Top 7 Digital Marketing Courses in Turkey With Placemets

The process of advertising goods, services, or brands using electronic channels like the internet, social media, search engines, mobile devices, etc is known as digital marketing. It uses strategies including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, and more to reach a wider audience. It is the most in-demand skill in today’s technology-driven world. If you want to become proficient in it, must enroll in the best digital marketing courses in Turkey. 

 

Why Learning Digital Marketing Important?

Learning digital marketing is essential for several reasons:

1. Growing Online Presence: With more and more consumers turning to the internet to research products and make purchases, having a robust online presence is crucial for businesses. Digital marketing skills can help you create and maintain an effective online presence.
2. Cost-effective: Compared to traditional marketing methods, digital marketing is relatively inexpensive and allows for more precise targeting of specific audiences.
3. Measurable Results: Digital marketing campaigns can be easily tracked and measured, allowing a more accurate evaluation of their success and areas for improvement.
4. Career Advancement: Digital marketing skills are in high demand and can open up many career opportunities, such as digital marketing specialist, social media manager, PPC specialist, and more.
5. Stay Ahead of the curve: Digital marketing is constantly evolving, and staying up-to-date with the latest trends and technologies is essential to remain competitive in today’s digital landscape.

 

What is the Scope of a Digital Marketing Career in Turkey?

Digital marketing is one of Turkey’s rapidly growing fields as more businesses realize the importance of having a solid online presence. The scope for digital marketing professionals in Turkey includes roles such as social media managers, search engine optimization (SEO) specialists, content marketers, and digital advertising managers.

These professionals can work in various industries, including e-commerce, technology, and healthcare. Additionally, many companies in Turkey are looking to expand their digital marketing efforts, which may lead to increased job opportunities in the future.

 

How to Select the Most Suitable Digital Marketing Courses in Turkey

 

Classroom Courses

Here are some pros and cons of taking a classroom course in digital marketing:

 

Pros:

1. In-person instruction: A classroom course allows one to learn from a qualified instructor and receive direct in-person feedback.
2. Interaction with peers: Classroom courses provide the opportunity to learn and network with other students, which can be valuable for building connections and learning from different perspectives.
3. Structured learning: A classroom course follows a set curriculum, which helps stay on track and ensures all essential topics are covered.
4. Hands-on practice: Some classroom courses may include hands-on activities or group projects, which can help students apply what they’ve learned and gain practical experience.

 

Cons:

1. Limited flexibility: Classroom courses typically have set class times and locations, which may only be convenient for some students.
2. Limited access to course materials: Students may only have access to course materials during class time, making it difficult to review and catch up on missed classes.
3. Higher cost: Classroom courses can be more expensive than online courses, mainly if a local institution does not offer them.
4. Limited access to resources: Classroom courses may have access to only some of the same resources as online courses, such as online tutorials, pre-recorded lectures, and online discussion boards.

 

Pre-Recorded Online Courses

Here are some pros and cons of taking a pre-recorded digital marketing course:

 

Pros:

1. Flexibility: Pre-recorded courses can be accessed at any time, which allows students to learn at their own pace and on their own schedule.
2. Lower cost: Online courses can be less expensive than classroom courses, as they do not require expenses such as rental of physical space or instructor’s salary.
3. Access to resources: Pre-recorded digital marketing courses can provide access to a wide variety of resources, such as online tutorials, pre-recorded lectures, and online discussion boards.
4. Self-Paced: It allows the student to learn the material at their own pace and the ability to pause, rewind, or fast forward the content when needed.

 

Cons:

1. Limited interaction: Pre-recorded courses may need more direct interaction with instructors or other students, making it more difficult to receive feedback or ask questions.
2. Lack of structure: Online courses may have less structure than classroom courses, making it harder to stay on track or ensure that all important topics are covered.
3. Limited hands-on practice: Some pre-recorded courses may not include hands-on activities or group projects, which can limit opportunities for practical experience.
4. Lack of personalization: The course may not be tailored to the student’s specific needs and may not provide personalized feedback or support.

 

Live-Instructor-based Online Digital Marketing Course

Here are some pros and cons of taking a live, instructor-based online digital marketing course:

 

Pros:

1. Flexibility: Live, instructor-based online courses can provide the flexibility of pre-recorded lessons, allowing students to learn at their own pace and on their own schedule while still having the option of direct interaction with the instructor.
2. Interaction with instructors and peers: Live online courses provide the opportunity to interact with instructors and other students in real-time, which can be valuable for receiving feedback, asking questions, and building connections.
3. Structured learning: Live online courses typically follow a set curriculum, which can help stay on track and ensure that all essential topics are covered.
4. Remote Learning: Live online courses allows students to access the course materials and learn from anywhere as long as they have internet access.

 

Cons:

1. Limited access to course materials: Students may only have access to course materials during live class time, making it difficult to review and catch up on missed classes.
2. Limited hands-on practice: Some live online courses may not include hands-on activities or group projects, which can limit opportunities for practical experience.
3. Limited personalization: The course may not be tailored to the student’s specific needs and may not provide personalized feedback or support.
4. Technical issues: There may be technical issues, such as internet connectivity and audio and video problems, that can affect the quality of the course.

 

By weighing these pros and cons, you can determine which option is most likely to fit your learning style and meet your needs. This is essential to make the best decision and to make the most of your learning experience.

 

Top Certification Digital Marketing Courses in Turkey

 

1. IIM SKILLS – Master Digital Marketing Course

The IIM SKILLS Master Digital Marketing Course is a comprehensive program aiming to provide individuals with a thorough understanding of digital marketing. It is one of the most comprehensive digital marketing courses in Turkey, providing globally recognized certifications to enhance your career.

 

This Course Covers a Range of Topics, Including but Not Limited to –

• Search Engine Optimization (SEO),
• Search Engine Marketing (SEM),
• Social Media Marketing,
• Email Marketing,
• Content Marketing,
• Analytics and E-commerce.

 

Highlights

• Extensive hands-on experience is provided through creating, implementing, and analyzing digital marketing campaigns.
• The course is intended for professionals, business owners, and students who want to develop their skills in digital marketing.
• The course includes 5 months of live interactive classes and 3 months of internship.
• Upon completion, participants will have the knowledge and skills, along with various certifications, to create and implement effective digital marketing strategies.

 

Course Summary

• • Duration – 5 Months Live Classes
  • Includes 11 Certifications
  • Internship opportunities
  • Fee – 6,828.67 Turkish lira + GST

 

 

2. HubSpot – Digital Marketing Certification

HubSpot offers a digital marketing certification course that covers various aspects of digital marketing, including inbound marketing, search engine optimization (SEO), content marketing, social media marketing, and email marketing. This is one of the best digital marketing courses in Turkey designed to help marketers and business professionals improve their digital marketing skills and gain a deeper understanding of how to use the HubSpot platform.

The certification course is self-paced and can be taken online. It includes a combination of video lessons, quizzes, and hands-on projects. Upon completion, individuals will be able to demonstrate their knowledge of digital marketing principles and the HubSpot platform and will receive a certification from HubSpot.

The certification is valid for 12 months and can be renewed annually by passing the certification exam again. HubSpot certification course is suitable for professionals who want to improve their digital marketing skills, get a deeper understanding of the HubSpot platform, and demonstrate their knowledge of digital marketing principles to potential employers.

 

Course Summary

• • 9 lessons
  • 37 videos
  • 11 quizzes
  • 5:25 hours
  • FREE Certification

 

3. Google Digital Garage – Fundamentals of Digital Marketing

Google Digital Garage is an online learning platform that offers a variety of digital marketing courses, including the “Fundamentals of Digital Marketing” course. This course is designed to provide a comprehensive introduction to the world of digital marketing.

It covers a wide range of topics, including search engine optimization (SEO), pay-per-click advertising (PPC), web analytics, email marketing, and more. The course is self-paced and can be taken entirely online. It includes a combination of videos, quizzes, and hands-on exercises.

The course is free and can be completed in around 40 hours, although the actual time will depend on the individual’s learning pace. Upon completion of the course, individuals will have a solid understanding of the key concepts and strategies used in digital marketing and be able to create a digital marketing plan for their business or organization.

This is also one of the in-demand digital marketing courses in Turkey. It is suitable for individuals new to digital marketing who want to gain a basic understanding of the field or for business professionals who wish to improve their digital marketing skills.

 

Course Summary

• • 26 Modules
  • 40 hours
  • FREE Certification

 

You can also check the best:

• Digital Marketing Courses in Australia
• Digital Marketing Courses in Adelaide
• Digital Marketing Courses in Melbourne
• Digital Marketing Courses in Canberra
• Digital Marketing Courses in Kansas
• Digital Marketing Courses in Tennessee

 

4. Future Learn – Digital Skills: Digital Marketing by Accenture

FutureLearn is an online learning platform that offers various courses on various topics, including digital marketing. The course “Digital Skills: Digital Marketing” by Accenture is a two-week, self-paced course covering the basics of digital marketing and how it can reach and engage consumers.

This is one of the best Digital Marketing Courses in Turkey designed for individuals who are new to digital marketing and want to understand how it works. The course covers essential topics such as Banner Advertising, Pay Per Click advertising, Content Marketing, search engine optimization, social media marketing, email marketing, integrated marketing, etc.

Upon completion, you will better understand how to create and implement a digital marketing strategy for your business or organization.

 

Course Summary

• • 2 weeks
  • 2 hours
  • FREE Certification

 

5. Udemy – Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates

Udemy is an online learning platform that offers a wide range of courses on various topics, including digital marketing. The course “Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates” is one of the most comprehensive digital marketing courses in Turkey that covers a wide range of digital marketing topics.

The course is designed to provide a complete understanding of digital marketing and how it can be used to reach and engage consumers. The course is broken down into 12 sections, each covering a different aspect of digital marketing, such as SEO, social media marketing, email marketing, and content marketing.

The course also includes updates to keep the course current with the latest trends and best practices in digital marketing. The course is designed for individuals who want to gain a thorough understanding of digital marketing and how to use it to promote their business or organization.

 

Course Summary

• • 66 hours of video lessons
  • 100+ Downloadable Resources
  • 20 Articles
  • 2 Practice Tests
  • Fee – 807 Lira *Udemy frequently offers discounts

 

6. Coursera – Google Digital Marketing & E-commerce Professional Certificate

Coursera is an online learning platform that offers a wide range of courses on a variety of topics, including digital marketing. The course “Google Digital Marketing & E-commerce Professional Certificate” is a series of courses offered by Google on digital marketing and e-commerce.

This is one of the best Digital Marketing Courses in Turkey designed to help professionals and students understand the digital marketing landscape, including the latest tools and best practices from an industry giant like Google. The program includes 7 courses.

The courses cover a wide range of topics, such as search engine optimization (SEO), search engine marketing (SEM), display advertising, e-commerce, web analytics, social media marketing, and mobile marketing. Upon completing the program, you will receive a certificate from Google, which has an industry authority and can be used to demonstrate your knowledge and skills in digital marketing to potential employers.

 

Course Summary

• • Duration – 6 Months
  • Includes 7 Courses in the certification program
  • FREE Certification

 

 

7. Digital Marketing Course by Henry Harvin

Digital Marketing Course by Henry Harvin is one of Turkey’s most comprehensive Digital Marketing Courses that cover a wide range of digital marketing topics. This extensive course is designed to provide participants with a thorough understanding of digital marketing, including the latest tools and industry practices.

The course covers topics such as On-Page and Off-Page SEO, search engine marketing (Google Ads), social media marketing (Facebook, LinkedIn, YouTube), email marketing, content marketing, Google analytics, and e-commerce. The course also provides hands-on experience in the form of various practical assignments and projects.

The course is intended for professionals and students who want to gain a comprehensive understanding of digital marketing and how to use it to promote their business or organization.

 

Course Summary

• • Duration – 40 Hours Online Classes
  • Includes 7 Certifications
  • Internship opportunities
  • Fee – 4038 Lira

 

FAQs

 

How to choose one of the best digital marketing courses in Turkey?

Here are some factors to consider when choosing the best digital marketing courses in Turkey:

1. Curriculum: Look for a course that covers all the critical aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics.
2. Instructor qualifications: Make sure the instructors of the course are qualified and experienced in the field of digital marketing. Look for instructors with a proven track record of success in the industry.
3. Hands-on experience: Look for a course with hands-on activities, group projects, and case studies to help you apply what you’ve learned and gain practical experience.
4. Flexibility: Consider whether the course schedule fits with your availability and choose a course that offers flexible options like self-paced, live, or pre-recorded material.
5. Cost: Compare the prices of different courses and consider whether the cost is reasonable in relation to the duration and quality of the course.
6. Reviews: Look for reviews and ratings of the course from previous students or alumni, which can provide valuable insight into the quality of the course and the instructor.
7. Recognition: Check if any professional association or certifying body recognizes the course. This can be a good indicator of the quality of the course and can be helpful for future job opportunities.
8. Technical Support: Check if the course provider offers technical support in case of any technical issues that may arise.

 

Ultimately, the best digital marketing course for you will depend on your own goals and learning style. Be sure to do your research and choose a course that is a good fit for your needs.

 

2. What are the career opportunities after finishing digital marketing courses in Turkey?

There are several career opportunities after finishing Digital Marketing Courses in Turkey, including:

1. Digital Marketing Manager: This role involves creating and implementing digital marketing strategies for businesses and organizations. Responsibilities include managing social media accounts, creating content, running online advertising campaigns, and analyzing data to measure the effectiveness of campaigns.
2. SEO/SEM Specialist: This role focuses on optimizing websites and online content to improve search engine rankings and drive more traffic to a website. Responsibilities include conducting keyword research, optimizing website content, and analyzing data to track the success of SEO/SEM efforts.
3. Social Media Manager: This role involves managing the social media accounts of businesses and organizations. Responsibilities include creating content, running social media advertising campaigns, and analyzing data to measure the effectiveness of campaigns.
4. Content Marketer: This role involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Responsibilities include researching and writing blog posts, making videos and infographics, and managing a content calendar.
5. E-commerce Marketing Manager: This role involves developing and implementing marketing strategies to increase online sales and improve the customer experience. Responsibilities include creating email campaigns, managing social media advertising, and analyzing data to track the success of e-commerce marketing efforts.
6. Digital Analysts: This role involves analyzing data from digital channels and creating reports to inform digital marketing strategies and improve performance. Responsibilities include collecting data from web analytics tools, creating reports, and making recommendations for optimization.
7. Digital Agency: Several agencies are providing digital marketing services in Turkey. You can gain experience in different industries and sectors by working in one of these agencies.

 

These are just a few examples, and there are many other career opportunities after finishing digital marketing courses in Turkey. The field is rapidly evolving, and new roles and opportunities are constantly emerging.

 

3. What are the additional resources after finishing digital marketing courses in Turkey?

Here are some additional resources to help you learn digital marketing after finishing Digital Marketing Courses in Turkey:

1. Blogs and Websites: There are many blogs and websites that provide valuable information and insights on digital marketing, including Search Engine journals, Marketing Land, and Social Media Today.
2. Social Media: Follow the social media accounts of industry experts, influencers, and thought leaders in digital marketing. This will give you access to valuable tips, insights, and industry news.
3. Books: Many books are available on digital marketing, including best-sellers like “Influencer Marketing For Dummies” and “The Ultimate Guide to Email Marketing.”
4. Conferences and seminars: Attend digital marketing conferences and seminars in Turkey. This can be a great way to learn from industry experts, network with other professionals, and stay up-to-date on the latest trends and technologies.
5. Professional associations: Join professional associations like the Interactive Advertising Bureau (IAB) Turkey, the Association of Online Advertising Agencies (IAD), and the Internet Advertising Bureau (IAB) Turkey. These associations provide access to resources and networking opportunities.
6. Practical experience: Try to gain practical experience through internships, volunteering, or working on personal projects. This will help you apply your knowledge and gain valuable hands-on experience.

 

These are just a few examples of the many resources available to help you learn digital marketing in Turkey. Be sure to take advantage of all the available resources to gain a comprehensive understanding of the field.