Digital Marketing

Top 10 Digital Marketing Courses in Cape Town With Placements

Do you still use outdated marketing techniques? Do you spend too much money on unsuccessful marketing? If yes, this article will be an eye-opener for you. Digital marketing is one of the most important skills for businesses in the 21st century. Digital marketing is the process of generating leads and sales through the use of digital platforms, such as online advertising and e-commerce. But it’s not just big brands that need to master digital marketing; small businesses can also reap the benefits. In this article, we will learn more about digital marketing, its importance, its types, and the top 10 digital marketing courses in Cape Town.

 

What is Digital Marketing?

Digital Marketing or Online Marketing is the marketing area that uses the internet and other digital communication channels to reach out to potential customers. In simple words, it is a process of promoting goods and services using the Internet and other online-based digital technology like computer and mobile, as well as other digital media and platforms like social media, email, and text messages.

 

Importance of Digital Marketing in Business

With digital marketing, you can target the clients who are most likely to buy your product or service and reach a wider audience than you could with conventional methods. Here are some importance of digital marketing in business.

 

  • Online Audience: Using digital marketing, you may reach customers wherever they are. You don’t need their home or email addresses or phone numbers. Simply establish a presence where your clients are, whether on a specific social media network or even search engines.
  • Low Cost: Digital marketing offers you cost-effective methods for marketing your company both locally and globally. It allows even the tiniest businesses to compete with bigger ones by utilizing highly focused methods.
  • Easy to Learn: Although there are many aspects of digital marketing that you need to understand, getting started is rather easy.
  • Multiple Content: One significant advantage of digital marketing is the range of content types accessible to advertise your business online.
  • Highly Engaging: Digital marketing is made to be very engaging. Users can interact with your website by clicking on paid advertisements, sharing blog posts, liking photos, or saving videos and all of these acts can be measured. The more you engage online, the more customers you can draw.

 

Types of Digital Marketing

To increase your audience, you can use a variety of digital marketing techniques. By utilizing a range of digital marketing platforms, you can develop a comprehensive approach that will produce the best results. Here are some types of digital marketing that you need to know.

 

  • Content Marketing: It is a marketing strategy focusing on producing, sharing, and publishing material for a specific audience. It involves producing and sharing online material such as blogs, social media postings, and videos to generate interest in a brand’s products or services without really endorsing it.

 

  • Search Engine Optimization (SEO): It is the method used to improve a website’s technical setup, content relevancy, and link popularity so that its pages can be found more easily, more well-liked by users, more pertinent to user search queries, and consequently more well-liked by search engines.

 

  • Social Media Marketing: It is the act of promoting goods and services through websites and online social networking platforms. It is growing in popularity among both practitioners and researchers. Social media platforms give businesses the chance to interact with their customers to develop their brands, boost sales, and enhance website traffic.

 

  • Email Marketing: It is the practice of sending an advertisement via email, typically to a large number of recipients. It allows you to update customers on your email list about new goods, offers, and other services. Informing your target market of the benefits of your brand or maintaining their attention after the sale is another, more subtle method of marketing.

 

  • Affiliate Marketing: It is a marketing arrangement, where a commission is paid to affiliates for each visit, sign-up, or sale they bring in for a merchant. It also allows businesses to outsource a portion of the sales process.

 

Career Opportunities After Doing Digital Marketing Courses in Cape Town

If you are thinking of making a career in digital marketing, then you are on the right path. As more data-driven companies compete for clients, the demand for qualified personnel in the industry is anticipated to increase, which is good news for digital marketers. 69% of firms are currently investing in digital media, and 77.4% are doing the same for website optimization. So doing a course and earning a certificate in digital marketing is worth it. Here is a list of things you can do after doing a digital marketing course.

 

  • Digital Marketing Manager
  • Search Engine Optimizer
  • Social Media Marketer
  • Web Developer
  • Email Marketer

 

Digital Marketing Courses

Enrolling in digital marketing courses or getting a certification will help you develop in-demand skills and a credential that employers will respect. Employers value experience and skills more highly than degrees for some careers in digital marketing. Here is the list of the top 10 digital marketing courses in Cape Town.

 

Top 10 Digital Marketing Courses in Cape Town

 

1. IIM SKILLS

The first one on the list of the top Digital Marketing Courses in Cape Town we have IIM SKILLS. It is a well-known Ed-Tech company having its headquarters in New Delhi, India, with a significant presence across India and the Middle East. In the year 2015, Vaibhav Kakkar started it, and now this organization has crossed a milestone.

 

Courses:

Course syllabi of the IIM SKILLS Digital Marketing Course include the following:

  • Introduction to Digital Marketing
  • Web Development at WordPress
  • Search Engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Web Analytics
  • Affiliate Marketing
  • Video Marketing

 

Key Highlights

By enrolling in the IIM SKILLS Digital Marketing course, you will get:

  • 2 months of guaranteed paid internship
  • Letter of recommendation + Certification
  • Launching your first digital marketing agency
  • 300+ placement partners
  • Get to write your first blog for the Times Of India
  • 15+ live projects
  • 10+ case studies
  • Tools worth 79000+

 

Course Duration: 5 months of live training (3 Months program + 2 Months paid internship)

Course Fee: 6,186.55 South African Rand + GST

 

For more information, visit their website.

 

Contact:

Customer Care No: +91 9580 740 740

Email: [email protected]

 

Website: https://iimskills.com/digital-marketing/

Mail: IIM SKILLS (Co-Offiz) H B Twin Tower 8th Floor, Pitam Pura, New Delhi, Delhi 110034

 

2. Digital School of Marketing (DSM)

Next on the list of Digital Marketing Courses in Cape Town, we have the Digital School of Marketing (DSM). It is the leading provider of accredited digital marketing education in South Africa. DSM is a recognized participant in the UK’s CPD Certification Service. As a result, their courses are recognized and transportable internationally.

 

Courses:

DSM has various types of Digital Marketing Courses that include basic, intermediate, and advanced digital marketing courses.

 

The course syllabus for basic digital marketing includes the following:

Module 1: Introduction to Digital Marketing

Module 2: Introduction to WordPress

Module 3: SEO and Web Analytics

Module 4: Social Media Marketing

Module 5: Content Marketing and Digital Copywriting

Module 6: Paid Advertising and Marketing

Module 7: Advertising on Social Media Platforms

Module 8: Email Marketing

Module 9: Mobile Digital Marketing

 

Course Duration: On average it will take 2 months to complete this course.

Course Fee: They have different fee structures for online and virtual classes.

For more information visit their website.

 

Contact:

Phone: 0861 428 710

Email: [email protected]

Website: https://digitalschoolofmarketing.co.za/

Mail: 292 Surrey Ave, Ferndale, Randburg, 2194, South Africa

 

IIM Skills Digital Marketing Course free demo invite

 

3. Digital Marketing Academy (DMA)

 

Third, on the list of Digital Marketing Courses in Cape Town, we have the Digital Marketing Academy (DMA). In 2011, Dylan Kohlstädt founded the Digital Marketing Academy in South Africa. Her expertise plus the presence of more than 20+ certified instructors make this an option where you can learn digital marketing and advance your profession. They are well-known for offering effective training in South African practical digital marketing courses.

 

Courses:

The course syllabus for DMA’s digital marketing includes the following:

  • Digital Strategy (Morning) and Email Marketing (Afternoon)
  • Social Media Marketing
  • Web Design, SEO, WordPress, Google Analytics & Usability Testing
  • Online Advertising, Google Adwords, Testing & Tracking, Report Reading, Briefing

 

They also provide various tools, templates & resources.

 

Course Duration: This course is designed in such a way that you can learn digital marketing in 5 days.

Course Fee: Contact them or visit their website to learn in detail about their fee structure.

 

Contact:

Phone: +27 21 554 2498

Email: [email protected]

Website: https://digitalmarketingacademy.co.za/

Mail: Unit 2 & 3, Eden on the Bay, Big Bay, Cape Town, 7441, PO Box 20167, Big Bay, 7441.

 

4. University of Cape Town

Fourth, on the list of Digital Marketing Courses in Cape Town, we have the University of Cape Town (UCT). It was established in 1829 as the South African College and was granted full university status in 1918, making it the oldest institution of higher learning in both South Africa and Sub-Saharan Africa.

 

Courses:

The course syllabus for UCT’s digital marketing includes the following:

Module 1: Introduction to Digital Marketing

Module 2: Web Design and Development

Module 3: Web Analytics

Module 4: SEO

Module 5: Online Copywriting

Module 6: Online Advertising and PPC

Module 7: Social Media and Web PR

Module 8: Email Marketing

Module 9: Mobile Marketing

Module 10: Digital Marketing Strategy

 

Course Duration: This course is designed for 10 weeks excluding orientation. The classes are entirely online with 7-10 hours per week classes.

Course Fee: Contact them or visit their website to learn in detail about their fee structure.

 

Contact:

Phone: +27 87 551 8063

Email: [email protected]

Website: https://www.uct.ac.za/

Mail: University of Cape Town, Private Bag X3, Rondebosch 7701, South Africa

 

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5. Red & Yellow Creative School of Business

Next, on the list of Digital Marketing Courses in Cape Town, we have the Red & Yellow Creative School of Business. It is a business school located in Cape Town, South Africa. It was founded in 1994 and is well known in South Africa for offering practical training for digital marketing courses.

 

Courses:

They provide various types of learning methods that include on-campus learning or full-time programs, part-time programs & online short courses.

  • The course syllabus includes the following:
  • Digital Marketing Strategy
  • Planning Digital Assets
  • Creating Digital Assets
  • Speaking to your audience of one
  • Direct Marketing
  • Social Media
  • Online Advertising
  • Optimization

 

Course Duration: Different programs have different course duration but the online short course is of 10 weeks.

Course Fee: Contact them or visit their website to learn in detail about their fee structure.

 

Contact:

Phone: +27 872 273 283

Email: [email protected]

Website: https://www.redandyellow.co.za/

Mail: 97 Durham Avenue, 2nd Floor Salt River, Cape Town South Africa 7925

 

6. Digital Business Academy

Next, on the list of Digital Marketing Courses in Cape Town, we have Digital Business Academy. They have been cultivating talent in the area of digital marketing since 2012. Their courses cover topics including Facebook ads, social media marketing, and digital marketing. Digital Business Academy has expert instructors who deliver the courses in an interesting style through virtual classrooms.

 

Courses:

The course syllabus for their digital marketing includes the following:

Module 1: Introduction to Digital Marketing

Module 2: Website Optimization

Module 3: Content Marketing

Module 4: Social Media Marketing

Module 5: SEO

Module 6: Paid Search with Google Ads

Module 7: Display and Video Advertising

Module 8: Email Marketing

Module 9: Digital Analytics with Google Analytics

Module 10: Digital Marketing Strategy

 

Course Duration: The course consists of 3 days of live online training.

Course Fee: Contact them or visit their website to learn in detail about their fee structure.

 

Contact:

Phone: +27 72 651 3320

Email: [email protected]

Website: https://digitalbusinessacademy.co.za/

Mail: Sandown Square Business Park, Bloubergstrand, Cape Town, 7441, South Africa

 

7. IIE Vega School

Next, on the list of Digital Marketing Courses in Cape Town, we have the IIE Vega School. It is a private institution of higher learning in South Africa. It was established in 1999 and is a member of the family of academic institutions run by The Independent Institute of Education, the largest and most reputable postsecondary institution in South Africa.

 

Courses:

Vega School’s IIE BCom in Digital Marketing Degree is a 3 years course and the course syllabus of which includes the following:

 

Year 1

  • Accounting 1A
  • Business Management 1
  • Applied Communications Techniques
  • Introduction of Web Development
  • Accounting 1B
  • Introduction to Marketing Theory & Practice
  • Digital Marketing 1B
  • Introduction to Micro and Macro Economics

 

Year 2

  • Small Business Management
  • Digital Marketing 2A
  • Financial Management for Strategic Brand Management 2
  • Quantitative Techniques
  • Digital Marketing 2B
  • Project Management
  • Brand Activation
  • Data Analytics for Digital Marketing

 

Year 3

  • Digital Marketing 3A
  • Strategic Management
  • Introduction to Research
  • Digital Communication Law
  • Digital Marketing 3B
  • Digital Brand and Business Strategy
  • Research Practice
  • Brand Challenge

 

You have to meet some of their entry requirements before you take the course. Along with these they also provide online short-term Digital Brand Strategy Courses & Social Media Marketing Courses.

 

Course Duration: The IIE BCom in Digital Marketing course is for 3 years.

Course Fee: Contact them or visit their website to learn more about their fee structure & other information.

 

Contact:

Phone: +27 (0)21 461-8089

Email: [email protected]

Website: https://www.vegaschool.com/

Mail: 130 Strand Street, De Waterkant, Cape Town

 

8. School of IT

Next, on the list of Digital Marketing Courses in Cape Town, we have the School of IT. It is a well-known provider of IT education and was established in 2015 by an IT enthusiast. Their courses had garnered recognition on a global scale. Their mission is to lead the IT training sector in South Africa and globally.

 

Courses:

This quick course on digital marketing is for company owners and students who wish to improve their online presence.

 

Course Objectives:

  • Organize all of your online company strategies
  • Learn how to use search and get started using it
  • Recognize and create content and articles that boost user engagement
  • Learn how to be found both locally and internationally
  • Utilize mobile technology to your advantage
  • Use search ads to attract attention

 

Course Duration: Flexible Hours: This digital marketing course can be completed by the student at any time. It is a 1-on-1 expert learning process.

Course Fee: Contact them or visit their website to learn more about their fee structure & other information.

 

Contact:

Phone: +2782 696 7749

Email: [email protected]

Website: https://www.schoolofit.co.za/

Mail: 155 Main Rd, Somerset West, Cape Town, 7130, South Africa

 

 

9. Oakfields College

Next, on the list of Digital Marketing Courses in Cape Town, we have Oakfileds College. It was founded in 2006 and they attribute its accomplishment to the outstanding instruction and efficient teaching strategies used by its lecturers.

 

Courses:

The course syllabus for their digital marketing includes the following:

  • Introduction to Digital Marketing
  • Search Engine Marketing
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Strategy and Planning

 

Course Duration: The training will take place twice a week for a total of 12 weeks, lasting three hours of class every day.

Course Fee: Contact them or visit their website to learn more about their fee structure & other information.

 

Contact:

Phone: +27 12 361 0416

Website: https://www.oakfieldscollege.co.za/

Mail: Shop 010/26 Lynnridge Mall Corner Jacobson Drive and Lynnwood Road, Lynnwood Ridge, Pretoria, 0040, South Africa

 

10. Blue Magnet

Lastly, on the list of Digital Marketing Courses in Cape Town, we have Blue Magnet. With over 45 years of combined expertise in digital marketing, Blue Magnet supports the dissemination of insightful knowledge and the instruction of people to become authorities in their fields. It is known for offering efficient education in South Africa’s digital marketing courses.

 

Courses:

The course syllabus for their digital marketing includes the following:

  • Digital Marketing Strategy
  • Search Engine Optimization
  • Google Advertising
  • Google Analytics
  • LinkedIn Advertising
  • Facebook Advertising
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Website Optimization
  • User Experience Optimization
  • Online Reputation Management

 

Course Duration: The duration of the course will be provided upon request, depending on the course the student has opted for.

Course Fee: Contact them or visit their website to learn in detail about their fee structure.

 

Contact:

Phone: +27 83 578 3670, +27 82 963 2703

Email: [email protected]

Website: https://www.bluemagnet.co.za/

Mail: Block 4, Stratford Office Park, Cnr Valley & Cedar Road, Broadacres, South Africa, 2021

 

FAQs on Digital Marketing Courses in Cape Town

 

Q1. Which skills are necessary for digital marketing?

Digital marketing requires both creative and analytical thinking. If you want to be truly successful in this field, you should be able to balance both of these essential skill sets in your work and be able to blend art and science.

 

Q2. Will social media work for my business?

Yes. Social media has a wide range of uses and can be beneficial for every kind of business. It enables businesses to communicate directly with customers in a way that no other kind of advertising can.

 

Q3. How long does it take to rank?

Depending on your marketing plan, it can take 2-3 months before you start to notice a notable improvement in ranking. The timeline may change based on your business, industry, campaign goals, and other factors.

 

Q4. How often should I post on social media?

When it comes to posting on social media, it is preferable to post:

On Instagram- Once or twice a day

On Facebook- A Maximum 3 times a week

On Twitter- A maximum 5 times per day

 

Q5. Is digital marketing a hard job?

Although studying digital marketing is not very challenging, it does take time, patience, and persistence. If you are unfamiliar with search engines, data analytics, or content management, you might expect to initially feel a little overwhelmed, especially if you are trying to master digital marketing on your own.

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