Professional CoursesDigital Marketing

7 Social Media Marketing Courses in India in 2022

 When marketing is done using different social media websites as the mode is termed social media marketing. Social media is a web-dependent form of communication. In social media, users create converse, share information and web content using the internet. Social Media is the one method to perform digital marketing on a large scale. Social media marketing courses are taught as an important part of digital marketing courses.


Digital Marketing Field Includes –


  • Personal Branding
  • Content Writing
  • WordPress
  • SEO
  • Facebook Ads
  • Instagram Ads
  • WhatsApp
  • YouTube Ads
  • Search Engine Marketing
  • Email Marketing
  • Automation
  • Sales Funnel
  • LinkedIn Marketing
  • Instagram Influencer Mastery
  • Agency Management
  • International Freelancing
  • Orientation and Fundamentals of Marketing


Check out the Diverse Roles and digital Marketing Salaries


Marketing Through Social Media Optimization and Social Media Marketing Techniques


Marketing through Social media is done using different structures like blogs, micro-blogs, social networking sites, messaging websites, still and video-sharing websites, podcasts, widgets, virtual worlds, and many more. It comprises SMO and SMM.


Social Media Optimization is free or unrefined/organic data that is obtained by a business after promoting a product or service to sustain old users and obtain new customers. Optimization can be done by inviting people to increase their page likes, by creating and sharing posts to increasing followers, etc. In contrast, Social Media Marketing is nonorganic or paid process performed to get desired results instantly. Uncommon photos, curious captions, videos, background, color theme, etc play an important role while doing marketing through the internet.


SMO And SMM Both Are Done Keeping in Mind The Customers’ –


  • Psychology
  • Age group
  • Sentiments
  • Culture
  • Accessibility
  • Usage


Social Media Marketing And Various Social Network Websites –


  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • Snapchat
  • YouTube
  • Quora
  • WhatsApp
  • Tumblr
  • Qzone
  • Line
  • Telegram


Benefits of Social Media, Social Media Marketing Courses and Jobs


Now let us learn in detail about the benefits and jobs professionals foresee after the course completion.


Social media is extensively used around the world to share information, make connections and conduct conversations.  An individual enjoys various benefits of social media like


  • By accessing its various websites to communicate with colleagues, friends, and family.
  • By using the web for exploring and learning new horizons.
  • By using it towards developing new interests.
  • By shopping online.
  • By using the web majorly to get entertained.


 Benefits of Social Media Marketing Courses-


Social Media Marketing courses describe the history, need, and formation of the different social media platforms. Its benefits are


  • The course will help an individual to relate and learn to a social media channel that fits the requirement of a project.
  • Set the goals and success metrics, and determine the target audience.
  • The course will teach individuals in building interpersonal skills to build relationships.
  • The course will help in creating content that will increase visibility online.
  • Learning minute details and following guidelines to use its various tools.
  • The Social Media Marketing courses will help an individual in learning and understanding the strategies followed in the Industry with proficiency and guidance.
  • Became an expert in modules related to the subject matter.
  • Gain the ability to solve complex situations while innovating.
  • Gain experience by applying methods previously used and mentioned in case studies.
  • Learn from hands-on training using your domain name, website, and budget for campaigns.
  • Engage in real-time campaigns to achieve goals.


Jobs after Completing Social Media Marketing Courses are:


  • Social media analysts, social media executives – Regulating the brand and its products by creating awareness across various social media platforms.


  • Digital marketing strategist, digital marketers – Planning and creating effective and succeeding end-to-end digital strategies to increase prospective sales.


  • SEO expert, SEO analysts – Optimizing the content with website developers and content writers to ensure the searches appear on top in various search engines.


  • Content writerCreate eye-catching content to drive maximum traffic to the website.


  • Client service executive, account manager – Introducing fruitful ideas to the clients and creating as per the requirements of the client and execute online campaigns as required. Managing relationships with clients and ensuring the brand’s performance digitally.


  • Media planner- Choosing the right media platform for generating leads that would increase sales online.


  • Business development analyst or executive– Targeting new businesses for agencies and devising solid strategies for brands to increase data-driven sales.


  • Marketing analysts


  • Copywriter


  • Business analysts


  • Consultants


  • Entrepreneurs


Various Certifications


  • Shopping Ads Certification
  • Google Display Ads Certification
  • Google AdWords Certification
  • Hubspot Certification
  • Google Analytics Certification
  • Search Ads Certification
  • Video Ads Certification
  • Bings Ads Certification
  • SEMrush Certification


Skills, Career, and Eligibility


Skills required to get a successful carrier in Social Media Marketing are:


  • Competent communication skills.
  • Whelming writing skills.
  • Passionate about c
  • Efficiency and a
  • Organized and c
  • Aware of traditional & digital marketing styles.
  • Able to handle customers.
  • Capable of making new connections and improving old connections.
  • Able to handle timeline.


Social Media Marketing Courses Are Perfect for:


  • Entrepreneurs who are willing to expand their developed business.
  • New entrepreneurs to develop their new business.
  • Professionals keen on upgrading their skills to lead.
  • Sales professionals learning generating leads and their conversions.
  • Students developing new skills to get better careers.
  • Professional working from Home to become entrepreneurs.
  • Freelancers to increase their client base, etc.


Eligibility to Pursue Social Media Marketing Courses:


No such eligibility criteria are needed to pursue the Social Media Marketing courses but the person applying for the course should be a:


  • Graduate or post-graduate with sufficient knowledge of basic computer skills.
  • Should have the desire to learn and create.
  • Adaptive nature.
  • Quick learner


Social Media Marketing Courses:


List of the best social media marketing courses


  1. IIM Skills


The IIM Skills is also the best among the online course providers in India and other parts of the world. Its digital marketing master course is designed in such a way to help to learn everything in digital and social media marketing.




  • Program with 40 modules.
  • Live interactive classroom.
  • Online training.
  • Hands-on training.
  • Placement assistance.


Certifications: 13 certifications on completion like Google, HubSpot, and Facebook blueprint.




  • 60+ hours of live online training
  • 120 hours of assignments
  • (3 Months)


Fees: Rs. 34990+18%GST




  • Social media marketing and its tools
  • Facebook
  • Facebook pixel
  • LinkedIn
  • Instagram
  • Pinterest
  • WhatsApp for marketing



IIM Skills Brand Partners 

The image suggests the trusted brand partners of IIM Skills


Reviews and Testimonials

Reviews for IIM Skills Content writing course


Contact Details


Email [email protected]

Phone – + (91) 99 11 839503


Readout this detail-oriented IIM Skills Digital Marketing Course Review 


  1. Simplilearn’s Advanced Social Media Certification Training Course – Bengaluru


They are one of the best in the world for providing certification training. They have a partnership with major companies and individuals to provide unique training and coaching that will be beneficial for working professionals in achieving their career goals. Their esteemed online boot camps are designed and updated by 2000+ renowned industry and academic experts.



  • Practical training
  • From basics to advance
  • Interactive sessions for fun learning
  • Community support
  • Certifications from Google, Hubspot, etc
  • Learn opportunities from the world’s best teachers
  • Self-paced learning
  • Online boot camp
  • Placement assistance


Courses and Modes of Training


Courses –

  • Advanced Search Engine Optimization (SEO) Program
  • Advanced Social Media Program


Modes –


Self-paced Learning


Fees – 15,999/


  • 25 hands-on projects to perfect the skills learned.
  • 3 simulation test papers for self-assessment.
  • 24×7 learner assistance and support.


Online Bootcamp


Fees – 20,999/


  • Self-paced learning, along with 90 days of access to online classes.
  • Online (Live) classroom training by top instructors and practitioners.



  • Search Engine Optimization Foundations
  • Search Engines
  • Types of SEO
  • Keyword Research and Competitive Intelligence
  • On-Page Optimization and Off-Page Optimization
  • Duplicate Content
  • Algorithm Updates and SEO Changes
  • SEO Tools
  • Advanced Search Engine Optimization
  • Advanced Content Marketing
  • Advanced Web Analytics, etc


Also, read about the Top 3 Digital Marketing Courses in India


  1. FITA – Training and Placement- Chennai


Their course is created as per the needs of the global industry requirements. The courseware is up to date and is tailored by Industry Experts with experience. The course provides a holistic understanding of different social media platforms.




  • Extensive social media marketing training.
  • Knowledge of preparing appealing content for a large-scale audience.
  • Trainers with experience and profound knowledge.
  • Placement assistance to the eligible students.
  • Theory and practical sessions.
  • Extensive course coverage for 60+ hours of training.



Mode of Training


  • Classroom t
  • Instructor-led live online training.




  • Social Media and Law
  • Blogs and Influencers
  • Podcasts
  • Facebook
  • SEO
  • YouTube Marketing
  • Twitter Marketing
  • LinkedIn
  • Pinterest


  1. PIIDM – Digital Marketing Courses and Training Institute – Pune


It has a full-proof curriculum that is designed by experienced faculty. The course material is prepared with years of understanding of the social media market. PIIDM provides meticulous and practical knowledge by using methods of various Streams.




  • Personal Mentorship
  • Lifetime support
  • Practical Sessions
  • Soft Skill Training
  • Experienced faculty
  • Placement Assistance
  • 50+ Modules
  • 17+ Certificate
  • 50+ Tools
  • 80 Hours


Mode of Training: Online




  • Different Social Media Platforms
  • Creating Accounts and Posts
  • SMO & Benefits
  • Advantages of Social Media on SMO
  • Social Media Marketing
  • SMO Vs SMM
  • Facebook Marketing
  • Instagram Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Types of Ads
  • Audience Selection
  • Bidding Strategy


  1. CIIM – Chandigarh


Chandigarh Institute of Internet Marketing (CIIM) is a famous institute in Chandigarh in digital marketing since 2010. They have coached thousands of students to get the best opportunities with the help of their expert team of trainers. Their curriculum is planned and provides benefits to its students.



  • Hands-on training
  • Practical approach
  • Live-projects
  • Internship opportunities
  • Job placement with our partner companies




  • Social Media Marketing
  • Banners and Video Marketing
  • Social Media Ads
  • Audience Persona
  • Account Creation
  • Hashtags Concepts
  • Branding
  • Tools


  1. Crazy On Web – Indore


The Crazy On Web is digital marketing or popularly known as an internet marketing institute and a firm. It offers world-class SEO, PPC, Social Media, and Link building services. Its clients are across the world. They have an expert team of SEO and PPC professionals capable of providing appropriate coursework and are capable of understanding the client’s requirements and delivering results on time.




  • Practical approach
  • Job Placement guaranteed
  • Comfortable and friendly classrooms
  • Training labs
  • Live case studies
  • Projects from across the globe
  • Certification




  • Introduction to Social Media
  • Social Media Strategy
  • Social Media Monitoring
  • Content Marketing
  • Blogging
  • Facebook Marketing
  • Twitter Marketing
  • Google Marketing
  • Pinterest Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • YouTube Marketing
  • Social Media Automation


  1. Udemy


Udemy is among one of the best online course providers worldwide. The founder Eren Bali is from a small village in Turkey along with Udmey’s co-founders Oktay Caglar and Gagan Biyani, who introduced the internet as a learning platform making quality education accessible to all.


Course Name: Go Viral (6 Social Media Marketing Platforms)




  • Creating optimized and quality paid ads on all social media platforms.
  • Instagram marketing A-Z and monetize the social platform.
  • Twitter marketing strategies for Laser-focused
  • YouTube marketing (layout, content creation, and video ads).
  • LinkedIn and LinkedIn ads to grow your business.
  • Use web 2.0 blogs.
  • SEO and content marketing.
  • Posting automation via IFTTT.
  • Pinterest marketing strategies.
  • Google b
  • Facebook a


Frequently Asked Questions


  • Who can enroll in Social Media Marketing courses?


There are no fixed criteria for this. Anyone can join like:

  • Business owners
  • Working professionals
  • Housewives
  • Students
  • Job seekers
  • College dropouts
  • Freelancers
  • Bloggers


  • What topics are taught in online Social Media Marketing courses?


The course teaches us about different platforms and tools used for marketing a service or a product using social media websites like Facebook, Instagram, YouTube, etc.


  • How long is the online Social Media Marketing course?


The course can be 3 months to a yearlong depending on the institutes and concept included.


  • Do they conduct an examination at the end of a Social Media Marketing course?


Yes, after completion of the course or module, a test is conducted to measure knowledge attained by the students.


  • What are the duties of a Social Media Marketing specialist?


Duties are to plan, develop, and execute social media strategies to attain maximum footfall or enquires on the website.


  • How a Social Media Marketing course can be helpful to become a marketing professional?


It teaches learners to run social media campaigns, create social media content, run ads on social media platforms.


  • What are social media KPIs?


KPI’s are like measuring units used to check the product or service social media marketing strategy is effective. Its knowledge is necessary to track data related to a company’s presence on individual platforms.


  • Why do firms hire social media marketing professionals?


Social media marketing professionals are essential for the success of a business’s firm, no matter the firm is big or small. With their strong knowledge of marketing professionals can attract more audiences.


  • What are the essential ingredients to build a brand online?


Essential ingredients are promotions, campaigns, and advertisements for building brand awareness.


  • How much salary do social media professionals earn?


Social media professionals can earn around Rs. 20000/ – Rs. 30000/ and can reach up to Rs. 50,000/. It fully depends on the professional’s experience and skill. Average salary would will wary from Social Media assistant to Executives and will increase at managerial levels. Freelancers can start earning with Rs. 20000/ and can earn higher depending on the projects and skills.


  • What are the requirements for a Social Media Marketing course?


A laptop or desktop with good internet connectivity is among some prerequisites to participate in this class. Students with prior knowledge of social media sites like Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, and Pinterest will be beneficial.



  • What is eligibility for the advanced Social Media Marketing course?


An individual should be a graduate (any stream) to join Social Media Marketing course. For the Advanced Social Media Marketing course student should have prior knowledge of social media and its marketing concepts.


  • What is the difference between a digital marketing course or Social Media Marketing course?


Digital marketing is a complete course that includes Social Media Marketing and other courses that are related to digital marketing platforms.


  • Digital marketing course is required by?


Digital Marketing course is suitable for students willing to have a career as marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.




Social Media Marketing helps buyers and sellers to exchange using the internet. Social media marketing professionals are essential for the industries as they focus on marketing goods and services via digital channels.


To provide the essential foundation to internet marketing digital marketing courses are created and are in great demand nowadays. They help professionals to get a clear understanding of basic concepts to major aspects of marketing. Various individuals and firms have benefited from social media marketing courses. With the help of these courses, professionals will learn strategy and planning, channel management and tools, social advertising, YouTube and video marketing, Facebook marketing and advertising, advanced content marketing, advanced web analytics.


In social media kind of marketing, professionals target customers through their content like ads in any form a video, or a poster on any of the social media websites and generate returns. In return receive growth in sales and fan base.


Everyone can benefit from social media marketing including big or small business owners, freelancers, housewives, and professionals looking for a change in their profession. These days’ people not just sell or buy products but also earn their fan base by posting their travel, cooking, dancing, or doing other entertaining activities. Celebrities hire a social media marketing specialist to gain and increase their fan base on any social media website like Instagram, Facebook, YouTube, Pinterest.


So to end, if you are willing to succeed in the field of social media marketing choose a course that teaches all its major area, teach you techniques to gain a fan base and creating content that helps you earn more. Choose an institute that has experienced faculty and real-time coaching. Complete your internship to make the base in this vast sea of digital marketing. Hope this article helps you in finding the best institute for a better and brighter future.


Leave a Reply

Your email address will not be published. Required fields are marked *