Are you a quick learner, a multitasker, and a creative soul? Do you aspire to hold a successful position in the marketing world? Is marketing strategy reshaping its historic mode of implementation and flickering towards digitalization? Do these gigantic terms like “content strategy,” “affiliate marketing,” “conversion rate,” and “CPA, CPC, and CPA” make you nervous? Then this article can offer you a workable solution. There are many digital marketing courses in Port Harcourt that are designed to offer practical knowledge of all digital marketing tools. Must read this post to clear all your doubts.
What is Digital Marketing?
In simple terms, marketing on a digital platform is known as “digital marketing.” Digital marketing can also be termed “online marketing.” Before we discuss the digital marketing courses in Port Harcourt, let’s understand what digital marketing actually is.
In the growing world of digitalization, almost all businesses yearn to scale themselves globally. In other words, a business should market itself wherever it finds potential customers. And since almost everyone in today’s world spends the majority of their time online, it has become inevitable for businesses to target online shoppers.
In fact, in today’s world, online customers hold a major portion of the total customer base. Digital marketing is typically practiced by running marketing campaigns that are visible on a computer, laptop, mobile phone, or any other digital medium. Different forms of digital marketing include online video, display ads, search engine marketing, paid social ads, and social media posts.
Given that everything is becoming more digital, all businesses must adopt the new paradigm. Digital marketing can expand the marketing reach internationally. Digital marketing refers to a company’s use of digital platforms to advertise, advance, and draw in customers.
As the prosperity of any business lies in a well-designed marketing strategy and plan, marketing has been and will always remain an integral part of any business. Through the use of digital marketing, businesses can grow by inspiring potential customers to purchase their goods and services.
The market has a chance to see an increase in demand, which will lead to more sales. These days, even tiny start-ups use social media to reach a wider audience. Building a brand among the public is made simpler by digital marketing.
What is the Importance of Digital Marketing?
Any company that wants to grow must now include digital marketing as a necessary and essential component of its marketing strategy. Every year, a proper and well-managed budget is set aside for funding digital marketing campaigns. This shows how important digital marketing is for the growth of businesses. Let’s see why it is important to do digital marketing.
Digital marketing extends the reach of the market to a global level. This means it can easily gain access to the international market. The majority of people spend most of their time on electronic gadgets looking for information or products or services they want to buy.
And through digital marketing, a business can convert those leads into customers, hence leading to a rise in conversion rates of their customers. Digital marketing tools like pay-per-click advertising, social media marketing, search engine optimization, content marketing, and others can eventually aid in brand building during this process.
Any business in the industry can easily compete with each other, which results in a win-win situation for both producers and consumers. Businesses also make an effort to push the limits of multichannel marketing, which includes PPC, SEO, social media, and numerous other platforms. The strategy aids both small and large businesses in achieving their unique objectives.
Various channels to boost traffic:
Digital marketing encompasses a large number of channels to market a business. And as all the channels are on the digital platform, it offers tremendous potential to reach the target audience and eventually boost traffic on the website. This will help increase the conversion rate and build brand recognition in the global market.
To increase traffic to their website, business owners are free to use SEO services, PPC services, content marketing services, and even social media campaigns.
Digital marketing is fast and affordable:
The digital marketing channel, which is fast yet affordable, is at the top of any business’s priority list, and digital marketing offers a deadly combination of marketing. Hence, it is a must-have for any business. Small-scale businesses are more inclined toward digital marketing because it produces quick results and fits into tight budgets.
Running a marketing campaign is very cheap when compared to the market reach it offers. Combining traditional methods with digital marketing tools will probably help you create the most successful marketing campaign for your business.
Marketing campaigns can be tracked:
One of the most common issues the sector faces is the lack of tools for monitoring and evaluating the effectiveness of various digital marketing channels. However, there are tools like Google Search Console, Google Analytics, Ads Manager, and others that gather data and help in assessing the effectiveness of search engine advertising among different audiences.
Screaming Frog, Ahrefs, and SEMrush are three prominent tools that aid in analyzing rival activity and enable organizations to make better-educated decisions.
What Are the Different Types of Digital Marketing?
As there are various ways of interacting with customers using different digital media, there is a need for various types of digital marketing and various strategies of digital marketing. A diverse combination of marketing strategies is planned to achieve the desired result. The most popular types of digital marketing are listed below.
Search Engine Optimization (SEO):
The process of structuring content to be search-engine friendly is known as search engine optimization. Google has created some algorithms that search engine robots use to optimize web pages and rank them on the search engine result page, also known as the SERP. Search engine optimization is not a marketing strategy but a marketing tool to rank a web page when somebody searches for a product or service.
SEO in itself is a very large topic to learn, and there are many courses available on the market for it. Anyone who has a website of their own should learn SEO.
Social media marketing (SMM):
Marketing digitally on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube is known as social media marketing. This mode of marketing is widely used by digital marketers to advertise their products or services. It helps increase customer engagement and brand awareness without cost, which makes this strategy a king in itself.
However, a proper strategy is what is required for social media marketing. Some key factors that need to be taken care of are,
- Craft engaging content.
- Choose the right social media platform and time to pitch in.
- Answer the comment to develop engagement with customers.
- Design a social media marketing schedule.
Pay per Click Marketing (PPC):
Pay-per-click is a marketing technique in which you bid on a keyword to rank your page on the SERP. This means someone who bids high gets a higher ranking. So choosing this is a better option than paying a fixed amount for advertising regardless of whether people interact with it. In this mode of marketing, you only pay for clicks on your advertisement. However, there is no guarantee for conversion. This is regarded as one of the best forms of advertising to outperform the competition.
Affiliate marketing is the process of making money online every time a customer purchases a product on your recommendation. In addition to promoting the producers’ sales, this enables affiliate marketers to profit from each sale they generate without manufacturing a product.
Each time a customer makes a purchase using the special link or code linked to their suggestion, the affiliate gets paid a commission.
If properly implemented, this performance-based opportunity might generate additional income or help a business that already exists diversify its sources of income.
Email marketing is a proven and cost-effective mode of marketing and is also the most effective lead generator. The concept of email marketing is to send promotional messages to potential customers and hope for a prospect to click on them.
Email marketing should be handled tactfully, as the customer has the option to unsubscribe if you send irrelevant and unnecessary information every now and then. So drafting an attractive email with only relevant information and giving it a personalized touch is very important for email marketing. Now let’s see some of the popular digital marketing courses in Port Harcourt.
Top 5 Digital Marketing Courses in Port Harcourt:
1. IIM SKILLS
IIM SKILLS established its foundation in 2015, and since then, there has been no turning back. It has gained recognition by imparting online technical education and practical training. It is considered one of the best digital marketing courses in Port Harcourt. The institute offers various courses like GST, business accounting and taxation, financial modeling, content writing, SEO, technical writing, etc., and digital marketing is one of them.
They have minutely curated their curriculum to ensure that students gain in-depth knowledge of the subject with practical implementation in the real world in the form of internships. The course is conducted under the name “Master Digital Marketing Courses.”
Over the course of 5 months, it provides in-depth live training, with 3 months devoted to learning sessions and 2 months to a compensated practical internship. Although the learning sessions in this course have set times, the internships have flexible times and a fixed stipend of Rs 6,000.
Candidates who sign up for the course will get the chance to take 40 different marketing modules, including more than 10 case studies and more than 15 live projects. They have divided their training sessions into specified hours, of which 60+ hours are devoted to live online training sessions and 120+ hours of assignments and industry case studies.
The course cost is 1,66,495.52 Nigerian Naira +GST.
Key Highlights of the Digital Marketing Course:
- Each student receives weekly assignments and feedback on a regular basis.
- Highly qualified instructors.
- All students will have lifetime access to the LMS.
- In addition to preparing students for IIM SKILLS certifications, the institute also prepares for the certificates of other well-known certifications like HubSpot, Google, etc.
- Students get the opportunity to publish their first blog with the Times of India.
- The students receive training to establish their own digital marketing firm.
- The institute collaborates with more than 300 placement partners to offer students placements.
- Web Development – 15 hours
- Social Media Marketing – 15 hours
- Micro Video Marketing – 10 hours
- Affiliate Marketing – 10 hours
- Google Adwords (SEM) – 10 hours
- Email Marketing – 15 hours
- SEO – 25 hours
- Content Writing – 30 hours
IIDE laid its foundation on March 13, 2016, with a vision to revolutionize the educational industry digitally. It is considered one of Asia’s most trusted providers of digital marketing courses in Port Harcourt to make students future-ready. Because of its online existence, it successfully imparts digital marketing training across the world.
In 2021, the World Education Congress honored IIDE as the “Best Digital Marketing Institute.” This award differentiates this institute from other training providers. IIDE’s pragmatic approach to education is a key deciding factor, in addition to its excellent track record for job placement and a student-centered environment.
To make sure that all students receive the proper and pertinent skills and proper application strategies, IIDE employs a blended training methodology. The institute uses a novel three-teacher system to individually tailor each student’s training for its extensive online course in digital marketing.
Three teacher techniques in four steps:
Step 1: The course starts with online video lectures.
Step 2: The students are asked to attend live online sessions.
Step 3: The student is given the opportunity for one-on-one mentoring sessions.
Step 4: Last but not least, the mentors will provide in-class presentations.
Key Highlights of the Course:
- This institute offers 100% placement assistance.
- More than 120 hours of training are available.
- No-cost EMI option is available.
- It offers 1:1 mentoring sessions.
- An opportunity to learn from top industry experts and gain insights into the corporate world.
- Get a certificate of participation from IIDE on the completion of each module. This means 12 certificates for each module after watching the videos.
- Receive the Advanced Digital Marketing certificate after submitting 7 assignments and 1 final project.
- Students receive training for Google Certification as well.
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3. Olivet Cloud
Olivet Cloud Institute extends its e-learning program to empower students, entrepreneurs, and businessmen with IT and business skills to let them establish and build their own businesses. It offers services like corporate training, digital marketing training, and online brand management.
It has successfully trained 5200+ students to date and conducted 500+ online classes. The digital marketing courses in Port Harcourt offered by Olivet Cloud are conducted under the name Port Harcourt Digital Marketing Training. This course includes two days of physical training followed by 30 days of online post-training classes.
Topics covered in online classes are;
- Introduction to Digital Marketing & Website Conversion Funnels.
- Search Engine Optimization.
- Blogging and Content Marketing
- Search Engine Marketing & Customer Acquisition
- Digital Display Advertising.
- Email Marketing,
- Lead Generation and Affiliate Marketing.
- Social Media & Community Marketing.
- Mobile & Video Marketing.
- Digital Marketing Tools
- Strategy & Planning
Key Highlights of the Course:
- All the candidates will get a training kit with reading materials, business templates, and guides.
- Free 30-day online assistance is available after the course.
- The whole course is offered by seasoned trainers.
- It helps you build a network with other business people.
- Case studies are part of the course.
- Meals are included during physical training sessions.
Prerequisites for the Course:
- The candidate must have basic computer knowledge.
- The candidate must carry their own Laptops for practical sessions and internet access will be provided by the institute.
Fees for all locations: NGN 100,000
4. Skill Works
Skill Works is a Nigeria-based training institute that offers digital marketing courses in Port Harcourt under the name “Digital Marketing Training and Certification Port Harcourt.” The mode of offering training is both online and in-person. The institute is a leader in website development, mobile apps, digital marketing, UI/UX design, SEO, and project management.
Skill Works specializes in providing hands-on practical training with complete mentorship and internship. This program will transform you into a full-fledged digital marketing expert in just six weeks. Some of the biggest companies in Nigeria have hired their former students, including MTN, Access Bank, Jumia, Piggyvest, Globacom, Channels, Belema Oil, and more.
Modules covered under this course:
- Introduction to Digital Marketing
- Website Development
- Digital Marketing Planning & Execution
- Social Media Marketing / Campaign
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- LinkedIn Marketing
- Social Media Graphics
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Influencer Marketing
- Web / Google Analytics
- Affiliate Marketing
- Media Buying
- Video Marketing
- Email Marketing
- Online Reputation Management (ORM)
- Market Research
- The Business of Digital Marketing
Key Highlights of the Course:
- All the candidates enrolling in the course will receive course materials and books for free.
- Learning material in the form of templates, checklists, and SOPs will be offered.
- Practical internships and job support are part of the course.
- Downloadable guides will be offered for future reference.
- Post-training mentorship for concept brush-up.
- Free internet access will be offered during the course period.
- The certificate will be offered by Skill Works Academy.
Address: Port Harcourt:16 Isiokpo Street, Dline, Port Harcourt
- Fill out the Registration form
- Pay the course fee (N50,000) to Zenith Bank: 1014482060 (Skillworks)
5. ElitePath Software
ElitePath is a top provider of advanced IT and digital marketing courses, as well as ethical hacking and cyber security training. Its main objective is to develop and train the upcoming generation of Nigerians in new technologies and security frameworks. This organization offers internships, courses, certificates, and security services all over the world. It started its organizational journey of offering Digital Marketing Courses in Port Harcourt in 2019.
Over 20 hours of lectures and hands-on training are dedicated to covering the 12 modules in total. The modules are,
- Market Research
- Email Marketing
- SEO (Search Engine Optimisation)
- Social Media Marketing
- App Marketing
- Google Adwords
- Facebook Ads
- Google Analytics
So this was the list of the top 5 institutes offering digital marketing courses in Port Harcourt.
FAQs – Frequently Asked Questions About Digital Marketing Courses in Port Harcourt
Q1. Which field is best for digital marketing?
Ans1. Digital marketing is a vast subject, and there are numerous fields like social media management, email marketing, SEO specialists, digital marketing management, UX design, AI specialists, and many more. You can choose your area of interest and start your career.
Q2. Can I learn digital marketing all by myself?
Ans2. You can learn digital marketing yourself by watching YouTube videos, listening to podcasts, reading blogs, and attending webinars. There are also online digital marketing courses in Port Harcourt that give you practical training and extensive learning from experienced mentors. They will make it easier for you to prosper in your career.
Q3. Which are some of the in-demand digital marketing courses in Port Harcourt?
Ans3. There are many digital marketing courses in Port Harcourt, with internships and practical training. This article is drafted in a well-researched manner to offer you a broader view and help you choose a course that best suits you.
In this digitized world, digital marketing is becoming more popular as a career choice. Therefore, I decided to lend a helping hand by researching digital marketing courses in Port Harcourt. I hope it helps you. Online digital marketing education makes sense in light of the pandemic. You may learn from top professionals in the field and gain incredible placement opportunities with online digital marketing courses. You can even ask for a demo class if you are interested. Hopefully, you had fun reading the blog.