Technological advancements and the widespread reach of the internet enable commercial ventures to connect with the world. As digital media is fairly new, the usage of the medium for business practices like brand building, product marketing, and service marketing needs to be taught. Digital Marketing is a dynamic field that needs to be learned and practiced. Formosa, the main island of Taiwan, has persevered in the digital market space despite the COVID-19 pandemic that brought the world to a standstill. It has high internet permeability and digital technology usage which makes it a prime country for a career in Digital Marketing. Read below about the top Digital Marketing Courses in Formosa.
Table of Content
- What is Digital Marketing?
- Rise of Digital Marketing?
- Methods of Digital Marketing
- Jobs in Digital Marketing
- Digital Marketing Scenario in Formosa, Taiwan
What is Digital Marketing?
Digital Marketing is the practice of promoting and/or selling a product or service through online media. It may include any written, audio, or visual content to attract customers to connect with the brand. Digital Marketing as a professional field is new in comparison to the traditional marketing field and dynamic enough to demand a specialization course of its own.
For a business, Digital Marketing is a faster way to connect with its customers and go beyond the one-way communication of traditional marketing streams. Digital Marketing enables businesses to communicate with their customers in real-time to establish a human connection with them via storytelling.
Digital Marketing Can Be Managed Through Various Methods. Studying a Digital Marketing Course Will Educate You in the Following:
- Content Writing
- Social Media Influencing and User-generated Content
- Search Engine Optimisation
- Search Engine Marketing
- Email Marketing
- Website Building
- Graphic Designing
- Affiliate Marketing
Rise of Digital Marketing
Digital Marketing began with the rise of Web 1.0 and evolved into what it is today due to the two-way communication established in the 2010s through Web 2.0. Digital Marketing has proven to be effective in bringing people together.
This also holds for businesses and their consumers. The fact that multiple businesses now start on social media proves the mettle of the medium in equipping small business owners with another opportunity. According to statista.com, Internet penetration in Formosa is 90.7% while the worldwide average is 65.7% as of October 2023.
Together with the marketing scenario and the latter, it is highly beneficial for students to pursue digital marketing courses in Formosa for a profitable career which may also earn you international clients and deals.
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Methods of Digital Marketing
The Following Topics Will Be Included in Flexible Depths in Your Chosen Digital Marketing Courses in Formosa:
Having a dedicated website for your business goes a long way. The widespread use of the internet and the developing technical knowledge of humankind have made it necessary for businesses to have a credible digital presence in the form of websites.
The same factors are also responsible for the market competition to enter and thrive in the digital space.
This has opened career options for specialized professionals like coders, content writers, graphic designers, and managers, and more dedicated to building and maintaining websites for all business and service providers which were handled by the in-house traditional marketing teams of the companies.
Search Engine Optimisation (SEO)
Search Engine Optimization is the process of improving the content and structure of a webpage or website so that it ranks higher on a search engine result page (SERP). It involves analyzing the needs of our target consumers and building our digital presence in a way that the search engine shows our brand, product, or service at the top of search engine results.
It involves indexing the website, web portal, or webpage on Google, Yahoo, Bing, and other search engines so that the search engine crawlers may access our website to match the website content to the searched keyword for the user.
To ensure a better digital presence among their competitors, Companies hire professional SEO Managers to analyze and identify necessary keywords relevant to the search of the audience and optimize the website accordingly. Specialization digital marketing courses in Formosa are available from several institutes for professional resume building.
Search Engine Marketing (SEM)
Search Engine Marketing is the process of increasing a website’s visibility on a search engine result page (SERP). It is a method that includes paid advertising in addition to SEO. Today, many platforms including Google, Facebook, and Instagram have come out with some payable services that let the companies go beyond the organic audience traffic.
This includes Google Ads, Facebook Ads, Boost reel feature in Instagram, and more. Search Engine Marketing lets you raise your website’s visibility higher for a limited period, limited geographic area, and limited frequency according to your budget.
Images, videos, and GIFs are all elements that a webpage may use for informative and aesthetic purposes of its business. Through several software like Adobe Illustrator, Canva, Adobe InDesign, Adobe Lightroom, CorelDraw, and more, graphic designers with a suitable creative mindset and knowledge of the software are needed to create the vision of the companies for the websites and social platforms. A graphic designer is also responsible for building the visual identity of the business- Logos, letterheads, etc.
Social Media Influencing
Companies have also started maintaining their own social media accounts to connect with their audience and establish two-way communication. At the same time, social media users have also found career opportunities by being influencers for companies through social media.
The idea behind it was the trust that the audience can place on other users (User Generated Content) more than the company stating the merits of their products and services themselves. Social Media Platforms have also thrown in their dice and come out with ‘verified’ profiles and ‘send stars’ features to earn money from the audience and the influencers.
The whole digital space is now a marketplace where only those with the understanding and adaptability of the medium will thrive. This is especially true in Formosa where 84.5% of the population are social media users. Pursuing digital marketing courses in Formosa can help you turn your social media into a lucrative career option.
Most websites have a ‘Stay in Touch’ or ‘Subscribe Now’ button. They ask for your email addresses to let you be in the know about the latest developments, offers, sales, or merely just a greeting from the business sites. This activity is known as email marketing. With your permission, businesses add your email addresses to their mailing list.
Email Marketers produce an attractive and informative newsletter which may also include photos and videos.
Email marketing is a great way to keep reminding your audience about your products and can prove profitable for the business if the marketer can convert interest into sales through emails. Several tools are available for building attractive emails which can be learned through digital marketing courses in Formosa.
Affiliate Marketing is the process of promoting the products of another company or brand and earning a commission every time a customer purchases the product through your promotion link. Amazon has a thriving affiliate program which has become an efficient side income or even primary income for people.
E-commerce stands for electronic commerce. These are online portals that enable you to purchase goods and services. As an expanding field worldwide, it is also a great career option. Students pursuing digital marketing courses in Formosa can build a career as an E-commerce project manager, Product writer, E-commerce business analyst, and more.
Jobs in Digital Marketing
Due to the vastness of the field, students have a wide variety of specializations to pursue in the field of digital marketing. They may build a career as a Digital Marketer or a Digital Media Manager or may specialize in specific fields such as:
- Content Writer, drawing an average of NT＄1,380,000 per year
- Graphic Designers drawing an average of NT＄1,010,000 per year
- Video Editor drawing an average of NT＄790,100 per year at assistant posting
- Social Media Influencers may earn more than NT＄1,000,000 per year if they can crack deals with profitable companies.
- Email Marketing Strategists may earn as much as NT＄1,730,000 per year
- Web Designer may earn NT$1,466,254 plus bonus per year
- SEO Manager or Consultant may earn an average of NT＄1,910,000 per year
- Social Media Managers may earn as high if not higher than NT＄2,020,000 per year
Pursuing digital marketing courses in Formosa will help students find their passion and earn their niche for a productive career in Formosa.
Digital Marketing Scenario in Formosa, Taiwan
Formosa is the official English name for the main island of Taiwan, situated in the Pacific Ocean. It has a population of over 2.3 crore and a GDP of ＄1.266 trillion (2022 data). Taiwan is one of the countries that has survived the COVID-19 pandemic with very low mortality statistics. It has one of the fastest growing E-commerce sectors and over 90% of its population is digitally literate.
Jobs in digital space are expected to rise, but so will the rate of competition for them. As digital platforms like YouTube, TikTok, LINE, and Instagram continuously raise their user percentage, the digital advertising segment is also occupying a high percentage of companies’ marketing budgets and generating profit for the firms. Influencers may also find good earning opportunities as the dedicated audience pool for the segment steadily increases.
All this and more prove that Digital Marketing is a serious consideration for a career field. At the same time, more and more people coming to this realization will find that pursuing digital marketing courses in Formosa will give them a leg up to thrive in this dynamic industry.
Included Below are the Top Digital Marketing Courses in Formosa:
1. IIM SKILLS
IIM SKILLS is a Delhi-based Ed-Tech company with an expert faculty who have helped over 35000 students upskill professionally in various industries. It is an online institute that provides superior training at affordable prices to its students.
They have formulated various flagship professional courses that are available globally in live online and self-paced learning formats. On enrolling, the students gain lifetime access to the course content. This also included the updates after the duration of their batch.
Started in 2015, the Digital Marketing Master Course was one of the first courses offered by IIM SKILLS. With a course program as dynamic as the field, it is one of the most sought-after digital marketing courses in Formosa.
Course Name: Digital Marketing Master Course
Duration: 3 Months Program | 60+ Hours Live Training | 120+ Assignment Hours
Internship: 2 Months Paid Internship with a stipend equivalent to INR 6000.
Mode of Study: Instructor-led Live Online Classes
- Web Development- 15 Hours
- Social Media Marketing- 15 Hours
- Micro Video Marketing- 10 Hours
- Affiliate Marketing- 10 Hours
- Google AdWords (SEM)- 10 Hours
- Email Marketing- 15 Hours
- Search Engine Optimisation (SEO)- 25 Hours
- Content Writing- 30 Hours
- The students gain expert mentors during the duration of the course.
- Resume and Portfolio Preparation
- The course also focuses on Marketing Automation and Performance Marketing
- Learn to use the industry tools of today.
Certification: Master’s Certification from IIM Skills along with preparation for multiple Google and HubSpot certifications.
Fees: INR 29,900 + Taxes (Time-sensitive deal)
Phone- +91 9580740740
Email- [email protected]
Other Professional Courses from IIM SKILLS
- Financial Modeling Course
- SEO Course
- Technical Writing Course
- GST Certification Course
- Content Writing Course
- Business Accounting And Taxation Course
- Investment Banking Course
- Data Analytics Course
2. iCert Global
iCert Global is a US-based Education brand offering cost-effective industry training to companies and individuals. It operates on 3 continents and boasts a high success rate in delivering quality content to over 1,00,000 professionals across multiple industry sectors.
Customer satisfaction is a big factor in the quality of their service. iCert Global’s course is among the best digital marketing courses in Formosa due to its team of expert instructors and organization accreditations. It aims to train the students in all relevant digital marketing tools.
Course Name: Digital Marketing Certification Training Course in Taipei, Taiwan
Duration: 90 Days | 80+ Training Hours
Mode of Study: Instructor-led e-Learning
- An Introduction to Digital Marketing
- Search Engine Optimisation
- Pay Per Click Advertising and Google AdWords
- Digital Display Advertising
- Email Marketing
- Mobile Marketing
- Strategy and Planning
- Limited seats in each batch for student focus
- Includes Instructor-led project mentoring sessions
- Help with the exam application process
Certification: 100% Guaranteed
Fees: USD 299.0
Phone: +1 (713)- 287-1213 / (713)-287-1214
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3. The Knowledge Academy
The Knowledge Academy is an acclaimed training courses provider of over 200 subjects in over 190 countries including Formosa. The institution has built lasting relationships with several renowned corporations including Microsoft, Axelos, and APMG.
It has also been a finalist for several business awards. The Digital Marketing Masterclass in Taiwan is focused on learning applications to alleviate customer experience and is offered in multiple formats.
The course can be taken individually or in a package of 5 courses of 8 hours each. This package will include a Social Media Masterclass, SEO Masterclass, Digital Marketing Masterclass, Google Analytics Masterclass, and Google Ads Masterclass.
Course Name: Digital Marketing Masterclass
Duration: 1-day courses of 8 hours each taken by students according to their choice
Mode of Study: Online Instructor-led, Online Self-paced or Onsite
Module 1: Digital Marketing
Module 2: Planning, Strategy, and Testing
Module 3: Customer Experience and Usability
Module 4: Mobile Marketing
Module 5: Content Strategy
Module 6: Social Media
Module 7: Email Marketing
Module 8: Search Engine Marketing: Search Engine Optimisation and PPC Defined
Module 9: Integrating Marketing Communications for Maximum ROI
- Online Course has a 90-day access which may be extended upon request
- All students are provided with a Digital Delegate Pack
- Includes a personal performance tool
Certification: Online Certification
Fees: NT＄995 for individual courses or NT＄2995 for the 5-course package
Phone: 44 1344 203 999
Some Related One-day Courses Offered by the Knowledge Academy Are:
- Social Media Masterclass
- SEO Masterclass
- Google Analytics Masterclass
- Facebook Ads Masterclass
- Copywriting Masterclass
- E-commerce Strategy Masterclass
4. Digital Marketing Institute (DMI)
Founded in 2009, Digital Marketing Institute has earned a global standard in Digital Marketing Certification. It holds courses in classroom training and online learning formats. Digital Marketing Institute aims to provide the best digital marketing courses in Formosa and worldwide.
The courses are also differentiated among short courses, specialist level, postgraduate level certifications, expert level, and professional courses. The Digital Marketing Institute has trained over 65,000 people in the field of Digital Marketing as of 2023 on a comprehensive and specialization level.
The Certified Digital Marketing Professional course has been future-proofed to equip the students with relevant skills that are time or trend-adaptive. The comprehensive course program opens up multiple job streams in digital marketing.
Course Name: Certified Digital Marketing Professional
Duration: 30 Hours
Mode of Study: Learn Online
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Paid Search (PPC) using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimisation
- Analytics with GA4
- Digital Marketing Strategy
- Alumni of the Digital Marketing Institute have reported over 79% promotions and 65% salary hikes after the completion of the course.
- This is a Globally recognized certification course.
- The course has monthly payment plans available.
Phone: 01 531 1200
Other Available DMI Digital Marketing Courses in Formosa are:
- Postgraduate Diploma in Digital Marketing
- Certified Digital Marketing Expert- Expert Level
- Certified Social Media Marketing Specialist
- Certified Digital Marketing Strategy & Leadership Specialist
- Certified Search Marketing Specialist
- UX and Website Design
- Advanced Digital Strategy
Google is one of the most popular search engines in the 21st century. Its Grow with Google is an initiative under which it trains students and professionals as a skilled workforce for the future by providing access to and training through the superior Google tools.
Google brings its digital marketing courses in Formosa through the education platform, Coursera. The Google Digital Marketing & E-commerce Professional Certificate course is a set of 7-course series that qualifies its students for the digital marketing jobs in demand.
Course Name: Google Digital Marketing and E-commerce Professional Certificate
Duration: 6 Months at 10 hours a week
Mode of Study: Self-paced Online Course
- Foundation of Digital Marketing & E-commerce- 18 hours
- Attract & Engage Customers Through Digital Marketing- 21 hours
- From Likes to Leads- Online Interactions with Customers- 27 hours
- Think Outside the Inbox (Email Marketing)- 25 hours
- Assess for Success- Marketing Analytics & Measurement- 26 hours
- Make the Sale- Launch, Build & Manage E-commerce Stores- 24 hours
- Satisfaction Guaranteed- Develop Customer Loyalty Online- 26 hours
- Learn the tools from the developer company instructors.
- Earn an employer-recognized certificate from Google
- Learn digital marketing with customer experience as the focus.
Fees: NT＄2325 can be paid in full or in installments
Simplilearn has been a digital skills provider since 2010 and has been the recipient of several industry awards. Simplilearn has expanded over the years and has collaborated with many prestigious universities for its courses.
The Post Graduate Program in Digital Marketing is made with Purdue University with Meta Stukent as the official partner. The course requires the submission of an application which is reviewed before confirming admission.
Course Name: Post-Graduate Program in Digital Marketing
Duration: 8 Months
Mode of Study: Online Bootcamp
- Induction Session for Purdue Digital Marketing
- Website Creation- 1st Step in Your Digital Marketing Journey
- Digital Marketing Landscape
- Behavioural Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Mobile Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics, ROI & Evaluation
- AI, Automation & Emerging Technology
- Digital Marketing Capstone
- Stukent Digital Marketing Simternship
- Digital Marketing with Chat GPT and Other Generative AI Tools
- Digital Marketing Meta Master Session
- Purdue Digital Marketing Master Class
- Affiliate Marketing
- E-commerce Listing
- B2B Marketing
- Includes certification from Purdue University and Simplilearn
- Simplilearn also gives its students a JobAssist Program
- Includes real-world case studies from reputed companies
7. Northumbria University
Northumbria University is one of the top-ranked UK universities offering online courses internationally in 137 countries. The university works and is also sponsored or accredited by several major companies in various sectors.
The course is offered in English language and requires a minimum English proficiency qualification and grade requirements for the course. The Digital Marketing MSc course accepts admissions 4 times annually and constitutes a comprehensive course with real-world applications. It boasts an online course as good as a physical course.
Course Name: Digital Marketing MSc
Duration: 2 Years
Mode of Study: Online Distance Learning
- Analysing Self for Strategic Career Development
- Digital Campaign Management and Media
- Digital Entrepreneurship
- Marketing Metrics and Analysis
- Research-Based Study
- Research Methods
- Strategic Marketing in the Digital Era
- Digital Customer Journey- Data, Profiling & CRM
- The course is accredited by the Data & Marketing Association and The Chartered Institute of Marketing
- The students can earn a PGCert and PGDip after completing a certain number of modules.
- Access to the institute’s Career and Employment services is provided.
Fees: £9,960 for international students
Phone: 0191 227 4646
Frequently Asked Questions: Digital Marketing Courses in Formosa
1. What is the difference between SEO and SEM?
Search Engine Optimisation is a method of driving organic traffic to a business’ website. It involves using keywords and restructuring content on the website. Search Engine Marketing is the process of targeting an audience in a particular area by paying the search engine some amount to give priority to the advertisement.
2. What is Mobile Marketing?
Mobile Marketing is a branch of E-commerce that focuses on the buying and selling of products and services on hands-free devices. The easy availability of mobile devices has influenced organizations to develop dedicated mobile applications for personalized user experience while accessing the apps.
3. What is GA4?
GA4 is the latest development in Google Analytics. It has several changes from the previous interface. This version collects data from both websites and apps and also has more detailed audience insight information. There is also a difference between the types of data collected. While the previous version focussed on website sessions, GA4 collects data according to events on the website. Thus, GA4 is more conversion-oriented.
4. What is the scope for an influencer marketing career in Formosa?
Generation Z and millennials have made social media a popular career worldwide. Even in Formosa, influencer marketing is gaining ground with over 19.8% confirmed users following influencers and niche experts with the numbers set to rise. While YouTube, TikTok, and Instagram are significant mediums, it is LINE that makes the rounds with over 90.7% of users. These media platforms all have features that enable building a loyal following and thus provide major opportunities for influencer marketing careers in Formosa.
5. What should be given preference: a comprehensive program or a specialization program in Digital Marketing?
If you are a student just starting their career, you should go for the comprehensive course programs to build an overall understanding of the subject and the industry. For professionals looking to expand their portfolio or upskill to get an edge in the competitive environment, specialization courses can be a bonus.
With the increased use of technology and Artificial Intelligence, the digital marketing industry is predicting a progressive scale in demand for creative and skilled personnel who have a clear idea of the pulse of the market trends. As of now, the competition for digital marketing companies is low according to their digital visibility. This could be due to companies preferring an in-house digital marketing team. In both cases, a digital marketer who is certified through reputed digital marketing courses in Formosa has opportunities just waiting to be earned by professionals.