Digital Marketing

Top 5 Digital Marketing Courses in Springs With Placements

The scope of digital marketing is tremendously rising in Spring, South Africa. According to statistics at the end of January 2023, the population of South Africa was 60.41 million people approx. To become Digital Marketer, an individual should have a thorough understanding of Digital Marketing and related skills. Let us look into digital marketing courses in Springs which offers an opportunity for interested individuals to gain the required qualifications and skills which helps them to become expert in this field.


More than 75% of the population uses the internet in South Africa out of which 50% population is active on social media platforms. As a result, business industries, content creators, influencers, non-profit organizations, and even the government acknowledge or recognize the significance of Digital Marketing to connect with their audience.

The rise of digital marketing automatically increases the demand for skilled and educated professionals who have proper knowledge of every corner of Digital Marketing. These professionals are commonly referred to as Digital Marketers.


What is Digital Marketing?

Digital Marketing is an art through which traditional methods and techniques of marketing are adapted, enhanced, and evolved by leveraging various types of digital technologies and channels. In simple terms, Digital Marketing is an online marketing that refers to the use of digital channels & tools including:


  • Search Engine Optimization (SEO) – A digital marketing technique that helps business organizations to optimize website content along with increasing website visibility, reach, and ranking on search engine result pages as well.


  • Search Engine Marketing (SEM) – Paid Advertising strategy or technique which is used to increase visibility and ranking in search engine result pages by promoting along with targeting keywords and advertisement.


  • Social Media Marketing – Social Media Marketing is one of the best platforms to promote products and services through advertisement, creative posts, reels, Opinion polls, and more. It also helps in establishing brand awareness and two-way communication with the audience on a global level.


  • Email Marketing – It helps in creating email mail campaigns that are utilized to promote products and services, build customer relationships, advertise new launches, and more.


  • Content Marketing – Content Marketing is a marketing strategy in which an organization hires content writers who help in creating and delivering relevant content about the organization along with the product and services they offer. Content writers help business organizations in attracting loyal customers through their valuable and informative content strategy.


  • Affiliate Marketing – Affiliate Marketing is considered a Performance-based Marketing Strategy in which business organizations and companies hire affiliates who are responsible for promoting products and services through blogs, emails, social media platforms, and websites. They are rewarded for generating loyal customers and increasing website traffic & sales.


  • Influencer Marketing Influencer Marketing Strategy is extremely popular these days. Business organizations and companies hire influencers who have a large audience base to promote their product and services globally. This marketing strategy also leverages to create brand awareness.


  • Mobile Marketing – It is a marketing strategy in which business organizations target their customers through smartphones by sending messages of current offers on a product when sales are starting more. Today business organizations and companies create mobile-friendly websites to attract more customers and develop apps that help them to establish constant touch with customers.


  • Video Marketing It’s a marketing strategy that focused on engaging and influencing audiences by promoting products and services through creative and compulsive videos.


  • Podcast Marketing It’s a new type of marketing strategy adopted by business organizations and companies by the use of podcasts as a marketing platform with the intention of promoting products and services to large audiences, connecting with customers, and spreading brand awareness.


  • Display Advertising Display advertising is a marketing strategy in which business organization and companies promote their product and services through banner ads, images, or by using a third-party website to advertise.


These channels of digital marketing are used to promote products and services, local and major brands, businesses irrespective of their size, and more. Digital Marketing is not only restricted to promoting and advertising but is also considered an approach or an innovative way to establish two-way communication with customers to understand their behaviors and address their specific needs and interests.

The main objective of digital marketing is to deliver personalized and relevant content to engage and attract target audiences through multiple digital platforms. Today digital marketing is no longer limited to business organizations and major companies.

There are individuals and groups including freelancers, influencers, non-profit and government organizations, content creators, bloggers, small business owners, and more leverage its ability along with the flexibility to promote themselves in achieving their desired goals.


Why Digital Marketing is Important in Today’s Business World?

There are multiple reasons why digital marketing is important in today’s business world. Let us discuss some of the significant reasons:


  1. Unlimited Reach

In comparison to traditional marketing methods, digital marketing enables business organizations and companies to have a wider audience reach. By implementing strategies and techniques of digital marketing such as search engines, social media, and multiple digital platforms, businesses can connect to their customers globally and promote their products and services.


  1. Target Audience

Digital Marketing is a boon for business organizations and companies in terms of advertising their products and services to a target audience. With the help of digital marketing analytical tools, every business can get insights into customer preferences and their areas of interest which helps them to communicate with their loyal customers by creating personalized messages and addressing their requirements accordingly.


  1. Cost-Effective

Why digital marketing approach is more cost-effective than traditional marketing? Because in traditional marketing, the cost of marketing through traditional channels is more expensive. The cost of advertising via print media and television is very expensive, small business owners cannot afford this luxury of marketing.

On the contrary, digital marketing is less expensive for all types of businesses. The cost of advertising and promoting through social media channels, email marketing, blogging, content marketing, and more is more cost-effective than traditional marketing. Many digital marketing tools are free of cost and with varied budgets.


  1. Higher Engagement

Today maximum of individuals have profiles on social media platforms which is a golden opportunity for every type of business owner to promote and advertise their products and services by implementing and leveraging digital marketing strategies and techniques on a global level to connect and develop strong relationships with potential customers.


  1. Interactive Personalised Content

Every business organization and company can build a strong relationship with their customers and increase their brand reputation globally by delivering relevant, interactive, and personalized content of their products and services which addresses customers’ specific needs and interests. This also helps businesses to promote brand awareness worldwide.


  1. Measurable Result

Every business organization irrespective of its size has only one dream to earn more revenues in comparison to their investment. Digital Marketing tools help businesses to analyze investment and revenue efficiently by allowing them to track the success of advertising campaigns on social media platforms, track the reach of digital advertisement and more to construct and upgrade strategies accordingly which are beneficial for business organizations in terms of ROI.


Top 5 Digital Marketing Courses in Springs

Let us go through the various types of Digital Marketing Courses in Springs.



Established in 2015, after the foundation of a successful educational blog, IIM SKILLS is one of the fastest-growing ed-tech companies providing world-class and top-notch education through online and self-paced training programs globally.

They offer many courses which help graduate freshers and professionals build and enhance their skills in their areas of interest. They have trained more than 35000+ individuals and currently, 10000+ individuals are receiving their training. Their Digital Marketing courses in Springs rank highest in the field.


Course Duration: 5 Months

Study Mode: Live Online Classroom


Digital Marketing Course Modules

  • Introduction to Digital Marketing
  • Web Development at WordPress
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing and Inbound Marketing
  • Social Media Marketing
  • Web Analytics
  • Content Writing and Advance Blogging
  • E-commerce Marketing and Affiliate Marketing
  • Graphic Designing
  • Video Marketing
  • Marketing Automation
  • Digital Infographic Resume Creation


Course Highlights

  • Government-Recognized Course
  • Get master’s in 40+ digital marketing modules
  • 3 months online classroom sessions + 2 months paid internship training
  • Opportunity to work on 15+ Live projects
  • Learn from 10+ Industry based Case Studies
  • Get access to tools worth INR 79000+
  • Lifetime access to all course recordings and training modules via email and on the student portal
  • Placement opportunities including Letter of recommendation


Who can take this course?

  • Students
  • Working Professionals
  • Traditional Marketing Professionals
  • Individuals who have basics knowledge of Digital Marketing
  • Entrepreneurs
  • Housewives
  • College Dropouts


Certification: Master Certificate from IIM SKILLS for Online Digital Marketing Course

Eight Certificates from Google

Three Digital Marketing Certificates from HubSpot


Course Fees: 7,556.58 South African Rand


Contact Details

Phone No: +919580740740

Email Us: [email protected]


IIM Skills Digital Marketing Course free demo invite


2. The University of Witwatersrand and Johannesburg

Wits rank 2nd on the list of top 5 Digital Marketing Courses in Springs. Founded in 1896 as a mining school and later converted into a university. Today Wits is considered to be one of the best universities in South Africa which is globally known and Internationally distinguished for research, high academic standards, and commitment to social justice in Africa and beyond. They are offering short-term courses for students and professionals to upgrade and develop new skills.


Course Duration: 14 Weeks

Study Mode: Classroom


Course Modules

  • Overview of the digital marketing landscape
  • What is Digital Marketing Strategy
  • Introduction to Integrated Marketing Communication
  • Introduction to Websites, Types of Websites, and Website Technology
  • Mobile Marketing
  • How to Plan and Execute the Mobile Campaign
  • How to Manage and Optimize the User Experience
  • Understanding of Key Conversions Points and Calls to Action
  • Introduction to Social Media
  • Understanding Social Media Strategy
  • Learn Online Community Management
  • Learn Online Reputation Management
  • Understanding Search Engine Optimisation
  • Introduction to E-mail Marketing
  • Learning how to Generate and Purchase E-mail Databases
  • Learning about paid advertising
  • Google Analytics, Google Webmaster tools, and Social Media Insight tools.


Course Highlights

  • Learn from industry-expert trainers
  • Globally Recognized Certification
  • 12 Lectures organized as one Lecture per week. The 13th Lecture will be a revision followed by a two-hour examination on the 14th.
  • Complete Overview of Digital Marketing
  • Practical Learning by working on Live Projects
  • Working with Digital Marketing Tools
  • Personalized Support


Certification: Course Completion Certificate from the University of WITS

Course Fees: 12,445.00 South African Rand


Contact Details

Phone No: +27 11 717 1000 / 9510 / 1888


3. University of Cape Town

South Africa’s University of Cape Town was founded in 1895. This university is globally known and consistently ranked as one of the oldest and best universities in South Africa providing world-class education and research program. They believe in equality and human rights for every individual human being without any discrimination. The University of Cape Town is considered one of the best institutions to offer online Digital Marketing Courses in Springs.


Course Duration: 10 Weeks | Excluding Orientation Session

Study Mode:  Online |7–10 hours of self-paced learning per week


Course Modules

  • Understand digital marketing
  • Role and Importance of Digital Marketing
  • Learning Web Designing and Development
  • How Web Designing is Important to Digital Marketing Strategy
  • Introduction to Web Analytics
  • Understanding Search Engine Optimisation
  • Learn how to write effective online copywriting
  • Online Advertising and the Difference between free and paid advertising
  • Introduction to Social Media Marketing
  • Introduction to Web PR
  • E-mail Marketing and Mobile Marketing


Course Highlights

  • Orientation Session to make you understand how the course will start
  • Develop new skills such as web designing, analytics, social media marketing, email marketing and many more.
  • Get access to download online materials
  • Interact with your industry experts facilitators
  • Guidance and Support from Subject-Matter Experts
  • Technical Support 24/7
  • Interactive Content, Infographics Content, Video Lectures, Live Polls, and more
  • Learning by investigating real-world case studies
  • Check your learning through Weekly Quizzes, Online Projects submissions, and by developing Digital Marketing Campaigns.


Certification: Your certificate endorsed by the University of Cape Town will be issued in your legal name and sent to you upon completing the course.

Course Fees: 14,903.00 South African Rand


Contact Details

Phone No: +27 87 551 8063

Email Us: [email protected] 


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4. Digital School of Marketing

Digital School of Marketing (DSM) is a prestigious, well-known, and top institution in the South African region that offers Digital Marketing Courses in Springs which are comprehensively designed and ideally adapted to the demands of the digital marketing industry. Their Digital Marketing Course is fully accredited by the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA).


Study Mode: Online | Virtual Lectures


Courses offered by DSM on Digital Marketing

  1. Basic Digital Marketing courses in Springs

Course Duration: 2 Months


Course Modules

  • Introduction to Digital Marketing
  • Introduction to WordPress
  • Understanding SEO and Web Analytics
  • Introduction to Social Media Marketing
  • Content Marketing and Digital Copy Writing
  • Learn Paid Advertising and Marketing
  • How to Advertise on Social Media Platforms
  • Introduction to E-mail Marketing
  • Understanding Mobile Digital Marketing


Course Fees: Online – 7,920 South African Rand

Virtual Sessions – 15,120 South African Rand


  1. Intermediate Digital Marketing Courses in Springs

Course Duration: 3-4 Months


Course Modules

  • Introduction to Digital Marketing
  • Introduction to WordPress
  • Introduction to Marketing Communication Concepts (Level 5)
  • Understanding SEO and Web Analytics
  • Social Media Marketing and Strategy
  • Introduction to Content Marketing and Digital Copy Writing
  • How to Write Advertising Copy (Level 5)
  • Learning Paid Advertising and Marketing
  • Advertising on Social Media Platforms
  • Introduction to E-mail Marketing
  • Mobile Digital Marketing


Course Fees: Online – 10,120 South African Rand

Virtual Sessions – 18,480 South African Rand


  1. Advanced Digital Marketing Courses in Springs

Course Duration: 6-8 Months


Course Modules

  • Introduction to Digital Marketing
  • Introduction to WordPress
  • Understanding Digital Marketing Strategy
  • Understanding Content Marketing Strategy
  • Introduction to Digital Copywriting
  • Defining your Audience
  • Writing Advertising Copy
  • Advance Social Media Marketing
  • How to Manage a Social Media Community
  • Understanding Online Public Relations
  • Introduction to Marketing Communication Concepts
  • Brand Contact and Brand Positioning
  • Supervise a technical project team
  • Advanced SEO and Analytics
  • Understanding Cookies and Tracking in Analytics
  • Introduction to Email Marketing Strategy
  • Advance Mobile Marketing
  • Paid Advertising Strategy


Course Fees: Online – 14,520 South African Rand

Virtual Sessions – 22,880 South African Rand


DSM Digital Marketing Courses Highlights 

  • Learners will get unlimited access to live and on-demand Lectures
  • Learn digital marketing through digital slides and Videos
  • Two Lectures for Two Hours Per week
  • Total 96 hours of live classes for 6 months
  • Learn and develop new skills with digital marketing tools
  • Lectures by Industry-Experts
  • Group discussions
  • Learn from Infographic contents
  • Get access to every E-book
  • Earn certificates for completion of each module
  • Check your learnings through MCQs and Summative Assessments


Contact Details

Phone No: 0861 428 710

Email Us: [email protected]


IIM Skills Digital Marketing Course free demo invite


5. Red & Yellow Creative School of Business

Established in Cape Town South Africa in 1994, Red & Yellow Creative School of Business offers a variety of courses in the fields of marketing, advertising, and digital media. They are well-known as well as famous for their practical and industry-based approaches to education.

Their course is designed in a way through which every individual can learn new skills and upgrade their knowledge in desired areas of interest. They are known for offering one of the best Digital Marketing Courses in Springs.


Course Duration: 10 Weeks

Study Mode: Online


Course Modules

  • Introduction to Digital Marketing
  • Understanding Digital Marketing Strategy
  • Research and UX Design
  • Introduction to Web Development
  • Marketing through Mobile Apps & E-commerce
  • Introduction to Digital Copywriting
  • Understanding SEO & CRM
  • Learning Content Video & Direct Marketing
  • Introduction to various Social Media Platforms
  • Understanding Social Media Strategy
  • Online Advertising (Free & Paid)
  • Learning the concept of Analytics and Optimization


Course Highlights

  • Industry-Expert Trainers
  • Guidance by Subject Matter Experts
  • A hard copy of the globally read eMarketing Textbook
  • Interactive and Relevant Content
  • Live classroom with doubt session
  • Live Chat & Group Discussion


Certification: Certificate of Completion from Red & Yellow Creative School of Business

Course Fees: 16,500.00 South African Rand


Contact Details

Phone No: +27 872 273 283 

Email Us: [email protected]


Frequently Asked Questions:


Question: Is it possible to learn digital marketing in one month?

Answer: Learning the basics of digital marketing is possible in one month however it takes one to five months to master all aspects of digital marketing tools and techniques.


Question: Is digital marketing considered a good career option?

Answer: Yes, digital marketing is considered a good career option. Today every business wants to grow globally so they hire need digital marketers to promote their products and services on global platforms. The field of digital marketing is growing rapidly and constantly evolving.


Question: What are the eligibility criteria for Digital Marketing Courses in Springs, South Africa?

Answer: The eligibility criteria for Digital Marketing Courses in Springs, South Africa depend upon the course type. For example – If an individual wants to pursue graduation in Digital Marketing then he/she needs a minimum qualification of a high school diploma or equivalent. On the contrary, some certification courses in Digital Marketing do not require a high school diploma but required a certain level of education, basic knowledge of marketing, and computer skills.


Question: What are some free Digital Marketing Courses in Springs?

Answer: There are some digital marketing courses in Springs that are free for every individual such as follows:

  1. Google Digital Garage offers Fundamentals of Digital Marketing Course with certification which covers only the basic level of Digital Marketing.
  2. HubSpot Academy offers several free courses in Digital Marketing. Social Media Marketing, Email Marketing, and more with certification.
  3. Semrush Academy offers a free Digital Marketing course including certification.
  4. Coursera offers a free Digital Marketing course but a certification required fee.

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