Business Analytics

Top 5 Business Analytics Courses in Kolkata With Placements

Any business needs analytical skills. Employees in all fields need to be able to read, understand, and present data in a way that can be comprehended by all functions and guide decision-making. In 2021, analytics was listed as one of the top 10 skills. Today, almost all businesses use data to help them make wiser decisions. The process of turning data into insights to enhance company decisions is known as “business analytics.” Big Data’s continued expansion is driving the need for business analytics experts. Business analytics courses in Kolkata provide you with the knowledge and ability to become a professional.


Business analytics is crucial in supplying the resources needed to develop the plans and decisions required to thrive in a cutthroat market and increase profits. Business analytics seeks to learn more about a company to make better, evidence-based decisions.

Some of the methods used to extract insights from data include data management, data visualization, predictive modeling, data mining, forecasting simulation, and optimization. Business analytics mainly relies on statistical, quantitative, and operational analysis, but the final result is producing data visualizations to communicate your results and influence business decisions.

It is the study of using data to analyze and discover useful insights to solve business-related problems. Organizations improve their whole business process by taking the right measures in light of these insights. Data is such a crucial tool for organizations since it is unbiased and founded in reality. Organizations can get the most value from this perspective when deciding what choices will result in the greatest value for them. 


What Are the Types of Business Analytics Courses in Kolkata

One of the industries with the fastest growth rates today is business analytics. The scope of business analytics has been expanding due to the combination of statistics and computer science. There are many different employment options as a result of the development of business analytics.

Because of this, it’s crucial to comprehend what business analytics is and why they’re vital.  Data science and business meet in the field of business analytics. It focuses mostly on quantitative methods and data, with clear proof in business modeling for sound decision-making. It is an analysis of data for making decisions using business operations and statistical analysis.

Business analytics courses in Kolkata give you the knowledge to become a qualified business analyst. Business analysts can be classified into four main categories: descriptive, diagnostic, predictive, and prescriptive. The fifth type of analytics, called cognitive analytics, uses deep learning, machine learning, and AI. While each of these forms of business analytics is useful on its own, when applied collectively, they become incredibly potent. 


Descriptive Analytics 

Another branch of business analytics is descriptive analytics, which primarily concentrates on historical data with clustering, scorecards, and reporting. When we seek to answer questions such as “What were the sales costs last year?” or “What has occurred before?” we are doing descriptive analysis.

In descriptive analysis, we summarize or characterize the historical data and present it in formats that are simple to understand, like graphs or charts. With the use of descriptive analytics, a company can learn from its historical behavior and how it will change in the future.

It offers data that makes it easier to comprehend how the company is doing on an aggregate level. Assessing credit risk is a straightforward example of descriptive analytics in action. By comparing a consumer’s balance to their credit limit, we can determine how financially risky they are likely to be.

Descriptive analytics entails a thorough analysis of the data so that a person working for an organization to advance the interests of the company can approach it with a thorough grasp of the examined data. We may use “descriptive analytics,” data aggregation, and data mining tools to convert historical data into useful information.

Descriptive analytics is also used to examine a store’s sales cycle. It can also be used to group clients based on their preferences for particular products, past purchases, and frequency of purchases.


Diagnostic Analytics

Diagnostic analytics is called the second type of data analytics. One of the sorts of business analytics that enables comprehension of the causes of past events is diagnostic analytics. Like descriptive analytics, this also examines the past and determines what caused something to occur.

It digs deeper to identify the underlying cause of the events, it is also called “root cause analysis.” To determine the causes of certain outcomes in the fields of finance, marketing, cyber security, and other areas, diagnostic analytics methods are typically used as a step before descriptive analytics.

Diagnostic analytics can be used to determine why sales have suddenly increased or decreased. To determine what worked and what did not work in previous drives, diagnostic analytics for social media campaigns can refine stage data into a single perspective.

Healthcare is another industry in which diagnostic analytics are used. The effects of medications on patients can be observed, and they can be used to compare the effects of treatment before and after.


Predictive Analytics

Predictive analytics, often known as “high-level analytics,” is another sort of analytics. With the use of these advanced analytics, we can forecast future behavior or repercussions. To predict future events on a certain level, predictive analytics uses the data and findings from descriptive and diagnostic analytics.

It takes historical data trends into account to calculate the likelihood of specific future events. The term “predictive analytics” means exactly what it says: it is that part of business analytics where forecasts for upcoming events are made.

Calculating the projected sales figures for the future fiscal year is an illustration of predictive analytics. To predict the likelihood of events, it makes use of a variety of methodologies, including statistical modeling, data mining, and machine learning algorithms. 

Customer service, efficiency, fraud detection and prevention, risk management, and other business areas are all enhanced by predictive analytics. It enables you to expand your most lucrative clientele, enhance business operations, and assess consumer reactions and cross-selling possibilities.

To make the predictions, data from the past is analyzed, patterns and haphazard relationships are found, and the predictions are then extrapolated to the future. The generation, testing, and evaluation of hypotheses can also be done using predictive analysis.

Knowing if a group of features is predicting or explaining other features is important. Every business, including finance, healthcare, social media, sports, energy, and manufacturing, uses predictive analytics extensively. One of the most common uses is in the retail industry, where retailers constantly use predictive analytics to foresee and enhance their sales positions.


Prescriptive Analytics

The prescriptive analysis is the next stage that aids in utilizing the future and builds on traditional analytics. Prescriptive analytics advises employing simulation, optimization, and other methods to make decisions. It opens up several avenues that people can use to take action and lead the organization to a solution.

Prescriptive analytics generates suggestions for managing comparable future scenarios based on prior results. Prescriptive, as the name suggests, refers to the process of recommending a course of action based on the analysis of facts. This type of analytics will be strongly recommended to obtain a response for the supplied data. 

It can be characterized as a type of business optimization data analytics that offers suggestions for “what a business should do” to address a challenge. Depending on the findings of the descriptive, diagnostic, and predictive analytics of the data, it examines several potential outcomes and makes recommendations for actions.

The feedback mechanism that the prescriptive analysis employs is constantly learning and updating the relationship between the action and the results. Since it offers numerous answers with the potential for efficacy to the problems encountered by businesses, the field of business analytics has just recently emerged and is rapidly expanding. 

Almost every business where the population has to be targeted or grouped can use prescriptive analytics. Additionally, it finds use in the fields of marketing, finance, and transportation. Prescriptive analytics can be used in social media to maximize the offering to each group by classifying customers into distinct buckets depending on their attributes.


Cognitive Analytics 

One of the most recent categories of business analytics is cognitive analytics. The best answers to the questions given are found by taking a look at the data that is available in the knowledge base. This sort of business analytics, which is the most knowledgeable, combines several technologies, including artificial intelligence, semantics, machine learning, and deep learning algorithms, to apply human intelligence to specific tasks.

The purpose is to comprehend how a human brain makes choices and to imitate those processes in a system or computer. Cognitive analytics can be used for a range of activities, including chatbots, virtual assistants, object recognition in photos, and image segmentation. 

Numerous analytical methods are covered under cognitive analytics, which is used to evaluate huge data volumes, track customer behavior patterns, and identify new trends. It gathers and provides these analytics tools with real-time data sources, including text, photos, audio, and video, for use in making decisions.


What Are the Skills Required for Business Analysts

Business analysts must handle a variety of tasks; thus, they must have a solid skill set that combines technical and non-technical abilities, and business analytics courses in Kolkata help in learning the skill. For the development and expansion of a company, business analysts are renowned for their expertise in data analysis and business-driven solutions. A business analyst must possess strong analytical and reporting abilities. Some business analysts’ talents are essential. 


Probability and Statistics 

One of the fundamental technical skills a business analyst should have is an understanding of statistics and probability. Because it is the business analyst’s responsibility to draw inferences from the data at hand, certain statistical and probability procedures will be useful in helping them read between the lines and come to conclusions. 

A business analyst will gain a better knowledge of the data and be able to make more accurate forecasts with the use of statistics and probability. While probability aids in decision-making based on the patterns found in the collected data, statistics aids in the analysis of past results and the forecasting of future performance.


Other Courses Available in Kolkata:


Languages for Programming

Business analysts should be skilled programmers to conduct data analysis more quickly and effectively. Typically, data and suitable coding are used by business analysts. Being able to program is a requirement for becoming a business analyst. When handling vast amounts of data, business analysts can benefit from adopting computer languages like Python and R.

Database management systems should be something that business analysts can work on as well. Using languages like SQL, they can generate, extract, and update data from a variety of databases. Massive data can be finely analyzed and visualized with the aid of the aforementioned computer languages. Business predictions can also be made using business models.


Data Visualisation 

To convert unprocessed data into digital representations that can be used for action, data visualization is a necessary ability. Business analysts may assist clients in understanding the data and making decisions that will help them meet their goals by utilizing their expertise in data visualization. 

Business analysts employ a variety of data visualization methods, such as scatter plots, time series sequences, polar area diagrams, timelines, line graphs, and more. A business analyst must be able to create, clear and appealing visuals using all of these techniques.


Interpersonal and Communication Skills

Understanding is essential, but so is being understood. You should be able to clearly and simply explain the requirements to clients and stakeholders. Of all the skills required for business analysts, communication is the most important. Their main duty is to provide strategies for business growth.

They should therefore be able to express their thoughts and opinions to their colleagues in a way that is easy to understand. You must be able to communicate clearly with individuals at all organizational levels if you want to succeed as a business analyst.

At various stages, a business analyst uses interpersonal and communication skills. When leading meetings, a business analyst with well-built interpersonal and communication skills will feel more confident.


Negotiating and Analyzing Costs and Profits 

A critical ability that every business analyst should possess is negotiation. Business analysts negotiate during every stage of a project. Negotiation skills are employed in the early phases of a project to determine what must be inserted into the project’s vision.

The business team and the tech or IT team must both agree on the requirement and the proposed solutions before any business solution or idea can be put into practice. To make your case and persuade your co-workers to follow your suggestions, you will need patience.

Negotiation skills are crucial in determining the functional design that meets the standards as the project moves forward. Technical choices are also made via negotiation techniques. A cost-benefit analysis is performed by business analysts to measure the expenses anticipated in a project.

Business analysts perform a cost-benefit analysis to determine whether an organization should start a new project before moving forward.


Skills in Making Decisions

A business analyst is intended to offer recommendations that would help the corporation expand. The conclusions of a business analyst can significantly influence a company’s operations and decision-making. A business analyst’s decisions can influence a company’s operations both directly and indirectly.

They should therefore consider all the factors before offering their solution. A business analyst analyzes the issue and points out potential business solutions before making a decision. They then put each alternative strategy to the test and decided based on their impressions of these strategies, and finally, they put the solution to the test.

Due to this, business analysts should consider their options carefully before making a choice. Business analysts can make the best decisions when they have the mentality to consider several angles and forecast potential outcomes.


Excel for Windows

Business analysts undertake various computations, data analysis, and budget analysis using Excel, one of the most established and powerful analytics and reporting applications. Excel is a spreadsheet that makes handling and analyzing data simple.

Business analysts use pivot tables to summarize data. To create dynamic reports related to a business issue, they create several charts in Excel. Excel is used to organize an editorial calendar, list expenses for items, produce charts to indicate how close the product is to budget across each category, and construct revenue growth models for new stuff based on current consumer estimates.

Excel is a relatively simple program to use and understand. Business analysts can even use it to make choices and produce documentation.


Presentation and Documentation

A business analyst should thoroughly, succinctly, and narrate the lessons learned and project results. Business analysts evaluate data, give reports, and make documentation based on the data; therefore, documentation is required. In front of the stakeholders and clients, analysts should convey their project’s results and outcomes with assurance.

Business analysts can readily demonstrate technical concepts to staff members who aren’t technically minded with the aid of well-organized documentation. Business analysts can produce effective and persuasive documentation with the use of simple technologies like MS PowerPoint and MS Excel.


Institutes for Business Analytics Courses in Kolkata


Rank #1. Business Analytics Courses in Kolkata

1. Techgyan

Techgyan Business Analytics courses in Kolkata introduce big data analytics to all business professionals, including those without prior analytics experience. Techgyan provides quick data science courses on a range of subjects and programming languages, including Python, Java, machine learning, and others. 

Techgyan’s Business Analytics course equips managers and executives with the skills they need to differentiate themselves from the competition. Gain valuable skills that will help you develop in your profession as you learn how to turn data into a competitive advantage for a business.

The course covers a wide range of subjects related to data analytics and machine learning, including hands-on modules, real-world applications, and case studies. 


Courses Provided:

  • JavaScript
  • Massive Data with Hadoop
  • AWS and cloud computing
  • Learning Machines
  • Application Development for Android
  • Programming in Python


Rank #2. Business Analytics Courses in Kolkata

2. Simplilearn

Simplilearn business analytics courses in Kolkata are offered in partnership with IBM, which helps you advance your career in business analysis. They are offering a highly sought-after education that provides you with a comprehensive understanding.

With outstanding instruction from business experts, these business analytics courses in Kolkata will teach you the most in-demand business analysis abilities. This course is provided through online, self-paced virtual classes. The boot camp training provided by Simplilearn is renowned. 


Courses Provided:

  • Professional Certified in Business Analysis
  • Python Data Analysis and Visualization
  • Mathematical Problems for Business Issues by IBM
  • Case Studies for Business Analysis from Harvard Business Publishing
  • Training in Tableau


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Rank #3. Business Analytics Courses in Kolkata

3. Technophilia

Technophilia provides one of the best business analytics courses in Kolkata. Their courses will help you develop your analytical skills so that you can decode data. Excel will be used by you to carry out analytical strategies and apply basic quantitative techniques to real-world business problems, such as performing A/B testing on a website or utilizing sampling to keep track of warehouse inventories.

For candidates looking for a certification in business analytics, that would help them get a job but who have never used business intelligence or data analytics technology before, this is the best course in Kolkata.


Courses Provided:

  • Internet Development
  • IC Engine & Automobile
  • Android App Creation
  • Learning Machines
  • Programming in Java
  • Python Scripting


Rank #4. Business Analytics Courses in Kolkata

4. Bibs (Bengal Institute of Business Studies)

A private institution called the Bengal Institute of Business Studies was founded in Kolkata in 2016. The institution is private and coeducational. The first institution to provide a two-year MBA program including business analytics courses in Kolkata and data science courses was BIBS.

This training is being provided in association with IBM. Students who desire to pursue a career in business analytics and data science alone will benefit from this course. The top three categories in Kolkata include this school.


Courses Provided:

  • R programming for data visualization
  • Analytics and visualization with Tableau
  • Human Resource Management and Organizational Behavior
  • Python for Decision-Making Programming
  • Big Data, SQL (Structured Query Language), and data analysis
  • Modeling and Data Mining
  • Predictive Analysis of Data
  • Analytics for Operation
  • Analyses of human resources


Rank #5. Business Analytics Courses in Kolkata

5. ISB (Indian School of Business)

A private university that offers sophisticated business analytics courses in the Kolkata program is ISB. Students benefit from their integrated curriculum as they develop excellent analytical and critical thinking abilities. Students can learn new things by participating in an integrated, comprehensive curriculum. It is a comprehensive program designed to give business professionals enhanced business abilities.


Courses Provided

  • Techniques for Statistical Analysis (part 1)
  • Techniques for Statistical Analysis (part 2)
  • Techniques for Statistical Analysis (part 3)
  • Management of Big Data
  • Techniques for Optimization
  • Modern Simulation and Optimization Techniques
  • Advanced Learning
  • Cloud computing and big data analytics


Frequently Asked Questions


Q1. Is obtaining a certificate in business analytics advisable?

Through business analytics courses in Kolkata and certifications, you can get the knowledge and abilities needed to work as a project analyst. Due to the popularity and growth of the business analyst role, several companies and organizations are offering various business analyst qualifications.


Q2. Which form of analytics is most crucial for all businesses? 

The most significant kind of business analytics is prescriptive analytics. It predicts what will occur in a firm and how it could change if specific actions are implemented. It produces regulations and suggests the appropriate course of action. Prescriptive analytics is favored because it can recommend appropriate actions. 


Q3. What are business analytics duties or responsibilities?

A business analyst’s responsibilities include determining the goals and issues faced by an organization, comprehending client and stakeholder business requirements, and providing original and workable solutions to issues. Providing feedback on implementation and assessing functional and non-functional requirements


Q4. What qualities make you a good business analyst? 

Having the ability to think critically, solve problems, and make decisions are three essential skills for a successful business analyst. Knowledge of the corporate world or the industry is also needed for a good business analyst.



Every day, there is an enormous increase in data. As a result, mastering analytics will assist you in finding a solid job since they are in high demand right now. Today, there is a constant requirement for employees with knowledge of critical business analyst abilities to boost business operations. Business analysts with training and certification are highly sought-after in all company sectors.

This article provides you with a list of institutes in business analytics courses in Kolkata. To improve business operations, specialists with knowledge of key business analyst skills are always required. And it’s crucial to learn it from the correct sources; some of the business analytics courses in Kolkata are listed above.

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