Pretoria, being the most beautiful place and the administrative capital of South Africa, is famous for its streets lined with jacaranda trees. Pretoria is a small city that attracts people with its sunny climate, historical buildings, and union buildings designed by Sir Herbert Baker. Along with the picturesque beauty educational significance goes hand in hand to become a Certified Digital Marketing Professional. In this article, we have discussed the top digital marketing courses in Pretoria in depth.
Pretoria offers a variety of courses to students that help in their professional and competitive development. In this article, we will talk in detail about the significance of Pretoria with regard to Digital Marketing by listing the Top 10 Digital Marketing Courses that can help you achieve your dream of becoming a Certified Digital Marketing Professional in Pretoria with their detailed attributes.
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Digital Marketing Overview
Digital marketing is using online channels or websites, social media, search engines, and emails to promote products, services, or brands, reaching and engaging with the target audience.
To transform into a Certified Digital Marketing Professional, there is the creation and sharing of content for promotion through various platforms e.g. Search Engine Optimization, Content Marketing, Email Marketing, Pay per Click Advertising, Influencer Marketing, Affiliate Marketing, Online Public Relations, Analytics and Data Analytics, Website Optimization and so on.
Digital Marketing is important for businesses, providing a cost-effective, globally accessible medium to reach the target audience. Digital Marketers use various tools for content creation which include content management systems, Graphic Design Tools such as Adobe Creating Tools such as Photoshop, Keyword Research Tools, Analytic Tools, etc.
The field offers distinct advantages in terms of cost-effectiveness, Global Reach, Targeted Advertising, Brand Visibility, Customer Insights, and so forth.
Before proceeding with the topic let’s first discuss the possible risks or challenges involved in taking up the Digital Marketing Courses in Pretoria:
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Is It Worth Taking Digital Marketing Courses
Pretoria is a good place for businesses and a hub for technology, media, and communications. Studying Digital Marketing and embarking on a journey as a Certified Digital Marketing Professional in Pretoria can help develop networking opportunities, and exposure to local businesses creating a balance between local and global perspectives.
Moreover, by studying Digital Marketing one can contribute to the marketing strategies in the digital era by staying in line with the technological trends.
What is the Average Salary for a Digital Marketer in Pretoria?
Digital Marketing is a challenging area to excel in today’s world. The average Salary of a Digital Marketer in Pretoria could vary depending on the expertise and role. However, as per Indeed, it is R 10,148 per month and that of a Digital Marketing Manager is R 784144 as per Salary Expert.
Are there Digital Marketing Courses in Pretoria with Placements?
Yes, certainly. There are Digital Marketing Courses in India with Placements. The Top 6 Digital Marketing Courses in Pretoria with placements include IIM Skills, Digital Marketing Academy, and more.
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Top 10 Digital Marketing Courses in Pretoria With Placements:
- IIM SKILLS
- Digital Marketing Academy
- Rosebank College
- Digital School of Marketing
- Oakfields College
- University of Witwatersrand
- RCM Digital Collage
1. IIM SKILLS
IIM SKILLS is a preferred choice for skills development and offers a wide range of courses for students online at the ease of their homes.
They follow the trends and the needs of the current market and their courses are designed by professionals with excellence in each subject.
If looking for Digital Marketing Courses in Pretoria then IIM SKLLS is one of the best options to consider. You can become a Certified Digital Marketing Professional and stand out in the field.
Benefits of Joining the Digital Marketing Courses in Pretoria from IIM SKILLS:
- Practical Learning: They provide 60 Hrs of Training with 120 Hrs of Assignments related to the relevant topics making you learn and develop deep knowledge in the subject.
- Master Certification: Get Certified from IIM SKILLS Govt Recognized Institute and also prepare for the Google, HubSpot, and Facebook Examination.
- Tool Driven Course: Work on various internet marketing tools for practical and hands-on knowledge.
- Lifetime Access: They offer lifetime access to LMS so that you can revise and go through the lecture as and when in doubt. Training Materials, Course Recordings, Class Presentations everything is accessible.
Course Duration- 5 months (3 Months Program + 2 Months Paid Internship)
Flexible Hours 6000 Stipend
Course Fee- 8439 ZAR + 18% GST
Also Read: IIM SKILLS Digital Marketing Course Review
Digital Marketing Course Content to become a Certified Digital Marketing Professional:
*Introduction to Digital Marketing
*Web Development at WordPress – Designing a Website of your own on WordPress.
Search Engine Optimization(SEO) – Includes Assignments on Keyword Research, Keyword Density, Speed Optimization and Competition Analysis.
*Search Engine Marketing(Google Ads) – Designing various Ad campaigns on Google. Create Paid Ads on YouTube, Search, and Display Network.
*Email Marketing- Running Live Email Marketing Campaign using Mailchimp, Mailgun, etc.
Inbound Marketing- Blog Posts, SEO, and email marketing surveys included.
*Social Media Marketing – Social Media Marketing Pages like Facebook, Linkedin business Pages, and Twitter accounts are created to master social media marketing tools and manage the social media audience aggregation, brand building, and customer acquisition.
*Web Analytics(Google Analytics) – Analysing the behavior of customers on a website. Managing the website traffic.
*Online Reputation Management- Managing positive perception of a business. Encourage positive reviews, track brand mentions, and respond to users’ comments on social media, product review websites, and other platforms.
*E-commerce Marketing- Maintaining and managing a D2C business by running an e-commerce store.
*Quora Marketing- Quora an online platform used by many for most related Q&As can be used for marketing effectively.
*Graphic Designing- Designing the layout of a magazine, and creating visual concepts.
*Content Writing and Advanced Blogging- Niche Research, Keyword Research, long tail, short tail keyword, and blog writing including monetizing of a blog.
*Media Buying & Planning- Research on best ways to reach the Audience.
*Affiliate Marketing- A broad aspect where u make money in the program itself also includes payment set-up, PayPal integration, and documentation required for affiliate marketing.
*Video Marketing(YouTube)- Creating a YouTube studio and submitting a video marketing campaign. It includes Video development, tools management & infographics management.
*Marketing Automation – Use of technology for marketing a business. Some include email marketing, lead marketing, and so forth.
*Digital Infographics Resume Creation – Visual Resume.
The Module Content covers the important aspects of Digital Marketing and also includes assignments relating to SEO, Email Marketing, Social Media Marketing, and Web development.
Other Professional Courses from IIM SKILLS
- Financial Modeling Course
- SEO Course
- Technical Writing Course
- GST Course
- Content Writing Course
- Business Accounting And Taxation Course
- CAT Coaching
- Investment Banking Course
- Data Analytics Course
A Must Read:
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2. Digital Marketing Academy
Founded by Dylan Kohl Stadt, Digital Marketing Academy is entrenched in Pretoria, South Africa. It provides comprehensive learning on ample subjects such as digital strategy, SEO, Email Marketing, online advertising, web designing, and Social Media Marketing. The Academy has had 20 full-time staff since it was launched in 2011.
- 3 Day Digital Marketing & Social Media
- 5 Day Digital Marketing
- Facebook Business Manager
- SEO & Analytics
- Smartphone Video Filming & Editing
To pursue an Advanced Digital Marketing Courses in Pretoria and achieve the dream to become a Certified Digital Marketing Professional, Digital Marketing Academy can be a valuable asset.
Course Duration- Varies Based on the Course Preferred.
Course Fees – Please check the official website for information regarding Fee Structure.
They offer various training courses free to gain the basic knowledge about Digital Marketing.
However, if wish to join paid courses for certification then please refer to the module content below:
3-Day Course – Introduction to Digital Marketing Course to Become a Digital Marketing Professional.
Day 1- Digital Market Strategy, Email Marketing, Websites, SEO.
Day 2 – Introduction to Social Media, Social Media marketing including tools like Facebook or Instagram.
Day 3 – Facebook for Business – Mobile marketing, Digital Copywriting, and Content Marketing.
Practical’s – Case Studies, Workshops, Tools, Templates Included.
Advanced Certificate in Digital Marketing 5-Day Course :
Day 1 – Digital Marketing Strategy, Email Marketing, Websites, SEO, Analytics and more.
Day 2 – Social Media, Facebook for Businesses, Ads & so forth.
Day 3 – Digital Copywriting, Mobile Marketing, Content Writing.
Day 4 – Top Tools of Marketing Management
Day 5 – Revise & Exam.
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3. Rosebank College(IIE)
The Independent Institute of Education is the largest private educational institution in South Africa. Rosebank College being the brand of The Independent Institute of Education, covers various educational courses the reputed college has several centers across South Africa apart from Pretoria namely Cape Town, Port Elizabeth, Durban, and Johannesburg.
They Offer Two Reliable Courses Relating to Digital Marketing
- IIE Higher Certificate in Digital Marketing
- IIE Diploma in Digital Marketing
Here is the Detail of Their Course Structure:
IIE Higher Certificate in Digital Marketing
Module Content :
- Digital and Academic Literacies
- Marketing 1
- Digital Marketing 1 A
- Introduction to Quantitative Thinking & Techniques
- Digital Marketing 1 B
- Marketing in the 21st Century
- Work Integrated Learning
- Introduction to Web Development
The minimum Admission Requirement for the IIE Higher Certificate in Digital Marketing includes an NSC: Diploma with 30% and an NC (V) Diploma pass with 40 %.
Course Duration – 1 Year
Course Fees – Online R 2320 For more Details contact Rosebank College.
Skills you will develop with the course will incorporate introductive knowledge, Cognitive Tools, and practical knowledge to shine in your career. If exploring the best courses in Pretoria CBD, Rosebank College seems to be an excellent option for Digital Marketing Courses in Pretoria.
WhatsApp – 087 240 6457
Accounts – 0861 744 687
4. Digital School of Marketing
Digital School of Marketing is a well-known name in Pretoria, South Africa when thinking about Digital Marketing Courses in Pretoria. DSM offers courses that are internationally endorsed and transferred as they are members of the CPD Certification Service of the UK.
All the courses are designed to suit the current Digital Marketing Industry. The Digital School of Marketing is accredited by MICT SETA, the Media, Information & Communications Technologies Sector Education, and Training Authority. Digital School of Marketing is also a member of IAB SA.
Courses have easy and flexible payment options making them accessible to the masses.
Courses offered related to achieving a Certified Digital Marketing Professional by the Digital School of Marketing include the Intermediate Digital Marketing Course and the Advanced Digital Marketing Course.
Course Charges – Online Course of 4 Months – R 12650
Course Duration – 4 Months
Intermediate Digital Marketing Course Syllabus:
- Module 1 – Introduction to Digital Marketing
- Module 2 – WordPress
- Module 3 – Marketing Communications Concepts
- Module 4 – SEO & Web Analytics
- Module 5 – Social Media Marketing
- Module 6 – Content Marketing & Digital Copy Writing
- Module 7 – Writing Advertising Copy
- Module 8 – Paid Advertising & Marketing
- Module 9 – Advertising on Social Media Platforms
- Module 10 – E-mail Marketing
- Module 11 – Mobile Digital Marketing
Certificate after Module Completion Digitally.
Final certificate(Hard Copy & Digital Copy)
IIDE – The Digital School is a prominent Digital Marketing Institute that offers Digital Marketing Courses Online so it is a wonderful choice to emerge as a Certified Digital Marketing Professional. Established in 2016 IIDE has already trained almost 500000 students and paved the way towards excellency. The Institute solely focuses on Digital Marketing.
IIDE is recognized by the National Skill Development Corporation. ( NSDC) .
Advanced Certification in Digital Marketing (Online)
Course Duration- 4 Months
Course Fees- Rs.6069/Month
- Course 1 – Foundation
- Course 2 – Search Marketing
- Course 3 – Social Marketing
- Course 4 – Growth & Analytics
- Live Projects & Assignments
- Certifications Offered
- Corporate Skill Development
Counseling & Admission – +91 9619958615
6. Oakfields College
Oakfields provides short-term Learning Programs relating to Digital Marketing and various other professional fields. Located in Pretoria it is one of the noteworthy colleges for Digital Marketing Courses in Pretoria.
You can learn to promote brands, build preference, and increase sales to become a Certified Digital Marketing Professional.
Benefits include interactive lectures, live classes, Case Studies, discussions on Topics, and exposure to the latest Digital Marketing Techniques. By joining the course offered by Oakfields College you can experience a competitive edge over the Digital Marketing Industry.
Course Duration – 10 Weeks (Twice a week 3-hour lectures)
*Introduction to Digital Marketing
*Search Engine Marketing
*Social Media Marketing
*Web Design, WordPress, Usability Testing
Contact -012 361 0416
7. University of Witwatersrand
University of Witwatersrand is a reputed institute in South Africa and has been leading in the educational industry for 100 years. They offer online short-term courses in Digital Marketing. Learn SEO, Email, Content Marketing, paid marketing, and so on.
The University of Witwatersrand is Internationally recognized for its research, high academic standards and social activities.
The course doesn’t have an eligibility criteria which makes it widely accessible. Students above 18 years and have a basic education can enroll and get into Certified Digital Marketing Professional.
Course Fees – R 13,100
Skills One Will Gain After Joining the Course:
- Review the Digital Marketing landscape
- Digital Marketing Strategy Execution explained
- Analyse the sustainability of website user experience
- Mobile Marketing Campaign Organization
- Content & Social Media Strategy Creation
- Email Marketing Campaigns
- Analyse Digital Marketing Reports
- Paid Advertising Medium selection
*Overview of the Digital Marketing Landscape
*Integrated Marketing Communication
*Digital Marketing Strategy. Different Types of Website & Website Technology
*User experience, key conversion points, and CTA. Introduction to Mobile Marketing.
*Defining social media
*Content creation, curation, and marketing
*Online community management
*Online reputation management
*On-site and off-site search engine optimization
*Introduction to email marketing
*Generating and purchasing email databases
For admission Enquiries +27 (0) 11 717 1888
8. RCM Digital Collage
RCM Digital College is a renowned college and is focused on promoting education in Digital Skills. The College is accredited in South Africa and also among 188 countries across the world. Learning Material, practical exercises, video material, access to the student portal, examination fees, and accreditation fees are included.
RCM Digital Marketing Courses Include:
Search Engine Optimization
Social Media Marketing
Mobile app development
Course Fees: RCM is the 8th on the list of Digital Marketing Courses in Pretoria
Contact – 011-867-6380
One of the best online platforms for learning worldwide. Udemy provides many free courses and pays for in-depth knowledge. The certificates have credibility in the market and the eyes of employers as well.
Many learners prefer Udemy as there is a choice to learn and dedicate time as per our availability. The course is beginner-friendly and can be followed easily.
Course Name- Udemy offers so many courses relating to Digital marketing however you can check out, here we will see in detail – The Complete Digital Marketing Course- 12 Courses in 1(For Beginners)
- 22.5 hrs demand video
- 35 Articles
- Accessible on Mobile
- 8 brochures to download
Course Content :
- Market Research
- Making a Website
- Email Marketing
- Youtube Marketing
- Facebook Marketing
- Twitter Marketing
- Quora Marketing’s
All of the courses are interactive and include projects, checklists, and actionable items in every lecture. You can consider Udemy to excel as a Certified Digital Marketing Professional.
10. University of Cape Town (UCT)
The University of Cape Town offers Online Digital Marketing Courses which are accessible to the students of Pretoria. Courses offered are through UCT’s partnership with Getsmarter, a digital education expert.
Their online course covers vast knowledge in the field and is a good course for digital marketing. According to the Shanghai Ranking’s Academic Ranking of World Universities 2023, UCT is ranked first.
Course Name – Digital Marketing Online Short Course
Course Duration- 10 Weeks (7-10 hours per week)
UCT’s first partnership with Get smarter in 2007, UCT has provided job opportunities, capabilities & credentials which led to their vast growth, and today they have a strength of more than 1,30,000 students worldwide.
To celebrate the same UCT is offering 25% off on their short-term courses. You may use UCT130K by 31st Jan 2024 to avail the benefits and it is also the last admission date.
- Introduction to Digital Marketing
- Web Design & Development
- Web Analytics
- Search Engine Optimization
- Online Copywriting
- Online Advertising & PPC
- Social Media & Web PR
- Email Marketing
- Mobile Marketing
- Digital Marketing Strategy
The Digital Marketing Short-Term course is guided by UCT faculty and experts in the area, so you can choose the University of Cape Town without hesitation.
1) What Digital Marketing Courses can be pursued in Pretoria?
Search Engine Optimization (SEO Training), Email Marketing Workshops, Digital Advertising and PPC(Pay-Per-Click), Google Analytics Certification, and Mobile Marketing Courses are included but not limited to when talking about Digital Marketing Courses in Pretoria.
2) Any age limit to learning Digital Marketing Courses in Pretoria?
There is no age limit to learning digital marketing courses in any part of the world. Anyone keen to pursue the course can go ahead to become a Certified Digital Marketing Professional by acquiring knowledge from the above-mentioned or numerous other Digital marketing courses in Pretoria.
3) Can I do online Digital Marketing courses alongside my job?
Yes, most lectures of such courses are conducted on weekends. However, it is crucial to follow the guidelines and time slot of the institute to understand the schedule and make any necessary adjustments.
4) Do I need to have the technical knowledge to enroll in the course?
No, you needn’t have any technical knowledge to get admission to Digital Marketing. One can get into any online digital marketing course without any technical knowledge relating to Java, HTML, or coding. For any other educational institution, you are required to follow their guidelines though generally technical knowledge is not a must to get into the field.
If you are all set to take a digital marketing course, South Africa. Don’t look anymore to find the best digital marketing courses in Pretoria. The article is sieved in a way to meet all your priorities and requirements to be a Certified Digital Marketing Professional. If you dream of becoming a freelancer Digital marketing is your best friend to unlock possibilities.
With the constant changes and demand for the Digital Marketing field, it becomes very critical to choose the best course and institute to gain knowledge so that you obtain an edge over the competition. You can thoroughly through the Article and choose your best course from the Top 10 Digital Marketing Courses in Pretoria.