Top 6 Digital Marketing Courses in New Jersey With Placement

72% of the total marketing budget of companies is used for digital marketing. Digital marketing is one of the USA’s most successful and in-demand professions. Nowadays, students consider digital marketing a promising career after completing their schooling or higher studies. In this article, we have listed the top 6 digital marketing courses in New Jersey along with information related to the institute, curriculum, course fee, and other essential factors to consider before signing up for the right course.

 

Before dwelling on the what’s, whys, and whos of digital marketing, let me tell you that digital marketing has several sub-divisions that make excellent careers. So, don’t hesitate because learning digital marketing is worth all the effort. By signing up for any of these digital marketing courses in New Jersey, you will gain the required knowledge and expertise to become a leading digital marketer.

 

What is Digital Marketing?

The concept of marketing or promoting your products and services with the help of the internet is Digital Marketing. Also known as online marketing, it includes all the marketing efforts through electronic devices like mobile phones, tablets, or laptops.

Internet is an umbrella term that contains different mediums like search engines, social media platforms, emails, and websites. Any marketing that falls under these channels is tagged as Digital Marketing.

For example, say, you have been running a mobile shop for the last ten years. You have around 100 regular customers. On your shop’s 10th anniversary, you want to give an attractive discount to your regular customers.

Now, how will you communicate? Phone calls and text messages have their restrictions. We are talking about marketing. With more competition, you must deliver the right message and grab their attention. For this, you can use digital marketing. With this,

• You can execute a personal email campaign
• You can market your offer through social media
• You can send a message with the website link containing offer information

 

It doesn’t end here. You get to track the outcomes of your campaigns through different analytic tools. Digital marketing also covers this. It begins with brand awareness, launching campaigns, selling products, to strengthening your digital footprints.

Understanding the importance of digital marketing in this era, we have brought to you the top 6 institutes that offer digital marketing courses in New Jersey.

 

Why Digital Marketing As A Career?

When you look back at your school or college days, you would have never considered digital marketing a career option. Most of the time, we focus on the common professions while skipping the more evolving ones. One such budding course is digital marketing.

Why budding? The Internet is a dynamic platform where search engines continuously roll out updates to stay in line with the current market trends. The digital marketing expert has to be up-to-date on these trends to make their product or service stand first.

 

Prime Reasons For Choosing Digital Marketing As A Career:

• Good salary
• Flexible working condition
• Challenging environment
• Continuous learning process
• More opportunities, fewer people to compete

 

We promise you that a career in digital marketing will knock your socks off and never tire you out. The continuous learning combined with sudden updates will certainly make it worth learning. According to the leading job search platform LinkedIn, Digital marketing is one of the top 25 in-demand job roles in the US.

So, why miss out? Choose your institute from the list of best digital marketing courses in New Jersey and sign up for their digital marketing certificate program to boost your career.

 

Types Of Digital Marketing Jobs

Digital Marketing is a broader field. Before choosing it as a career, we highly advise that you understand the job opportunities. Here, we have listed some jobs you can practice after completing the course.

• Digital Marketing Intern
• Social Media Specialist
• Copywriter
• SEO Specialist
• Digital Marketing Manager
• Digital Marketing Analyst
• Content Strategist
• Google Ads Specialists

 

While we have listed some typical jobs, other peculiar professions in digital marketing can grant you a substantial salary. So, if you are confused about the types of jobs, you can stay stress-free.

Digital marketing is an ocean with different tasks to handle. If you are trained by the right institute and trainer, getting into the profession becomes easier. We recommend going through our list of top digital marketing courses in New Jersey for better insights.

 

Scope Of Digital Marketing in The US

Did you know the number of Social Media users will increase to 5.87 billion globally? We can infer from this increase that there is more scope to reach the target audience online than through conventional promotion and selling methods.

This increase in users will boost the digital marketing industry. As a result, marketing professionals will introduce new marketing techniques that will lead to more job creation. The US is a hub of a large number of internet users. So, most businesses prefer online marketing compared to traditional marketing.

Conclusively, there is higher scope for digital marketing in the US. By choosing suitable digital marketing courses in New Jersey, you gain access to multiple opportunities to accelerate your digital marketing career.

 

Top 6 Institutes Offering Digital Marketing Courses in New Jersey

When we examined the list of institutes providing digital marketing courses in New Jersey, we came up with two conclusions regarding the types of courses.

• Courses that are available for undergraduates and graduates
• Courses that are available for anyone interested in Digital Marketing

 

In this section, we have detailed the top 6 digital marketing courses in New Jersey. By enrolling in any of the below digital marketing courses in New Jersey, you will gain the required expertise to strengthen your career as a digital marketer.

 

1. IIM SKILLS

A leading Ed-tech platform, IIM SKILLS is the to-go option for students, professionals, and entrepreneurs looking to master their digital marketing skills from anywhere at any time. Starting in 2015, IIM SKILLS has caused a shift in the field of education through its detailed learning model.

 

Course Details

Course Name: Master Digital Marketing Course

Duration: 3 months program + 2 months paid internship

Course Fee: 361.50 United States Dollars + GST

Mode of learning: Online

 

Course Modules

• Web Development
• Search Engine Optimization
• Search Engine Marketing
• Email Marketing
• Inbound Marketing
• Video Marketing
• Affiliate Marketing
• Social Media Marketing
• Web Analytics
• Online Reputation Management

 

One of the key takeaways of this course is real-time knowledge, detailed industrial awareness, live projects, case studies, and exposure to advanced tools that would act as your ally during your work. Once you complete your course, you are automatically ready for certifications from Google, Meta, and HubSpot exams.

You also get lifetime access to training materials, class presentations, and class recordings. The certification program makes it top in the list of best digital marketing courses in New Jersey.

 

Highlights Of The Course:

• The course module comprises 60+ hours of live training and 120+ hours of industry-standard assignments.
• When you complete the course, you will gain immense knowledge of the theoretical concepts related to digital marketing. Further, you will have deep insights into real-time issues and the steps to solve them.
• The weekly assignments ensure you revisit your class work and are clear on the marketing topics taught in the previous session. Through this, you can clarify your doubts and get feedback on doing a task better.
• This course is for students, working groups, entrepreneurs, digital marketers, homemakers, and school dropouts.
• You also get placement guidance through IIM SKILLS. IIM SKILLS is approached by top organizations for hiring requirements. They help you schedule your interviews with these organizations.
• If you’re unhappy with the course outcomes, you can ask for a refund after the first session.

 

 

2. Noble Desktop

Licensed by the New York State Education Department, Noble Desktop is a premier institute offering courses in digital marketing. It started in 1990 as a desktop publishing studio which later developed into an educational institute in New York. They help students pursue careers in design, coding, and digital marketing. Hence, it is one of the recommended digital marketing courses in New Jersey.

 

Course Details

Course Name: Digital Marketing Certificate

Duration: 126 hours

Course Fee: $3,995

Mode of Learning: Live Training (NYC Campus training is also available)

 

Course Modules

• Search Engine Optimization
• Search Engine Marketing
• Google Analytics
• Social Media Marketing
• Video Marketing
• Content Marketing
• Digital Marketing Strategies

 

Business owners who want to manage their entire online marketing or those professionals interested in making a career through digital marketing can sign up for this course. They give hands-on training in search engine optimization and different types of online marketing.

On the competition of the course, students will receive a New York state-licensed certificate of merit from the institute. Though you can customize your course schedule, it is recommended to start with Digital Marketing Bootcamp.

 

Highlights of the Course:

• With a limited class strength of 8 – 15 students per batch, the course is detailed and intensive. The course includes 126 hours of training with live project-based training from experts.
• The package also includes four 1-on-1 mentor training where you can review your portfolio, optimize your resume or LinkedIn profile, review your goals, and discuss your career opportunities.
• They also provide the opportunity to retake a single session or entire class within a year at zero cost.
• The course does not offer class recordings. If you miss a class, you can sign up for a session in a future batch to cover a particular topic.
• If you are a student interested in starting a career in digital marketing, a business owner, or a marketer looking to broaden your expertise – this course is for you!

 

3. BrainStation

With a mission to impart digital skills to more than one million individuals by 2025, BrainStation is a pioneer in offering training in digital marketing. It commenced in 2012 and has assisted several individuals and organizations in strengthening their digital presence through its unique training methods.

 

Course Details

Course Name: Digital Marketing Course Online

Duration: Around 2.5 months

Course Fee: Reach out to the course advisor for more information

Mode of Learning: Live Training

 

Course Modules

• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing

 

BrainStation offers one of the best digital marketing courses through its live training module. Also, the institute teaches students in person across its US, London, and Canada campuses. The students who complete the course successfully receive an industry-recognized certificate.

They can share their digital marketing certificate via LinkedIn. The primary purpose of this course is to help fledglings with the basics and sharpen the knowledge of professionals. Hence, it is suitable for all groups of people looking for a career in digital marketing.

 

Highlights Of The Course

• The students can communicate online with their peers and instructors through the institute’s slack community.
• There is a project-based room session where students are divided into groups and work together on a single task.
• You can pay your tuition fees either upfront or in installments. There are also several scholarship opportunities through which you can enroll your candidature.
• You will also learn how to create a digital marketing portfolio as you understand and work on several projects.
• The curriculum covers all the concepts of digital marketing, from marketing analysis, SEO, and social media, to email marketing.

 

4. Fairleigh Dickinson University

Fairleigh Dickinson University was established in 1942. It is one of the greatest private universities in New Jersey. The university offers more than 100 programs across its four campuses and online. The university teaches the digital marketing course through Silberman College Of Business. Princeton ranked this school among the best 267 business schools in 2018.

 

Course Details

Course Name: Master Of Science in Digital Marketing

Duration: 8-15 weeks

Course Fee: Contact the University for fee breakup

Mode of learning: Online

 

Course Modules

• Foundations of Digital Marketing
• SEO & SEM
• Marketing Decision Making
• Web Analytics
• Market Analysis

 

This course is for experts and working individuals who want to upskill their careers. The teaching offered is in advanced mode and is on the more practical side. The university is located in New Jersey, but the course is 100% online. The program has acquired AACSB International Accreditation.

You do not need GMAT or GRE scores to enroll. This program comprises ten courses. The instructors give individual attention to each module to make your learning noteworthy. These characteristics easily make this program one of the best digital marketing courses in New Jersey.

 

Highlights Of The Course

• The program trains individuals to become marketing directors, SEO managers, and user experience directors. Through this career outcome, you can understand the diverse nature of the course.
• You must submit your resume, graduate application form, official transcripts, and other supporting documents to confirm your admission to the program.
• The online program of FDU is authorized by National Council for State Authorization Reciprocity Agreements (NC-SARA). It applies to all states except California. Hence, the certificate you obtain through this course is of high value.
• Each batch has fewer students. It gives more scope for personal attention and more engagement throughout the sessions.
• Both domestic and international students can apply for it. The university gives you financial aid opportunities, making it suitable for anyone to apply for this course.

 

Recommended Reads:

• Digital Marketing Courses in the UK
• Digital Marketing Courses in Ghana
• Digital Marketing Courses in France
• Digital Marketing Courses in New Zealand
• Digital Marketing Courses in Malaysia
• Digital Marketing Courses in the Netherlands

 

5. Rutgers Business School

Rutgers Business School is located in Piscataway, New Jersey. It is ranked 4th among the top 25 under the best online Master’s degree in digital marketing in the US. Value Colleges gave this ranking in 2021. The ranking automatically adds the program to our list of top digital marketing courses in New Jersey.

 

Course Details

Course Name: Master Of Science in Digital Marketing

Duration: 1 year

Course Fee: Contact the school for fee breakup

Mode of learning: Online

 

Course Modules

• Introduction To Digital Marketing
• Strategic Marketing In Digital World
• Digital Marketing Tactics
• Digital Marketing Tools

 

The program helps you to become an expert in the field of digital marketing. Along with mastering the course, the learners gain real-life knowledge to solve problems that businesses face while marketing their products and services online. The program is accessible anywhere through the institution’s online platform, Canvas. However, it also gives you a residency option.

 

Highlight Of The Course

• While you can complete your course in 1 year, you can also take a maximum of 4.5 years to complete it at your pace.
• The course has the same tuition fees for both in-state and out-state residents. You also get financial aid opportunities while signing up for the program.
• The business school is accredited by AACSB. The students gain training to earn certificates from Google Analytics and Hootsuite.
• The program includes ten courses. You can obtain an advanced standing course waiver for a maximum of 3 credits.
• The students also obtain access to multiple digital marketing tools and resources that help in career advancement.

 

 

6. Montclair State University

The reputed Montclair State University is the second-largest institution of higher learning in New Jersey. The university was founded in 1908 and has had a diverse history of growth and achievement since its inception. Now, it has advanced to have 300 programs in 10 colleges and schools.

 

Course Details

Course Name: Digital Marketing (Certificate) Online

Duration: 1 year

Course Fee: Contact the school for fees information

Mode of learning: Online

 

Course Modules

• Applied Marketing Management
• Market Analysis
• Digital Customer Experience Management
• Customer Insights

 

If you are interested in signing up for productive digital marketing skills that give you deep knowledge and practical experience, we recommend signing up for this course. Though the duration is for a year, you will get deep insights throughout the course period. By the end of this course, students will learn methods to develop an effective marketing strategy.

 

Highlights Of This Course

• To apply for this graduate program, the students must have an equivalent US Bachelor’s degree. Non-US applicants can review their eligibility through the university’s website.
• Though the university is located in New Jersey, the course is 100% online. So, it is flexible.
• The curriculum contains digital advertising in addition to advertising in multiple channels.
• The university offers brilliant opportunities for students to shine in their digital marketing careers.
• If you are looking for a course that covers all principles of marketing, you can go for this course.

 

FAQs:

 

Who Can Study Digital Marketing?

Anyone interested to pursue a career in digital marketing can study digital marketing courses.

 

What would be the eligibility criteria to enroll in a digital marketing course?

It is sufficient to complete Grade 12 with a passing grade to join digital marketing courses in New Jersey. However, you have to obtain a graduate degree to enroll in post-graduate programs.

 

What is the main goal of digital marketing?

The primary goal of online marketing is to generate leads, capture them, and convert them into customers. Companies can increase brand awareness, expand their customer base, and streamline their sales through this.

 

Are digital marketing courses worth it?

Certainly! Digital marketing is a booming sector with more opportunities. It is one of the in-demand skills of 2023. Hence, you can get a good salary while choosing this as your career.

 

Is digital marketing tough to learn?

Absolutely No! You need not require technical expertise to master this course. The concepts are easy to learn. You have to incorporate them practically to become an expert.

 

Can I learn digital marketing online?

Yes! Learning online gives you the flexibility to learn at your pace. Post-COVID, most institutes offer online classes to enable students to learn from anywhere.

 

Conclusion

A career in digital marketing is an excellent choice for people interested in honing their marketing skills online. With online marketing, gaining momentum, the need for digital marketers for social media marketing, email marketing, affiliate marketing, and other forms of marketing will increase. So, this is the right time to become an expert in digital marketing. We assure you that making a career in digital marketing is an advantage, and it will open doors to tremendous opportunities to grow in your profession.

To kickstart, it is necessary to choose the best institution to train you on the important concepts and teach you to implement them practically. We have listed the top 6 institutions offering digital marketing courses in New Jersey. We hope that this will assist you in choosing the right institution. We also suggest going through the pros and cons of each program before signing up for a particular course. If you like any other institute, do let us know. We will add them to our list!