In today’s market, digital marketing has become a more prominent form of marketing than print or TV advertising. The rise of digital marketing has brought a new way of doing business, and it is now common for companies to have a digital marketing team. With this, they need people to manage the various aspects of digital marketing, such as content creation, SEO, social media management, etc. The Ghanaian digital marketing industry is increasing, and there are many opportunities for people to get into the field. This post lists the Top 10 Digital Marketing Courses in Ghana with their benefits.
Brief Introduction to Digital Marketing
Digital marketing is a marketing method that utilizes digital networks to reach consumers. The objective of digital advertising and marketing is to enhance the sales and profits of a business, brand, or company. Digital advertising consists of website design, search engine optimization, social media sites, online advertising and marketing, and e-commerce.
Digital marketing is a constantly changing field, and a company must be able to quickly adapt to the ever-evolving ways in which consumers present with advertising. Marketers of all levels need to understand how digital marketing works and how it can use effectively.
Here are some Top 10 Digital Marketing Courses in Ghana that will provide you with excellent training in Digital Marketing.
Rank #1. Digital Marketing Courses in Ghana
1. IIM Skills
IIM Skills originated after starting an effective academic blog site and got to 1 million individuals digitally for career support. IIM Skills was determined to release its first full-fledged training program and started with the Web content writing Master Training course, which transformed the entire Web content education market. IIM Skills have trained more than thirty thousand students through live virtual classes under the guidance of Mr. Vaibhav Kakkar, CEO, and Lead Instructor.
Course Curriculum Topics Include:
- Digital Marketing Introduction
- WordPress web development
- Detail study of Search engine optimization (SEO)
- Detail study of Search engine Marketing (SEM)
- Detail study of email marketing
- Inbound marketing in detail
- Social media marketing (SMM) study
- Strategy in Digital marketing
- Web (Google) analytics
- Detailed online reputation management
- Blogging and SEO based content writing
- Media planning and buying
- Affiliate marketing and video marketing in detail
- Marketing automation and many more
- A few of the covered tools are:
- Facebook Ads, Twitter Ads, Google Ads, and LinkedIn Ads
- Google Analytics
- Ahrefs and Semrush
This course is for Students, Working Professionals, Marketing Professionals, Entrepreneurs, Digital Marketers, Housewives, and College Dropouts.
Course Name: Digital Marketing Course
Course Fee: GHC 3,497.88
Course Duration: 3 months of live virtual training plus 2 months of Internship
Other courses IIM SKILLS offers are:
Also Read: IIM Skills Digital Marketing Course Review
Rank #2. Digital Marketing Courses in Ghana
2. Certified Ghana
Certified Ghana thinks that training needs to be effective and well prepared with specific purposes to improve students’ professional and personal growth. Its emphasis is to provide relevant programs and solutions that match the requirements and certification projects. Founder and CEO Mr. Ransford Mensah is an educator and IT professional, and he has worked with many international organizations.
Certified Ghana provides student-centric classroom and instructor-led virtual training, and they believe in Balance Between Results and Method. Certified Ghana has an affiliation with Amazon, Microsoft, HP, IIBA, and many more. Certified Ghana has 11 years of experience in education, providing more than fifty courses with a 100% success rate. Instructors are industry practitioners with tremendous experience in the domain.
Course Name: Digital Marketing Professional
Course Fee: GHC 1,500
Course Duration: 1 Month
Rank #3. Digital Marketing Courses in Ghana
3. Pitman Training
Pitman Training had led the way for development and effectiveness within the work environment considering that 1837 when Sir Isaac Pitman developed Shorthand. Since then, the Training Center has created the business to incorporate modern innovations and breakthroughs. This diploma course is for aspiring digital professionals.
This course is suitable for you if you want to work as a digital marketing professional, PPC Manager, SEO Strategist, or learn digital marketing. Upon successful completion, a student awards 350 CPD points. This course covers critical social media platforms like Facebook and Twitter, also skills like SEO, PPC, and many more. It offers Online and classroom training study options.
It Offers Essential Additional Four Courses From,
- Social Media Strategy
- Facebook mastery
- Google Website Tools in detail
- Twitter mastery
- Instagram mastery
- LinkedIn mastery
- Video mastery
- Blogging and Pinterest mastery for business
This course is for anyone wishing to study and have some basic understanding of marketing principles.
Course Name: Digital Marketing Diploma
Course Fee: Contact 01937 869599 for more details
Course Duration: 14 weeks
Recommended Read: Digital Marketing Courses in Nigeria
Rank #4. Digital Marketing Courses in Ghana
4. The knowledge Academy
The knowledge Academy is the globe’s largest and most recognized provider of training courses worldwide with substantial experience in providing quality-infused learning solutions, and the capability to supply over 30,000 programs, in 1000+ areas, throughout 190 nations.
As market leaders, they have successfully trained over 1 million delegates, showing their internationally-renowned count on and unsurpassed premium top quality to every one of aspiring learners. There are no prerequisites for enrolling in this course.
A Few Topics of This Course Are:
- Strategy and testing
- Customer experience and usability
- Mobile marketing
- Email marketing
- Social Media Marketing
- Content strategies
- PPC and many more
- ROI through Marketing
Course Name: Digital Marketing Masterclass – Ghana
Course Fee: Contact +44 1344 203 999 for more details
Course Duration: Contact firstname.lastname@example.org for more details
Rank #5. Digital Marketing Courses in Ghana
5. Simpon Page College of Marketing
Simon Page College of Marketing is the topmost training provider in Ghana, Nigeria, and Kenya. The Chartered Institute of Advertising UK fully recognizes the institution to supply a complete series of professional advertising and marketing credentials. Training courses offered include CIM, DMI, CIPR, and also PMP. Bespoke training courses are likewise available for business organizations.
Professors are highly qualified with a wealth of experience operating in their fields. The course will provide you with core digital marketing concepts in detail. This course is for marketing professional, business owner, and one who is looking for career change graduates.
Course Topics Are:
- Pay per click (PPC)
- Search engine optimization (SEO)
- Email marketing study
- Digital Display Marketing
- Social Media Marketing (SMM)
- Planning and strategy in digital marketing
- Google Analytics (GA)
This course exam assesses the students by DMI’s testing partner Pearson Vue. Upon finishing the exam, the world’s most widely identified Digital marketing accreditation grants pupils.
Course Name: Professional Diploma in Digital Marketing
Course Fee: GHC 2,000
Course Duration: 10 weeks
Rank #6. Digital Marketing Courses in Ghana
Founded in 1992, IPMC is West Africa’s largest training provider, which delivers globally recognized IT courses to students. Over the last 3 decades, IPMC has assisted over 2 million students in developing their skills under professional, corporate, and undergrad courses. IPMC has received various national awards and rates among the top 10 of Ghana club 100 businesses in education.
The Digital Marketing Institute accredits this course. Upon completing the program, the student becomes a holder of a professional/postgraduate diploma in Digital Marketing. A student can choose a 1-year professional diploma or 2-year postgraduate diploma program.
Course Name: Professional/Postgraduate Diploma in Digital Marketing
Course Fee: Contact +233 (0)55-555-2222 for more details
Course Duration: 1 year professional or 2 years postgraduate
Recommended Read: Digital Marketing Courses in the Netherlands
Rank #7. Digital Marketing Courses in Ghana
CliQAfrica was founded in 2013 by AdWords Professionals and became popular there. Since then, they’re providing world-class training to help students make a career. CliQAfrica provides instructor-led workshops online or classroom. All faculties are experts in Digital Marketing and provide up-to-date actual-world knowledge.
This training program is efficient, and students will get video lectures, printed materials, and practical exercises. Students will receive globally recognized accredited certification to carry with them throughout their career upon completing a two-hour online exam.
Course Name: Digital Marketing Training
Course Fee: Contact +233208199091 for more details
Course Duration: Contact email@example.com or firstname.lastname@example.org for more information.
Rank #8. Digital Marketing Courses in Ghana
Simplilearn is the world’s best online coaching center for Digital skills training. It offers extensive online training in various courses such as Cyber Safety, Cloud Computer, Project Management, Digital Marketing, and also Data Science, to name a few. In other words, Simplilearn focuses on areas where modern technologies and best methods are transforming swiftly, and also, the need for certified prospects substantially surpasses the supply.
Based in San Francisco, California, and Bangalore, India, It has assisted over two million specialists and firms throughout 150+ nations to obtain training, get accreditations, and upskill their employees. Its prize-winning online Bootcamps developed and upgraded by 2000+ distinguished Industry and academic professionals. A student will access eLearning content and instructor-led live virtual classes in this course.
The Main Topic Includes:
- SEO Content marketing
- Digital Analytics
- Social media mastery
- Mobile marketing mastery
- Various Digital Strategy
- Advanced topics on Web Analytics
- Advanced SEO
- Advanced PPC
- Advanced Social media study
- Capstone projects
A Few of the Tools Covered Are:
- Facebook Insights
- SE Ranking
- Bing Ads
- LinkedIn Ads
- Google Analytics
- Uber suggest
- Youtube Analytics
- Google Trends and keyword planner
- Google Data Studio
- Raven and many more
Course Name: Digital Marketing Specialist Course
Course Fee: $ 962
Course Duration: 1 year
Rank #9. Digital Marketing Courses in Ghana
9. Knowledge Hut
KnowledgeHut is a leading training service provider, assisting students across sectors and industries to create brand-new knowledge and bridge their skill gap for recognition and development in the international corporate world. Designed to deliver high-value training via innovative and valuable approaches, KnowledgeHut supplies a wide range of services in training, finding out, and development in technology and administration.
The firm’s creators are zealous young business owners who were encouraged by the requirement to load a specific niche in the IT Training market for specialists. They helped in their goal by sector professionals who conduct the workshops, firing up minds and encouraging specialists to encounter on-the-job challenges.
Students will acquire knowledge about strategy, market analytics, and developing a content strategy to understand email, search, and social media marketing using complicated topics with practical examples. Instructors are subject matter experts with extensive work experience. There are no such specific eligibility criteria for enrolling in this course.
Course Topics Are:
- Digital Marketing Introduction
- Marketing Analytics including Budgeting & Planning, Presenting & Storytelling
- Engaging and how to acquire Users
Course Name: Digital Marketing Training
Course Fee: $ 1,710
Course Duration: 8 Weekends
Recommended Read: Digital Marketing Courses in France
Rank #10. Digital Marketing Courses in Ghana
10. Ghana School of Marketing
The Ghana School of marketing is a contemporary research study center, delivering flexible and ingenious tuition to students between the upper segments of the specialist education and learning market. They utilize innovation and sensible competencies to give the right knowing experience in a helpful setting.
The Chartered Institute of Advertising and marketing established the Ghana Institution of Marketing (GSM) on October 15, 1991, to supply tuition for the training of members and also nonmembers seeking to upgrade or train as advertising and marketing professionals.
The Chartered Institute of Marketing, Ghana (CIMG), in association with the Digital Marketing Training and Consulting Africa (DMCA), is providing a Certified Digital Marketing Masters (CDMM) course. Digital Vidya accredited this course. Google and Microsoft India are official training partners of this course.
Also, its partners with social media giants like LinkedIn, Facebook, NASSCOM, and V-skills. This course provides 140 + Hours of hands-on exercises on live projects and offers Lifetime access to Training Content. Upon successful completion, students will receive 10 + industry recognized Certifications. There are no such entry criteria for enrolling in this course.
Course Topics Include:
- Study of Search Engine Optimization
- Study of Search Engine Marketing Study of Email Marketing
- Marketing (Inbound)
- Google Analytics (GA)
- Facebook Marketing in detail
- Comprehensive research on Affiliate Marketing
- Content Marketing – In Association with LinkedIn
- The strategy of Integrated Digital Marketing
- Selling in Marketplace Programmatic Marketing
- Media Buying and Planning
- Adobe Analytics – SiteCatalyst
- Lead Sourcing
Course Name: Certified Digital Marketing Masters
Course Fee: GHS 500 for Registration + GHS 4,000 for Coaching and Exam
Course Duration: 100+ hours of instructor-led sessions
Ghana is famous for its natural beauty, and it is an ideal tourist destination and one of the top destinations in Africa. The country has a rich history, culture, and many traditions. In addition to that, it also claims many natural resources like gold, diamonds, and oil. Ghana is also home to some of the most beautiful beaches globally, like Elemele Beach, located on the Atlantic Ocean.
The country has also called “Africa’s Switzerland”. Ghana is a country that has a lot of potentials when it comes to digital marketing. Ghana was a significant supporter of the US military presence in Afghanistan. However, since 2006, its role as an essential contributor to NATO has diminished noticeably, and it has become aligned with Russia.
How do I become a Digital Marketing expert?
Digital marketing is becoming very common in the world. It is not uncommon to see a digital marketing course advertised on the Internet in Ghana. This article will help you get started by giving you a brief introduction to Digital Marketing. It will also cover some of the main concepts relevant to anyone who wants to become a Digital Marketing Expert in Ghana.
Is Digital Marketing a promising career?
Digital marketing is a promising career. The increasing demand for digital marketing services has led to the growth of digital agencies and companies that provide these services. Therefore, it is essential for those who want to enter this industry to be aware of Ghana’s different digital marketing courses. You can pick from the Top 10 Digital Marketing Courses in Ghana in this article.
How do digital marketing agencies help clients in their day-to-day activities?
Digital marketing agencies help clients in their day-to-day activities by providing them with digital services. These services range from website design and development, content marketing, social media management, SEO, etc. They help businesses in many ways, such as generating leads, increasing customer retention, improving conversion rates, etc.
What is the importance of digital marketing?
Digital marketing uses electronic systems to create, capture, and communicate the value of digital assets to influence customer behavior. The importance of digital marketing is not just limited to its effectiveness but also in its ability to attract new customers. In this age of information overload, digital marketing has become a significant way for companies to reach out and engage with their customers.
Why are digital marketing campaigns important?
Digital marketing is a very much needed part of any business. There are many benefits that companies can get from digital marketing campaigns. These include increased customer satisfaction, improved brand awareness, and increased revenue. As digital marketing continues to grow, companies are also seeing a growth in the demand for social media managers. Social media managers help companies maintain their presence on social networks, measure success, and manage brand interactions with customers.
This article lists the top 10 Digital Marketing Courses in Ghana. These courses help the students who want to learn about digital marketing and get the skills required to work in this industry. The internet has completely changed the way we market our products and services because; of this reason why the digital marketing industry is growing exponentially. Digital marketing is one of the popular industries in Ghana. Individuals can find jobs in this field or start their businesses with the right skills. The best part is that these courses are not too expensive and it’s possible to study on your own time without having to pay a lot of money. I hope you find this helpful information.