Top 7 Digital Marketing Courses in Ballarat With Placements

Looking for the best digital marketing courses in Ballarat? Then you don’t need to worry about it because this article will provide you with the required information to get into this course. Ballarat is a city in Australia which is one of the most highly populated cities in Victoria. The economy of Ballarat is driven by three sectors, in education comes under primary sectors. The digital marketing course has high demand in every possible country as in Ballarat. You will get to know about this course in detail in this article. You will also learn what are the job opportunities after this course, what eligibility to get into this course, and much more.

What is Digital Marketing?

Digital marketing is the marketing of any product on a digital platform using different technologies. Some of the famous digital marketing campaigns are SEO (search engine optimization), e-commerce, content marketing, marketing on social media platforms, e-books, e-mail marketing, etc.

These days people often avoid going to shops and crowded places instead they prefer going for online services. That is how digital marketing has made it easier for everyone. Digital marketing allows one to reach a great audience through its online services.  

Skills Required For Digital Marketing –

-One should be familiar with the concepts of marketing, business, and digital technology.

-Strong communication

-Data analysis

-One needs to be creative and strategic 

-Social media marketing

-Content creation 

-SEO, SEM, CRM 

Eligibility For Digital Marketing – 

-Under/Post graduation in marketing-related fields

-Certification 

-Diploma in marketing and business 

-BBA, MBA, and BSc in digital marketing 

-Class 12th 

-Any bachelor’s degree

-Basic knowledge of social media for certification courses 

-Some institutes carry entrance exams like CAT, MAT, XAT, CMAT, CUET

There are many institutes that provide online classes as well as on-campus training for digital marketing. After completing the course, students are able to get job profiles like Social media manager, Market research analyst, Content marketer, Conversion rate optimizer, SEO manager or professional, PPC search manager, and E-mail marketer. BBC, Website, Pinstrom, Facebook, Google, and iStrat are some of the top recruiters of digital marketing. 

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Here is the List of Some Top 7 Digital Marketing Courses in Ballarat:

1. IIM SKILLS

2. Coursera

3. Udemy

4. Simplilearn

5. IIDE – The Digital School

6. Hubspot Academy

7. RMIT Online

 

Rank #1. Digital Marketing Courses in Ballarat

1. IIM SKILLS

IIM SKILLS is one of the top institutes that provides the best Digital Marketing Courses all over the world. IIM SKILLS was started by Vaibhav Kakkar in 2015. The institute works in nearly 23 cities and is an education technology company that is growing faster all across the world.

After the success of an educational blog, they started different kinds of courses in their institute. They provide online training by experts from related fields. They have trained more than 35,000 students from 35 different countries. The institute has been training students for 8 years all over the world.  Their digital marketing course is the most in demand.

Key Highlights of Digital Marketing Courses in Ballarat:

-Practical learning ( includes live online training for more than 60 hours, more than 120 hours of assignments, industry case studies )

-Master certification ( it provides master certification from a government institute i.e. IIM SKILLS and also prepares one for Google, Facebook, and Hubspot examinations.

-Lifetime access ( students will have lifetime access to study materials, class recordings, and presentations from training classes )

-Tool-driven course (for getting real time hands on learning students will work on internet marketing tools.)

Also Read: IIM SKILLS Digital Marketing Course Review

This course includes :

-Five months of comprehensive live training 

-One can master 40 digital marketing modules

-Paid internship for two months (flexible hours, fixed stipend of Rs. 6000 )

-Three-month program 

-Online digital marketing course led by instructors

-More than 10 case studies, more than 15 live projects, and tools worth more than 79,000. 

Course Curriculum:

-Introduction ( Introduction to digital marketing )

Why internet banking

Delivery instructions

Assignments, Exams

Support desk timing and process

-Modules Covered: (Web development at WordPress )

Benefits of using WordPress website

Technical understanding of WordPress

Plugins 

WordPress customization

WordPress speed optimization

-Modules covered: (Search engine optimization)

History of SEO

On-page optimization

Off-page optimization

Local search SEO pages/Google My Business listing

-Modules covered: (Search engine marketing; google ads )

Types of Google ads

Competition analysis

Mobile ads 

-Modules covered: (email marketing )

What is email marketing 

Email automation

Drip email marketing

-Modules covered : (inbound marketing )

Introduction to inbound marketing

Funnel creation

Landing page optimization

Magical call to actions

-Modules covered: (social media marketing )

What is social media marketing

Importance of SMM

-Modules covered : (integrated digital marketing strategy )

Relevance 

Audience targeting

Different digital marketing strategies

-Modules covered: (web analytics – google analytics )

Importance of Google Analytics

Types of traffic

Campaign building

-Modules covered: (online reputation management: ORM )

Paid media

Earn media

Social media

Owned properties

-Modules covered: (e-commerce marketing )

Build an e-commerce store

Learn woo-commerce

Automation channel

-Modules covered: (Quora marketing )

Introduction to Quora marketing

Creating Quora account

Understanding Quora platform

Finding relevant questions

Creating valuable answers

Building reputation

Promoting content

Measuring success

-Modules covered: (graphic designing )

Introduction to GD

Introduction to Canva

Creating designs with Canva

Designing for social media, marketing

Exporting and sharing designs

-Modules covered: (content writing and advanced blogging )

Formats of writing

Keywords

Understanding plagiarism

-Modules covered: 1 (media buying and planning )

Making media purchases 

-Modules covered: (affiliate marketing )

Affiliate marketing through blogging

-Modules covered: (video marketing- YouTube)

-Modules covered: (marketing automation)

Process and Strategy 

Lifecycle and content

people

-Modules covered: 1 (digital infographics resume creation )

Course duration :

Web development-15 hours

Social media marketing-15 hours

Micro video marketing- 10 hours

Affiliate marketing- 10 hours

Google AdWords (SEM)- 10 hours

Email marketing- 15 hours

SEO- 25 hours

Content writing- 30 hours

Course fees: Rs.29,000 + taxes

Contact : 

Email – info@iimskills.com

Phone – 9580740740

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Rank #2. Digital Marketing Courses in Ballarat

2. COURSERA

Coursera is a U.S.-based foundation that provides open online courses all over the world. It was started in 2012 by the professors of Stanford University. More than 275 universities provide 4,000 different courses through Coursera. It is available in nearly 40 languages. Their institute provides different types of digital marketing courses along with certification.

Digital marketing specialization course includes :

-This course is available in 8 different languages.

-Brand communication, search marketing, digital marketing, content marketing, mobile marketing, social media, etc. These are the skills that you can gain through these courses.

-You can learn in-demand skills from university and industry experts.

-One can master a subject and tools with hands-on projects.

-You can develop a deep understanding of basic concepts.

-After completing the course you can earn a career certificate from the university.

The specialization course has a series of 7 different courses.

1)The digital marketing revolution

2)Marketing in a digital world

3)Digital marketing analytics in practice 

4)Digital media and marketing principles

5)Digital media and marketing strategies

6)Digital marketing analytics in theory

7)Digital marketing capstone

Related courses provided by Coursera :

Introduction to digital marketing

Foundations of digital marketing and e-commerce

Google digital marketing and e-commerce 

Attract and engage customers with digital marketing

Digital marketing strategy and planning

Social media and digital marketing fundamentals

Key highlights – 

Resume review

Interview prep

Career support

Unlimited access to world-class courses

Course duration: 6 months (10 hours a week )

Course fees: 49,000/-

 

Rank #3. Digital Marketing Courses in Ballarat

3. UDEMY

Udemy is an online learning as well as teaching platform that provides online classes all over the world. It was founded in May 2010 and has more than 64 million participants, 75,000 teachers who are industry experts, and 210,000 + courses that are available in 75 different languages. Udemy offers the complete digital marketing course which has 12 courses in one.

The course will teach you the skills of digital marketing like SEO, social media marketing, YouTube, email, Facebook marketing, analytics, etc.

What you will learn – 

From scratch, you will be able to grow your business online.

How to make money as an affiliate marketer 

Get hired as a digital marketing expert

Work from home as a freelance marketer. 

The course includes : 

35 articles

22.5 hours on-demand video

8 downloadable resources

Access on mobile and TV

Full lifetime access 

Certification of completion

Course Curriculum :

• Introduction                                        
• Market research                                           
• Make a website
• Email marketing
• Copywriting 
• Search engine optimization (SEO)
• YouTube marketing
• Facebook marketing 
• Twitter marketing 
• Quora marketing
• Google ads 
• Google Analytics
• Instagram marketing
• Pinterest marketing
• LinkedIn marketing 
• Facebook ads
• App Marketing

Related courses :

The complete digital marketing guide

Growth hacking with digital marketing

Digital advertising and marketing

The ultimate digital marketing boot camp

Digital marketing fundamentals

The Digital Marketing Handbook

The social media, and digital marketing course

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Rank #4. Digital Marketing Courses in Ballarat

4. SIMPLILEARN

Simplilearn is the world’s no 1 online bootcamp and online learning platform which offers online courses and live training. It offers more than 400 certificate courses and they have 2000+ teaching staff and expert trainers.

It was founded in 2010 and has become a popular e-learning platform. It provides training to develop digital skills with certification.

Students will be exploring domains like social media, SEO, search engine marketing, content, mobile, and analytics to become specialists in digital marketing. 

Key features :

Industry-recognized certificate from Simplilearn 

Live and online classes by industry experts

Learn the new AI tools and ChatGPT for digital marketing

Learn through Harvard Business Publishing case studies

Learn 35+ digital marketing tools

5 capstone problem statements and 15+ course end projects

More than 10 case studies from brands like Adidas, KFC, Nike, Intel, etc.

Certificate of completion

Course Curriculum :

Induction session for digital marketing specialist master program

Introduction to website creation: building a strong online foundation 

Digital marketing landscape: navigating the ever-changing landscape 

Behavioral marketing: understanding the customer 

Search engine optimization: unleash the power of organic visibility

Search engine marketing: targeted campaigns of maximum reach

Social media marketing: Try to engage your customers and build a brand  advocacy

Email marketing: leveraging the power of personalized communication 

Mobile marketing: capturing audiences in the mobile era 

Content strategy: crafting interesting messages for success 

Strategies for paid campaigns 

Analytics, ROI, and evaluation 

AI, automation, and emerging technology

Skills covered- 

Website creation, keyword research, search engine optimization, search engine marketing, campaign management, behavioral marketing, etc.

Tools covered- 

SE Ranking, Hootsuite, Tweet Deck, Unbounce, WELL SAID, WordPress, Yoast SEO, Mailchimp, Similar web, etc.

Course duration: 8 months

Course fees: 64,000/-

Learning Format: online 

 

Rank #5. Digital Marketing Courses in Ballarat

5. IIDE – THE DIGITAL SCHOOL

IIDE provides online digital marketing courses with AI integrated syllabus. They provide advanced and professional certification for their digital marketing strategist course. It has been awarded as the 1 digital marketing institute by the World Education Congress.

They provide certificates in alignment with Google, HubSpot, and Meta Blueprint. The digital marketing strategy course is preferred by freelancers, working professionals, agency owners, and many more. 

Key factors :

• They provide 100% placement assistance
• They provide more than 20 digital marketing and AI tools
• AI-based mock interviews 
• The course is taught by industry professionals 
• 1:1 mentoring sessions
• Case studies and simulations
• Project management and conflict resolution
• Leadership and agency skills

Course curriculum : 

Course 1- Foundation 

(introduction to agencies and department, marketing fundamentals, AIDA funnel presentation skills)

Course 2- Search Marketing

(website basics, search engine optimization, google ads, e-commerce, corporate soft skills, reporting and Excel training)

Course 3- Social marketing

(social media organic, brand reputation management, social media paid, influencer marketing, resume and LinkedIn profile building)

Course 4- Growth and Analytics 

(lead generation and nurturing, capstone project, interview preparation, mock interviews)

Course 5 & 6- PCDMS

-Planning and strategy

-Business skills

Tools you will learn- 

(google ads, Facebook ads, Yoast, MOZ, Hootsuite, WordPress, Mailchimp, etc.)

AI tools – 

(Scrip, Jasper, Reply, ChatGPT, Synthesia, copy.ai)

Course duration – 

4 months (advanced certification in digital marketing)

6 months (professional certification in digital marketing and strategy-PCDMS)

Course fees – $1,500

Learning mode – online

Contact – 9619958615 / admissions@iide.co 

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Rank #6. Digital Marketing Courses in Ballarat

6. HUBSPOT ACADEMY

HubSpot Academy is an online training institute that provides free training, comprehensive certifications, and singular-topic courses. The HubSpot academy helps you to advance your career by staying up to date on the latest trends of digital marketing, helps to show off your skills on your LinkedIn profile and you will get to know how to grow your business and attract customers. The academy makes you gain and master the skills so that you can market, sell, and grow your inbound business. 

 Key highlights : 

-You can create a HubSpot academy account for free

-Unlimited access to the complete library of education 

What you will learn-

-How to optimize your website for search engines

-How to create a non-paid strategy to build and grow a following

-Create an ads strategy to amplify your business message to a greater audience

Course Curriculum :

Module 1 : Digital Marketing Fundamentals

-Importance and benefits of digital marketing

-Exploring different digital marketing channels and tactics 

-Develop and implement a digital marketing strategy

(3 videos)

Module 2 : Building a content creation framework 

-You will be able to identify campaigns, set timelines, and review & edit before they go live

-How to build a framework for creating content

(3 videos)

Module 3 : How to find the SEO strategy that fits your business

-You will learn how search engines rank your content

– You will learn how you can measure the state of your current SEO

(3 videos)

Module 4 : Improving website performance

-Importance of website performance

-How to increase load speed, 

-Learn to optimize the elements of your web page

(4 videos)

Module 5 : Creating quality blog content that your audience will love to read and share 

-Importance of blog post structure

-How to choose a topic and title for the blog post

(6 videos)

Module 6 : How to create a successful video marketing strategy

-How to create engaging videos and how to use the inbound methodology in a video

-video marketing 

(3 videos)

Module 7 : Developing a social media strategy

-How to take advantage of social and digital technologies, how to attract new customers and partners

(6 videos)

Module 8 : Introduction to paid search advertising

-How to start advertising on Google

-How to create excellent digital ads for paid search

(4 videos)

Module 9 : Creating a high-performing email

-Creating e-mails that engage your contacts

-Elements of high-performing mail

(3 videos)

Related courses : 

Content marketing

Social media marketing 

Digital advertising

Email marketing

Course details – 

9 lessons 

37 videos

11 quizzes

5:25 hours

More info – academy.hubspot.com 

 

Rank #7. Digital Marketing Courses in Ballarat

7. RMIT ONLINE

RMIT University is a technology institute in Melbourne, Australia. It was founded in 1887 and became a public university in 1992. RMIT provides different courses in digital marketing like digital marketing strategy, graduation in digital marketing, and many more.

The digital marketing strategy course will teach you to find customer behavior, and segmentation and will teach you to start your own digital marketing strategy. You will be gaining the skills required to become a successful digital marketing strategist and will learn an effective toolkit to execute the strategies. 

Key highlights : 

-You will get a recognized RMIT credential after completing the course.

-Supported community – guidance from industry experts

-Real-world skills – gain the skills that have been validated by industry

-Industry connected – you will learn from renowned industry partners who are experts in their fields.

-Flexible delivery – you can balance your studies and work at a time.

-100% online and workplace ready

Course curriculum : 

Module 1 – What is digital marketing and who is your audience?

-What is digital marketing?

-Know your customer

-Icebreaker

Project- create a persona and define your marketing objectives

Module 2 – Introducing the marketing mix and product USP’s

-Situational analysis and customer behavior 

-The marketing mix

-Unique selling proposition 

Project- complete your marketing mix analysis alongside product USP’s 

Module 3 – The content, the customer journey, and campaign objectives

-Marketing funnels

-Build your content 

-Campaign objectives

Project- campaign objectives and customer journeys

Module 4 – Campaign planning across digital channels

-SEO and SEM

-Email marketing 

-Display advertising

-PR and partnerships

Project- your campaign channels

Module 5 – Campaign planning across the digital funnel

-Intro to the RACE model

-Reach channels and tactics

-Act channels and tactics 

-Conversation channels and tactics

-Engagement channels and tactics

Project- your campaign tactics

Module 6 – Review and what’s next

-Measurement tools and tech

-Content: collecting data

-Content: optimize and test

Project- your digital marketing strategy

Related courses : 

-Graduate certificate in digital marketing leadership ( 8 months)

-Bachelor of Business  ( 36 months)

-Graduate certificate in digital marketing communication strategy (12 months)

-Content and social media marketing  ( 6 weeks)

-Digital marketing strategy + campaigns

-Graphic design + content marketing

-Brand + content marketing

-Implementing digital marketing campaigns

-Marketing analytics and insights ( 6 weeks )

-Artificial intelligence in marketing ( 6 weeks )

Course details – 

Course duration – 6 weeks ( 8-10 hours per week )

Course fees – $1,200 incl. GST

Contact: 1300 145 032

More info – online.rmit.edu.com 

FAQs

Question: Which are some institutes that provide the best digital marketing courses in Ballarat? 

 Answer: Digital marketing courses have gained a great demand all over the world as Ballarat. There are many institutes that offer different types of digital marketing. Some of the top digital marketing courses in Ballarat are as follows :

1. IIM SKILLS

2. Coursera

3. Udemy

4. Simplilearn

5. Hubspot Academy

6. RMIT Online

7. IIDE The Digital School

Question: Is digital marketing a good choice for a career?

 Answer: Of course, it is. Digital marketing offers you the different types of courses in it. You will be able to do marketing of your product online by using technology. The course teaches you how to grow your business, strategies for digital marketing, and different types of tools that you will be using for digital marketing. After completing these courses you will receive a certificate from recognized industries. It also pays a good salary package. So, overall it’s a good career choice for those who are interested in digital marketing fields.

Question: What are some job opportunities after completing the digital marketing courses in Ballarat?

 Answer: There are many great job opportunities after doing a digital marketing course. Some of the top digital marketing jobs are – 

1)Digital marketing manager

2)Search engine optimizer (SEO Executive)

3)Social media marketing expert

4)Content marketing manager

5)Copywriter

6)Search engine marketer

7)Inbound marketing manager 

8)Conversion rate optimizer 

9)Brand manager

10)Business analytics specialist

11)Web designer

12)Professional blogger

13)Online content developer

14)Email marketing executive

15)SEM executive