Top 9 Practical Oriented Online Digital Marketing Courses

Digital marketing was once considered an exclusive ability for a group of professionals in the early days of the internet. It’s strange to think of that today! It’s nearly impossible to distinguish digital marketing from traditional marketing. Digital marketing is everywhere, as anyone who has ever been online will attest. No wonder, digital marketing is in high demand! Online digital marketing courses – it’s the place to go, to become a digital marketer and build a trail-blazing career.

Digital Marketing, at its most basic level, is advertising distributed via digital channels like browsers, websites, social networks, email, & mobile apps. Users depend largely on digital tools for product research. According to Google marketing insights, 48% of customers search on search engines, while 33 % go to brand websites and 26 % go to mobile apps.

Marketers must delve deep into today’s huge and intricate cross-channel world to identify methods that create an effect through engagement marketing to realize the full potential of digital marketing. The approach of building meaningful interactions with new and returning customers based on data you collect over time is known as engagement marketing.

By engaging customers in a digital environment, you may increase brand awareness, establish yourself as an expert thought leader, and position your company at the top of the customer’s minds when they’re ready to buy. While digital marketing remains a niche skill, it is no longer considered elite.

Anyone can now learn digital marketing due to the same internet that gave birth to it in the first place. There are various ways to learn, whether you’re self-taught, attending a recognized course, or brushing up on your existing abilities with the latest trends and tools.

What Are the Most in-demand Digital Marketing Skills?

You can have a wide range of digital marketing abilities. Many of these abilities, fortunately, are in high demand. The following is a list of the most in-demand skills you should work on.

Social Media Strategy – In the world of marketing, social media reigns supreme. Employers seeking social media experts want someone who can effectively use social media to connect with potential consumers and funnel them into a company’s sales funnel. To do so, you’ll need to be able to develop engaging content and administer it across several channels.

You should have excellent copywriting abilities. You must also be able to employ analytics to assess the effectiveness of your campaigns. These abilities can be learned through online digital marketing courses such as those listed below.

Search Engine Optimization  – SEO is all about making websites more visible in search results. There are numerous options for doing so. This includes creating material that is optimized for search engines. It also entails the use of purchased material to improve rankings. SEO talents are in high demand since they may make or break a digital marketing campaign’s success.

No one will see your message if it is hidden in the search results! For that reason, this is, in many ways, the most in-demand online marketing expertise. Your marketing strategy may fall flat if you don’t have it. The best way to get a handle on SEO is through digital marketing courses. 

Content – Everyone is involved in digital marketing these days. With so much information available, it can be difficult for businesses to sift through the clutter. They must be capable to get their branding message in front of as many people as possible. That’s where your ability to create content comes in. This entails being able to produce high-quality content. 

You must also be able to control the content. Furthermore, the content must capture and maintain the attention of the audience. High click-through rates are a good indicator of this. The more people who click on adverts, the more people will be interested in the products and services you’re promoting.

Facebook Marketing – Facebook is king for many digital marketers. The opportunities for addressing online audiences are limitless with billions of individuals. It’s critical to know how to develop intriguing content. Understanding how to boost postings and direct them to the right demographic groupings is also important.

Facebook, probably more than any other social network, can bring businesses and customers together in a genuine sense. With this in mind, possessing advanced Facebook marketing skills can attract the curiosity of potential employers.

Why Would You Need Online Digital Marketing Courses?

Online marketing is not a specific discipline, but rather a set of principles that apply to all forms of internet marketing. While applying for a digital marketing job, you must demonstrate that you are adept with at least the following:

• Paid Search Advertising 
• Web Analytics 
• Email Marketing 
• Content Marketing 
• Search Engine Optimization
• Conversion Optimization 

One of the greatest methods to quickly learn those skills is to enroll in online digital marketing courses. You can then focus on gaining real-world experience by constructing your websites, working as a digital marketing freelancer, or working for an established digital marketing business.

Top 9 Online Digital Marketing Courses

1. IIM skills

The IIM Skills Digital Marketing Master Programme is designed to provide students with extensive hands-on experience and is one of the best online digital marketing courses in the market. Every week, students receive hands-on projects on subjects like Web development, SEO, social media marketing, and email marketing following various digital marketing classes.

Before the next live session, students are required to submit assignments to the trainers for review. During the course, students work on real-world projects, making their DMMC Master program one of the best online digital marketing courses available in the market.

Digital Marketing Course Covers

• Web Development 

In the course website development is the first thing that is taught. In this module, students learn to construct a website using WordPress.

• Social Media Marketing 

Students are taught to create social media profiles such as Facebook pages, LinkedIn company profiles, and Twitter accounts. This module includes Social media marketing tools and discovering how to establish social media audience gathering, brand building, as well as lead generation.

• Micro Video Marketing

Find out how to make your first video campaign. You will create your own YouTube Studio and submit your first video marketing campaign in this assignment. Working on video content generation, tool management, and infographics management for your video marketing platform can help you master video marketing.

• Affiliate Marketing

Students learn about affiliate marketing in this assignment. The student will join several affiliate programs throughout the world and concentrate on making their first $100 within the program. The course also covers affiliate payment installation, Paypal integration, and affiliate marketing documentation.

• Google AdWords 

The most significant part of digital marketing course assignments is AdWords. This assignment teaches students how to create various Google Ads campaigns. Information on how to run paid advertising on YouTube, Google, and the Display Network is covered. 

• Email Marketing Campaign

If done correctly, email marketing is a key Digital Marketing medium for engaging with your audience. Students conduct a live email marketing campaign utilizing Mailchimp, Mailgun, and other platforms throughout their Email marketing assignment.

• SEO 

Everyone will be working on their website’s on-page and off-page SEO in real-time. Students undertake many projects in the SEO project, including keyword research, keyword density, performance optimization, and competition analysis, since SEO is the most important aspect of an internet marketing course.

• Content Creation

In the Internet world, content reigns supreme. You must have good writing skills if you want to rank your website in the SERPs. Niche research, keyword research, long tail, and short tail keyword research, competition-based keyword research, & blog writing are all included in the Writing Assignment. During this Writing Assignment, each student composes a variety of web pages, blog posts, and listicle pieces.

Apart from certification, IIM skills offer placement assistance to students. Every firm approaches them for its employment needs because they are a Top Rated institute for Online Digital Marketing Courses & training. They assist our students in arranging interviews with organizations.

Following the course, students can have a variety of career opportunities, which include:

• Internet Marketing Job
• Get your Internet Marketing Agency up and running.
• Working as a freelancer.
• Make use of internet marketing to expand your company.

The duration of the course is 3 months with a guaranteed 2-month paid internship.

Also Read: IIM Skills Digital Marketing Course Review

Other Courses

• Content Writing Course
• Technical Writing Course
• GST Certification Course
• SEO Course
• BAT Course

2. Google

Google Digital Garage offers online digital marketing courses. There are many free online courses by Google on a different topic that enhances career and company growth.

Google Provides the Following Online Marketing Training Classes:

• How to start an online business 
• Promoting a business using online advertising
• How to make sure clients find you online 
• How to grow a business in other countries 
• Social media advertising to promote a business 
• Content marketing to promote a business 
• YouTube course to promote a business 

All of the programs provide both video and written materials, and some may be finished in as little as three hours while others might take up to 40 hours to complete. The Interactive Advertising Bureau Europe, as well as the Open University, have both accredited the digital marketing basics certification.

This is a wonderful course to take if you are new to digital marketing and just want a basic understanding of what it is and how the various components function together. The qualification is also internationally recognized, making it an excellent tool to advance your career.

3. Reliablesoft Academy 

Reliablesoft offers the Digital Marketing Complete Course. Reliablesoft has been a full-service digital marketing agency, specializing in digital marketing and SEO, since 2002. There are ten courses in the digital marketing course package that cover all of the important topics of digital marketing.

It Contains, in Particular, the Following Courses:

• Digital marketing fundamentals
• Facebook/Instagram Ads 
• Google Ads 
• Search engine optimization (SEO) 
• Content marketing 
• Keyword research 
• Email marketing 
• Social media marketing 
• Google Analytics 
• eCommerce SEO

After completing the course and passing the required exams, students receive a digital marketing certificate that they can put on their resume and use to pursue new professional prospects.

Recommended Read: Online Content Writing Courses

4. Semrush Academy

Semrush is known for creating one of the most popular digital marketing products on the market. They’ve built a school with several available online digital marketing courses to best serve their users and viewers. Their programs cover all aspects of digital marketing, including SEO, content marketing, pay-per-click advertising, affiliate marketing, and social media marketing.

The courses include both basic and advanced principles, and although some are dedicated to using SEMRUSH, others address broad topics such as SEO basics, PPC basics, technical SEO, & social media marketing.

The benefit of these training is that they are delivered by industry experts who, in addition to discussing the various topics, also show you how to use them in practice. You’ll also learn how to properly use SEMRUSH, which will improve your chances of operating effective digital marketing campaigns.

5. Clickminded

They provide a variety of online digital marketing courses that cover a variety of marketing channels, as well as a digital marketing course bundle that covers all you need to understand to become a digital marketing expert.

The Digital Marketing Course Covers: 

• Google Analytics 
• Social Media Marketing 
• Search Engine Optimization 
• Content Marketing 
• Paid Advertising 
• Email Marketing 
• Sales Funnels 
• Google Analytics

The Click Minded bundle’s benefit is that each program is delivered by experts who are already employed in large firms in the sector. Naturally, it’s not a program for everyone. For a freelancer or a solitary professional, the price is significant, but not a problem if you work for a major corporation.

If you are ready to spend the money, this course will provide you with a lot of value. You can utilize this course to dive deeper and examine all aspects of digital marketing unless you already know the basics and have completed the Google Garage and Semrush courses. It is highly recommended to sign up for their email because their blog has high-quality information.

6. HubSpot

Hubspot Digital Academy is another alternative for online digital marketing courses and getting accredited by a reputable organization. Hubspot is a renowned digital marketing company that offers a variety of solutions like CRM, Search engine optimization, content marketing, and selling.

The Following Subjects Are Covered in the Courses:

• Contextual Marketing 
• Content Marketing 
• Email Marketing 
• Inbound Marketing 
• Social Media Marketing

Registration is free, and upon the end of the training, you will receive a recognized certificate. They also offer several non-certified courses that cover SEO, blog, Facebook ads, and some other online marketing channels, in addition to the usual courses. Even if you don’t plan to use HubSpot’s solutions in your marketing initiatives, their online courses are excellent.

You can set aside some time to go over the ones that spark your interest. Experts such as Sujan Patel & Matthew Barby, who are acknowledged digital marketing specialists with years of expertise in the field, teach all of the courses. The classes are free and the educational environment is simple to use.

It is recommended that you take the course, which discusses how HubSpot uses blogging to attract thousands of visitors every day from Google organic results.

Recommended Read: Online GST Certification Course

7. Udemy

Udemy offers classes on a variety of topics ranging from SEO through Google Ads and Sales, and they cover all aspects of marketing. The Complete Digital Marketing Course Package, which includes 12 courses, is one of the courses that cover Digital Marketing in depth. 

• Market Research 
• SEO and SEO Writing 
• WordPress Setup 
• YouTube Marketing 
• LinkedIn Marketing 
• App Marketing 
• Google Ads 
• Email Marketing 
• Social Media Marketing 
• Facebook Ads
• Google Analytics 

Because it includes it all from website advertising to social media promotion, it can provide you with a decent concept of how the various marketing components function if you are a newbie.

8. Simplilearn

Simplilearn offers online digital marketing courses that cover a variety of Digital Marketing skills and tools. It’s a beginner’s course that covers: 

• SEO 
• Social Media 
• PPC
• Conversion Optimization 
• Web Analytics 
• Content Marketing 
• Email Marketing & Mobile Marketing

The great thing about this program is that it contains overviews of over 40 different digital marketing tools, so by the end of it, you’ll have a decent notion of which tools to use in your digital marketing efforts. It also trains you to qualify and get accredited for Google Ads, Facebook, Google Analytics, and YouTube, addition to this course.

If you work for a firm and want to persuade your employer to enroll in a Digital Marketing Course, this is a great alternative from a reputable provider.

9. Udacity

Udacity’s Digital Marketing Nanodegree program is another premier digital marketing training program. It includes all you need to know about becoming a digital marketer and succeeding in your field, such as:

• Content Strategy 
• Social Media Marketing 
• Online Marketing Fundamentals
• Social Media Marketing with Facebook Blueprint 
• Search Engine Optimization 
• Display Advertising 
• Email Marketing 
• Google Analytics Measure and Optimize

This course differs from other online courses, in addition to the course material, you will have access to a professional mentor as well as a personal career counselor, and also career services. This is especially important if you are new to digital marketing and need someone to speak to about technical concerns or advice on how to advance your career in the field.

Commonly Asked Questions About Online Digital Marketing courses

1. Is it possible to work from home in digital marketing?

There are a lot of remote / work-from-home digital marketing jobs, just like there are a lot of remote or work-from-home technical ones. Digital marketing can also be a wonderful alternative for anyone wishing to switch careers without returning to school or relocating to a big city because you can learn a lot of vital marketing skills on the job.

2. Is there a demand for digital marketing?

The industry, according to LinkedIn, is growing every year, pays a fair salary, and has the most job opportunities. Digital marketers are in high demand because they help businesses attract and retain clients. Do you have any clue what that means? In 2022, digital marketing would be the most in-demand job.

3. Is it imperative to learn to code in digital marketing?

NO, you don’t need to know programming skills or experience in coding. Many marketing experts consider coding to be neither necessary nor exclusive to the skill set needed of a Digital Marketing Specialist.

4. Is learning digital marketing difficult?

Digital marketing necessitates a varied set of abilities that are both tough and rewarding. A hard skill can be observed and measured easily. Anyone can judge whether or not you are capable of performing a difficult task. All digital marketers, regardless of which position they hold, require a set of hard skills.

To conclude

Deciding to pursue a profession in digital marketing is a wise one. It’s a career you can undertake on your own as a freelancer or by entering a digital marketing business. If you’re just starting, the most important thing to focus on is honing your skills. Digital marketing is not a single item that you can master in a class and then apply immediately. Digital marketing is a mix of a wide range of disciplines, and if you want to work at the top of the pay scale, you should be a master in all of them. To achieve this, enrolling in online digital marketing courses is the best option and you will not regret it.