Digital Marketing

Top 10 Digital Marketing Courses in Auckland With Placements

Marketing is important for any business or brand as it makes customers aware of the products and services. It helps to increase sales, build connections, get customers, and customer loyalty, and more importantly, marketing makes brands. But as more and more people are using the internet and staying online, brands are also shifting from traditional marketing to online marketing. As it helps to reach a huge audience in cost-effective and calculable ways. Here is the list of the top 10 digital marketing courses in Auckland.


Online or Digital Marketing is the fastest-growing industry. There are many universities and colleges offering digital marketing courses to satisfy the demand of the market.


Table of Content:

What is Digital Marketing?

Why is Digital Marketing Important?

Types of Digital Marketing Channels?

Top 10 Digital Marketing Courses in Auckland in detail


  2. IIDE: The Digital Education
  3. Digital Scholar
  4. NZIE: New Zealand Institute of Education
  5. Alpha Education Institute
  6. UNITEC Institute of Technology:
  7. Waikato University
  8. Open Polytechnic
  9. Career Academy
  10.  NetMarketing Courses

Frequently Asked Questions



What is Digital Marketing:

Digital Marketing is a Branch of Marketing that uses digital technologies like the internet, computer, and mobile phones to promote products and services online. Digital marketing is a well-targeted, conversion-oriented, and interactive marketing approach to reach people and convert them into clients. 

Nowadays, as customers are spending more and more time online as a result, marketers are shifting from Traditional to Digital Marketing.


Digital Marketing Revolves Around Four Pillars:

  1. Social Media: This interaction is with a customer through social media like Facebook, Instagram, Twitter, or LinkedIn. Digital marketers use social media to launch new products and announce discounts and coupons to drive sales.
  2. SEO: Search Engine Optimization is the technique to increase traffic from a search engine like Google, Yahoo, etc.  It has been divided into On-page (carefully structuring and optimizing website pages) and Off-page (optimization done off the website)
  3. Content Marketing: It is a marketing strategy to attract, engage and retain customers by creating, and sharing relative content, videos, articles, podcast, and other media.
  4. Advertising/ Paid: It is a process of promoting a company, its products, or its services through paid channels like campaigns on Google search, Facebook Ads, Instagram Ads, YouTube Ads, etc.


Why is Digital Marketing Important?

The purpose of all marketing is to target the audience and sell products or services. But through digital marketing companies or brands can target only niche customers. There are endless pros of digital marketing:

  1.       Global Reach: Digital marketing allows internet accessibility and opens the global market for brand growth.
  2.       Niche Targeting: Digital marketing has clear options for targeting specific customers through campaign options.
  3.       Lower Cost: Digital marketing allows small companies to compete with large brands. Digital marketing provides cost-effective campaigns.
  4.       Different content types: A varied range of content can be presented online to showcase a brand like Blogs, emailers, eBooks, White papers, social media posts, podcasts, webinars, and many more.
  5.       Increased Engagement: Digital marketing provides many different types of content that increase engagement. Brands share blogs, articles, photos, videos, and many more. These posts raise brand awareness and help in sales.
  6.       Easy to Learn: Digital marketing has many aspects; all are easy to start and learn. Small, medium to big brands can easily adapt. 


Types of Digital Marketing Channels

Digital Marketing has many different channels such as search engines, social media, mobile marketing, digital PR, influencer marketing, etc. These channels help marketers to sell their products and services. 


Search: Search engine marketing can be done in two ways- paid advertising SEM (Search engine marketing) & non-paid/organic search SEO (Search Engine Optimization). The search engine seems to be very intent- pull medium. Thus, gets more conversion rates than other mediums.  


Display: Display advertising is very good for brand building or awareness. There are millions of websites having millions of users and hence a huge reach.  A banner placed on these websites will reach many users. This display medium is more likely to be a push medium. Two factors that matter in display advertising are a well-formatted ad and the good space on a website to display it.


Social media: It is a medium for customer engagement by building a community and nurturing a bond with customers. Social media is not for sale as people do not visit social websites for purchasing products and services. It also has paid and organic versions like search. Organic social is time-consuming whereas paid is to pay to boost posts on social media. 


Email marketing: It is the old and effective way of digital marketing.  It is low cost and when targeting the already shown interested customer then the result is usually strong. Additionally, it gets full attention as compared to other media. The only challenge is to get a good customer list.


Influencer marketing is another important emerging area in digital marketing. Brands use influencers to promote products or services to target a particular audience. Influencers on social media are the people who are experts in a particular field, so other people trust their opinions. Thus, endorsements done by influencers carry a great amount of weightage. And these audiences are the followers of the influencer.


Mobile Marketing: Include all the marketing activities via a mobile device like a smartphone, or tablet.  Mobile marketing includes everything- SSM text messaging, MMS multimedia messages, mobile websites, notifications from downloaded Apps, in-app and in-game marketing, etc. 


Affiliate marketing: It is a marketing strategy using commissions for sales or leads to promote a product or service. Visitors who click the ads are redirected to the website and if purchased, the brand credits the affiliate’s account with the as-agreed commission, which could be 5% to 10% of the sales price. 


Content marketing: It is a type of marketing used to attract, engage, and retain the customer by creating and sharing brand-related articles, blogs, newsletters, videos, podcasts, and other media. These contents establish and nurture relationships with the customers. And help in brand awareness.


Top 10 Digital Marketing courses in Auckland:



IIM SKILLS was founded in 2015 and now is the fastest-growing Ed-tech company. IIM SKILLS offers many demanding skill development courses to proficient professionals. The IIM SKILLS network is present in 23 cities in Asia, including Singapore and Dubai, in the areas of Digital Marketing, Content Writing, Business Accounting, Advance SEO, and multiple skilled programs. 


Course Name: Master Digital Marketing Course

Duration: 5 Months ( 3 Months Live Training and 2 Months Paid Internship) 



Module 1: Introduction to Digital Marketing 

Module 2: Web Development at WordPress

Module 3: Search Engine Optimization

Module 4: Search Engine Marketing (Google Ads)

Module 5: Emails Marketing

Module 6: Inbound Marketing

Module 7: Social Media Marketing


Other Special Topics Include Being:

  •       Online Reputation Management
  •       Content Writing and Advanced Blogging               
  •       Web Analytics
  •       Integrated Digital Marketing Strategies
  •       Marketing Automation
  •       Affiliate Marketing
  •       Digital Infographics Resume Creations
  •       Video Marketing (YouTube)


Tools IIM SKILLS Will Cover:

  •       Facebook Ads
  •       Facebook Insights
  •       Google Analytics
  •       Keyword Planner
  •       LinkedIn Ads
  •     Keyword Research Tools
  •       YouTube Analytics
  •       Twitter Ads
  •       Semrush, Moz
  •       Google Ads
  •       Ubersuggest
  •       Google Trend
  •       Yoast SEO
  •       Succuri Security and the list is long.


IIM Skills Digital Marketing Course free demo invite


2. IIDE: India Institute Of Digital Education

India Institute Of Digital Education was founded in 2016 and has now become Asia’s trusted Digital marketing training institute. IIDE tailor marketing program as per the learner requirements and make them future-proofed.

All the courses have been recognized by the National Skills Development Corporation (N.S.D.C), a program of the Government Of India. IIDE got the “Best Digital Marketing Institute” award from the World Education Congress and Indian Education Congress. 


It delivers customized Digital Marketing Courses as per learner objectives.

   1.  Post Graduate in Digital Marketing

  •       Duration 11 months
  •       2 months internship
  •       100 % placement

   2.  Advance Digital Marketing

  •       70 hours of the live class
  •       40 hours of video courses
  •       Resume preparation and interview training

    3.  Short-Term Digital Marketing Course

  •       More than 13 Unique Topic
  •       Live classes and videos
  •       Flexible timing and certificate after the course



Module 1: Inbound Marketing

  •       About Digital Marketing
  •       Website Development
  •       Search Marketing

Module 2: Outbound Marketing

  •       Content Marketing
  •       Social Media Marketing
  •       Video Marketing

Module 3: Media Management and Automation

  •       Integrated Marketing
  •       Advance Digital Marketing



  • Google Ads     
  • Amazon
  • Shopify        
  • WordPress
  • MailChimp     
  • Uber Suggest
  • Facebook Ads Linkedin Ads
  • Data Box         
  • Twitter Ads       
  • Google Analytics and many more….


3. Digital Scholar:

Digital Scholar started in 2019 with 12 experienced trainers. This is India’s first agency-style Digital Marketing Institute. Digital Scholar wants to make digital culture and generate more brilliant resources in Marketing, Analytics, Design, and Research. There is a lot covered by Digital Scholar in the area of Digital Marketing, including Content Creation, Search Engine Optimization, Facebook Advertising, and Automated Marketing. 


Course Name: 4 months Online Digital Marketing Course


Digital Marketing Courses in Auckland Syllabus:

Module 1: Digital Leader Mindset

Module 2: Social Media Management

Module 3: Instagram for Business

Module 4: LinkedIn Marketing

Module 5: Landing page

Module 6: Automation

Module 7: Facebook Ads and Instagram Ads

Module 8: Content Writing

Module 9: Brand Building

Module 10: Search Engine Optimization

Module 11: Search Engine Marketing

Module 12: Digital Design Mastery


Other Important Topics and Recorded Topics Are:

International Freelancing, Affiant Marketing, Email Marketing, SMS Marketing, Copywriting Mastery


Key Features of the course:

  • 100% Placement Assistance
  • More than 15 Modules
  • 20 Certifications
  • Working on real-time projects
  • Live and Interactive Sessions with Professional Experts



  • Canva
  • Mail Chimp
  • Google Ad Manager
  • Copysmith
  • Click funnels
  • Swipe pages
  • Google Search Console
  • Google Tag Manager
  • YouTube Analytics
  • And many more ……


4. NZIE: New Zealand Institute of Education

It was established in 1994. Starting from a small institute NZIE has now become the largest digital marketing training institute in New Zealand and provides the best digital marketing courses in Auckland. It has main campuses in Auckland, Wellington, and Christchurch but provides online classes all over the world.

It encourages students to realize their full potential by using a holistic approach to learning and teaching. NZIE provides one-to-one support and identifies each student as a person on a unique path to success.


Course Name: Diploma in Digital Marketing (Applied) Level 7

Duration: 1 Year full-time /  2 Years half-time


Digital Marketing Courses in Auckland Syllabus:

  • Digital Marketing Principles and Practice
  • Content Marketing and Media
  • Digital Designs Principles
  • Websites and eCommerce
  • Email Marketing
  • Social Media Marketing
  • Search Engine Marketing
  • Data Analysis and Reporting


Key Features:

  •  Interactive and Practical learning
  •  Experienced tutors
  •  96% Employment rate
  •  Accredited and approved by TEC (Tertiary Education Commission) and NZQA (New Zealand Qualification Authorities)


5. Alpha Education Institute:

It has more than 20 years of experience. Initially, it delivered only academics and English language programs but now offers many professional courses. It is listed and credited as a private training institute by the NZ Qualifications Authority and the Ministry of Education.

Several amenities are close to the campus and are equipped with modern learning facilities, well-appointed classrooms, and several amenities. One of the campuses is in the largest city, Auckland. The main importance is that the Institute has very supportive and experienced staff providing the top digital marketing courses in Auckland.


Course Name: Digital ubiquitous marketing

Duration: 36 Weeks


Digital Marketing Courses in Auckland Syllabus:

  •       Strategic Management
  •       Strategic Contemporary Marketing
  •       People and Organization
  •       Financial Management
  •       Technology-Based Branding
  •       Electronic Business in the Digital Age
  •       Interactive Ubiquitous Marketing
  •       Social Media Marketing


After this course, students can apply for many job profiles like Mobile Marketing Planner, Data and Web Traffic Analyst; Digital Marketer; Online Media Marketing Specialist, Social Media Marketing Strategist; Digital Campaign Manager; Webs Marketing Specialist, Digital Marketing Coordinator; Social Media Marketing Manager.


Recommended Reads:


6. UNITEC Institute of Technology:

It is New Zealand’s largest institute of technology, located in Auckland -the most habitable city. UNITEC provides a varied range of professional courses to brighten the future of the maximum number of students. 


Course Name: Bachelor of Business (Marketing)

Duration: full-time 3 years, Part-time option also available


Digital Marketing Courses in Auckland Syllabus:

 Module 1: Introduction to Digital Marketing

Module 2: Key Terms Used in Digital Marketing

Module 3: Website Design and Development

Module 4: WordPress Development

Module 5: Creative Design

Module 6: Content Development

Module 7: Keyword Research and Analysis

Module 8: Search Engine Optimization

Module 9: eCommerce SEO

Module 10: Local SEO

Module 11: Technical SEO

Module 12: Search Console

Module 13: Google Analytics

Module 14: Google Ads

Module 15: Display Advertising

Module 16: Shopping Ads

Module 17: Video Marketing

Module 18: Mobile App Marketing

Module 19: Social Media Optimization

Module 20: FaceBook Marketing

Module 21: Instagarm Marketing

Module 22: YouTube Marketing

Module 23: LinkedIn Marketing

Module 24: Twitter Marketing

Module 25: Pinterest Marketing

Module 26: Email Marketing

Module 27: Affiliate Marketing

Module 28 Quora Marketing

Module 29: Google AdSense

Module 30: Content Marketing

Module 31: Digital Marketing Tools

Module 32: Monetize Digital Marketing Skills


7. Waikato University

University was founded in 1964 and has become the top public university in Hamilton, New Zealand. Waikato University is dedicated to delivering high-class education. The university now has 109 undergraduate and 139 postgraduate programs. The university has many connections with industries that help to create real-time opportunities for learners. The University offers to customize programs as per the learner requirements.


Course Name: Master of Digital Business

Duration: 12 Months with full-time study.


Digital Marketing Courses in Auckland Syllabus:

  • Data Analytics, Search Technology 
  • Social Media Marketing 
  • IT Consumerization 
  • Location-based Services 
  • Supply Chain Integration 
  • Automated Logistics 
  • Cloud Computing and Big Data Computing 
  • Business Services and Supply Chain Integration
  • Virtual Team Communication 


Career Opportunities After the Course:

Digital Business Manager, Business Analyst, System Development, Digital Marketing Specialist, Product architect, Web system manager, User manager Experience, Project Manager, and Web System Manager.


8. Open Polytechnic:

The Open Polytechnic is the subsidiary of New Zealand of Skills and Technology and now it is a foremost institute. In New Zealand as well as internationally, Open Polytechnic offers online and distance education courses. Open Polytechnic provides customize digital marketing courses in Auckland.


Course Name: Bachelor of Business (Marketing)

This online course will offer skills, Knowledge, and aptitudes to understand the business. This course covers all the magnitudes of marketing like a) local, national, and international marketing, b ) B to C and  B to B marketing, c) goods and services marketing d) strong problem-solving effort. This course is unified with theory, practical projects, and case studies.


This Bachelor of Business includes courses:

  •       Marketing
  •       Marketing Management
  •       Marketing Research
  •       Digital Marketing


After completing the marketing course, learners will get many job opportunities in many fields like business and market analysis, customer relations, product/brand/services marketing, direct marketing, marketing communication, digital marketing, and many more. 


IIM Skills Digital Marketing Course free demo invite


9. Career Academy:

The Career Academy has 15 years of experience in providing online courses internationally. They have partnered with many industries to offer the latest and updated course content. The courses uplift knowledge and experience to earn more. Flexible online courses help to study according to the learner’s availability. Learners will get free access to the center and an update of their CV which helps to get new jobs and promotions.


Course Name: Certificate in Digital Marketing

Duration: 80 Hours / 6 Months


Digital Marketing Courses in Auckland Syllabus:

  • Scope and Nature of Internet Marketing
  • The Psychology of Internet Marketing
  • Website Strategy, Principle, and Design
  • Search Engine Optimisation (SEO)
  • Social Media Applications
  • Capturing and Converting Customers
  • Content Marketing


10. NetMarketing Courses:

It is an online institute based in Auckland, New Zealand, founded in 2010. From time to time, NetMarketing offers courses in corporations with industry experts both domestically and internationally. Netmarketing Courses is run by Michael Carney, founder, and principal.

Marketing is a detailed course that includes all features of digital marketing like setting up the website, SEO of the website, email marketing, social media marketing, and many other topics. Now provide top digital marketing courses in Auckland.


Course Name: Digital Marketing

Duration: 6 Months


Digital Marketing Courses in Auckland Syllabus:

  1.       Introduction to Digital Marketing
  2.       Developing a Web Presence
  3.       Claiming your Google My Business Page
  4.       Understanding The Customer Journey
  5.       Creating a Digital Marketing Calendar
  6.       Secrets of effective Outsource
  7.       Mastering Email Marketing
  8.       Lead Generation Principle
  9.       Search Engine Optimization
  10.   Pay per Click Search Advertising
  11.   Social media marketing explained
  12.   Creative effective Facebook posts
  13.   Conservation Optimization
  14.   Content Marketing
  15.   Finding Kiwi influencers
  16.   Mastering Visual Marketing
  17.   The basics of video marketing
  18.   Moving to Mobile First
  19.   The principles of selling online
  20.   Mastering Google Analytics
  21.   Considering native advertising
  22.   Marketing through messaging apps
  23.   The new importance of consumer reviews
  24.   When to use marketing automation
  25.   Key new marketing technologies


Frequently Asked Question


Q1. Is Digital Marketing a good career?

Yes, Digital Marketing is a productive profile. Initially, the average salary is between INR 2,50,000 to 5,00,000. Salary grows as per experience.


Q2. Who can do Digital Marketing?

  • Anybody can do digital marketing. This field does not require any previous knowledge.
  • Any owner of a small, medium, or large business.
  • Any undergraduate or after graduation.
  • Anyone after MBA, or MBA in Marketing
  • Any Blogger, Freelance
  • Any job seeker or CEO.


Q3. How to choose the best digital marketing course?

 To choose the best course and institute one needs to follow a few steps:

  1.       Know the objective and requirements of the course.
  2.       Select the comprehensive course with updates according to the market.
  3.       Know about the duration, Assignments, and Projects during the course.
  4.       And finally, know about trainers/ Professional faculties.


Q4. What are the benefits of a Digital Marketing Course?

There are many advantages of digital marketing:

  1.       It helps to reach business globally.
  2.       Easy to Learn
  3.       Effective targeting
  4.       Multiple strategies
  5.       Increased engagement.


Q5. What is the scope of digital marketing courses in Auckland?

  •       Become a Professional Blogger
  •       Earn from Affiliate Marketing and AdSense
  •       Start Freelancing Services
  •       Start your own agency
  •       Become a YouTuber
  •       Start your Drop shipping business
  •       Scope as Trainer or Coach



A great demand for Digital marketing specialists is expected in the market.  You can become a specialist by enrolling in any of the above-listed digital marketing courses in Auckland. There are short-term and long-term courses available with all the details of syllabus and duration. Many courses are online in this digital world and some are offline. Many are providing internships with a real case study. So, pick up the course according to the requirement. Welcome to the Digital Marketing World!

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