Digital marketing includes a set of activities of promoting products using E-mail, search engines, and social media with the objective of selling the products. Digital marketing includes the use of text as well as multimedia forms such as images and videos for promoting and selling products. Let’s understand in more detail what digital marketing is before we look into digital marketing courses in Perth.
Ever had that experience when your doorbell rang in the middle of the afternoon, you opened the door and there was a guy standing with a large and heavy bag offering you to buy things like exhaustive encyclopedias at a huge discount, and it was a limited period offer always.
We usually bought them if we found them even a little useful and if we could afford them as we felt bad for the guy. Those were the days of door-to-door marketing. Now in this digital age, instead of a person going door to door, the marketer needs to reach the screens of PCs and phones.
Instead of holding products in hand to make them visible to potential customers you need to be visible on the first page of Google search.
What is Meant by Digital Marketing?
Digital Marketing is becoming more and more vital for a business as the penetration of fast-speed internet throughout the world is increasing and people are spending more and more time on different digital devices such as phones, tablets, or PCs and thus take a lot of their buying decisions influenced from content they see on the Internet.
The COVID-19 pandemic and frequent lockdowns in the recent past have also provided a lot of traction to digital marketing further the advent of OTT which is mostly ad-free (ads in OTT are done in the form of product placement in movies or tv series) has further reduced the use of television advertising which was the dominant advertising medium traditionally.
Companies often use a mix of digital and traditional marketing methods, but the trend is moving in favor of making greater use of digital marketing.
What is the Scope of Digital Marketing?
The scope of Digital Marketing is quite large, and it is also expanding fast. Digital Marketing encompasses a whole range of areas from E-mail to social media posting and advertising. The major heads of Digital marketing are:
Search Engine Optimization (SEO) -It is a process with the aim of getting a higher place in Google search results (SERP). SEO includes activities like keyword research, on-page and off-page optimization as well as analyzing different metrics related to SEO.
Keyword research involves finding the keywords your clients or customers would be searching for. It is usually done with the help of dedicated keyword research tools, while on-page optimization is concerned with the use of proper headings, tags, and meta description, backlink building, or off-page optimization deals with posting backlinks of the website on other high-quality websites.
E-Mail Marketing- Did you ever have the experience in which you open a website, and the first thing they ask you is to subscribe, generally they ask for your name and E-mail. Some of the more transparent websites specifically ask to subscribe to their newsletter while the spam and fraud websites even may ask you for a lot of details such as mobile number and address but the moment you subscribe to any of the websites you get a welcome email and subsequent periodical emails informing about their products and new launches. This whole activity is part of E-mail marketing.
Pay Per Click (PPC) and Ads-Whenever you search for something in Google, you would have often seen few results at the top of the page with the word ‘Sponsored’ highlighted with them. These are usually ads that pay the search engine to show them to people searching for a specific keyword. In PPC advertising the Advertiser only pays when someone clicks on the ad.
Social Media Marketing- According to the latest research, a regular person spends an average of two hours and thirty minutes on social media. (In some cases, it is way more than the time they spend with their families). Thus, from a marketing perspective social media such as Facebook, Instagram, and YouTube play a key role in framing marketing strategy.
Social Media Influencers are becoming increasingly important in buying decisions of their subscribers as they enjoy more trust than big-ticket celebrities who generally dominate television advertising.
Affiliate Marketing– Affiliate marketing involves providing the affiliate link of the product in an article or a comment, blog, or below YouTube video. If someone makes a purchase using that link the creator of the link gets the commission typically ranging from 5% to 20%. It is also beneficial for the seller as it extends their reach to different kinds of customers. Most Ecommerce websites such as Amazon have an extensive affiliate program.
With the advent of Generative AI, Metaverse, and Web3 the scope of digital marketing is going to expand with time.
Skills Required for a Digital Marketer
Before we look into digital marketing courses in Perth, let us look at the skills required as a digital marketer. Although there is no fixed skill set you require to learn to get into digital marketing, you should have a little bit of interest in acquiring the following skills if you don’t have them already as they can come in handy in completing your tasks as a digital marketer.
Creativity- With so much content already out there on almost every subject and product as well as cutthroat competition it is not easy to catch the attention and evoke the interest of a customer so as a digital marketer needs to be creative in presenting the information. Creativity can be applied in different ways such as images, animations, or humor.
Writing Skills – Digital Marketing experts must have decent writing skills as it involves a lot of writing, be it building ad campaigns, writing a brochure, or even basic E-mail Marketing, so a digital marketer should be comfortable with writing.
Analytical Skills- Digital marketing involves analyzing different kinds of marketing data such as marketing research data and information from different campaigns effectively and making sense of the data to better understand consumer behavior.
Technical Skills- A digital marketer should at least have a basic understanding of technicals such as SEO, AdSense, and Pay per click advertising as they are vital in coming up with the right strategy.
Communication Skills- Communication skills are also one of the most important skills required in the digital marketing arena. As clear and concise communication is indispensable in any type of marketing, a digital marketer needs to be an effective communicator.
In spite of the fact that the above-mentioned skills are necessary for a digital marketer, most of them could be acquired if you don’t have them already. There are a lot of digital marketing courses in Perth from which you can choose the one that suits your needs.
Different Kinds of Digital Marketing Courses in Perth.
There are certain top-class universities and institutes offering digital marketing degree courses in Perth such as:
1. IIM SKILLS
Master Digital Marketing Course by IIM SKILLS offers a 3-month training along with 2 months of paid internship. It has the most exhaustive content out of all digital marketing courses in Perth. The most notable feature course is that it makes you work on up to 15 live projects in addition to teaching you the theoretical part. It also gives you lifetime access to course recordings, another notable feature is the handholding done by their team during the internship.
· Instructor-Led Online Digital Marketing Course | Recognized by Govt of India
· 5 Months of Comprehensive Live Training | Master 40 Digital Marketing Modules
· 3 Months Program | 2 Months Paid Internship (Flexible Hours) (Fixed Stipend ₹ 6000)
· 15+ Live Projects | 10+ Case Studies | Tools Worth 79000+
· Master Certification from IIM SKILLS & 13 Other Certifications Preparation With Google, Facebook (Meta) & HubSpot
- Introduction to Digital Marketing
- Web Development at WordPress.
- Search Engine Optimization. (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics. (Google Analytics)
- Online Reputation Management (ORM)
- E-commerce Marketing
- Quora Marketing
- Graphic Designing
- Content Writing and Advanced Blogging
- Media Buying and Planning.
- Affiliate Marketing.
- Video Marketing (YouTube)
- Marketing Automation
- Digital infographics Resume Creation.
- Ninja forms
- Gotmls Malware Security.
- Sucuri Security.
- Wp All in One Migration.
Course Duration- 5 Months.
Course Fees- $428.
IM SKILLS (Co-Offiz), H B Twin Tower, 8th Floor, Max Hospital Building,
Netaji Subhash Place, Pitam Pura, New Delhi, Delhi-110034.
2. Graduate Certificate in Digital Marketing by Curtin University-
Curtin University offers a 6-month digital marketing certificate course. The course is designed to give you a foundational understanding of various aspects of digital marketing such as digital marketing strategies, digital marketing channels, and various kinds of analytics.
- The course will develop proficiency in analyzing, synthesizing, and applying digital marketing principles and strategies
- The course applies diverse ethical, socially responsible, and global perspectives in the development and implementation of digital marketing solutions
- Develop optimal solutions to real-world marketing challenges by applying appropriate digital analytics and research skills
- Communicate complex digital marketing data, information, and insights to engage with relevant stakeholders effectively, persuasively, and professionally.
- User Experience Design
- Digital and Interactive Marketing.
- Consumer and Science Innovation
- Big Data Analytics
Course Duration- 1 year.
Course Fees: $14,569
Phone- 1300 222 888.
Kent Street, Bentley
Western Australia, 6102
3. Graduate Certificate in Applied Digital Marketing by Edith Cowan University-
Edith Cowan provides a certificate in applied digital marketing that focuses on current and relevant industry areas. It teaches tools such as sales force Social Studio, WIX, and Google Analytics. Students are given the option to opt for a 6-month full-time course or a one-year part-time course.
- Apply independent judgment when analyzing and evaluating complex problems to generate creative solutions.
- Communicate specialized digital marketing knowledge, concepts, and skills to a variety of audiences in a discipline or professional field.
- Demonstrate skills in data-driven marketing, initiating, planning, applying, and evaluating tasks in authentic business environments.
- Applied Digital Marketing.
- New Product Development.
- Current Issues in Marketing.
Course Duration: 6 Months Full time or One -year Part time.
Course Fees: $13,050
Address: 270 Joondalup Drive
Joondalup WA 6027
Within Australia: 134 328
Outside Australia: (61 8) 6304 0000
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4. Graduate Certificate in Marketing by the University of Western Australia-
The University of Western Australia is ranked 83 in the top universities of the world. It offers a Graduate certificate in marketing. However, the certificate course covers most areas of digital marketing, but it is more of a general marketing course.
- This course concisely covers marketing fundamentals to develop a sound understanding of the topic.
- Marketing skills will be complementary to numerous fields and can enhance organizational value.
- Buyer Behavior and Decision Making.
- Applied Marketing Research.
- Integrated Marketing Communications.
- Marketing Management.
Course Duration-1 Year part-time.
Course Fees: $16,550
The University of Western Australia (M355), 35 Stirling Highway, Perth, Western Australia 6009
Telephone-131 UWA (131 892)
International-(+61 8) 6488 1000
5. Certified Digital Marketing Professional (CDMP) Course by Monarch Institute-
It is 6 months online program. It covers an exhaustive range of topics ranging from content marketing to web optimization.
- Earn a global certification from DMI
- Endorsed by the Australian Marketing Institute
- Free 12-month access to the membership portal
- Great graduate employment potential
- Made for a fast-changing industry
- Benchmarked by Google, Facebook, and more
- Introduction to Digital Marketing.
- Content Marketing
- Social Media Advertising
- Search Engine Optimization (SEO)
- Paid Search (PPC) using Google ads.
- Youtube and Display Advertising
- E-mail Marketing
- Website Optimisation
- Analytics with Google Analytics
- Digital Marketing Strategy
Course Duration-6 Months.
140 St Georges Terrace
Perth WA 6000
Phone-1300 738 955
International: +(613) 9230 6300
6. Digital Marketing Strategy & Web Fundamentals by Noble Desktop –
Noble Desktop is a US-based institute providing online certificate courses. The Digital Strategy and & Web Development course by Noble Desktop deals with the basics of Digital Marketing and the Internet. It puts focus on areas such as identifying the right target audience and setting Key performance indicators (KPIs).
- Noble Desktop’s instructors are all experienced professionals in the digital marketing field.
- Noble Desktop’s courses are designed to give you hands-on experience with the latest digital marketing tools and technologies.
- Noble Desktop offers a variety of learning options, including live online classes, and self-paced online courses.
- Noble Desktop is accredited by the Accrediting Council for Continuing Education and Training (ACCE)
· Intro to Digital Marketing
· Target Audience Identification
· Developing Your Positioning in the Market Place
· Developing Your Digital Marketing Strategy
· Introduction to the Hub & Spoke Model
· Designing an Effective Homepage
· Designing Effective Product Pages
Course Duration- 6 Hours.
Course Fees- $325
Eligibility Requirements to Get Into Digital Marketing Courses in Perth
Although most short-term certificate courses on digital marketing do not require any prior qualification. It is assumed you have basic knowledge of computers and the internet and yes, a bit of common sense too. (Trust me it’s worth mentioning).
To get into bachelor’s degree courses, you might need good grades in school, some universities have CGPA requirements while others may ask for a decent SAT score. A few universities only give admissions to those students who have studied business or economics in senior school.
Career Prospects in Digital Marketing.
You must be thinking that all this information about these different courses is fine, but Will I get a decent job, or can I bring traffic to my blog/YouTube channel if I complete one of the above-mentioned digital marketing courses in Perth?
The answer is not a straightforward yes but it’s highly likely if you complete a course with dedication, submit your assignments, apply what had been taught to you, and remain in touch with developments in your field.
Digital Marketing is becoming one of the most vital priorities of businesses these days because of its role in driving consumer behavior. Not only are more and more people getting access to affordable internet worldwide, but people are also increasingly spending more time on the internet coupled with the fact that digital technology is also making giant leaps.
With the Advent of AI-related tools digital marketing is becoming both indispensable and increasingly complex so it won’t be an overstatement to say that digital marketing is the future, at least when it comes to the top line. After completing any one of the above-mentioned digital marketing courses in Perth, you can get into any of the following job roles.
Digital Marketing Manager -Digital marketing manager oversees the strategy and campaigns. They are also tasked with creating a distinct and strong brand image. They work with other departments to make sure things go smoothly.
SEO Specialist-Every organization wants its website to come in top results when someone searches a keyword related to their product or services. The SEO manager makes sure the organization that they are ranked higher in Search Engine Page Results (SERP) and that the website drives organic traffic.
Social Media Manager- For most people Spending time on social media platforms such as YouTube, Facebook, Instagram, and Twitter has become part of their daily schedule just like brushing their teeth in the morning. Many people spend hours and hours just scrolling through images, text, or videos so from a marketing standpoint social media is the new city center. The best thing about social media is that it is easier to target your niche segment, so every organization needs a social media manager to deal with various platforms.
Pay per Click (PPC) and Advertising Specialist- Since Ads are the fastest way to reach the targeted audience and attract attention. Pay per click Advertising is convenient for the advertiser as they have to pay only when someone clicks the ad however ads campaigns are quite expensive and need an expert who can design and decide the type of advertising to be done that’s why PPC specialists are in high demand.
Content Marketing Manager- There is a famous saying in the Marketing world ‘Customer is the King’ and that’s true but if the customer is the king, then content is his Chief Advisor. Content comes in different shapes and sizes such as text, images, audio, infographics, or videos. A Content marketing manager must decide on the right mix of various types of content depending on the product and the niche being targeted. Thus, every organization is looking for good content managers.
Analytics Manager-The Analytics manager is responsible for making use of digital marketing data. The data is dissected to be analyzed in both a quantitative and qualitative manner. Various statical tools are used to analyze data and the key metrics are identified. It can be a viable career option for someone who knows about digital marketing and has a thing for numbers.
We have covered most of the major roles related to digital marketing but with new technological developments such as the launch of OpenAI, the dynamics are changing, and new job roles are emerging in digital marketing and elsewhere so making it big in digital marketing is a very likely possibility provided you get into it seriously and stay update. Completing one of the above-mentioned digital marketing courses in Perth will provide you with a head start in the world of Digital Marketing.
FAQs: Digital Marketing Courses in Perth
I am a humanities graduate, whether I can make a career in Digital Marketing?
Many famous digital marketers have switched careers from other fields. But you must have a keen interest in digital marketing. Although few of the degree courses may require the applicant to have previous education in a relevant field, most of the certificate digital marketing courses in Perth do not require any prior qualification in a related field.
I am already working in a 9 to 5 Job; would it be viable/possible for me to complete the course?
The answer is yes you can enroll in any of the digital marketing courses in Perth which give you the option to complete the course online but still, you will need a disciplined attitude and submit assignments and tasks on time.
Can I become a freelance digital marketer after completing the digital marketing courses in Perth?
A good Digital marketing course will make sure you learn the required skills and tactics used in digital marketing. A lot of digital marketers such as content writers, copywriters, SEO experts, and social media managers provide freelance services. You can check it yourself on LinkedIn or websites such as Fiver, Elance, and freelance.com.
There are a lot of digital marketing courses in Perth. How do I know which one is best suited for me?
Though we have included only genuine digital marketing courses in Perth, every course has its pros and cons. You should look into the curriculum, course duration, and the records of the ex-students through social media and figure out the one best suited for you.
Conclusion: Digital Marketing Courses in Perth
We hope the article Digital Marketing Courses in Perth was helpful to you and wish you luck in finding the course that is best for you and becoming a top-class digital marketer.