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List of best digital marketing courses in California
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Top 10 Digital Marketing Courses in California

Anuricha Srivastava

Are you looking to jumpstart your career in digital marketing in California? We have compiled a list of the top 10 digital marketing courses in California that will steer you toward the path to building a successful career in digital marketing. Before we go into the details of the courses, let’s first briefly understand what digital marketing is, its scope, & the various career choices it can lead to, and the types of skills required to succeed in digital marketing.

Over the last decade and a half, the internet and technology have seeped into every fabric of our lives. Both buying and selling over the Internet have grown significantly into a common practice, and so have advertising and marketing.

During the last few years in the pandemic, when the entire world slowed down and moved indoors, digital marketing gained impetus and emerged stronger than before as a substantial means for large and small enterprises alike to promote, sell, and connect with their target audience.

What is Digital Marketing?

Digital marketing can be essentially described as the process of promoting and marketing products and services using electronic and digital media it is often also termed as online marketing.

Digital marketing links products to their target customers. Digital channels that are mainly used include the following: websites, mobile apps, search engines, social media platforms, web-based advertising, content marketing, email marketing, text messaging, etc.

The core principle of digital marketing is similar to offline traditional marketing, it uses information of consumer’s interest and delivers the most relevant messaging that connects with its audience.

The primary goal of digital marketing is to generate leads, improve brand awareness, and ultimately help drive up sales and help the business grow.

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 Scope of Digital Marketing

The increase in availability of several digital platforms over the years has increased the scope of digital marketing manifold. Since the reach of the internet is worldwide, digital marketing helps the organization reach a wider audience, in a highly time-efficient, cost-effective manner.

It also helps in scoping out potential customers with different kinds of tools and tracking metrics to understand their behavior and purchasing patterns. Companies are using a combination of various digital marketing strategies to create a strong online presence.

Since the average buyer nowadays prefers to thoroughly research, contrast, and compare the product they wish to purchase, companies are employing digital marketing tactics to advertise directly to their target audience and these efforts are leading to a significant increase in return on investment (ROI).

Why Companies Use Digital Marketing?

Targeting Audience is Easy: With the use of Digital Marketing, companies utilize data to target audiences based on factors like age, gender, demographic, location, interests, and education. Data Analysis is used to find customers based on their activities on multiple social media platforms, and how they react to the post, and it is used to advertise related products on social media sites.

Low Cost and High ROI: Many Companies use pay-per-click strategies which keep the cost low and target specific audiences efficiently.

Building Brand Awareness: Other than posting ads on social media, companies create brand awareness using social media platforms and reach a wider audience by using the following methods:

  • Paid search: Business uses Google and other search engines by paying them a fee, and whenever anyone searches for that keyword an ad appears on the page.
  • Organic Search: In this method, businesses use Search engine Optimization and Keyword analysis to organically push their content on top of search results.
  • Email Marketing campaigns: It is an effective tool to reach the target audience for all kinds of large and small enterprises alike. It is also useful to send out information regarding promotional activities and campaigns etc.
  • Content Marketing: It is the development and distribution of relevant, useful content, blogs, newsletters, social media posts, and videos to reach potential or target customers.

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Scope of Digital Marketing Courses:

Digital Marketing is the latest bag of tricks in the field of Advertising and marketing. Since California is a highly developed state with advanced technology and innovation, it uses the tools of Digital Marketing and Advertising most efficiently and effectively. Following are some of the factors that elaborate on the scope of Digital Marketing Courses in California.

Modern Technology: California has highly developed, state-of-the-art modern technology and innovation which leads to growth in the usage of new Digital marketing techniques and tools.

Environment for Entrepreneurship: California serves as a home base for various entrepreneurial establishments. Many small-scale Enterprises and Startups use Digital marketing strategies to reach their target customers effectively without costing large amounts of money in traditional advertising.

A mixed bag of Industries: California is home to a diverse range of industries, such as entertainment, information technology, healthcare, etc., and customized Digital marketing techniques are useful for their promotional activities and running marketing campaigns. All industries heavily rely on digital marketing tools and tactics to promote and advertise.

Growth in E-commerce – The sharp increase in E-commerce trade has been a global phenomenon over the last decade and California is a major contributor and benefactor to that. Digital Marketing serves as a suitable link between Online retail companies and their target customers. Consumers use these online portals to research, contrast, and compare before making a purchase.

Adoptive Consumer Behavior:  Californians are notorious trailblazers in endorsing New Technology and that makes them the perfect candidate for innovative digital marketing campaigns. They have served as early adopters and are open to try and adopt new practices.

Jobs in Digital Marketing in California

California is home to Silicon Valley & is one of the largest Tech hubs in the world, with a large consumer base, and boasts of a culture that encourages innovation and creativity.

It serves as a nest for networking opportunities, and a cradle for startup enterprises, it acts as one the most suitable locations for those pursuing a career in Digital Marketing and has a sufficiently great number of job opportunities in Digital Marketing

Types of Job Roles in Digital Marketing

SEO Specialist:

A Search Engine Optimization or SEO Specialist performs the task of testing, analyzing, and making changes on a website so it is optimized for search engines, and that enables the website to rank higher in the search results on major search engines.

An SEO expert performs page optimization across a website to ensure search results are relevant and to create a positive user experience, increased website traffic, lead volume, and enhancement of brand awareness.

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Copywriter:

Copywriters are professional writers who are assigned the task of writing an attractive copy with a distinct voice. They are meant to understand project requirements and come up with copywriting briefs.

They are tasked with collaborating with designers, and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages). They conduct high-quality research and interviews and are required to edit and proofread copies as needed. They use SEO principles to maximize copy’s reach and increase engagement.

Email Marketing Specialist:

Email marketing specialists are the professionals tasked with Creating and monitoring a wide variety of email marketing campaigns. They ensure the design and layouts of emails are optimized, user and mobile-friendly. They are also tasked with proofreading key messaging in and out of email templates. They also send graphics requests to designers.

Email marketing specialists also compile email lists, purge email lists, follow up on emails, and secure email databases for future campaigns. They also create digital ads, place product orders,  analyze and track campaign results, and assist additional digital marketing efforts.

Content Manager:

A Content manager is a professional who designs a company’s online marketing strategies. They are responsible for planning and developing promotional content, developing marketing campaigns, guiding the content team, and monitoring the campaign’s success.

They usually use MIS software for Content Management review analyze the website’s traffic, and improve and revise the content according to market research

Branding specialist:

These are the professionals who design campaigns to launch a new product into the market. They align their branding strategies with the marketing department to introduce the product in a way that drives up sales opportunities and is in line with the company’s business goal.

Graphic Designer:

These are the creative professionals who design creative content for online campaigns, print ads, websites, and illustrations. They draft and define the exact requirement of the customer and translate it into a creative imagery form that suits the campaign and creates engagement.

As we have established there is a plethora of opportunities in the field of Digital Marketing for candidates who have a creative bent of mind and looking to capitalize on the vast sea of opportunities in online marketing. Here is the list of Top 10 Courses in Digital Marketing in California to best help shape their career.

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Top 10 Digital Marketing Courses in California With Placements

Below are listed the top digital marketing courses in California based on their ranking.

1. IIM SKILLS

Ranks No 1. position in the list of top digital marketing courses in California.

Course Details:

Course Name: Digital Marketing Course

Duration: 3 Months Of Online Training Program + 2 Months Of Paid Internship

Fees: 360.39 US Dollars + Taxes

IIM SKILLS is the leading Online Education Company that offers a Digital Marketing Master Course, that is professionally structured in a way by industry experts that provides comprehensive knowledge in the field of Digital Marketing from beginner to advanced level.

Their theory sessions coupled with practical assignments give their student a thorough understanding of the concept and get them industry-ready and fully equipped to start a career in the field of Digital Marketing.

Course Curriculum:

  • Introduction to Digital Marketing
  • Web Development at WordPress
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (Google Ads)
  • Email Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Integrated Digital Marketing Strategy
  • Web Analytics
  • Online Reputation Management (ORM)
  • E-commerce Marketing
  • Quora Marketing
  • Graphic Designing
  • Content Writing and Advance Blogging
  • Media Buying and Planning
  • Affiliate Marketing
  • Video Marketing
  • Marketing Automation
  • Digital Infographics Resume Creation

Other Professional Courses from IIM SKILLS

Contact Information:

Phone number: +91- 9580740740

Email Id: info@iimskills.com

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2. UC Berkeley Extension

Ranks No. 2 position in the list of top digital marketing courses in California.

Course Name:  Berkeley Digital Marketing Boot Camp

This Digital Marketing course provided by UC Berkeley is a marketing program that uses a wholesome approach with digital techniques. This is a hands-on training program that facilitates the students to design a marketing campaign, devise a marketing strategy, and advertise with the help of performance-based tools.

Duration: 18 weeks

Method of Learning: Online

Course Curriculum:

Digital Marketing Strategy

  • Digital Marketing channels
  • Data Strategies
  • Digital Marketing that works in Different Business Models
  • Content Strategy
  • Organic social media

Digital Advertising and Automation

  • Paid search
  • Social media advertising
  • Display advertising
  • Retargeting
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Optimization Campaigns and Websites

  • Website Creation
  • Content Optimization
  • Search Engine Optimization
  • Link Building and Backlinks
  • Website Analytics
  • Conversion Tracking

Contact Information: (510) 306-1218

A Must Try:

 

3. Yale School of Management

Ranks No. 3 position in the list of top digital marketing courses in California.

Course Name: Digital Marketing, A Strategic Perspective

Yale School of Management Executive Education offers an Online program that enables candidates to create value through client-driven, customer-centric digital marketing thus enabling the usage of different digital marketing tools and techniques towards boosting performance.

It provides usable digital marketing perspectives based upon insights that marketers can identify as opportunities in pursuing innovative digitally transformative marketing campaigns.

Duration: 8 weeks (Self-paced)

Method of Learning: Online

Course Curriculum:

  • Orientation Module
  • Module 1- Frameworks for creating customer value
  • Module 2- Paid Media
  • Module 3- Owned Media
  • Module 4- Social media
  • Module 5- Maximizing value using mobile and advanced technologies
  • Module 6- Innovation using Analytics
  • Module 7- Digital Transformation in Organization

Contact Information:

Phone Number: +1 2034394771

 

4. Duke University

Ranks no. 4 position in the list of top digital marketing courses in California.

Course Name: Digital Marketing Specialist

Duke online program offers a comprehensive Digital Marketing Specialist program that is designed to teach students to learn about the current techniques in Digital marketing.

The Candidates are provided practical and real-life knowledge through live interactive sessions as well as analyzing various case studies. Students are given a curriculum in three main versions, Beginner, Intermediate, and Advanced which include all topics related to the field

Duration: Self-Paced

Mode of Learning: Online

Certification: Yes

Course Curriculum:

Step 1 -Beginner Course

  • Basics of Website Creation
  • Digital Marketing Landscape
  • Understanding Consumer Behavior

Step 2- Intermediate Courses

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing

Step 3- Advanced Courses

  • Mobile Marketing:
  • Analytics, ROI, Evaluation

Contact Information:

Phone number: 919-684-6259

 

5. UCLA Extension

Ranks no. 5 position in the list of top digital marketing courses in California.

Course Name: Digital Marketing Certificate Program

It is a course provided by UCLA Extension which is intended for beginners and professionals alike. The course covers the fundamentals and the advanced digital marketing tools and enables students to design and develop digital marketing strategies to meet specific marketing goals. They enable students to run marketing campaigns using practical strategies.

Duration: 11 weeks

Method of Learning: Online

Course Curriculum:

  • Fundamentals of Digital Marketing
  • Designing Data-Driven Buyer Personas
  • Analysis of Customer Experience
  • Personalizing the customer journey and lessons in Pandemic Marketing
  • Designing Wow inducing Experiences for customers
  • Creating Captivating Content
  • Disrupting the content distribution mix
  • Unlocking the power of you
  • Engaging Social Media, Gen Z & Influencers
  • New Integrated Marketing Strategy
  • Future of Digital Marketing

Contact Information:

Phone number – 310-206-4271

 

6. University of California, Irvine Division

Ranks no. 6  position in the list of top digital marketing courses in California.

Course Name: Digital Marketing Certificate Program

The University of California provides efficient skill development courses in Digital marketing. The Certificate program offers skill enhancement training in the fields of product management, marketing, and communication.

Their digital marketing courses in California aim toward both students and professionals by covering fundamentals and advanced topics to design, launch, and manage digital marketing campaigns.

Duration: 6 months

Method of Learning: Online

Certification: Yes

They Offer the Following Courses:

Required course:

  • Market Research and Planning
  • Dynamic Product Management
  • Marketing Communication Integration

Elective Course (select one):

  • Marketing Performance Optimization
  • Analysis of Digital Marketing Trends and Tactics

Contact Information:

Phone Number: 949-824-7856

 

7. The University of Vermont

Ranks no. 7 position in the list of top digital marketing courses in California.

Course Name: Digital Marketing Fundamentals Professional Certificate

The University of Vermont provides a comprehensive Digital Marketing Course that guides the students to integrate all the online marketing channels, interpret analytics, and devise strategies that match the requirements of the ever-changing needs of the market.

The course has been designed and taught by Industry experts who combine classroom fundamentals with real-world case studies to provide one-stop-shop expertise in the field.

Duration: 10 weeks

Method of Learning: Online

Certification: Yes

Course Curriculum:

  • Introduction and Overview
  • Search Engine Optimization
  • Paid Search
  • Analytics
  • Email Marketing
  • Social Marketing
  • Mobile Marketing
  • Display Advertising

Bonus Modules:

  • Advanced Digital Marketing Analytics
  • I. Marketing
  • Influencer Marketing

Contact Information:

Phone Number: (802) 656-2085

 

8. UDEMY

Ranks no. 8 position in the list of top digital marketing courses in California.

Course Name:  Complete Digital Marketing Course

Udemy offers varied types of courses in many areas of work. The Digital Marketing course that is provided by Udemy has been put together by practicing professionals within the industry and is self-paced with flexibility.

They provide an integrated curriculum that details all the important concepts and analysis from technical aspects to live sessions offering a well-rounded combination of business skills with technical grounds.

They ensure that their learners grow into holistic, future-ready Digital Marketers who are equipped to handle the demands of the competitive job market.

Duration: Self-paced

Method of Learning: Online

Course Curriculum:

  • Customer Centricity
  • Market Research Analysis
  • Establishing a web-assessed empire
  • Email Marketing
  • Copywriting
  • SEO and SEM
  • Google AdWords/ Ads
  • Web Analytics
  • Display Advertising
  • Social Media Marketing

 

9. UC San Diego Extended Studies

Ranks no. 9 position in the list of top digital marketing courses in California.

Course Name: Digital Marketing Specialized Certificate

UC San Diego, Extended Studies provides a Digital Marketing Specialized certificate program which is a cross-platform training program which is offered in online and offline formats. It gives experts practical experience and the know-how to acquire skills with a rich understanding of digital marketing practice.

Duration: 6 -12 months

Certification: Yes

Course Curriculum:
Compulsory Course:
• Fundamentals of Digital Marketing
• Digital Marketing Analytics Trends and Instruments

Elective Course (Choose two):
• Concept of Paid Search
• Search Engine Optimization
• SEO Tools and Analytics
• Social Media Marketing
• Behavioral Economics

Other Courses of Interest:
• Basics of Global Marketing
• Marketing Elements
• Customer Experience

Contact Information:

Phone Number: 858-246-5837

 

 10. California State University Long Beach

Ranks no. 10 position in the list of top digital marketing courses in California.

Course Name: Certificate in Digital Marketing

This program mainly focuses on teaching both the basic best practices and strategies of Online Marketing to the practical way marketers can incorporate social media activities into an Active Marketing Plan.

Duration: 30 hours

Mode of Learning: Online

Certification: Yes

Course Curriculum:

  • Social Media Marketing
  • Marketing Automation
  • Content Marketing
  • Search Engine Optimization
  • Web Analytics
  • Paid Search (PPC)
  • Conversion Rate Optimization
  • Mobile Marketing
  • Digital Marketing Strategy

This sums up the list of the top 10 digital marketing courses in California.

Frequently Asked Questions (FAQs)

1. What skills are required to have a career as a Digital Marketer?

Ideally, a good professional in Digital Marketing performs well with an equal measure of the three abilities: Creative skills, Technical Skills, and Analytical Skills. It is also essential to learn soft skills such as good communication, emotional intelligence, problem-solving, empathy, and leadership. Finally but most importantly good interpersonal communication is second to none in the area of development skills. Also, the following Technical-related skills are essential to excel as a Digital marketer:

  • Content Marketing
  • Search Engine Optimization
  • Data Analytics
  • Video Marketing
  • Social media marketing

You will learn these skills as a part of your curriculum in digital marketing courses in California.

2. What is the salary range for a Digital marketer in California?

The average salary of a Digital marketing manager in California is around USD 75,000 Per annum, ranging from USD 45,000 per annum to as much as USD 120,000 per annum. However, the salary a professional can expect depends largely on their set of skills, number of years of experience in the industry, and the organization’s size.

3. Does AI pose a threat to Digital Marketing Jobs?

In recent years, AI has taken giant leaps in innovation and actively penetrated all sectors of industries. At a glance, it might appear to pose a threat to human jobs, but the threat is mainly for rigid and unwilling masses who are opposed to adapting. In reality, AI can never completely replace human creativity, empathy, and analytical comprehension and therefore can never fully replace human roles in Digital marketing jobs.

In fact, in recent years, AI has created job roles in the field of Data analytics and AI development.  The need of the hour is to embrace and learn AI tools for data interpretation and strategizing and integrating the same in the current practices. Understanding AI and adapting can offer an individual edge in the ever-evolving field of Digital marketing.

Conclusion:

As we have understood in this article Digital Marketing is rapidly emerging as a lucrative career alternative with endless opportunities. The Digital Marketing sector goes hand in hand and is well integrated with all other major industries thus offering countless avenues to venture in.  We hope our curated list of Top 10 Digital Marketing Courses in California will give you an insight into everything that this industry offers and entails, and will help you in making an informed decision towards best shaping your career.

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