Everything in this world is getting digital nowadays. And the majority of people here are willing to make their careers in the digital field. Digital marketing is one such career option in this field where you can earn a whopping amount. But to make this happen, you have to acquire knowledge and skills about how the digital marketing industry works. All you need is practical knowledge and the right platform to learn it. So, if you are a resident of Raipur, keep up with the article. The following article will discuss the top 5 digital marketing courses in Raipur.
Let’s First Know What Digital Marketing is and How It’s Done.
Online promotion of brands and products via internet communication is digital marketing. Gone are the days when companies and brands used to advertise themselves through newspapers, pamphlets, hoardings, etc. But in the present time companies, brands, and organizations choose social media and other online platforms to promote themselves instead of investing money in old ways.
You see ads on Youtube before the video gets started, and you see ads on Instagram and Facebook. Nowadays audience matters the most and companies know that majority of their audience is online. Whether it is Whatsapp, Twitter, Facebook, Instagram, Utube, etc. So the ads you see there are called digital marketing
Types of Digital Marketing
The distribution of useful and relevant content that attracts and grabs the attention of your audience towards your brand is called Content Marketing. There are many forms of content writing such as articles, vlogs, blogs, social media posts, podcasts, newsletters, etc. We can say that multimedia and its elements are used in Content Marketing.
The main purpose of Content Marketing is to deliver relevant information and attract customers. This type of Digital Marketing requires deep research, planning, and creation of relevant content. You must be up to date with the trends and situations going around. If that is done well then you are on a boat that sails to win.
Sharing information to increase sales, build a community of customers, and draw their attention toward your brand on social media platforms is Social Media Marketing. It is considered one of the best types of Digital Marketing as the majority of your targeted audience can be found on social media. People easily get attracted to online content they found on social media than they found somewhere else.
Earlier were the days when social media platforms like Instagram, Facebook, and Twitter were used by people to connect or to share their personal information with the public. But now it is also a source of connection for brands, companies, and businesses to connect with their audience, engage with them, and promote themselves through social media posts.
3. SEO ( Search Engine Optimization):
SEO Marketing is where you make your product’s or company’s website to get at the top of search results whenever someone searches for the products or brand you sell, services you provide, and phrases or words related to it. You optimize the search engines. What public is searching for, what keywords they are using, what is trending on the search bar, and on what platforms?
As per these optimizations, you create content for your website that will appear on the organic search results and will make you authentic in front of the audience. SEO sounds like a technical term and surely technical work is been done in this type of Digital marketing.
PPC or Pay Per Click is a type of Digital Marketing where you pay when your website is clicked by someone.PPC (Pay Per Click) requires optimization of search engines to get you at the top of the search result. The only difference here is you pay the publisher if someone is clicking on your website. Here your website ranks at the top with ‘ad’ written along with it. A lot of research is required and you have to play with your keyword research skills to find out what’s trending.
Affiliate Marketing is a type of Digital Marketing where a company uses other publishers to advertise their brand, get leads, and generate traffic. For instance, you must have seen ads while reading a blog or article, that ad you see there is what affiliate marketing is called. You pay a third-party publisher to promote yourself. And being an Affiliate Marketer you promote others by giving them by displaying them through your niche content on your platform.
6. Mobile Marketing:
A type of Digital Marketing where phones and smartphones are used as a source to advertise products and brands when a user is connected to a network for a long time in a constant way. Mobile marketing is done via SMS, text message, and push notifications through an app.
7. Email Marketing: A form of Digital Marketing where you grow your audience or customers by sending emails. You tell them about your services, quality, products, discounts, and other services you offer. Email Marketing is done by sending emails to a group of people you get as leads from your website traffic.
Skills Required To Be A Succesful Digital Marketer
1. Social Media Management:
Before diving into the Digital Marketing world as a career, one must know how to handle different social media platforms, as each one of them has a different algorithm. It is not always about posting content constantly. The content should also be relevant and speak to the audience well about your brand. A Digital Marketer knows how to target an audience through social media content.
We all are well aware of the fact that nowadays majority of customers and audiences purchasing brands, products, and services are online on social media. They first get to social media for pieces of information and credibility. Social Media managing skill is a must for Digital Marketer. Following are the skills required to manage different social media platforms:
- For Instagram: Instagram Management includes creating a content plan, creating content, scheduling or posting the content, improving interaction and participation, optimizing the content with the right hashtags, SEO, and running ads for Instagram. Using strategies like reposting, optimization of CTA (Call to action), following relevant accounts, using special web applications for planners, scheduling, and maintaining the brand theme in terms of design and content.
- Facebook Management: Preparing different types of content like reels, posts, and videos, Facebook page creation, and maintenance, optimizing the posts, joining relevant groups, promoting your client’s content or page in different groups, and running different types of Facebook ads can be some of the main responsibilities.
- Youtube Management: Creating shorts and videos, using proper hashtags, finding relevant tags and categories, writing SEO-optimized video descriptions, running video ads, and maintaining the channels of the client are the tasks you may have to perform as a youtube manager.
2. SEO Knowledge:
A Digital Marketer should know how to take care of on-page and off-page SEO and do search engine marketing (SEM). SEO skills include; taking care of on-page and off-page SEO and doing search engine marketing (SEM), helping with the local and technical SEO, and helping the client reach the goal of achieving the first-page result in google, yahoo bing, and other prominent search engines by optimizing the website content for relevant and finely targeted keywords.
3. Content Creation:
Apart from technical knowledge like SEO, content creation is an important skill required in a digital marketer. Content creation is considered the heart of Digital Marketing that is consumed by the customers before purchasing the brand. It is the first impression you deliver to your audiences about the brand. A digital marketer knows how to communicate with the audience through content.
The content you deliver should be relevant and fresh so that if someone is finding it a day or a year later, it should still feel fresh and worthy to them. Skills like writing SEO optimized, meaningful, and easy-to-read content while focusing on the user experience and problem-solving for the keywords the client wants to target while making trendy, detailed, helpful, and fresh content available is requiring
A digital marketer should have good communication skills regarding how to communicate and deliver ideas to the audience. Digital Marketing is a world where you convince people to purchase your product. There might be chances you will end up working with a team where you have to discuss ideas, and work on a project together. For that good communication, skill is important.
5. Creative Thinking:
People are a sucker for trending and unique things. In Digital Marketing, the audience will get attracted to unique ideas of content they will get. For these, a digital marketer should think creatively every time to get the attention of traffic towards their brand. A digital marketer should know how to deal with problems, and how to do possible changes creatively without losing the opportunity.
6. Designing Skills:
Along with SEO and Content creation, a digital marketer should have some technical knowledge of designing software. There are chances a digital marketer has to multitask and create videos to advertise the brand. In rent time, video content is trending more than written content. It gets more engagement and SEO rankings. So a digital marketer should know basic designing skills like (photoshopping, illustration, video creation, etc.)
7. Google Ad Management:
This skill involves planning, creating, testing, and running ad campaigns in google for different platforms, like youtube video ads, play store ads, ads for mobile apps, and text and image ads for the web, this can include writing the ad copy and designing the images, or it can be limited to just managing the ad spent and monitoring the results based on your client’s requirement.
Other responsibilities include optimizing ad copy by analyzing the data like click-through rates, and revenue or leads generated from each ad and using techniques like retargeting to improve customer acquisition cost (CPA). If you truly desire to be a digital marketer with the above-mentioned skills, then find one of the best Digital marketing courses in Raipur.
A career in Digital Marketing
Let us discuss the various career options in each branch of digital marketing. Once you learn and got the knowledge of Digital Marketing, the gates to earning will get open for you. After the learning part, one can easily begin with internships. In metro cities, you can easily get 12k to 15k monthly and 7k per month in local cities through internship only.
If you don’t feel like having a full-time job in Digital Marketing, you can easily do freelancing and earn well from the comfort of your home. Apart from the freelancing part, every brand and company does Digital Marketing, and below are the professions in this field you can opt for as a career:
Digital marketing Associate:
A Digital Marketing Associate helps the company to advertise its products. He manages all the digital marketing programs and campaigns of the company.
Digital Marketing Executive: Responsible for assisting the strategies to build customer connections. Also plans and monitors the social media presence of the company.
Digital Marketing Manager: Does managing social media networks, websites, and emails to deliver a relevant message to the audience. Also responsible to develop different strategies to promote products of the company.
Social Media Manager: Monitors and measures the position and presence of the brand, product, company, and organization on social media.
Digital Marketing Trainer: After having a decent experience of 3-5 years in Digital Marketing, one can become a Digital Marketing Trainer.
Digital Marketing Assistant: Do the assigned tasks like content creation for social media platforms and websites, marketing research, and updating databases for the company.
These are a few other highly opted courses in Raipur
- Content Writing Courses in Raipur
- GST Certification Courses in Raipur
- Technical Writing Courses in Raipur
- SEO Courses in Raipur
Perks of Being A Digital Marketer :
- You Have Skills, You Will Be In Demand
- You Can Choose From Several Roles
- You Get Paid Well
- You Can Work Individually
- You Can Work According To Your Comfort
There are plenty of advantages of being a digital marketer, this is the era of new age technology-driven businesses and nearly every business is having an online presence and thriving to improve the online presence of their brand.
Top 5 Digital Marketing Courses in Raipur:
1. IIM SKILLS
IIM SKILLS is India’s one of the top leading institutes that offer several online courses. If you are looking for digital marketing courses in Raipur then IIM SKILLS’s digital marketing course that is government-recognized can be the best option for you. Here you will get all the practical exposure to digital marketing and get to work on various internet marketing tools that will provide you with real-time hands-on learning along with the support of experts in this field. From paid internships to placement assistance, you will get plenty of advantages here.
Digital Marketing Course Highlights;
- 5 months of live online training
- 15+ live projects
- 10+ case studies
- 2 months of paid internship
- Course certification plus letter of recommendation
- Interview support
Course Duration: 5 months ( 3 months program+ 2 months paid internship)
Course Fee: 34,900+GST
Also Read: IIM Skills Digital Marketing Course Review
2. Webfame Digital Marketing Academy
Webfame Digital Marketing Academy is the institute in Raipur that offers a Digital Marketing course to desired students, entrepreneurs, and working professionals. Here you will get the practical knowledge and practices required in the marketing industry. The academy focuses to build the bridge of digital marketing knowledge between metro cities and Raipur, Chhattisgarh region, which makes Webfame a suitable option for you if you are looking for Digital Marketing courses in Raipur.
- 40+ learning modules
- Hand-on experience on live projects
- Mock interview preparation
- Placement support
- Industry-valued Course Certification
Course Fee and Duration: you can get these details from their respective website
Recommended Read: Digital Marketing Courses in Kota
3. EDA (Easy Digi Academy)
Easy Digi Academy is the first practical-oriented Digital Marketing training institute in Raipur. Easy Digi Academy aims to provide desired people with the power and knowledge of Digital Marketing along with the ‘Make in India’ motto. Here you get the best practice of Digital Marketing from experts who are masters in this field. If you prefer offline live learning then Easy Digi Academy can be a suitable option for you while searching for Digital Marketing Courses in Raipur.
- Course certification
- Practical based sessions
- Free internship
- Freelancing guidance
- Grooming sessions
- Access to google webmaster
- 60 days of the training period
Recommended Read: Digital Marketing Courses in Lucknow
4. Advanced Institute of Digital Marketing
Advanced Institute of Digital Marketing is yet another training institute for Digital Marketing courses in Raipur. They offer Digital Marketing named Certification Programme in Digital Marketing (CPDM) to graduates looking up to be successful Digital Marketers in the future. This institute focuses on various aspects and tools of online marketing. So if you are looking for Digital Marketing courses in Raipur, the Advanced Institute of Digital Marketing can be a good option for you.
- Job-oriented Digital Marketing certifications
- Learn Digital Marketing tools
- 8 Modules of learning
Course Duration: 1 Month
Course Fee: 10,000+ GST
Recommended Read: Digital Marketing Courses in Nashik
5. Internet Marketing School (IMS)
Internet Marketing School is the training institute that offers you one of the well-suited Digital Marketing courses in Raipur. The institute provides you with expert learning of 20 plus modules such as SEO, mobile marketing, WordPress, google analytics, and much more. The institute tends to prepare you for industry-recognized certifications in Digital Marketing.
Presently the IMS offers two different Digital Marketing courses in Raipur named Certification Program in Digital Marketing and Premium Program in Digital Marketing. The duration and curriculum for both courses are different here. The Certification Course duration is of 3 months and for Premium Program the duration is of 6 months.
similarily fees for both courses are also different. So if you are finding Digital Marketing courses in Raipur, IMS can also be a good option as you get options here.
- Practical sessions
- Flexible batch timings
- Learn from industry experts
- Advanced curriculum for practical learning
- Industry-recognized certificate
1. Is digital marketing booming?
Yes, in recent years we can see a rapid pace in Digital Marketing. Especially after covid-19 while other industries are struggling, Digital Marketing is booming high and achieved estimated growth which not going to be stopped. The increasing number of internet users also makes this profession more lucrative. The more users will be on the internet, the great leads will the digital marketers get. So, encountering all these factors, digital marketing is a booming career for sure.
2. Which is the best institute for Digital Marketing courses in Raipur?
With a great scope in digital marketing, there are no. of institutes that offer digital marketing courses in Raipur. Out of them, IIM SKILLS can be the best institute to pursue a career in digital marketing. As IIM SKILLS provides all the practical aspects of digital marketing and online live classes to their students which they can attend from the comfort of their homes. It is a highly recommended course for every aspiring.
3. What are the eligibility criteria to do digital marketing Courses in Raipur?
There are different eligibility criteria for different institutes, for pursuing Digital Marketing courses in Raipur mainly the 12th passed mark sheet is required. You may also need a graduation degree to pursue the course.
Digital marketing is growing at a rapid pace now and will keep growing. There is still a lot to appear in this industry. There will be a lot of scopes as compared with the present time for people in the future. As we all are aware of the fact that everything is becoming digital. Almost everybody prefers the digital world to get information about the services or products they want to buy.
And with every company and brand using Digital Marketing to advertise themselves, Digital Marketers are in demand. If you have the skills and knowledge, you can have a lucrative career in this field. To gain the skills and knowledge of the industry, one should opt for a Digital Marketing course. For someone who is a resident of Raipur, this article has covered some of the best institutes to do Digital Marketing courses in Raipur.