Top 14 Digital Marketing Courses in The Philippines
Digital marketing is a modern-day practice and is appreciated in the global village. Traditional marketing has a much slower and lesser approach for the substantial progress of a business due to its various limitations. Digital marketing has taken the marketing of business and services to soaring heights in recent years. The other term for digital marketing is internet marketing. This modern way of marketing can be learned through a blended learning form of education. Professionals with experience in the field of marketing must polish their skills in digital marketing by taking up abundant digital marketing courses in the Philippines available online.
These courses are very useful to keep your foundation strong before the Millenials who are ever ready to walk into the shoes of retiring professionals who possess only the obsolete methods of marketing. Digital marketing courses can be learned by individuals with the help of mobile and laptop which is quite a common possession by every next-door person.
Importance of Taking Digital Marketing Courses in the Philippines
The Philippines is a picturesque island country in Asia. There is a dire need for professionals who master the skills of digital marketing for promoting business commodities and services in the Philippines. This country is progressing extensively in every field apart from just relying on tourism for its economy.
The professionals being trained under recognized institutes and being certified are appreciated for their polished skills. Some of the key factors promoting the importance of taking digital marketing courses in the Philippines are:
- Better Career/Job Opportunities:
Every kind of business despite its scale is looking out for professionals to take their business to another higher level in the Philippines. Hence the digital marketing institutes have drastically increased in the country.
- A Great Increase in Salary Structure:
With the rising demand for working freshers as well as professionals, there is a hike in average salary in this field as compared to others.
- Cost-effective:
A maximum of the digital marketing courses are learned online under the supervision of experts. The certificates are earned and applications for the job opportunities are submitted online.
- Numerous Job Roles:
After being trained and certified by expert mentors, the aspirant can choose from a wide range of roles such as SEO expert, digital advertiser, email marketer, content writer, social media manager, analytical thinker, and creative designer.
With the upswing in internet marketing, jobs and career prospects have widened for freshers and professionals. Learning the tools of the trade and polishing the skills with abundant online resources is highly looked upon.
Types of Digital Marketing Which Are Appreciated and in High Demand in the Philippines
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC) Advertising
- Email Marketing
- Content Marketing: blogs, infographics, videos, ebooks, white papers.
- Affiliate Marketing: registrations, email sign-ups, sales, subscriptions
- Mobile Marketing: push notifications, emailers, social media posts, MMS, SMS, newsletter.
- Web-based Entertainment Showcasing: recordings, images, static posts, moving posts, tributes, stories, reels (Social media marketing).
To have expertise in the field, the aspirants can try their hands on volunteer programs by non-profit organizations which desire digital marketers. Taking up internships is helpful, and being consistent with blogging: spreading knowledge and getting into conversations about digital marketing helps. Most importantly enrolling in online courses and acquiring certificates enhances the resume.
Digital Marketing Courses in the Philippines
1. IIM SKILLS
A business with its products and services needs to create an impeccable brand image all over the internet. Taking up the online digital marketing master course provided by IIM SKILLS will turn out to be fruitful for the digital marketer. This course has 40 modules to be learned from decade-old mentors who have mastered the art of digital marketing and have a stagnant hold on the digital domain. They have helped numerous aspirants from the Phillippines and all over the globe. The duration of this course is 3 months for a nominal fee of around 25,068.41 Philippine pesos (PHP).
The Contents of This Skill Enhancement Course Are:
- Search Engine Optimisation (SEO) and its influence through GMB
- Search console with keyword research
- WordPress Web Development and its benefits
- Search Engine Marketing and use of plugins
- Email Marketing and setting up a channel
- Inbound Marketing with indexing and crawling
- Search advertising
- Display advertising
- Shopping advertising
- Remarketing
- Youtube Analytics
- Marketing Funnel
- Social Media Marketing and keyword stuffing
- Web Analytics
- Google Algorithms
- Web visitor’s engagement strategy
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing and Blogging
- Media Buying
- Affiliate Marketing
- Landing page optimization
- Video Marketing
- Digital Infographics and Resume Preparation
Why Choose IIM SKILLS for Digital Marketing Courses in the Philippines?
- Because this is the platform with Google-certified mentors and experts in the field of digital marketing domain who hold the hands of the aspirants for lifetime support. The weekly assessments are thoroughly reviewed with corrections in clear bullet points. The doubts can be cleared any time of the day and night due to the high assistance facility to the students.
- IIM SKILLS is a digital platform where the aspirants are given an upper hand over other candidates when applying for a job. There is lifetime placement support, moreover, post-placement assistance too is provided if needed.
- It is much easier to get noticed by this institute’s global conglomerates: Amazon, Flipkart, TCS, and Accenture. These are the top companies that always have a window for freshers as well as professionals with polished digital marketing skills.
- The live sessions are recorded and uploaded to the Learning Management System (LMS). Hence there’s lifetime access to all the pieces of training for the students. Each student can study at their pace without feeling peer pressure.
The Brand Partners of IIM SKILLS are:
- BMW
- IBM
- KPMG
- GENPACT
- DELL
- BARCLAYCARD HTC (global services)
- COM
Some of the ex-students of IIM SKILLS are working digital marketing professionals in the above-mentioned top companies in the world.
Also Read: IIM Skills Digital Marketing Course Review
2. Simplilearn
The professional certificate program in digital marketing is a 6 months online course in collaboration with Purdue University and Meta Blueprint with Harvard Business Publishing case studies. This digital marketing course has a fee of 10,6733 Philippine pesos (PHP). A globally recognized certificate is earned by the learners.
The Contents of Digital Marketing Courses in the Philippines:
- Fundamentals of digital marketing and SEO
- Pay Per Click (PPC)
- Web Analytics
- Social media marketing
- Brand management
- Digital marketing capstone project
- Digital marketing facebook master class
- Advanced email marketing
- Purdue digital marketing master class
- Advanced content marketing
- Advanced mobile marketing
Phone Number: 1-844-532-7688
Website: www.simplilearn.com
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3. The Digital School (IIDE)
The future-oriented approach to learning by this digital marketing institute has proven fruitful for upskilling careers in the island country Philippines because of its recognition in the World Education Congress and Indian Education Congress for the “Best Digital Marketing Institue” award. Their comprehensive online digital marketing course has a hybrid learning method: online video for daily coping up at individual pace, weekly live training sessions, customized student-mentor sessions, and in-class presentations.
After completely watching the pre-recorded videos, 12 certificates are provided for each module. A total of 7 assignments and 1 final project are to be submitted by the end of the course to gain a certificate in Advanced Digital Marketing. After that, the students are trained to appear for Google’s Certification.
The duration of the course is 5 months for a fee of 77,510 Philippine pesos. To get an instant scholarship for a fee of 14,818 Philippine pesos (PHP), the aspirant needs to fill out a form and consult with the counselor.
The Students of IIDE Have Been Hired By Brands Like:
- Philips
- Make My Trip
- Van Heusen
- Tinder
- Burger King
- Asian Paints
- HDFC Bank
- Amazon
- PharmEasy
- Lenskart
- Sont TV
The Placement Partners of IIDE Are:
- Performics
- Kinnect
- net
- Monk E
- Schbang
- Mediacom
- Publicis Groupe
- Sochers
- Madison World
Phone Number: +91 9619958615
Email: admission@iide.co
Website: www.iide.com
4. Business Maker Academy
They have been over a decade departing digital marketing courses in Suite 1503A West Tower, Philippines Stock Exchange Building, Exchange Road, Ortigas Center, Pasig City 1605, Philippines. They provide training sessions to Civil Service Commission (CSC), Professional Regulation Commission (PRC), and Phillippine Governemtn E-Commission (PHILGEPS).
The Content of The Digital Marketing Plan is:
- Components of digital marketing
- Acquisition of customers
- Retention of online customers
- Effective strategies
To acquire the certificate, the aspirant has to pay a fee of (PHP) philippine pesos 3800 + VAT.
5. Francis Digital Marketing Training and Consultancy
Aspirants are trained with a detailed study of the course under the supervision of Ben Francis and a team of expert mentors. After the learning phase, the aspirants are given an internship phase too to prepare them for the real world outside the institute. The address of this institute: Unit 404, Praxedes Place, 5 East Capitol Drive, Kapitolyo Pasig, 1600 Metro Manila, Philippines.
Contact Number: +639985542613.
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6. HubSpot
One of the top companies to provide CRM, marketing, and sales training to businesses to grow is HubSpot. Its salient features for digital marketing are inbound marketing to grow traffic, convert leads to customers, optimize websites and create advertisements for the ideal audience. It provides a free course for a duration of 4 hours with a globally-recognized certification.
The Contents of the Course Are:
- Introduction to the fundamentals of digital marketing
- Content creation framework
- Search Engine Optimization (SEO) strategies
- Focusing on website performance
- Creative and unique Blogs for the target audience
- Video marketing strategy
- Social media strategy
- Paid search advertising
- Email marketing
Phone: 1-888-482-7768
Address: 25 First Street, 2nd floor, Cambridge, MA 02141, United States of America.
7. Digital marketing Cebu
If an aspirant desires to learn about special Local Search then must opt for Digital Marketing Cebu because it is efficiently and highly ranked in the Philippines. The expert mentors have curated the content of the course as per industry standards of this island country which comprises of:
- Social media marketing
- Search engine optimization (SEO)
- Website design and creation
- Marketing training with detailed seminars
- Branding
- Graphic design
- Web marketing
All of these help in building the business with a strong foundation which increases site traffic for brand awareness. Hence the ROI is in terms of the positive online reputation of the company which tends to give a higher SEO ranking.
Phone Number: 0917 518 8021 , 032 31 80801
Location: Century Plaza, Unit 211, Juana Osmena, St Uptown, Cebu City 6000, Philippines.
8. Six Sigma Philippines
They provide offline digital marketing courses at 25D zeta 2, Salcedo Street, Legazpi Village, Makati City, and Phillippines to professionals for a successful business in terms of products and services. This is a certified program for professionals where the aspirant has to pay a learning investment fee (of PHP) of 12,000 + VAT (12%).
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9. Sprint Zeal
This institute has been empowering professionals all across the globe with its abundant number of courses. The digital marketing program is a course for a duration of 6 months where the aspirant has to pay a fee of around 48997 Philippine pesos (PHP).
The Reasons for Taking Up This Course Are:
- Industry-standard curriculum
- Learning management system (LMS)
- 1 year of access to the recorded lectures by expert mentors
- 1000+ mock exam prep questionnaire
- Globally recognized certificate
- Accreditations : Prince2, CompTIA, IASSC, ITIL, AXELOS.
The Contents of the Digital Marketing Course Are:
- Introduction to digital marketing
- Search engine optimization (SEO)
- Pay per click (PPC)
- Web analytics
- Social media marketing masterclass
- Brand management techniques
- Learning digital marketing projects
- Advanced email marketing
- Advanced mobile marketing
- Website management
- Ad testing
- As campaigns and marketing
- URL management
Email: support@sprintzeal.com
10. Certified Digital Marketer ( CDM)
This is one of the top institutions to provide digital marketing courses in the Philippines and it is the “official learning partner of the internet and mobile marketing association of the Philippines”. They excel in providing online as well as offline sessions too. The prominent courses to choose from this institute are:
- Digital Marketing Fundamentals
The aspirants would pay a nominal fee of (PHP) 35,900 + VAT Philippine pesos to get an authentic CMD certificate. The contents to be learned are:
- Digital marketing strategy
- Strategy and its implementation
- Metrics by channel
- Digital measurement
- Analytics and performance marketing
- Digital Marketing Analytics
The aspirants would pay a nominal fee of (PHP) 24,900 + VAT Philippine pesos to get an authentic CMD certificate.
Location: NA
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11. College of Arts and Technology (CIIT)
CIIT Philippines is globally recognized for its Digital Promoting specialist program which highlights the learning of digital trends and their techniques. The support is online and 24/7. The certificate is provided after being mentored thoroughly by experts.
The Contents of Digital Marketing Courses in the Philippines:
- Digital Marketing
- Social media marketing
- Search engine optimization (SEO)
- Content marketing and promoting
- Email and mobile marketing
- E-commerce
- Web development
- Website management
- Digital marketing 360
Email: info@ciit.edu.ph.
Location: Kamuning-Quezon city, 94 Kamuning Road Interweave Building Brgy. Kmuning , Quezon city 1103.
12. Inventive Media
This is another famous pioneer of technology solutions. It is an online platform for taking up digital marketing courses in the Phillippines. They excel in providing detailed studies for graphic design, corporate brand building, web development, mobile app development, network server installation, structured cabling, and CCTV installation. They have their institute too in Manchas Street, Makati. Aspirants can call their helpline number: +63288 248145.
The Courses Provided by This Platform in This Genre Are:
- Search Engine Optimisation (SEO)
This certified course should be chosen by aspirants who have a business website for their products and services. It enhances the skill of creating leads for the website and increasing sales. It is usually chosen for seekers of remote jobs such as bloggers, content writers, and freelancers.
The Contents of the Course are:
- Introduction to the concept of SEO
- On-page and off-page SEO
- Applying SEO techniques
- Keyword research
- Competitor analysis
- Link building
- Press releases
- Google Analytics
- Google algorithms
- Tools learning like- Penguin, Panda, and Hummingbird
- Reaching the ideal audience
- Social media channels
- Website audit
The study materials are provided in PDF form for 1 year and the assignments are regularly evaluated by the experts. The fee for this course is 10,000 Philippine pesos.
This is the course that gives a key insight into paid and non-paid marketing strategies.
The Contents of Digital Marketing Courses in the Philippines:
- Pay-per-click (PPC) advertising
- Campaign development
- Conversion tracking and optimization
- Adwords account structure
- Keyword research and planning
- Adwords reports
- Structured snippet extensions
- Location extensions
- Automatic extensions
- Delivery methods standard and accelerated
The fee for this course is 12000 philippine pesos.
- Digital Marketing Fundamentals
This is the course that teaches about creating commendable digital marketing campaigns.
The Contents of This Course Are:
- The four P’s of traditional marketing and the four C’s of digital marketing
- Social media optimization
- Keyword and link building
- Search engine optimization (SEO)
- Google Analytics
- Social calendar mentions
- Learning the social channels
- Email marketing
- Heatmaps and funnels
- Checking google penalties
The fee for this course is ( PHP) 10000 philippine pesos.
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13. DMHQ
To enroll in the top-notch digital marketing courses in the Philippines and make a gravitational position as a marketing executive, brand manager and digital marketing professional choose DMHQ. This institute has been giving a tremendous amount of trained freshers and professionals to the industry. The yearly free online sessions are for the members of the portal.
The Various Courses to Choose From at This Institute Are:
- Certified digital marketing professional
- Certified Specialist in digital and social sales
- Specialist in strategy and planning
- Specialist in social media marketing
- Certified specialist in search marketing
- Postgraduate diploma in digital marketing
The Contents of a Certified Digital Marketing Professional Are:
- Introduction
- Content marketing
- Social media marketing
- Search engine optimization ( SEO) research
- Displaying video advertising
- Website optimization
- Email marketing
- Digital marketing strategy and analytics
- Google Analytics
The Certified Specialist in Digital and Social Selling course is suitable to be chosen for people in the field of consultants, sales leads, sales representatives, business development executives, HR, and relationship managers.
The Contents of This Course Are:
- Introduction to social selling
- Ad targeting
- Closing and retaining tourist attraction
- Creative and unique engagement
To enroll in the Certified Specialist in Strategy and Planning the aspirant has to pay a fee of 70,000 + VAT (PHP) Philippine Pesos.
The Contents of This Course Are:
- Planning with Strategy
- Communication techniques
- Marketing automation
- Budgeting and resources
- Digital leadership and analytics
- Digital communication trends
- Online channels
If an aspirant focuses on a career as a content specialist, manager, content creator, and social media consultant then must opt for the Certified Specialist in Social Media Marketing.
The Contents of this Course are:
- Social research
- Content creation
- Content outreach
- Facebook, Instagram, and Snapchat marketing
- Youtube and social video
- Social customer service
- Strategy and planning
The contents of the Certified Specialist in Search Marketing are:
- Search engine optimization (SEO)
- Search to display advertising
- Analytics
- Google analytics strategy and planning
Postgraduate Diploma in Digital Marketing is an online course for 44 weeks that teaches an in-depth syllabus with tools and techniques for successful ROI campaigns. the fee amount is 2 lakh + VAT (PHP) Philippines pesos.
The Content of Digital Marketing Courses in the Philippines:
- Digital strategy and planning
- Social media marketing
- Search Marketing
- Customer experience
- E-commerce and conversion rate optimization
- Essentials skills for the field
- Digital selling
Location: 938 Mega Building, ADB Avenue Ortigas Center, Pasig City.
14. WSP
This institute has been providing education for WordPress SEO training courses to hundreds of students at 88-XF Rt. Rev. Aglipay Street, Mandaluyong City, Metro Manila, Philippines. The industry standard syllabus enhances the digital marketing skills of freshers and professionals in the corporate world.
The Contents of This Course Are:
- Search engine optimization (SEO) training
- Advanced Google Adwords training
- WordPress training
- Facebook Ads training
Frequently Asked Questions (FAQS)
1. Why select a career in digital marketing?
Ans- Every kind of company concerning their scale is using creative internet marketing to promote their goods and services for a successful future. Digital marketing is cost-effective and influential since it reaches a higher number of customers simultaneously. Hence people with polished digital marketing skills and those who are certified by recognized institutions have a brighter future.
2. What to keep in mind before choosing digital marketing courses in the Philippines?
Ans- There are a couple of points to consider before choosing digital marketing courses in the Philippines.
- Course syllabus as per the learner’s skill level
- The provided certificate to suit the prospective company
- Fees Structure
- Course duration and timing of the sessions
- Checking for the reliability of the institute
3. What is the best platform for digital marketing courses in the Philippines?
Ans: IIM Skills is a highly ranked institute for its extremely rewarded digital marketing courses in the Philippines.
Conclusion
The above-written article for digital marketing courses in the Philippines is deeply researched to guide freshers and age-old professionals to gain polished skills for enhancement in their careers. Having a globally- recognized certificate and serving a good amount of time for the internship at a top institute is highly appreciated in the industry. The above-mentioned online and offline platforms have been giving stable careers to aspirants who took digital marketing courses in the Philippines.
Enlist in one of these platforms and pave the way to the digital marketing industry. Hope the article gave you a clearer picture for you to choose the appropriate institute to enhance the digital marketing skills that provide you with a better position in the industry. For further discussion and queries, drop in the comment section. It is always a pleasure to interact with like-minded people who are a little baffled in life by their diverse career options.