Top 10 Digital Marketing Courses in Atlanta With Placements
In the era of fast-paced technology, you would agree that instant gratification and getting that immediate hit of dopamine, whether through shopping, social media, or entertainment, is a thing now. Marketing plays a vital role in connecting the bridge between businesses and their potential customers. Therefore, a thorough understanding of digital tools & techniques is essential to develop a successful marketing strategy. Atlanta is the prolific tech hub, and digital marketing is among the nation’s top 3 hottest skills of the year, 2022. Let’s dive deeper into the subject and take a glance at the top 10 digital marketing courses in Atlanta.
Digital Marketing, as the word implies, is simply defined as the marketing or promotion of brands/ businesses to connect with their potential customers using digital media and the internet. This involves Web-Based Advertising, Social Media Marketing, E-mail Marketing, Mobile Marketing, and so on. Hence, it is also known as online marketing.
In this article, we have included all that you need to know about making a career in internet marketing including the Scope of Digital Marketing and the details of the Top 10 Institutes providing Digital Marketing Courses in Atlanta.
Scope of Digital Marketing in Atlanta
Atlanta is honored as one of the swiftly-growing metropolises in the United States. It’s no secret that it’s a world-class hub for technological innovation, design, and implementation; and is now established as a global leader in the IT service industries. Metro Atlanta is also popularly known as the Silicon Valley of the South.
Owing to the establishment of tech divisions of some giant corporations, Atlanta has attracted 15% growth in tech jobs over the past five years. In 2022 alone, Apple, Visa, Alphabet, and Microsoft were among the few tech organizations, to open their work centers in the city.
With the increasing numbers of tech industries and start-ups, the requirement for talented tech professionals has significantly risen. The city is well aware of the growing needs and is excellently working to fuel the same. Atlanta secures ranking among the top 10 cities producing major tech graduates each year.
If you intend to make your career in this field, now is the perfect time to do so as Digital Marketing is here to stay. Evidently, according to indeed.com, a Digital Marketer in Atlanta earns an average salary of USD 64,990 annually, which is 6% above the national average salary.
A lot of institutes today have incorporated Digital Marketing into their curriculum. Having said that, everyone may not have the flexibility to be able to pursue a full-time offline degree from a college.
Are you looking for the Best Digital Marketing Courses in Atlanta? You have landed at the right place if your answer is yes. Here is the list of the Top 10 Digital Marketing Courses in Atlanta with all the necessary details including course duration, fees, syllabus, placements, and many more.
Top 10 Digital Marketing Courses in Atlanta
1. IIM SKILLS
IIM SKILLS is among the foremost institutes providing Online Digital Marketing Courses in Atlanta. The course covers the fundamental concepts of digital marketing with the perfect blend of theory and practical sessions. Compared to traditional teaching methods, the curriculum covers real-life case studies and assists you in successfully building your online presence.
The Digital Marketing Course provides excellent guidance and training to prepare for Master certification from IIM SKILLS and other essential exams that involve Google, Hubspot, and Facebook (Meta) certification, which are globally relevant and invaluable in shaping your career.
The best thing is that the course format is entirely virtual which provides you with the flexibility to study from anywhere in the world. They conduct live classes and facilitate the students with various learning resources, presentations, and class recordings.
Course Name: Digital Marketing Master Course.
Total Course duration: 5 months (3 months live training + 2 months paid internship).
Course fee: 337.71 Euro + GST
Digital Marketing Modules Covered:
| Core Modules | ||||||
| Advanced Blogging & Content Writing | Search Engine Optimization (SEO) | Search Engine Marketing
(SEM) |
Social Media Marketing
(SMM) |
Email Marketing | Inbound Marketing | Google/ Web Analytics |
| Specialized Modules | ||||||
| WordPress Web Development | Affiliate Marketing | YouTube/ Video Marketing | Marketing Strategy & Automation | Media Planning and Buying | ORM – Online Reputation Management | SEO Content Creation |
Course Highlights:
- Rich curriculum: Digital Marketing is one of the most concentrated courses provided by IIM SKILLS, which covers over 40 modules, with 15+ live projects and more than 10 industrial case studies, which ensures that the student gains 360-degree knowledge on the subject.
- Try before you buy: IIM SKILLS arranges an online demo class to help you understand what you are signing up for aligns with your interest. They also provide a 100% money-back guarantee after the first session if you aren’t satisfied.
- Learn with tools: They provide hands-on experience with some of the most advanced marketing tools worth USD 950. To name a few, Ubersuggest, Google Search Console, Google Analytics, Spyfu, MOZ, Google Ads Manager, MailChimp, LinkedIn Ads, Buffer, Hootsuite, Elementor, Woocommerce, Semrush, Hubspot, and many more.
- Learn from experts: With over a decade of experience, the mentors at IIM SKILLS are experts in the field and have a history of working with established brands and corporate industries.
- Mode of examination: Online examinations are conducted and digital certificates are provided at the end of the course.
- Certifications: Provides IIM SKILLS Masters Certification and guides the students to obtain 08 certifications from Google, 03 from Hubspot, and 01 from Facebook (Meta).
- Paid internship: On completion of the course, the student becomes eligible for 02 months of a paid internship, at the end of which they provide a certificate along with the Letter of Recommendation.
- Career support: Post-completion of the Online Digital Marketing Course, they prepare students for interviews, building resumes, and even counseling to help you make the right decision for your future.
2. IIDE – The Digital School
IIDE offers a unique hybrid learning model with 04 steps methodology, encompassing premium quality video lectures, weekly live learning sessions, personalized one-on-one mentoring, and class presentations. Their curriculum provides a more practical approach to learning various aspects of Digital Marketing.
IIDE has become one of the leading institutes to provide Digital Marketing Courses in Atlanta. It has gained recognition as the Best Digital Marketing Institute by the World Education Congress.
Course name: Online Digital Marketing Course.
Total course duration: 4-5 months (approx. 12 hours/ week).
Course fee: USD 1360.
Digital Marketing Course Syllabus:
The course is entirely online mode. A student may, however, choose to appear offline at the institute for the final project presentation. Below is the list of key topics covered in the course module.
- Search Engine Optimization (SEO)
- Performance Marketing
- Search Engine Marketing (SEM)
- Campaign Planning
- E-commerce Marketing
- Presentation Designing
- Term-end project 1: Search Marketing
- Social Media Marketing
- Content Copywriting
- ORM
- Design Essentials and Canva
- Influencer Marketing
- Term-end project 2: Developing Content Strategy for social media
- Paid Marketing
- Google Analytics
- Term-end project 3: Advertising on social media
Course Highlights:
- Learn from Industry Experts: The faculties at IIDE are professionals from major digital platforms such as Facebook, Netflix, Google, etc. which helps students to gain real-world corporate insights.
- Certifications: IIDE provides certificates after each module and a final Advance Digital Marketing certificate upon completing the allotted tasks and projects. These include 12 certificates, one for each module, and a course certificate after submitting 7 assignments and 1 project.
- Placement support: IIDE claims to provide a 100% guarantee on placements upon completion of the course.
3. Simplilearn
The course was ranked among the Top Four Digital Marketing Courses in Atlanta in 2023. Simplilearn provides the master’s program, which is most suitable for professionals looking for career advancement or to gain expertise in the internet marketing domain.
Course name: Digital Marketing Certification Course in Atlanta.
Total course duration: 1 year.
Course fee: USD 1,649.
Course Syllabus:
- Content Marketing and SEO: Inside-out
- Pay-Per-Click (PPC) & Internet Marketing: Basic and Advanced
- Web Analytics
- Social Media Marketing
- Digital Device Marketing & Strategies
- Facebook Marketing
- Content Marketing: Advanced
- Email Marketing: Advanced
- Analytics and Conversion Rate Optimization
- Capstone Project
Course Highlights:
- Certification in alignment with Google, Facebook Blueprint, Hubspot, and OMCP
- 24/7 excess to e-learning course content for a lifetime
- Live interactive learning from veterans from the digital industries
- 7 elective subjects on some of the most intriguing topics
- Free practice tests to gain confidence
- Capstone project aligned with industrial standards and Harvard-based case studies
4. University of Georgia
Terry, UGA is ranked among the top 15 public business schools and the second-largest college at the University of Georgia. Among various institutes providing Digital Marketing Courses in Atlanta, this is one of the perfect courses for working professionals.
The course prepares you for certification exams namely, OMCP – Online Marketing Certified Professional and OMCA – Online Marketing Certified Associate, which ensure much-needed growth if you are starting a career in the digital domain.
Based on your experience, the Terry College of Business has three courses you can choose from to ace your career in marketing:
Course 1: Advanced Digital Sales and Marketing
This course is suitable for business professionals and mid-to-senior-level executives, who aim to understand marketing at an advanced level.
Total course duration: 3 months.
Course fee: USD 995.
Course Syllabus:
The topics involve learning some of the major concepts of marketing like consumer behaviors, sales, and analytics.
- Content Strategy for Marketing
- Search Engine Optimization
- Web Analytics
- Conversion Optimization
- Marketing channels: social media, Email, and Mobile Marketing
Course Highlights:
- On completion of the syllabus, you will be awarded UGA Digital Marketing Certificate.
- Also, you become eligible to appear for the OMCA certification exam.
Course 2: Digital Marketing for Professionals in Marketing
The course aims to assist marketing professionals in bettering their day-to-day activities and efficiently reaching their goals.
Total course duration: 6 months.
Course fee: USD 1895.
Course Syllabus:
The topics involve the study of analytics to solve problems, overcome business challenges, and improve marketing skills. Along with foundation-level content, this course includes the following topics:
- PPC Advertising
- Conversion Optimization
- Search Engine Optimization
- Web Data Analytics
Course Highlights:
- On pursuing an advanced course, you become eligible to appear for the OMCP certification exam.
Course 3: Digital Marketing for Professionals in New Media
The course is suitable for professionals in digital media marketing who aim to learn marketing using the top marketing channels.
Total course duration: 6 months.
Course fee: USD 1895.
Course Syllabus:
The topics are focused on designing content strategy and content creation for major social media platforms. In addition to the basic level course content, the topics included are
- Social Media Marketing
- Content Strategy Design
- Email Marketing
- Social Media Marketing
Course Highlights:
- Completion of modules on social media marketing and content strategy is a must to appear for the OMCP certification exam.
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5. Noble Desktop
This certification program is tailored for anyone who wishes to launch a career in Digital Marketing. Business owners looking to increase traffic and monitor conversions on their social sites and websites will greatly benefit from the course
They conduct offline classes in NYC as well as live zoom classes. The good thing about their course is enrollment per batch is limited to 8-15 students which ensure each individual gets personalized attention during the sessions.
Course name: Digital Marketing Certificate.
Total course duration: 126 hours.
Course fee: USD 3995 (installment options available).
Course Syllabus: Bootcamp-based learning on various modules:
- Content Marketing
- Email Marketing
- Google Analytics
- Google Ads
- Insta Marketing
- Facebook Marketing
- YouTube Marketing
- LinkedIn Marketing
- Social Media Content Marketing including Twitter
- Marketing Blogs
- Search Engine Optimization
- TikTok Marketing
- Overview of the Social Media Industry
Course Highlights:
- Hands-on training to promote your business on social media, devise successful campaigns, page optimization for conversions, monitor your website performance, etc.
- They have a policy in place that ensures you can retake the class for free within one year either live or in-person.
- Assist in the remote set-up for live classes
- Portfolio review by an expert
- Polish LinkedIn profile and Resume
- Professional guidance for job
6. Zeolearn
The course is best suited for students who are exploring to learn Digital Marketing Courses in Atlanta and making their career in this domain. Marketing professionals and business owners wanting to develop their skills in designing marketing strategies can also explore this course.
Course name: Digital Marketing Training in Atlanta Georgia, USA.
Total course duration: 30 hours of training.
Course fee: Not mentioned on the website.
Course Syllabus:
- Overview of Digital Marketing
- Digital Planning and Strategy
- Search Engine Optimization
- Social Media Marketing
- Mobile Marketing
- Email Marketing
- PPC
- Web Analytics
Course Highlights:
- Hands-on learning to design, strategize and execute campaigns
- Implementing advanced techniques into real-world projects
- Provides one-on-one as well as group/ corporate training facilities
7. General Assembly
Since its inception in the year 2011, General Assembly has formed a vast professional network with 70,000+ alumni, and 19,000+ hiring partners globally, assuring fresh graduates get placed easily. The Digital Marketing Courses in Atlanta are upgraded based on the trends in the market to ensure that the curriculum is in harmony with job relevancy.
Full-time, part-time as well as online courses are provided by the institute. Let’s look into the on-demand program offered by the General Assembly.
Course name: Learn Digital Marketing Online.
Course fee: USD 950
Course Syllabus:
- Market Research and Customer Insights
- Content Creation
- Working with Marketing Channels
- Analytics and Optimization Techniques
- Marketing Tactics
Course Highlights:
- Flexible option for self-paced learning with downloadable lesson guides
- Instructors from elite industrial backgrounds such as IBM, Airbnb, Google, etc.
- Learn with a dedicated career coach
- Five 1:1 sessions with experts for doubt clearance and feedback
- 12 months of access to the learning platform which is device friendly
- Preps for portfolio readiness and job search with in-depth interview training, self-branding, negotiation tactics, etc.
- Connect with a rich network of alumni during community meetups
8. Georgia Institute of Technology
It is one of the top public research universities in Georgia, hence, is a good choice among various Digital Marketing Courses in Atlanta. With nearly 40,000 students from more than 149 countries, its mission is to develop future leaders to advance technology to improve human lives.
An average of more than 700 organizations and businesses throughout the United States and abroad hire Georgia Tech’s interns and students every single year. Their digital marketing course is designed to provide the much-needed Digital Marketing Skills to thrive in the marketing industry.
Course name: Digital Marketing Bootcamp.
Total Course Duration: 18 weeks.
Course fee: Not mentioned on the website.
Course Syllabus:
- Digital Marketing for Businesses
- Brand Building
- Lead Generation
- Content Strategy
- Competitive Research
- Campaign and Website Optimization
- Analytics and Advertisement
- Audience Building
- Conversion Tracking
- Customer Relation Management
- WordPress
- Content Optimization
- Search Engine Optimization
- Digital Advertising and Automation
Course Highlights:
- Learn in-demand technologies relevant to the current market
- Portfolio building with real-world projects
- Dedicated manager to improve your learning experience and job search
9. ACTE
With over 9 years of experience, ACTE is well-equipped to provide in-depth theoretical and practical knowledge to students as well as experienced individuals to crush into the marketing field.
Course name: Digital Marketing Certification Training in Atlanta
Total course duration: 40+ hands-on learning.
Course fee: USD 12000.
Course Syllabus:
Along with more than three live projects and 25+ assignments, below is the intensive list of topics that form part of ACTE’s curriculum:
- Digital Marketing Fundamentals
- Inbound Marketing
- Website Planning Strategies
- WordPress Website Building
- Market Research
- Keyword Research and Mapping
- Search Engine Optimization
- Social Media Marketing
- Social Media Optimization
- Content Marketing
- Blog Marketing
- Google AdSense
- Google AdWords
- Online Reputation Management
- Mobile Marketing
- Email Marketing
- Video Marketing
- Affiliate Marketing
- Local Business Listing
Course Highlights:
- Live projects with keyword tools, social media promotions, Google AdWords optimization, etc.
- Globally recognized certificate
- Job assistance with mock interviews and resume-building sessions
- Placement history at top companies like Amazon, PayPal, TCS, Google, etc.
10. ExcelR
ExcelR is one of the leading institutes to offer Digital Marketing Courses in Atlanta. The course curriculum is very detailed and provides hands-on learning experience on each topic covered during the training period. The course is suitable for freshers and even professionals from non-technical backgrounds.
Course name: Digital Marketing Course Training in Atlanta, Georgia
Total course duration: 120 hours.
Course fee: USD 1000.
Course Syllabus:
- Overview of Types of Marketing
- Introduction to Digital Marketing
- Website Building
- Planning Marketing Campaigns
- Content Writing Masterclass
- Search Engine Optimization
- Graphic Designing
- Social Media Marketing: Facebook, Twitter, LinkedIn, Instagram
- ORM
- Google Analytics
- Affiliate Marketing
- Google Search Console
- Content Marketing
- YouTube Marketing
- Email Marketing
- PPC and Google Ads
- Resume Building
Course Highlights:
- Prepares you for 10 international certifications from Google, YouTube, and Facebook
- Experience real-time learning with 35 tools
- Trainers certified in Google Ads and have rich industry experience
- Lifetime access to course material for self-paced learning
- Support for Resume Building, Profile Optimization on LinkedIn, and interview
Frequently Asked Questions About Digital Marketing Courses in Atlanta
Q1. What career options are available after completing the Digital Marketing Course?
A whole lot of career options open up once you complete the course and acquire skills in digital marketing. To name a few, you can work as, Social Media Manager, Brand Manager, Marketing Manager, Content Developer, Professional Blogger, SEO Specialist, SEM Specialist, Web Designer, Business Analytics Specialist, and so on.
Q2. What is the eligibility to pursue Digital Marketing Courses in Atlanta?
The eligibility criteria may vary based on the types of digital marketing courses you choose. If you wish to pursue IIM SKILLS’ Digital Marketing Course, you are eligible to enroll in the course, irrespective of, whether you are an engineer, an entrepreneur, an IT graduate, a marketing professional, or even a student.
Q3. Do IIM SKILLS provide discounts on the Digital Marketing Course?
IIM SKILLS does provide a group discount of 10% on three or more registrations.
Conclusion
As the world is moving at an expeditious pace, sticking to orthodox educational practices is not the best idea. Because of the rapid upgradation of technology, the demand for skilled professionals has surpassed the need for people with just a traditional degree. Digital Marketing has become a permanent aspect of businesses to accomplish their goals and eventually succeed in the market.
The internet marketing domain is, expected to rise in the coming years, probably with a value of USD 24.1 billion by 2028. Hence, this career in the States would be a prolific option for someone with a knack for marketing. Now that you are equipped with the latest information on the subject along with the best Digital Marketing Courses in Atlanta, I’m hoping you will start working on your skill set to build yourself a fruitful portfolio.