Top 5 Digital Marketing Courses in Roodepoort
The place, Roodepoort in Gauteng Province, South Africa, has transformed from a newly discovered gold-mining camp to a village to a town, and now, to a fast-growing modern-day city. This line of transformation is also synonymous with new professions in the city. Digital Marketing is one such profession with growing demand. Here is an article that will help you find digital marketing courses in Roodepoort.
Understanding The Term “Digital Marketing”
The word ‘digital’ stands for online and involves electronic devices like mobile, tablets, laptops, etc. Marketing refers to promotional activities and ideas that include using digital/online channels such as email marketing, social media marketing, multimedia messaging, email campaigns, online videos, display ads, pay-per-click, SEO, etc.
Digital Marketing relies on solely online communication, advertising on an online platform and thus, enabling a brand or service provider or a company to make their content available to the potential audiences for buying, collaborating, availing services, etc. The successful execution of a digital marketing strategy depends on how well the audience or customer preferences are understood.
What is Digital Marketing?
In simple language, digital marketing is online marketing, which aims at promoting brands, businesses, products, and services on online channels (YouTube, Instagram, Twitter, LinkedIn, Facebook, etc.) by identifying potential clients, customers, and audiences.
Why is Digital Marketing Important?
The ever-rising attitude of quick availability and one-click-away access of the people has increased the scope of digital marketing in today’s time. Because of this reason, the number of people looking for digital marketing courses in Roodepoort has experienced a boom.
There is no other way that a business or brand or service provider company or entrepreneur can increase their visibility without the use of digital marketing. A well-planned digital marketing strategy enables a business to grow. How? The data on customer/audience behavior is studied and analyzed by the data analyst or business analyst, and based on the findings, the digital marketer sketches an outline of promotional activities.
The available data enables the business to focus on a particular trend in order to thrive and compete fairly in the market by the way of marketing on digital media platforms. For small businesses or new entrepreneurs, digital marketing is cost-effective unlike the huge cost involved in traditional marketing.
Types of Digital Marketing
Since there are several types of digital media platforms, so depending on which platform/channel is used for marketing, the different types can be named, such as:
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Digital Influencer Marketing
- Pay-per-click Marketing
- Affiliate Marketing
The above-mentioned are the most common methods of digital marketing. The institutes offering digital marketing courses in Roodepoort cover almost all types of digital marketing as mentioned above in their learning modules.
What Are the Benefits of Digital Marketing?
Followings are the most relevant benefit of digital marketing.
- First, with digital marketing, there is no limit to geographical reach. For example, if you use relevant hashtags on an Instagram post, the search engine helps to land on the pages that include your searched hashtags and the result of the search can belong to any corner of the world. Therefore, digital marketing offers an unbounded geographical reach. Unless the geographical reach has been optimized on purpose, such as an online ad running through a YouTube video can be viewed only in India, only in such cases the geographical limit is defined.
- Secondly, digital marketing offers ways of customer-friendly marketing. It is important to know what the audience/customer is looking for. By analyzing the trends in customer/audience behavior, the marketing strategy is revised adjusting to the current needs of their preferences or likeness. Such a marketing strategy adds a touch of personalization, which makes it customer-friendly as it draws a connection with them. In turn, this is a major benefit for the brand or company or even a local business as they start to gain loyal customers for a long-term period.
- Furthermore, another benefit is that digital marketing is cost-effective. With digital marketing, you can create a post that is one-click-away and post content on that link that can lead to more details that the customer/audience would like to know. This can be done with a single social media post. It rules out the overhead cost of traditional marketing wherein pamphlets were printed to advertise or huge billboards were used to put up the posters, etc.
- Lastly, any business, brand, or service provider wants a quantifiable result to learn whether or not the promotional strategy is working well to catch the attention of the targeted audience. Digital marketing allows one to reach out to potential audiences based on what the quantitative result is saying. Earlier or even now, while filling up a feedback form at a restaurant, you are asked – ‘where did you find us?’ or ‘how did you get to know about us?’. Such questions gather the idea of how the visibility can be increased more for the restaurant. In digital marketing, the use of google forms for review or feedback, email open rates, clicks on a link, visits to the website, and online purchases can give qualitative results to re-strategize the marketing.
You can assist a brand, company, or any firm for that matter with the above benefits by taking up good digital marketing courses in Roodepoort and becoming a certified digital marketer.
Who Should Learn Digital Marketing?
The digital marketing courses in Roodepoort can be taken by anyone who aspires to be the following:
- Digital Media Influencer
- Entrepreneur
- Digital Marketer
- Brand Manager
- Professional Blogger
- Social Media Executive and Social Media Manager
- Online Content Developer
- SEO Executive/Expert
- Web Developer/Designer
- Someone who wants to become the owner of a digital agency in the future
Since the digital marketing field is so progressive and interesting, and if you are a tech-savvy, internet-savvy person, you can consider one of these career options.
List of 5 Best Digital Marketing Courses in Roodepoort
Here is an overview of the 5 best digital marketing courses in Roodepoort, along with additional details of the courses such as duration, fees, mode of learning, curriculum, etc.
| S. No | Institute | Duration | Fees | Mode of Learning |
| 1. | IIM Skills | 3 Months | Rs 29,900 + 18% GST (INR) | Online |
| 2. | Digital School of Marketing
|
3 – 4 Months | N/A | Online |
| 3. | Red & Yellow Creative School of Business
|
|||
| A. Marketing Strategy
|
6 Weeks | R 9,000 (RAND) | Online | |
| B. National Certification in Digital Marketing
|
1 Year | N/A | Full-Time | |
| 4. | University of Johannesburg
|
5 Months | N/A | Online |
| 5. | Rosebank College, IIE
|
3 Years | R 34,960 (RAND) | Full-Time |
| R 2700 per module (RAND) | Online | |||
1. IIM SKILLS
IIM SKILLS is a premier institute offering highly professional courses. Their teaching pattern is filled with practical learning sessions and tasks after every module that is taught, which lets you gain a confident skill set for your career. The entire course is tools driven.
Digital Marketing Master Course will let you become a professional digital marketer with competing skills and practical knowledge at par without any doubt. For any person who is searching for the finest digital marketing courses in Roodepoort, this digital marketing master course is the best choice for you.
Course Name: Digital Marketing Course
The curriculum will cover the following modules:
- Introduction: Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimization (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics (Google Analytics)
- Online Reputation Management (ORM)
- Content Writing and Advanced Blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing (YouTube)
- Marketing Automation
- Digital Infographics Resume Creation
Along with the course modules, a wide range of tools are covered under each module:
| Tools | Names of the tools covered |
| SEO tools | Yoast, Google Keyword Planner, LongtailPro, UberSuggest, Keyword.io, Small SEO Tool, Schema, Google Analytics, Google Search Console, Google Tag Manager, AnswerthePublic, CompressNow, ConvertCase, Quetext, Duplichecker, CloudFlare, WP Cache, Google SiteKit, RankMath, Ahref |
| WordPress | Elementor, Ninja Forms, Autoptimize, Async Javascript, Woocommerce, GotmIs Malware Security, Securi Security, Wp All In One Migration |
| SEM Tools | Google Ads Manager, Spyfu, Campaign Builder, Google Analytics, AccuRanker, Rank Tracker, MobileMoxie, Semrush, MOZ |
| Email Marketing | Pabbly, sender.net, Mailchimp, Gmass for Gmail, Email Spam Tester, CoSchedule |
| Social Media | Instagram, Twitter, LinkedIn Ads, Facebook Ads Manager, Hootsuite, Buffer, TweetDeck, Hubspot |
| Inbound Marketing | Optimizely, Google Analytics, Semrush |
| Analytics | Facebook Analytics, LinkedIn Analytics, Instagram Analytics, Email Analytics, Twitter Analytics |
| Graphic Designing | Canva, Remove-bg, Photopea |
| Video Marketing | TubeBuddy, Fliki, YouTube Studio, Instagram reels, Lumen5, Renderforest, Canva |
Highlights:
- It is an instructor-led online course with lifetime access to the lectures.
- Course completion and internship certificate will be provided & also LOR.
- The institute prepares you for 13 other globally important certifications from HubSpot, Facebook, and Google.
Fees: Rs 29,900 + 18% GST (INR)
Duration: 3 months (online) + 2 months (internship)
Mode of Learning: Online
2. Digital School of Marketing (DSM)
The institute is the leading provider of accredited digital marketing education in South Africa. All of the marketing courses are accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education and Training Authority. The institute is also a member of the IAB South Africa. This educational institute is considered one of the best to study digital marketing courses in Roodepoort.
The digital school of marketing offers 5 courses on digital marketing, namely:
Basic Digital Marketing Course – covers the basic understanding of digital marketing, and digital marketing space both in South Africa and abroad.
Intermediate Digital Marketing Course – covers the fundamentals along with DSM’s basic digital marketing course. This course is accredited by the United Kingdom Services CPD Body.
Advanced Digital Marketing Course – you will learn to create digital marketing strategies and become an advanced digital marketer.
Paid Advertising and Web Analytics – you will learn about paid advertising, its different channels, how to optimize ads, and also, to optimize adverts according to the need of the target market.
SEO and Web Analytics – you will learn how to land your website on the number one spot of search engine result pages.
The courses’ curriculum covers the following:
- Search Engine Optimization (SEO)
- WordPress
- Pay-per-click
- Social Media Marketing Management
- Email Marketing
- Mobile Marketing
- Digital Copywriting
- Content Marketing
- Marketing Management
- Digital Marketing Strategy
Highlights:
- Downloadable e-book of every lesson
- Every course syllabus meets the digital marketing industry benchmark
- Dedicated student support throughout the course duration
- After successful completion of each course, a certificate will be awarded
Eligibility: You have to be 17 years old and have a Matric pass for the more extensive qualifications to pursue this digital marketing course in Roodepoort.
Duration:
- Basic Digital Marketing Course: 2 Months
- Intermediate Digital Marketing Course: 3-4 Months
- Advanced Digital Marketing Course: 6-8 Months
Fees: Flexible fee payment plans are available
Mode of Learning: Online
Also Read:
- Digital Marketing Courses in South Africa
- Digital Marketing Courses in Johannesburg
- Digital Marketing Courses in Capetown
- Digital Marketing Courses in Tembisa
- Digital Marketing Courses in Zaria
- Digital Marketing Courses in Port Harcourt
3. Red & Yellow Creative School of Business
The course offered by the Red & Yellow Creative School of Business is IAB endorsed. It is meant to equip you with next-level cutting-edge digital marketing skills. If you are someone who is looking for digital marketing courses in Roodepoort along with learning to cater creative solutions to business problems, please have a look!
- Course Name: Marketing Strategy
This course primarily focuses on learning to create a digital marketing strategy that meets creativity. You will be able to ace the game of digital marketing strategy with innumerable creative solutions and ideas.
The course curriculum will cover the following modules:
- Module 01: Introduction to Marketing
- Module 02: Strategic Thinking
- Module 03: Developing the Strategy
- Module 04: Creative Strategy
Duration: 6-Weeks
Fees: R 9,000 (RAND)
Mode of Learning: Online
- Course Name: National Certification in Digital Marketing
Among many digital marketing courses in Roodepoort available online, this certification course is taught on campus. This on-campus program will teach you-
- To make you understand and execute the range of digital tactics marketers and advertisers can use is essential for understanding digital marketing strategy.
- How to schedule and manage workflow for integrated campaigns and projects.
- To learn analytical and conversion optimization techniques for optimizing digital marketing initiatives.
The course curriculum covers the following modules:
- Module 01: Marketing Strategy in the Digital Age
- Module 02: Creating Effective Digital Marketing Assets
- Module 03: Content Marketing
- Module 04: Online Advertising & Relationship Management
Highlights:
- This program is also available as an online National Certificate.
- You will get NQF5 national certification upon successful completion.
- Fees can be paid in two installments with your choice of debit order payment date (3 different dates options available)
Duration: 1 Year
Fees: Enquire the institute for Price
Mode of Learning: On Campus (Offline)
4. College of Business and Economics, University of Johannesburg
The University of Johannesburg is one of the top 10 universities in South Africa. Its department, the college of business and economics offers a wide range of courses both full-time and online. The online courses are under the category of continuous education programs. The digital marketing continuous education program offered is one of the well-known digital marketing courses in Roodepoort.
Course Name: Digital Marketing Practice
The course curriculum covers all these concepts: Students will gain knowledge about digital marketing fundamentals, digital platforms, channels, and digital mix elements available to the digital marketer.
Eligibility: Applicants with a minimum of an NSC NQF level 4 qualification or equivalent qualification on NQF level 4.
Fees: Enquire about the Price
Duration: 5 Months
Mode of Learning: Online
5. Rosebank College, The Independent Institute of Education (IIE)
Rosebank College is a private higher education institute of The Independent Institute of Education Pvt. Ltd., registered under the Department of Higher Education and Training (HET). It offers programs in online, offline, and blended modes. The programs are spanned across IT, commerce, education, humanities, and finance fields.
Course Name: Diploma in Digital Marketing
The course curriculum covers the following modules:
Year 1
- Digital and Academic Literacies
- Marketing 1A
- Digital Marketing 1A: Introduction to Digital Marketing
- Introduction to Quantitative Thinking and Techniques
- Business Management 1A
- Marketing 1B
- English Language Practice A
- Digital Marketing 1B: Introduction to the Digital Marketing Plan
Year 2
- Digital Marketing 2A: Content Marketing and Digital Copywriting
- Digital Marketing 2B: Email Marketing
- Introduction to Web Development
- Digital Customer Experience Management
- Digital Marketing 2C: Paid Search Marketing
- Digital Marketing 2D: Social Media Marketing
- Search Engine Optimisation
- Work Integrated Learning 1
Year 3
- Digital Advertising
- Digital Marketing 3A
- Introduction to Statistics
- Digital Marketing Research
- Digital Communication Law
- Work Integrated Learning 2
- Data Analytics for Digital Marketing
- Digital Marketing 3B: Trends and Developments
Duration: 3 Years
Fees:
Full-time
- Cash fee: R30 960
- Cash Fee Deposit: R3 096
- Term Fee: R34 960 (11 monthly installments R2 860 per month)
- Term Fee Deposit: R3 496
Online
- Cash fee per module: R2 390
- Terms Fee per module: R2 700
- Terms Fee Deposit per module: R810 (five monthly installments per module R378)
Mode of Learning: Both full-time and online
Frequently Asked Questions (FAQs)
Q1. Is there a scope for the digital marketing field in Roodepoort?
The number of available jobs is quite impressive. Looking at the figure, it is clear that there is a humungous scope for a digital marketing career in Roodepoort. There is a rise in demand for this career, especially post-pandemic as every business, company, service provider, facilitator, influencer, etc. has to fix its place on the internet.
Q2. Is it difficult to do a digital marketing course?
The course is not difficult at all. With the help of online lectures and the availability of recorded sessions, you can revisit the lessons as many times as you want to understand the concepts. Moreover, most courses provide 1-on-1 support and assistance during the course to clear all your doubts. If you have a keen knack for technology, social media, and statistics, this course is definitely for you. The detailed course outline of digital marketing courses in Roodepoort available has made access easy learning.
Q3. Which is a better option to pursue a digital marketing course – online or offline?
The above details on courses show that both online and full-time digital marketing courses in Roodepoort are available. The point is depending on the learning requirements and preference, you can choose either of the options. The online course is good for those for want to pursue the course in a self-paced manner. On the other hand, the offline course is meant for those who are willing to dedicate themselves full-time. As long as the learning requirement is justified, both options are good options.
Conclusion
These are the 5 best digital marketing courses in Roodepoort. There are more options available for online learning in Roodepoort than offline. The choice is yours – which one to opt for? This is one of the career options where professional growth is guaranteed provided that you ace your skills to make a place in the fast-growing-competitive world of digital marketing. Digital Marketing is a booming industry and the charm of the field will never fade. Every now and then, there are new digital channels coming up which expand the horizon of the digital marketing field. Without digital marketing, there can be no business in today’s time. So, it is vital you consider learning the core of digital marketing.