What is the very first thing that crosses our minds when we want to buy something these days? The answer is to check online. Once you go online, there is a huge sea of descriptions of listings and offers. Everything is just a click away! One can thoroughly know about the product’s customer reviews too. The traditional old methods have been replaced by digital waves. The basic idea is to be found. Businesses want themselves to be considered and thus they make use of digital marketing. In this article, we are going to discuss the available digital marketing courses in Lucknow.
What is Digital Marketing?
Let us first put some light on the term ‘Digital Marketing. There are two words, digital, and marketing. The first word ‘Digital’ comes from the word ‘digit, ‘which has been taken from Latin. The literal meaning is ‘finger or toe’. Anything that can be ‘counted on fingers.’ All the online activities work on binary calculations which comprise calculations between digits, hence these activities are called digital.
The second-word Marketing is derived from the Latin ‘Mercatus’, which means market, buying, trade, etc. Altogether any online activities that can drive the buyer to buy or to invest his money into a particular business are called Digital Marketing. The main aim behind these strategies is to endorse the product and sell it to the customer which gives the customer satisfaction and in turn adds to the company’s profits.
The conventional methods of selling and making products reachable to the customers have now taken a big shift with the coming of new techniques. Business houses don’t have to go door to door to make customers buy their products rather they are a click away from the reach of the buyer.
They advertise, sell, and give an easy opportunity to the customers to know about what they are selling. Digital marketing is also called online marketing. With this, the business houses promote their brands and connect with the prospect through the internet and digital communication.
Email, social media, and web-based advertising, text and multimedia messages are some examples and part of the marketing channel. And thus are making them buy their products and invest in their business. There are different digital marketing courses in Lucknow which help content creators to achieve this goal.
Types of Digital Marketing:
The different types of Digital Marketing are:
These days we cannot deny the powerful widespread of social media. Through these handles, people are connected with friends, family, relatives, and even unknown people. Facebook, Instagram, TikTok, etc are the social media platforms. Here the marketers get a wide opening to endorse their business. They run advertisements and sometimes various offers to gain customer attention towards them.
Search Engine Optimization-
This technique helps to make visitors traffic to the business website and in turn, helps to increase the business return and bring more customers for buying and investing. That in turn helps to grow the business in every possible way.
Pay Per Click– In this, the advertiser only pays the publisher if his ad is clicked. This is less expensive than the other options available to advertisers.
Through this, the people looking for random things are turned into customers. This content does not aim at specific brands, it rather aims at the customers. In a way, the customer’s perspective is changed. Media like newsletters, podcasts, social media posts, and videos are used in a way to persuade the buyer. All of these forms of content are meant to create more customers.
Under this strategy, the customer is driven through emails. For example, some businesses send drip emails to keep the customer connected. Most of the emails are personally addressed to make an emotional connection with the customer. Very engaging colors and captivating visuals are used to engage the customer.
Sending SMS messages, MMS – multimedia messages, push notifications, sending in-game or in-app website links, etc. The only motive behind all this is to digitally attract the user to the business.
Elements of Digital Marketing Strategy:
The digital marketing strategy should comprise the proper explanation of the product offered, then the price. After that, it should be properly promoted. And finally, should be considered, where to be placed.
Top 5 Skills Required For Digital Marketing:
1. Research- Thorough research related to data and marketing trends. Before digitally presenting any ideas, a deep study of what, when, why, and how has to be done. This study makes the base of the whole digital marketing. The person creating this marketing strategy has to be quite aware of all the trends beforehand.
2. Creating the Content- Once the research is done, the creative work has to be taken care of. Whatever content the writer creates revolves around the customer or the buyer.
3. Use of SEO Techniques – There are various techniques used to make user-centric and more user-accessible content for digital marketing. These techniques help drive more traffic to the particular website for which the content is created.
4. Proper use of Social Media Channels- Social Media channels work for digital marketing as a sword in the hand of a soldier. The content to be shared on Facebook, Instagram, TikTok, etc has to be very deviously planned because it is where a customer is driven towards what you are offering.
5. Clarity- The most important thing is clarity. The more clearly the content is mentioned, the more the customer finds it easily accessible. Once the customer is satisfied, his satisfaction will pay in the form of the company’s growth.
If any learner inculcates all these skills and opts for digital marketing courses in Lucknow, he can easily make a career in Digital Marketing.
You can also check out the best SEO Courses in Lucknow
Effective Digital Marketing Techniques To Be Used:
Paid Search Advertising –
In this strategy, the company pays the search engines to advertise for them; in return, they get high traffic to their sites. To mention some kinds of paid search advertising are e.g., Pay-per-click — or PPC advertising, etc.
Email Marketing– Email marketing helps to reach out to customers. Various offers are given to customers on special days i.e., birthdays, festivals, etc, such marketing is one of the most used strategies. The customer is offered a particular off or a free entry, etc. This serves as a great way to help the business grow. The various kinds of emails used are:
- Email Newsletters-These newsletters are monthly sent to individual customers. The main goal behind it is to make customers aware of the ongoing things, offers, etc.
- Acquisition Emails-These emails are sent to create a customer base. These people might not be a customer already but they might be interested in the products. They are held as prospective customers.
- Retention Emails-These emails are sent to the Existing customers. It shows the loyalty of customers and how valuable they are to the company.
- Promotional Emails– An email sent to the audience—i.e., Customers —to promote any offer or product. You can create promotion emails for just any offer you are running Limited-time or limited offers etc.
Search Engine Optimization (SEO)- Strategies like keyword optimization are used to drive unpaid traffic to the websites thus creating quality and quantity searches.
Social Media Marketing- Various social media channels like Facebook, Instagram, TikTok, etc, are used for digital marketing. The companies put various posts to attract customers and make them know more about their product and thus make them buy and invest in their business.
Video Marketing– Various companies use video marketing by posting videos or video campaigns on different social media channels to advertise their product. Sometimes a part of a video is posted to increase the audience’s curiosity so that they remain to wait for the next section. This in turn increase websites search result because the customer wants to know what is next.
These days there are many online and offline courses provided by different institutions to train people. Here we will discuss available options for digital marketing courses in Lucknow:
1. IIM SKILLS:
IIM Skills is one of the best options available in India for online learning. The institute offers an exceptional course in digital marketing. A paid internship of 2 months is also provided once the course is completed. Students receive a certificate from IIM Skills. You will also be prepared to appear in 13 other certification programs.
IIM Skills is one of the best options available for digital marketing courses in Lucknow. The sessions are instructor-led. Students are provided with the optimum opportunity of asking questions related to any topic during the live session. All the live classes will be recorded and students get easy access to them. They can go through it whenever needed. The course duration is 3 months + 2 months internship.
Fees: INR 34900 + GST.
Digital Marketing Course Syllabus
- WordPress Website Development
- Email Marketing
- Inbound Marketing
- Content Writing
- Affiliate Marketing
- Google Analytics
- Video Marketing
- SEO (Search Engine Optimization)
- Search Engine Marketing
- Social Media Marketing
- ORM (Online Reputation Management)
Contact no. +91 99118 39503
Also Read: IIM Skills Digital Marketing Course Review
Udemy is one of the good options available for people who are interested in learning digital marketing. Many educational institutes and companies have made Udemy courses available for their students and employees to polish and sharpen their skills. A 12-module course with practical-based activities is offered by Udemy.
Understanding online marketing channels can be difficult, but by taking the help of such courses, it can be easy to understand. Udemy provides top-rated courses on how to make your campaigns and create them in a user-centric way. The course duration is 22.5 Hours. The fee for the course is INR 5120 /-. This is one of the options available for the digital marketing courses in Lucknow, and the details are as below:
To Mention Some Offered Courses –
- Top courses in Digital Marketing and Marketing Strategy
- Top courses in Digital Marketing and SEO
Some Other Options Covered Are-
- Market Research
- Search Engine Optimization (SEO)
- LinkedIn Marketing
- YouTube Marketing
- Email Marketing
- App Marketing
- Social Media Marketing
- Facebook Ads
- Google Keywords
- Google Analytics
Students get a certificate from Udemy after the completion of the course. Students will have lifetime access to educational resource materials. A 30-day money-back guarantee option is also provided in case the student is not satisfied with the course.
You may also want to know about the top Digital Marketing Courses in Agra
On this e-learning platform, some of the best courses are available on various subjects. There are some digital marketing courses in Lucknow available here which provide excellent training. By opting for these courses, one can learn the skills needed to become aware of digital marketing and its benefits.
The learner will get an insight into the fundamentals of digital marketing. This course will provide techniques to the learner to attract customers and help the business grow. Business houses can build e-stores and make their products easily available to buyers. The course is purely online.
Regular assessment assignments are given. The learner gets hands-on training with tools and platforms used in digital marketing. This course is for 6 months. No specific eligibility criteria. Anyone can apply for this course. Various skills covered under this are marketing, Email Marketing, Customer Loyalty, etc.
Various tools and platforms like Canva, Google Ads, Google Analytics, HubSpot, Mailchimp, and Twitter are taught. You will learn from subject-matter experts. Various forms of digital marketing will be taught hence building a customer-based relationship. Various courses offered are designed in a way to cover all the aspects of digital marketing, and learners can opt-out accordingly.
First is the foundation course for digital marketing. In the second course, the learner is taught to make customer traffic towards the business. In the Third-course, customer interaction is taught. In the fourth course, Email marketing is taught. In the fifth-course Marketing Analytics and Measurement is taught. In the sixth course, the objective of making the sale is covered. In seventh-course building, customer loyalty is taught.
4. NiCAT Institute:
This institute is offering one of the best digital marketing courses in Lucknow. The trainers of the institute have an experience of 13+years. It is one of the biggest institutes for digital marketing training. The Nicat institute is an exceptional place where you will learn a variety of marketing techniques from industry experts. Some features of the course are:
- 6 months of training
- Live projects
- 100% placement
- Online and offline classes
- Government certified
- Advance Courses
- Economic Fee structure
This institute offers 15+ certificates in Digital Marketing Courses in Lucknow:
- Google Analytics
- Display Ads
- Email Marketing
- Mobile Ads
- Shopping Ad
- Video Ad
- Inbound HubSpot
- Content Marketing
- Website Design ( WordPress )
- Social Media Marketing
- YouTube Marketing
- Search Engine Optimization ( SEO )
- Google Ads
- Google Analytics
- Google My Business
Also Read: Digital Marketing Courses in Patna
5. Max Digital Academy:
Max Digital Academy offers courses for training in Digital Marketing to cater to the learner’s needs for this course. It is government recognized institute providing certification in association with NSIC (National Small Industries Corporation) a Govt. of India Enterprise under the Minister of MSME.
In this course, training is provided to give knowledge of Digital Marketing. Max is the only institute providing Digital Marketing courses in Lucknow to get awarded among the Top 10 Most Promising Digital Marketing Training brands in India by Silicon India. This training makes the learner more preferred by the employers. Some topics covered under this course are:
- Website Designing,
- Email Marketing,
- Content Marketing etc
6. MICA –(UpGrad)
They are providing Digital Marketing Course in partnership with UpGrad. They are training individuals and making them experts in content marketing and social media for powerful digital marketing. The Digital Marketing journey could be started at an affordable price of Rs. 3,256 per month. A maximum number of students get jobs after doing this course. Students get trained by industry experts.11,000+ learners have taken this course.
The curriculum is designed by keeping in view the required outcome. They have 300+ hiring partners. The top skills you will learn in this course are SEO, SEM, social media content marketing, etc. Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals, anybody can do this course. Eligibility for this course is a bachelor’s or Equivalent Degree. This is one of the best available Digital Marketing Courses in Lucknow.
Highlights of the Course:
- Certificate from MICA and Meta
- 15+ Case Studies and Live Projects
- MICA Executive Alumni Status
- Video Library with 90+ Tool
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Mock Interviews by Hiring Managers
- Daily Doubt Resolution
You can also learn about the best Digital Marketing Courses in Noida
7. Henry Harvin:
Henry Harvin is providing digital marketing courses both online and offline. They provide 2 options for Post Graduate course in Digital Marketing:
- PG Digital Marketing fee INR-59500.
- PG Digital Marketing with 100% job placement guarantee Fee INR 109000
What Students Will Learn:
You will learn to optimize website structure, content, digital marketing strategies, social media use for digital marketing, etc. There are online classes with proper interaction for 12 months. Projects are given in different fields. The internship is also provided along with a placement-oriented course. Various tools are provided during the course. One year of free membership is provided by Henry Harvin’s Digital Marketing Academy. Students can attend multiple sessions from multiple trainers. Trainers are internationally acclaimed and certified in Digital Marketing. It can be considered one of the best options available for digital marketing courses in Lucknow.
Benefits of the Offered Course:
- Knowledge about the Fundamentals of Digital Marketing is taught.
- The process including factors such as Targeted Traffic, retention, and Conversion is taught.
- How to Prepare a Site Structure, Wireframeof Webpage.
- Learn about Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO, and more.
- Social Media Marketing.
- How Launch Mobile AdsCampaigns and Google Ads
- How to run user-attracting marketing strategies.
1. Is digital marketing a difficult course?
Answer: Online activities that can drive the buyer to buy or to invest his money into a particular business are called Digital Marketing. No, the course is not difficult, it all depends on the practice. The more you practice, the more you become well-equipped with digital marketing tactics.
2. What are the duration and fee structure of the digital marketing courses in Lucknow?
Answer: Digital marketing course duration and fees totally depend on the institute or the course they provide. All the courses follow a particular system to deliver the training, and they are varied a little in modules and syllabus. Some of them also provide internships. So, considering all these factors, course fees and duration completely depend on the institutions. You can explore more about the courses by reaching out to their websites.
3. Which digital marketing courses in Lucknow are the best?
Answer: All the courses are the best, but talking about the most recommended one is IIM Skills. IIM Skills digital marketing course is completely practical based at a very affordable price. They also provide internships to make their students ready with updated portfolios.
4. What is the duration of the digital marketing courses in Lucknow?
Answer: Normally when you join any institute for a digital marketing course, the duration can go from 2 Months to 6 Months. If you go for a Post-Graduation, it will be covered in 2 years. Some institutes offer One Year Diploma course in Digital Marketing.
5. Are digital marketing courses beneficial?
Answer: Yes, digital marketing courses are quite beneficial. Firstly, these make you apt with the ongoing trend of the industry and secondly, you can get better job options as the digital sphere is growing at a larger pace. More employment options are available in this industry.
In this age of digitalization, the importance of digital marketing cannot be denied. As stated above, if you want your business to appear to the audience, you need to be digitally present for the customer. The first place where customers look for you is the online search. If he is attracted there, he will surely like to invest his money into your business. The more efforts you put to arouse his curiosity, the more customers are driven towards your website, and in turn that helps to flourish your business. The learners can opt for various courses to make themselves educated to work in the field of digital marketing. There are various options available for digital marketing courses in Lucknow.