Top 6 Digital Marketing Courses in Mackay With Placements
Online or digital marketing is gradually replacing the conventional ways of marketing by reaching out to a large number of target audiences within a very short time. It involves marketing to customers smartly and effectively through digital channels, promotional mail, websites, and social platforms. With the advent of social media the whole world has turned into a global arena for sales and marketing and “ the internet is becoming the town square for the global village of tomorrow.”- Bill Gates. Read further to learn about the best digital marketing courses in Mackay.
Digital marketing tries to use online forums to maximize their promotional programs through social media advertisements and campaigns. Experts try to increase their business productivity by reducing upfront costs and making the product easily available to all internet users. As per the prediction, the global digital advertising and marketing sector is most likely to rise to $786.2 billion by 2026- nielpatel.com This indicates a prospectus future in this sector and its potential increase in the demand for skilled and experienced digital marketers.
Scopes of Digital Marketing:
In today’s world, the scope of digital marketing is vast. With the advent of digital technology, the marketing policy of companies is constantly shifting from the traditional approach to a much more modern and profitable approach. Most companies are hence trying to the best use of it by hiring experts and professionals. Some of the scopes of digital marketing are as follows:
Social Media Manager
The role of a social media manager is to handle and manage the social media accounts of clients or companies. Professionals appointed in this duty observe the target audiences and post their marketing content. They try to build their brand value by directly interacting with the customers.
Copywriter
The role of a copywriter is to create creative and informative content for the customers which is both engaging and easy-to-read. They often engage in creating blogs, articles, captions, manuals, newsletters, and reports.
Search Engine Optimizer
Experts involved in this role analyze the content and understand the problems to increase the traffic rate of a website.
Email Marketing Professionals
Experts involved in this role use their professional skills and knowledge to develop intriguing emails for marketing purposes. Specialists in this role try to observe their competitors to develop efficient marketing strategies to promote their bands.
Digital Marketer
The main role of a digital marketer is to carry out online marketing campaigns through various E-commerce mediums and platforms. They constantly track the behavioral patterns of the customers to improve their business policies and plans.
Project Manager
Personnel involved in project management need to have a clear-cut overall understanding of the product and the client’s demands. It is one of the most profitable career options available in today’s digital world. The role of a product manager is to manage the product right from its inception to its delivery. He must create, coordinate, distribute, and sell the product to its client. He ensures the timely execution of the project within a fixed budget.
Listed Below Are Some of the Best Digital Marketing Courses in Mackay, Australia
1. Master Digital Marketing Course- IIM SKILLS
IIM SKILLS is the first in our list of Top 6 Digital Marking Courses in Mackay. It is a government-recognized online training program that promises to develop you into an extraordinary marketer through its master’s program. The course also focuses on marketing automation along with performance marketing. It is an instructor-led online course that also provides a paid internship facility to all its participants.
Salient Features:
- Online and Instructor-Led Courses
- 5 Months Live Training which Includes 3 Months Program and 2 Months Paid Internship along with Fixed Stipend.
- Interest-Free EMI Available
- 15 + Live Projects, 10 + Case Studies and Tools Worth 79000 +
- Lifetime access to Class Recording and LMS
- 10 % Group Discount on 3 or More Candidates
- Free Demo Class
Course Modules:
| Course Modules |
| Introduction to Digital Marketing
1. Why Internet Marketing 2. Setting up Expectations from the Course 3. Delivery Instructions 4. Assignments 5. Exams 6. Support Desk Timing and Process |
| Web Development at WordPress
1. Benefits of Using WordPress Website 2. Understanding of WordPress Site Management 3. Front End and Backend Website Set Up 4. WordPress Customization 5. Plugins and their Uses 6. How to Do a Secure Socket Layer (SSL) for Your Website 7. Understanding About Themes 8. WordPress Speed Optimization |
| Search Engine Optimization
On-Page Optimization 1. Keyword Research 2. Keyword Density 3. Content-Length in SEO 4. Keyword Stuffing 5. Commercial Pages SEO 6. Cornerstone SEO Content 7. SEO Content Structure Off-Page Optimization 1. Link Building 2. Social Book Marking Roles in SEO 3. Avoiding Negative Practices 4. Guest Blogging ( Naked Links, Custom Links And Keyword Links) Google My Business Listing/ Local Search SEO Pages 1. What are GMB and Bing Places (Apple Places- Only Available in the US) 2. How does it work? 3. SEO Influence Through GMB 4. Things required for GMB 5. Listing at GMB 6. Agency Model for GMB 7. Reviews and Posts at GMB |
| Search Engine Marketing ( Google Ads)
1. Ads 2. Bidding and Ads Strategy ( Google Pay Per Click-PPC) 3. Competition Analysis 4. Running Ads Campaign 5. Mobile Ads 6. Shopping Ads for Marketplaces |
| Email Marketing
1. Introduction 2. Setting up your Email Marketing Channel 3. Email Automation 3. Drip Email Marketing 4. Lead Nurturing Using Email Marketing 5. Using Various 3rd Party Tools 6. Content, CTA, and Customer Acquisition through Email Marketing 7. Spam Score Checker |
| Inbound Marketing
1. Introduction 2. Building Organic Reach by Using Inbound Marketing 3. Funnel Creation 4. Landing Page Optimization 5. Magical Call to Action 6. Web Visitors Engagement 7. Drip Email |
| Social Media Marketing
1. Setting up Business Profiles On Social Platforms 2. Running Ad campaigns on Social Media Channels 3. Budgeting for Social Media 4. Organic and paid Reach at Various Social Media Platforms 5. Social Media Optimization 6. Online Reputation Management 7. Social Media Automation |
| Integrated Digital Marketing Strategy |
| Web Analytics
1. Google Analytics 2. Campaign Building 3. Budgeting and Traffic Sources Analytics 4. Measurement and Campaign Performances 6. Social Media Analytics |
| Online Reputation Management (ORM)
1. Paid Media 2. Earned Media 3. Social Media 4. Owned Properties |
| E-commerce Marketing
1. Learn to Build an E-Commerce Store 2. Learn about Woo-Commerce 3. Learn to Set up Woo-Commerce 4. Best Practices in the D2C Model 5. Automation Channel 6. Delivery Partnership Set Up |
| Quora Marketing
1. Introduction 2. Creating a Quora Account 3. Understanding Quora Platform 4. Finding Appropriate Questions 5. Creating Valuable Answers 6. Reputation building 7. Content Promotion 8. Success Measuring 9. Best Practices for Quora Marketing |
| Graphic Designing
1. Introduction 2. Introduction to Canva 3. Creating Designs Using Canva 4. Designing for Social Media 5. Preparing for Marketing Campaign 6. Advanced Techniques 7. Exploring and Sharing Design 8. Effective Practices for Graphic Designs 9. Effective Tips for Good Design |
| Content Writing and Advanced Blogging
1. Formats of Content Writing 2. Keywords 3. Avoiding Plagiarism |
| Media Buying and Planning |
| How to Do Affiliate Marketing Through Blogging |
| Video Marketing |
| Marketing Automation |
| Infographic and Digital Resume Creation |
Steps of The Training Process:
Step 1: Registration- Register to get started with the three-month online digital marketing courses in Mackay. Once registered participants will get full access to the LMS and pre-reading materials.
Step 2: Batch Selection- Once registered individuals are allowed to select their batch which is available on weekdays as well as weekends.
Step 3: Attendance- 70% of the attendance is required to be eligible to attain the end course examination. Completing the course through the class recordings is also considered.
Step 4: Certification- Students will receive a soft copy of their certificates after the completion of the training.
Step 5: Internship- Guaranteed 2 months paid internship along with the certificate will be provided to the learners.
Step 6: Placement Support-Resume building and placement support is also provided by IIM Skills
Duration: 5 Months
Mode: Online
Fee: AUD 541 + Taxes
Contact Details: 9580740740
2. Post Graduate Program In Digital Marketing Course- Henry Harvin
Another pioneer institution in our list of digital marketing courses in Mackay is Henry Harvin. It is one of the best corporate training platforms that offers 100 % placement opportunities to the participants. The course guarantees an in-depth knowledge and understanding of the digital world with the latest learning tools. The course provides you with 25+ industry-related projects, 75+ assignments, and 50 self-study quizzes. The institution has a proven track record of success and has successfully gained a rating of 4.8/5 in the field of online training programs.
About the Program:
- It is a 9 in 1 course providing a canopy of services
- Facility to get acquainted with various hands-on projects
- 100 % placement assistance for a year after the completion of the course
- Access to unlimited E-learning tools, video content, techniques and assessments
- Competitions and Hackathons
- 12 months of interactive online classes with a guaranteed internship
- Gain PGDM certificate
- Regular Bootcamps
- Achieve 1-year gold membership of Henry Harvin Digital Marketing Academy post-completion of the program.
Salient Features:
- Post Training internship
- PGDM Certificate
- 12 + Bootcamps
- Access to E-Learning Portal through Mobile App
- Chance to Attain Unlimited Batches for a Year Without Extra Pay.
- 100% Placement Support
- 24 x 7 Lifetime Support
- Access to 5+ Soft Skills Courses to Increase Your Employability
Course Modules:
| Course Modules |
| Module 1: Initiation of Digital Marketing |
| Module 2: Website Planning |
| Module 3: Website Creation |
| Module 4: Lead Generation for Business |
| Module 5: Reputation Management |
| Module 6: Search Engine Optimization ( SEO) |
| Module 7: Google Webmaster |
| Module 8: Bing Webmaster |
| Module 9: Google Analytics |
| Module 10: Creative Designing |
| Module 11: Facebook Marketing |
| Module 12: Linkedin Marketing |
| Module 13: Twitter Marketing |
| Module 14: Pinterest Marketing |
| Module 15: Instagram Marketing |
| Module 16: Search Marketing |
| Module 17: E-Commerce Marketing |
| Module 18: Google Adsense |
| Module 19: Affiliate Marketing |
| Module 20: Earn as a Freelancer |
Admission Steps:
Step 1: Fill up an online application to get enrolled in this digital marketing courses in Mackay
Step 2: Wait for the review of the admission committee
Step 3: Get a screening call from alumni/faculty
Duration: 12 Months
Mode: Online
3. Diploma of Social Media Marketing-Australian Institute of Management
The Diploma of Social Media Marketing is a nationally approved vocational course and is next on our list of digital Marketing Courses in Mackay. The course is designed to help you implement effective digital marketing strategies to enhance the productivity of the organization. The program aims to improve marketing, image, and branding techniques using various social platforms. The course is best suited for professionals and entrepreneurs who wish to upgrade their skills and accelerate their marketing schemes.
Salient Features:
- Created by the Leading Social Media Experts
- Primarily Focuses on Social Media Advertisement
- Suitable for Working Professionals
- Recognized throughout Australia
Course Modules:
| Course Modules |
| SIRXMKT006 – Develop a Social Media Strategy |
| NATI0904001 – Plan, Implement, and Manage Content |
| NATI0904002 – Plan, Conduct, and Optimise Organic Social Media Marketing |
| NATI0904003 – Plan, Conduct, and Optimise Paid Social Media Advertising |
| NATI0904004 – Establish, Build, and Leverage a Personal Brand on Social Media |
| NATI0904005 – Plan, Implement, and Manage Social Media Conversion Strategies |
| BSBMKG541 – Identify and Evaluate Marketing Opportunities |
| BSBMKG552 – Design and Develop Marketing Communication Plans |
| BSbPMG430 – Undertake Project Work |
Duration: 12 Months
Mode: Online
4. Diploma of Marketing and Communication- The College For Adult Learning (CAL)
The diploma course offered by CAL is online digital marketing courses in Mackay that will prepare the learners to control and manage an array of aspects associated with digital campaigns, marketing strategies, communication, and social media advertisement. Joining the course will ensure you develop additional skills like the ability to research and prepare market reports considering opportunities and risks, analyze recent trends, and develop proficiency in social media campaigns.
Salient Features:
- Diploma that is Recognised throughout Australia
- Gives You a Grasp of Social of Social Media Marketing and Communication
- Duration of Study Load is Different for Part-Time and Full-Time Students
Course Modules:
| Course Modules |
| BSBCMM511 – Communicate With Influence |
| BSBPMG430 – Undertaking Project Work |
| BSBMKG541 – Identify and Evaluate Marketing Opportunities |
| BSBMKG542 – Establish and Monitor the Marketing Mix |
| BSBMKG552 – Design and Develop Marketing Communication Plans |
| BSBMKG555 – Write Persuasive Copy |
| BSBMKG545 – Conduct Marketing Audits |
| SIRXMKT006 – Develop a Social Media Strategy |
| BSBCRT512 – Originate and Develop Concepts |
| BSBMKG550 – Promote Products and Services to International Markets |
| BSBMKG553 – Develop Public Relations Campaigns |
| SIMXMKT007 – Develop a Digital Marketing Plan |
Duration: Part-Time Approx 12 Months
Full-Time Approx 14-16 Months
Mode: Online
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5. Digital Marketing Training – Indian Institute of Digital School
Fifth on our list of Institutes offering digital marketing courses in Mackay is the Indian Institute of Digital School. The institute Provides two types of digital marketing courses – Advanced Certification in Digital Marketing (ACDM) and Professional Certification in Digital Marketing and Strategy (PCDMS). Each of these programs is carefully designed to cater to the needs and requirements of all learners. Classes are conducted by industry experts who ensure the quality of teaching by providing an enjoyable learning environment.
Salient Features:
- Industry Expects as the Faculty Members
- Guidance in Developing Valuable Soft Skills
- Engaging and Interactive Sessions
- Hands-on Experience
- Harvard Business Review Simulations for PCDMS Candidates
- Exclusive Masterclasses for PCDMS Students
Course modules:
| Course Modules for ACDM |
| Course 1- Foundation of Digital Marketing
(Includes 1 Live Project) Orientation Marketing Fundamentals Consumer Journey: AIDA Introduction to Agencies and Departments Presentation Skills |
| Course 2- Search Marketing
(Includes 2 Practice Assignments and 1 Live Project) Website Basics: Setting up a Website Search Engine Optimisation Google Ads E-Commerce Marketing Corporate Soft Skills Reporting and Exporting Skills |
| Course 3- Social Marketing
(Includes 2 Assignments and 1 Live Project) Social Media Organic Brand Reputation Management Influencer Marketing Social Media Paid Resume and LinkedIn Profile Building |
| Course 4- Growth and Analytics
(Includes 1 Capstone Project) Lead Generation and Analytics Google Analytics Interview Preparations Mock Interviews for Improvement |
| Course Modules for PCDMS |
| Course 1- Foundation of Digital Marketing
(Includes 1 Live Project) Orientation Marketing Fundamentals Consumer Journey: AIDA Introduction to Agencies and Departments Presentation Skills |
| Course 2- Search Marketing
(Includes 2 Practice Assignments and 1 Live Project) Website Basics: Setting up a Website Search Engine Optimisation Google Ads E-Commerce Marketing Corporate Soft Skills Reporting and Exporting Skills |
| Course 3- Social Marketing
(Includes 2 Assignments and 1 Live Project) Social Media Organic Brand Reputation Management Influencer Marketing Social Media Paid Resume and LinkedIn Profile Building |
| Course 4- Growth and Analytics
(Includes 1 Capstone Project) Lead Generation and Analytics Google Analytics Interview Preparations Mock Interviews for Improvement |
| Course 5- Planning and Strategy
(Includes 1 Practice Assignment and 1 Live Project) Media Planning Conversion Rate Optimisation Blogging, Affiliate Marketing, and AdSense Customer Relationship Management HBR Multimedia Case Study Masterclass: Freelancing Economics and Overview Portfolio and Personal Brand Building |
| Course 6- Business Skills
(Includes 1 Practice Assignment and Harvard Business Review Simulation) Client Servicing Art of Pitching Project Management Campaign Management HBR Multimedia Case Study Masterclass: Economics of Digital Marketing Leadership and Conflict Resolution Skills Harvard Business Review Simulation |
Duration: ACDM 4 Months
PCDMS 6 Months
Mode: Online
6. Diploma Marketing Course- Techstack
Techstack stands sixth on our list of digital marketing courses in Mackay. The course curriculum of this program is carefully designed by industry experts to ensure quality education to enhance the employability of all its learners. The training provided by the institution will help an individual delve deep into the subject matter and explore more in the field of digital marketing, the IT industry, and software development.
The institution offers both a PG Diploma course as well as a short-term course. Depending on the subject knack students can select and choose their certification in digital marketing courses in Mackay offered by Techstack.
Salient Features:
- Practical and Theoretical Knowledge-Based Course
- Complete Placement Assistance
- Preparing the Students for the Interview Session
- Career Counseling
- Resume Building Assistance
Course Module:
| Course Modules of Digital Marketing ( Corporate Technologist) |
| Introduction to Digital Marketing |
| Website Planning |
| Website Creation |
| Content Writing |
| Keyword Research |
| SEO (Search Engine Optimization) |
| E-Commerce SEO |
| Google Analytics |
| Creative Designing |
| SMO ( Social Media Optimization) |
| Facebook Marketing |
| LinkedIn Marketing |
| Twitter Marketing |
| Pinterest Marketing |
| Instagram Marketing |
| Search Marketing |
| Display Marketing |
| Video and App Marketing |
| Shopping Marketing |
| Email Marketing |
| Content Marketing |
| E-Commerce Marketing |
| Course Modules CTDM or Corporate Technologist Digital Marketing Course |
| Pro Blogging |
| Drop Shipping |
| Adobe Illustrator |
| HTML |
| Adobe Photoshop |
| Technical SEO |
| Quora Marketing |
| Black Hat SEO |
| Competitive Analysis |
| Press Release |
| Domain Marketing Etc. |
Course Module for PGDM
| Course Modules |
| Digital Marketing Initiation |
| Website Planning |
| Website Creation |
| Content Writing |
| SEO (Search Engine Optimization) |
| E-Commerce SEO |
| Magento |
| E-Commerce Marketing |
| Video Editing |
| Audio Engineering |
| Video Optimization |
| Personal Branding |
| Sale through Digital Marketing |
| Adobe Illustrator |
| Adobe Photoshop |
| Business Etiquette |
| Growth Hacking |
| Viral Marketing |
| Google Double-Check |
| Domain Monitoring and Marketing |
| Public Relations |
| Social Media Earning |
| Projects |
Duration: 3,6 & 18 Months
Mode: Classroom and Online
FAQs: Digital Marketing Courses in Mackay
Q1. Can I pursue digital marketing courses in Mackay from any educational background?
Yes, you can pursue any course in our list of top 6 digital marketing courses in Mackay from any educational background. You don’t need to have a specific degree or prerequisite qualification to pursue this course. To embark on this journey you only need to have a creative bent of mind with the trust for knowing more.
Q2. Is Digital Marketing a profitable career option in Australia?
Yes, it is one of the most profitable industries in today’s fast-moving world. A career in digital marketing can help you earn a lot. Join any one of the digital marketing courses in Mackay to get interview-ready.
Q3. Is Digital Marketing Course very difficult?
The course is not very difficult but it requires a substantial amount of hard work and effort in ranking your website and creating a creative campaign for your brand. To get a hang of the subjects associated with the digital platform embark on any digital marketing courses in Mackay.
Q4. Which companies can hire Digital Marketing experts?
Digital marketing is a fast-moving career option in the present-day scenario and once you complete your certification you can get hired by the top companies across the world. List of some companies hiring digital experts are:
- Oracle
- Microsoft
- Infosys
- TCS
- Meta, etc