There are many great online digital marketing courses in Liverpool that can help kickstart or provide a boost to your digital marketing career. Digital marketing is an exciting, growing field that can offer you a wide range of career opportunities. You could work for brands and marketing or advertising agencies. You could be a freelancer or earn additional revenue from a YouTube channel or blog you may have by promoting the products/services of ‘affiliate’ brands that you can partner with. To help you advance your digital marketing career, we’ve put together this handy list of digital marketing courses in Liverpool. We first take a look at some essential elements of a good digital marketing course and then go into where you can take up digital marketing courses in Liverpool that will add value to your career.
How to Pick a Good Digital Marketing Course
We recommend picking a course that comprehensively covers all the major areas of digital marketing such as Social Media Marketing and Google AdWords through dedicated modules for each area. This will help you to understand digital marketing as a whole and choose the right areas to specialize in, based on your strengths, skills, and interests.
Here are some core modules you should look for in a digital marketing course:
- Social Media Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) using Google AdWords
- Email Marketing
- Google Analytics
- Inbound Marketing
Two other essential topics to cover while learning digital marketing are:
- Web Development
- Content Writing
Let’s Take a Quick Look at What Each of These Areas Involves
Social Media Marketing: Communicating with existing and potential customers by regularly posting relevant and engaging content on social media platforms such as Instagram and Facebook.
Search Engine Optimization (SEO): Using a set of best practices for your website content and other elements to ensure that users can find your brand more easily on search engines when they search for products, services, and other information related to your business.
Search Engine Marketing (SEM) with Google AdWords: Running ads on Google and its thousands of partner websites can drive traffic to your website or increase purchases on your website.
Email Marketing: Communicating with customers and driving results (such as purchases and website visits), through the use of emails.
Web Analytics/Google Analytics: Collecting information on how consumers/website visitors interact with your website and using it to improve your user experience and ad campaigns.
Web Development (basics): Setting up your website by purchasing a domain name (e.g., yourbusiness.co.uk or yourbusiness.com) and hosting it on a server.
Content Writing: Writing content for a brand’s blogs, social media posts, website pages, and other marketing communications.
Live online courses are a great way to master digital marketing basics and gain the skills and certifications that are essential for a digital marketing career. In our list of digital marketing courses in Liverpool, we’ve included courses that offer live sessions, an internship, and placement support. Self-paced courses are also great ways to pick up digital marketing skills.
Let us now check out some digital marketing courses in Liverpool! We’ve included a wide range of courses to help you choose one that is best suited to your needs. Whether you’re a beginner in digital marketing or a professional with some experience, this list can help you find courses that can equip you with the knowledge, skills, and practical training to further your digital marketing career.
1. Digital Marketing Course by IIM SKILLS
IIM SKILLS offers a great online “digital marketing master course” complete with placement opportunities, an internship, case studies, and live projects, and access to digital marketing tools to facilitate practical learning. The live sessions provide an interactive experience and email support can help you with your queries as you work through the course.
Digital Marketing Course Content
This course covers all the core modules you’ll need to succeed as a digital marketer, along with additional modules such as video marketing (YouTube) that will help you in your career.
Core modules covered: introduction to digital marketing, social media marketing, email marketing, SEO, Google AdWords (SEM), content writing, web development, Google Analytics
Additional modules covered: inbound marketing, online reputation management (ORM), e-commerce marketing, Quora marketing, graphic designing, video marketing (YouTube), and others.
Placement support: Avail of 360-degree placement support in this course, including interview preparation and resume building sessions and career counseling facilities. Create infographic resumes and build a portfolio of digital marketing projects that you can showcase to potential employers.
Practical, hands-on learning: Learn digital marketing in a practical, hands-on manner through 15+ live projects and 10+ case studies. Complete assignments after each module that can help you apply the skills and work with the digital marketing tools that you learned in that module. Get feedback on your assignments that can help you make sure you’re on the right track in your learning.
Internship: After completing 3 months of live online sessions, you can start working on a 2-month internship that will bolster your CV and help you hone your digital marketing skills in the real world. You can complete an internship in either ‘content writing’ or ‘SEO’ domains.
Tools: Another exciting feature of this course is that it offers you access to many free and paid tools that are actually used by digital marketers. Knowing the right tools for a job (and how to use them) is a great way to build your confidence and improve your job readiness. IIM SKILLS’ digital marketing course offers you the opportunity to do exactly that.
Certifications: In addition to a “Digital Marketing Master” certification from IIM SKILLS, that you’ll receive on completing this course, there are many other globally recognized certifications that this course can help you to obtain:
- Google Analytics certification
- Google AdWords certifications (for search, shopping, display, and video ads)
- HubSpot certifications (in content marketing, email marketing, and inbound marketing)
- Facebook Blueprint certification
- Google certification (in digital marketing)
Eligibility: There are no fixed eligibility criteria for enrolling in this course. Typically, you may find it to be helpful if you are interested in:
- Working in full-time digital marketing roles
- Working as a freelancer
- Growing your business through digital marketing
- Learning and understanding digital marketing through conceptual knowledge and practical experience
- Switching to a digital marketing career from a career in a different field
- Growing in your current digital marketing career through upskilling
So basically, this course is for everyone! All you need is to be comfortable with English being the medium of instruction.
Duration: 5 months (3 months of weekly live sessions + 2-month paid internship)
Be sure to check out IIM SKILLS’ demo session too, which can give you a great idea of what you can expect from this course and how you can start working on a career in digital marketing.
2. Digital Marketing Courses by HubSpot
If you want to complete free, high-quality online digital marketing courses in Liverpool that come with industry-recognized certifications, you’ll love HubSpot. You can start off with HubSpot’s Digital Marketing course to understand digital marketing as a whole and then move on to certificate courses in other areas of digital marketing you may be interested in exploring further, such as inbound marketing, content marketing, email marketing, or social media marketing.
There is no specific order in which you need to take these courses, so you can take any of them at any time. If you’re new to digital marketing, you may want to take the Digital Marketing course first, before exploring the others.
This course covers all the core modules you’ll need to succeed as a digital marketer, especially from a strategic and ‘content’ perspective.
Core modules covered: digital marketing fundamentals, SEO, blog writing, social media marketing, paid search advertising, email marketing.
Additional modules covered: improving website performance, video marketing, and developing a content creation framework.
Comprehensive coverage of topics: Whether you’re learning content creation, social media marketing, or SEO with HubSpot, you’ll always start with what strategies and frameworks you can use, and then move into details in terms of tools and platforms that can help you implement those strategies. So, you’ll always know when and how to use specific tools such as Instagram and will also be able to appreciate how they fit into a brand’s overall digital marketing strategy.
Learning material: You can complete this course through on-demand video lectures, delightful PowerPoint slides, and/or video transcripts. Pick whatever best suits your learning style and helps you to effectively learn the topics covered in this course.
Self-paced learning: Set a learning schedule that works best for you and complete the modules at your own pace, thanks to the online format of this course and its pre-uploaded learning material (video lectures, PowerPoint slides, and video transcripts).
Certification: Earn a globally recognized certification from HubSpot by completing this course that can help add value to your CV and boost your digital marketing career.
Eligibility: This course is ideal for you if:
- You’re a digital marketer/content marketer looking to broaden your skillset
- You’re a marketing manager looking to gain more digital marketing skills
- You’re a student, fresher, or other professional looking to get an introduction to digital marketing
Duration: As per HubSpot, you can complete this course in 5.25 hours. But we suggest taking your time to understand and review all the topics thoroughly before you appear for the certification exam.
Now that you’ve completed the digital marketing course by HubSpot, you’re ready to dive deeper into individual areas of digital marketing that you may want to learn more about. Here are some free HubSpot courses (with certifications) that you can take up to continue your learning journey:
- content writing course
- social media marketing course
- inbound marketing course
- email marketing course
These certification courses will give you an excellent, comprehensive overview of these topics and would be a great value addition to your CV. Besides the above courses, HubSpot also offers a certification course in digital advertising that you can check out, along with certification courses in many other topics related to digital marketing, marketing automation, and marketing and sales in general.
3. Digital Marketing Fundamentals Course by Reed Learning
Want your digital marketing learning to be more fun and engaging? Be sure to check out this 3-hour online course by Reed Learning that covers all digital marketing basics with delightful videos, useful guides, and lots of quizzes that are designed to give you an enriching and enjoyable learning experience.
This self-paced, online course is also packed with helpful tips and practical strategies that will give you the skills to up your digital marketing game. In just 3 hours, you can learn to interact with customers on social media, design Google Ads campaigns, create relevant and valuable content for users on your website, and do so much more through the power of digital marketing.
This course covers all the core modules you’ll need to master the fundamentals of digital marketing in just 3 hours. It also has great marketing-based modules such as creating a buyer persona that will be useful for you while creating and understanding digital marketing strategies.
Core modules covered: introduction to digital marketing, content marketing, SEO, pay-per-click advertising and Google Ads, social media marketing, email marketing, marketing analytics
Additional modules covered: influencer marketing, digital marketing strategy, buyer personas, buyer’s journey
CPD accreditation: Reed’s digital marketing course is CPD (Continuous Professional Development)-accredited, so you can be sure to receive quality professional training once you enroll. For an additional fee, you can also earn a paid CPD-accredited Digital Marketing certificate on completing this course (along with the free course completion certificate you’ll receive from Reed).
Bonus resources: Get 9 free templates that’ll give you a hands-on, practical feel of how digital marketing work is planned out and executed by marketers in the real world. Create a buyer persona or a social media plan and design your very own ‘welcome email’ through these templates!
Certification: Earn a free course completion certificate from Reed on completing this course.
Eligibility: Anyone who wants to learn digital marketing can take this course.
Duration: Reed Learning’s digital marketing course is a 3-hour course, but since it is a self-paced online course, you can complete it as per your own learning schedule.
If you’re looking for digital marketing courses in Liverpool that offer you a quick glimpse into the topic, Reed’s digital marketing course is a great option.
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4. Digital Marketing Courses on Udemy
When you’re looking for digital marketing courses in Liverpool, Udemy, a globally popular online learning platform, is worth checking out. Udemy has a wide range of certification courses that you can complete in digital marketing and in individual digital marketing topics such as social media marketing and email marketing.
Here are some of the things that make Udemy a great place if you’re looking for online digital marketing courses in Liverpool:
Large selection of courses: Browse hundreds of courses with different durations (ranging from a few hours to a few days), learner levels (e.g., beginner or advanced), and topics (e.g., SEO courses, social media marketing courses, and complete digital marketing courses).
Global experience: Learn from experienced digital marketing professionals across the globe.
Online learning: All the courses are online and self-paced, so you can learn as per your convenience.
Certifications: Earn free certifications when you complete courses on Udemy.
It may take you a while to find and purchase a digital marketing course that suits you on Udemy. Be sure to check out course previews and some course reviews before you make a decision.
5. Digital Marketing Courses on Semrush
Want a quick crash course in anything from SEO to email or social media marketing? Semrush is the place to be! Its free, online certification courses will teach you everything you need to know in a matter of hours. That’s what makes it one of our favorite learning platforms for pursuing digital marketing courses in Liverpool.
Semrush does not have a comprehensive digital marketing course (yet), but it has great courses on individual digital marketing topics that you can take up. Here are some of the topics covered by Semrush’s courses:
- Email Marketing
- Social Media Marketing
- Content Marketing
- Marketing Analytics
High-quality content: Industry-oriented content with the perfect mix of theoretical and practical learning with a great delivery style that feels a lot like an absorbing, enriching conversation with a digital marketing expert.
Practical, actionable tips: Get practical high-impact, and quick tips that can help Get quick When you’re learning a Learn about practical, quick, and simple actions that you can take to create amazing content (from scratch), researching keywords like a pro and craft winning emails.
Certifications: Earn a free certification from Semrush once you complete a course.
Eligibility: Semrush’s digital marketing courses are suitable for marketers and others who want to learn key digital marketing skills such as SEO and social media marketing that are required to grow a business.
Duration: Semrush’s courses can be completed in around 30 minutes to 2 hours. But as they’re self-paced, you can take a little longer to go through the material if you like.
You can take up these courses individually or in combination with other digital marketing courses in Liverpool.
1. What is digital marketing?
Digital marketing is the marketing of products and services through the use of the internet and internet-based technology and platforms such as emails, social media, mobile apps, and search engines.
You can pursue many great online digital marketing courses in Liverpool. If you want to enter into a digital marketing career or grow an existing one, we recommend taking a “digital marketing master course” and then supplementing your learning with other certification courses (e.g., an SEO basics course from Semrush).
2. What are the different fields/specializations within digital marketing?
There are many different fields within digital marketing. The core areas of digital marketing comprise of:
- Social Media Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Email Marketing
- Web Analytics/Google Analytics
- Content marketing
Some of the additional, emerging areas within digital marketing include:
- Affiliate Marketing
- Influencer Marketing
- E-commerce Marketing
- WhatsApp Marketing
- Quora Marketing
- Inbound Marketing
- Video marketing (YouTube)
3. What roles can I work in after completing digital marketing courses in Liverpool?
After completing digital marketing courses in Liverpool, you can work in one of the many areas of digital marketing, such as email marketing and SEO as an intern, executive, senior executive, assistant manager, manager, senior manager, or specialist. You could be a video content creator, copywriter (junior/assistant copywriter, copywriter, senior copywriter), or a content strategist. You could also work in data analytics roles such as data analyst and senior data analyst.
You can also work on freelance digital marketing projects, use affiliate marketing to promote products/services on your website or YouTube channel, or join a digital marketing agency that works with many different clients. Once you gain some experience in different areas of digital marketing, you could also start a digital marketing agency of your own, which offers services related to your areas of expertise.
4. How long will it take for me to learn digital marketing?
If you opt for a typical digital marketing course with live online sessions and weekly assignments, you can learn digital marketing in 3 to 6 months. You may need additional time to go over all your course material before taking the course’s final examination and/or other examinations that are part of the course’s requirements (e.g., Google Analytics and Google Ads certification exams).
5. What is it like to work in digital marketing?
Working in digital marketing can be fast-paced at times, but it is also fun and worthwhile. In most cases, you can almost immediately see the impact of the work you’re doing (e.g., social media comments on your post or the number of people who opened your email). You’ll get to deliver results individually and as part of enthusiastic, collaborative teams. On the whole, digital marketing is a field with lots of growth and learning opportunities.
You may work for an individual brand, a digital marketing agency that works with multiple clients, or as a freelancer (if you have/are able to pick up skills such as client acquisition and relationship management along with digital marketing skills and experience).
Digital marketing roles are typically full-time and depending on the organization you may be able to find in-office, remote, or hybrid work options. Remote work options can give you a chance to take up jobs/freelancing opportunities outside of your immediate location.
Hope you enjoyed reading our article on some great digital marketing courses in Liverpool! Live online courses (such as the one offered by IIM SKILLS) can help you gain a more interactive experience while the self-paced ones can offer you the flexibility to set your own learning schedule. Gaining the right skills and knowledge is essential to succeeding as a digital marketer and a good digital marketing course is a great way to do that. We hope our list of digital marketing courses in Liverpool helps you pick a course (or multiple courses) that can help you build an exciting, fruitful digital marketing career. Good luck!