can be six figures. 

Conclusion 

For certified and recognized courses this list is perfect for you. Choose your one and excel in one of the most successful business opportunities in the world right now. Best curriculum, training, and knowledge are all present in each of these courses. Whether you’re at the beginners level or professional level. You will find a course matching your desires under this article. With the right passion and determination, one and all can be great in this field and increase sales and popularity of the company or brand. Happy learning.