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List of best digital marketing courses in Sydney
Digital MarketingProfessional Courses

Top 10 Digital Marketing Courses in Sydney With Placements

Bhavni Sikdar

Are you considering digital marketing as your professional field but pondering whether it is the right time? Then the answer is yes! It’s an exciting time for the worldwide digital marketing industry as tremendous opportunities are waiting to be explored. Sydney is among the largest digital marketing hubs in Australia. Many companies throughout the city have transferred their business online, providing digital marketers with an immense opportunity. But now the question arises where do you begin? There are so many digital marketing courses in Sydney. 

It becomes difficult to select the one that is suitable for you. This article will assist you with that by introducing possible reasons why a digital marketing course should be selected in the first place and the possibilities of careers one may pursue after taking up such courses.

To make your decision-making easier, we have listed the top 10 best digital marketing courses in Sydney with an overview of their course curriculum, key features, and facts such as fees and duration. So, continue reading and start your journey of learning and progress in Digital Marketing.

This article will assist you with that by introducing possible reasons why a digital marketing course should be selected in the first place and the possibilities of careers one may pursue after taking up such courses.

To make your decision-making easier, we have listed the top 10 best digital marketing courses in Sydney with an overview of their course curriculum, key features, and facts such as fees and duration. So, continue reading and start your journey of learning and progress in Digital Marketing.

Must Check These Digital Marketing Courses:

What is Digital Marketing?

The 1990s saw the rise of the Internet and its widespread usage. This was coupled with the rise of digital technology, including the popularity of computers and smartphones around the world.

As a result, businesses started testing out new marketing strategies and this was the beginning of digital marketing. Digital marketing uses various digital resources to promote and sell products and services. This includes websites, apps, social media, search engines, mobile devices, etc.

In today’s times, digital marketing is considered as important as traditional methods of marketing and many principles of it’s are involved in digital marketing.

Digital marketing is often considered an additional strategy that businesses can use to reach out to consumers and understand their behavior.

There is an increasing divide between these two marketing methods. So, businesses are trying to bridge this gap and combine both strategies. Irrespective of the method used, businesses must adopt an efficient digital marketing strategy.

Also Read, Financial Modeling Courses in Sydney

Advantages of a Digital Marketing Course in Sydney

Digital marketing in Australia has recently gained popularity. It is predicted that the field will grow at a rate of 11.4%. Sydney, as the business and economic center of Australia, has so many benefits.

This is a great opportunity for digital marketers in the city and an interesting time for you to enroll in an expert-guided digital marketing course. The following highlights some of the benefits associated with choosing digital marketing courses in Sydney.

  • In-depth understanding- Having an in-depth understanding of the core topics in this field is important. These include subjects like Search Engine Optimization (SEO), metrics, content creation, and data analytics. If you don’t have an understanding of these concepts, you will not be able to effectively carry out your digital marketing efforts. A well-rounded digital marketing curriculum will enable you to learn everything critical in this field. So, choosing the right digital marketing courses is crucial.
  • Stay up to date- This field is dynamic; therefore, it’s important to keep up with the latest trends. A course in digital marketing can keep you one step ahead and top of your field. Useful even to professionals who may feel stuck in their jobs. These courses can help them advance their career more quickly by using the latest knowledge and tools.
  • High- Job Demand- The Global Strategic Business Report predicts the global digital advertising and marketing market by 2030 to be valued at $1.5 trillion. We see a situation where the demand for jobs is bigger than supply. Most of the businesses are being carried out online and therefore they need talented digital marketers. This is the best time to consider the different digital marketing courses for acquiring the proper skills.
  • Multiple career paths- with a job in digital marketing you don’t have to worry about being stuck in the same role or job for life. You can take various career paths. As a digital marketer, the skills you acquire are transferrable to multiple other roles and industries. You can opt to be an SEO specialist, email marketer social media manager, or freelancer.
  • Job Benefits and Flexibility- In addition, digital marketing courses will help you to have the advantages of a great salary package. Being a digital marketer gives you one of the best opportunities in your career, as this field offers great job flexibility. This means that whether you are an employer or a freelancer, it is up to you where your workspace will be located.
  • Overall Personality Development – You become a more confident and versatile digital marketer, by developing the required soft and hard skills that are necessary for this profession. You also have a chance to let your imagination and creativity flow. This market is full of opportunities to develop.
  • Fast-track your career –the professional digital marketing courses in Sydney will provide you with an immediate entry into the job industry. You can change roles or begin your career as a digital marketer right away. With the competencies acquired during training, you can launch and manage your website or agency without having to wait for employers looking to hire.

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Career Options for Digital Marketers

Technological and data advancements have altered marketing dynamics. Brands can now reach more consumers, become much more targeted, and make stronger connections. Internationally recognized as one of the fastest-growing industries, digital marketing has several career opportunities available for students and professionals. These are the top career options after completing the digital marketing courses in Sydney:

A Few More Digital Marketing Courses You Must Explore For Better Career Opportunities Near You:

Digital Marketing Manager- This is a role that involves coordinating and planning for various media such as social media or SEO/SEM advertising, and email campaigns to gain high revenues.

SEO Specialist- An SEO Specialist is one of the most sought-after jobs today. They are very influential in ensuring that the website is optimized to score high search engine ratings and get the best from all search engines for traffic. Also due to the high competition, they formulate strategies and schemes for improving a website’s rankings in various search engines.

Search Engine Marketing Specialist- Specialists in SEM are very similar to those working with SEO and have the primary goal of attracting visitors via paid adverts, as well as shaping their brand identity. They handle ad campaigns, answer emails, research and create content.

Social Media Manager – A Social media manager is in charge of the social media channels for a company or brand. They come up with and formulate specific strategies on what content should be posted in terms of publicity, and create a great online presence for that particular brand. They produce content exclusively for social media environments, track site statistics and interact with the audience by answering inquiries and comments.

Content Marketing Specialist- A content marketing specialist is one of the key positions within an organization. They develop the brand through its story and do it in a way that is unique, and which creates interest from the audience. This can include a blog, article, ads, etc.

E-commerce Manager- The E-commerce industry boom has lately created a need for the job of an e-commerce manager. They are people who take care of online sales representation and carry out activities such as creating promotional campaigns, planning, market research, pricing strategies, and return management.

Some Other Popular Digital Marketing Careers Are-

  • Brand Manager
  • Business Analytics Specialist
  • Professional Blogger
  • Mobile Marketing Specialist
  • Email Marketer
  • Search Expert
  • Web developer/designer
  • Analytics Manager
  • CRM Manager
  • Digital Agency Account Director

A Few More Digital Marketing Courses:

List of Top 10 Best Digital Marketing Courses in Sydney

COURSE STUDY MODE FEES* DURATION*
IIM SKILLS ONLINE $620 (approximately) 5 months (3 months training + 2 months paid internship)
UNIVERSITY OF SYDNEY-CCE OFFLINE & ONLINE Varies by chosen course Varies by chosen course
EXCELR ONLINE $ 499 (limited offer) 3 months
UNIVERSITY OF TECHNOLOGY ONLINE $4116 (per subject) Varies by chosen course
MONARCH INSTITUTE ONLINE Available on request Varies by chosen course
ADMA ONLINE $4,645 10 weeks
RMIT ONLINE $1600 6 weeks
GENERAL ASSEMBLY OFFLINE & ONLINE Available on request Available on request
AUSTRALIAN MARKETING INSTITUTE ONLINE $330-$615 Varies by chosen course
AUSTRALIAN ACADEMY OF DIGITAL MARKETING OFFLINE & ONLINE $1,045- $5,195 Varies by chosen course

1. IIM SKILLS

IIM SKILLS is one of the most reputable platforms online offering a Digital Marketing Course. They provide the most comprehensive digital marketing courses in Sydney.

This 5-month course consists of various digital marketing modules and a 2-month paid internship. IIM SKILLS takes a very hands-on and practical approach to learning.

What makes it the best training institute is its wide-ranging curriculum and methods of teaching. All complex concepts are broken into bite-sized actionable tips making it easy for the layman to understand every concept with clarity.

So, whether you are a beginner starting on your digital marketing journey or a professional thinking of leveling up your skills, this course is for you.

Course Fees: $552,64

Also Read: IIM SKILLS Digital Marketing Course Review

Course Curriculum

  • Introduction to Digital Marketing
  • Web Development at WordPress
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (Google Ads)
  • Email Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Integrated Digital Marketing Strategy
  • Web Analytics (Google Analytics)
  • Online Reputation Management (ORM)
  • E-commerce Marketing
  • Quora Marketing
  • Graphic Designing
  • Content Writing & Advanced Blogging
  • Media Buying & Planning
  • Affiliate Marketing
  • Video Marketing (YouTube)
  • Marketing Automation
  • Digital Infographics Resume Creation

Course Highlights

  • Every week students are given assignments to work on, which are then evaluated by the trainers. You will be provided with feedback on your work to help you improve.
  • You will have access to various digital marketing tools that are worth more than $1421 (AUD).
  • You will also have lifetime access to class recordings, training materials, and class presentations.
  • During the course, you will be given real-time projects. Freelance project opportunities from other people may be presented for you to work on.
  • Internet Marketing Course Examinations are conducted online and the participants will receive Soft Copies for their Certifications. These include- Google: 8 Exams; Hubspot 3 Exams; Facebook: 1 Exam; IIM SKILLS: No Exam. Along with these certifications, you will receive the Master Certification from IIM SKILLS.
  • IIM SKILLS provides its students with placement support by helping students schedule interviews with reputable organizations.
  • You have the opportunity to enroll in a free demo class before deciding to register for the course.

Other Professional Courses from IIM SKILLS

Contact Details-

Phone number- +919580740740

Email id- info@iimskills.com

Website- https://iimskills.com/

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2. University of Sydney-cce

The University of Sydney- Center for Continuing Education is a premier educational institute that offers a range of digital marketing courses in Sydney.

You will learn to navigate the current landscape of digital marketing along with the necessary tools required.

You will also understand how to develop and implement a successful digital marketing strategy that helps your business stand out in a crowded online landscape.

Course Curriculum

  • Google Ads Management
  • Business Insights with Google Analytics
  • Digital Strategy Course
  • Strategic Marketing Planning
  • Video Marketing Strategy
  • Introduction to SEO
  • Web Writing with SEO
  • Social Media ROI
  • Social Media Advertising and Website Optimisation
  • Social Media Marketing Course

Course Highlights

  1. The classes are taught in a hybrid mode that is, face-to-face, and online via the platform Zoom.
  2. Various discounts of up to 25% are available.
  3. International students studying in Sydney can enroll in these courses. The courses are open to everyone, including visitors on holiday and temporary residents.

Contact Details

Phone number- 0272551577

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3. EXCELR

ExcelR is one of the leading institutes for Digital Marketing courses in Sydney. The course is delivered by certified trainers who have experience in the industry.

As a learner, you will engage in a lot of hands-on exercises on each topic that is covered in the training.

You will also have the opportunity to work on real-life digital marketing scenarios, using various platforms and tools, to get application knowledge. This prepares the students to be industry-ready.

Course Curriculum

  • Introduction To Digital Marketing
  • SEO
  • Content Writing & Marketing
  • Website Audit
  • Search Engine Marketing
  • Keyword Research
  • Social Media Marketing
  • Video Creation
  • LinkedIn Profile Optimization & Paid Marketing
  • YouTube Marketing
  • WordPress
  • Google Analytics

Value Add Courses

  • Data Studio
  • Amazon PPC
  • Budget Pacing & Advanced Optimization Techniques
  • Excel Essentials
  • Email & Affiliate Marketing
  • Design Thinking (Self-Paced)

Course Highlights

  • The institution partners with important digital marketing businesses and provides 100% placement assistance.
  • 9 International certifications from Google, Facebook, YouTube, etc. are provided. These are- 6 Google Ads Certifications, Google Analytics Certification, Facebook Blueprint Certification, and Industry Recognized ExcelR Certificate.
  • Lifetime access to learning material.
  • You can use ExcelR’s Special JUMBO PASS (Limited Period Offer). This gives you access to attend unlimited batches over 365 days for your choice.
  • The course is open for individuals from all age groups and careers including content writers, web designers/developers, students, housewives, marketing and branding professionals, freelancers, or business owners.

Contact Details

Phone number- 128-520-3240

Email id- NA

 

4. University of Technology- Online

The University of Technology-Online has been ranked the best in research on Marketing. UTS Online provides digital marketing courses in Sydney targeted at data-driven marketers.

These classes want students to be ready for a digital-driven future of marketing. This course will give you the confidence and skill sets needed to make informed decisions, guiding your marketing transformation process.

You will be taught to understand and implement new technologies from AI, machine learning, and other contemporary digital marketing tools that can improve performance for a successful business venture.

Course Curriculum For Their Digital Marketing Courses in Sydney:

Graduate Certificate in Digital Marketing

  • Digital Marketing Today
  • Digital Customer Behavior
  • Data-Driven Marketing
  • Branding in the Digital World

Master of Digital Marketing

The eight subjects of the master are done after completing the four subjects in the Graduate Certificate in Digital Marketing-

  • Engaging Audiences
  • Digital Platforms
  • Data Ethics and Regulation
  • Emerging Technologies and Marketing
  • Omnichannel Marketing Strategy
  • Managing Digital Offerings and Innovation
  • Customer Analytics
  • Business Project

Graduate Certificate in Marketing and Digital Strategy

Core Subjects-

  • Customer-Centric Marketing
  • Consumer Insights

Electives- (Learners can select any two-)

  • Data-Driven Marketing​
  • Digital Customer Behaviour​
  • Digital Marketing Today
  • Branding in the Digital World

Course Highlights

  • The courses are 100% online, and learners can complete them while working a full-time job.
  • The courses will deepen your understanding of analytics and technology, while also developing your skills in customer analytics, marketing performance, and optimization.
  • You can connect with other students and form strong networking connections through an interactive student discussion board. They also have different social clubs that students can join.

Contact Details

Phone number- 1300 477 423

 

5. Monarch Institute

The Monarch Institute offers one of the largest ranges of digital marketing courses in Sydney. The courses are perfect for anyone looking to upstart or accelerate their marketing career.

They prepare learners for various in-demand digital marketing roles such as Digital Marketing Specialist, Digital Copywriter, and Marketing Automation Specialist.

The courses range from short courses on a specific topic to nationally accredited diplomas and marketing professional courses. The curriculums have been designed by experts in the industry to prepare learners to work successfully in the digital marketing field.

Course Curriculum For Their Digital Marketing Courses in Sydney:

The course curriculum varies depending on the course chosen. There are four main certifications offered-

  • 13 Short Courses specializing in topics such as Digital Strategy (approx. 11 hours of study for $645 each) or Search Engine Optimization (approx. 9 hours of study).
  • Nationally Accredited Diploma in Digital Marketing includes Product Evaluation, Launch Strategy, Marketing Campaign, and Brand Experience. (Priced at $3,350)
  • Nationally Accredited Advanced Diploma in Digital Marketing includes- Search Engine Optimization (SEO), Search Engine Marketing (SEM), User experience (UX), and User interface (UI) principles. (Priced at $3,950)
  • The Certified Digital Marketing Professional (CDMP) Course allows you to complete a certification exam and earn a Certified Digital Marketing Professional (CDMP) designation from the Digital Marketing Institute (DMI). (Priced at $2,150)

Course Highlights

  • You have a large number of courses to choose from depending on your needs, area of specialization, and interest.
  • Easy EMI options are available for payment.
  • The CDMP is a professional-certified course and can be taken from anywhere as it is delivered in over 100 countries around the world.

Contact Details

Phone number- 1300 738 955

Email Id- NA

 

6. ADMA- Association for Data-Driven Marketing and Advertising

The ADMA (Association for Data-Driven Marketing and Advertising) also provides one of the best digital marketing courses in Sydney. It is Australia’s biggest marketing and advertising association.

They train students on how to harness various digital platforms and tools for connecting, engaging, and converting audiences through their Digital Marketing courses.

Their courses span a wide range from beginner levels to professionals, advanced or senior leader requirements along with more generalist courses in addition to some other topic-specific training.

Course Curriculum For Their Digital Marketing Courses in Sydney:

  • The digital landscape and strategic frameworks
  • Audience targeting and journey mapping
  • Content marketing, personalizations, digital display
  • SEM and SEO
  • Social and influencer marketing
  • Emails, landing pages, Websites, and mobile marketing
  • Implementation, Marketing Technology, Data, and automation
  • Measurement, metrics, and Google Analytics
  • Optimization, testing, conversion models, and working practices.

Course Highlights

  • Master the end-to-end digital marketing process.
  • Opportunity for Networking and peer learning.
  • Learners have access to some of Australia’s Top CMOs as guest lecturers.
  • Week-by-week learners can develop their detailed marketing strategy, which can be implemented into their business.
  • Certificate of Completion awarded at the end of the course.
  • Students who complete the assessment at the end of the program get the highly valued ADMA Digital Label to display on their CV and LinkedIn.

Contact Details

Phone number- (02) 9277 5400

Email id- NA

 

7. RMIT

RMIT is among the best online digital marketing courses in Sydney. They offer informative training in digital marketing covering all the topics relevant to this field.

Their main goal is to help you establish brand awareness, connect with your audience, and boost successful digital marketing strategies.

After completing this course, you will be in a position to master the basic ideas of digital marketing become competent, and run all your campaigns.

Course Curriculum For Their Digital Marketing Courses in Sydney:

  • Components of digital marketing
  • Identify critical customer groups
  • SEO and SEM
  • Social media marketing
  • Digital marketing strategies
  • Design and create digital graphic assets

Course Highlights

  • Students are allowed to network and meet one another.
  • The courses have been validated by industry-leading professionals.
  • You will be guided and taught by renowned industry partners with significant experience in their field.
  • The courses are extremely flexible and can be taken if you are working, studying, or have other life commitments.

Contact Details

Phone number- 1300 145 032

Email id- NA

 

8. General Assembly

General Assembly is a premier educational institution offering digital marketing courses in Sydney. General Assembly provides expert-led training for their various courses in digital marketing.

They equip learners with the most in-demand skills and close the global tech skill gap. You have the option of choosing a full-time boot camp course or a short course.

Course Curriculum For Their Digital Marketing Courses in Sydney:

  • Objective-First Marketing
  • Customer Insights
  • Social Media
  • Paid Search
  • SEO and Content Strategy
  • Google Analytics
  • Measurement
  • Testing
  • Email Marketing

Course Highlights

  • Students are given a small onboarding task to get ready for the course.
  • Throughout the course, you will be provided with coursework that includes expert-designed lesson plans, project toolkits, etc.
  • A strong knowledge base and skill set is built with 40 hours of expert instruction
  • You will develop and execute a real-world, multichannel campaign with assistance and support from your trainer.
  • The instructors provide individual feedback and guidance and TAs during office hours.
  • Students get the perks of alumni discounts, networking events, and career workshops.
  • Upon completing the course, you will be given a GA course certificate to boost your LinkedIn profile.
  • You will have access to a professional network of instructors and peers even after completing your course.

Contact Details

Phone number- +612 8318 2912

 

9. Australian Marketing Institute

The Australian Marketing Institute’s primary aim is to produce marketers keen on realizing their potential. They have a range of digital marketing courses in Sydney.

The institute is committed to enriching the careers of its trainees and bridging the gap between businesses and talented individuals.

They are a learning center for digital marketing that focuses on practical training. They make their students industry-ready by encouraging them to work on real-world projects.

Course Curriculum For Their Digital Marketing Courses:

  • ROI from social media.
  • ROI with Predictive Marketing
  • Visual Storytelling
  • E-Commerce Fundamentals
  • Paid Channel Strategies
  • SEO
  • ChatGPT Essentials
  • Introduction to Design Thinking
  • Conversion Optimisation
  • Measure your brand’s impact on social media
  • Digital Marketing Fundamentals

Course Highlights

  • Special discounts are available for Australian Marketing Institute’s members.
  • The course covers all the key digital marketing disciplines.
  • It is perfect for individuals switching their careers, business owners, and all marketing professionals looking to boost their skills.
  • All the courses are delivered by skilled experts working in the field, this ensures that you get the most up-to-date and relevant learning.

 

10. Australian Academy of Digital Marketing

The Australian Academy of Digital Marketing provides the best digital marketing courses in Sydney. It is accredited by the International Approval and Registration Center (IARC) to ensure that the courses meet the quality standards and are maintained.

The objective of the course is to help you comprehend digital marketing strategies and practices as well as how these will benefit you in furthering your career. Students can choose whether to take home study courses or classroom courses.

Course Curriculum

Certificate-

  • Evolution of Digital Marketing
  • Inbound & Social Media Marketing

Advanced Certificate-

  • Evolution of Digital Marketing
  • Inbound & Social Media Marketing
  • SEO
  • Digital Marketing Channels
  • Website Design & User Experience (UX)

Postgraduate certificate-

  • Evolution of digital marketing
  • Inbound and social media marketing
  • SEO
  • Digital marketing channels
  • Website design and UX
  • Analytics and performance management
  • Social media advertising
  • Digital strategy and practice

Course Highlights

  • Experienced tutors are present to support, guide, and encourage you.
  • The institute holds an annual graduation ceremony for the students, which provides them with networking opportunities.
  • If students have enrolled for the Postgraduation Certificate course they will be offered a one-month work placement.

Contact Details

Phone number- 02 8074 1598

Frequently Asked Questions (FAQs)

Q. How much do digital marketers get paid in Sydney?

Digital marketing is a high-paying job. Digital marketers in Sydney are reported to earn an annual salary of $90,261. For entry-level positions, the average salary is $72,500 per annum while the median value for experienced professionals totals around $120,173 annually.

Q. What is the scope of digital marketing?

Digital marketing offers a lot of opportunities. There is a strong demand for it nowadays. If a student studies a digital marketing course, he or she may become a market researcher, PPC specialist SEO expert, and other potential jobs before starting an independent consulting agency.

Q. What are the requirements for establishing a digital marketing career in Sydney?

You can receive a Bachelor’s degree in business, marketing, or other similar discipline. You may also enroll for a brief online digital marketing course. These programs will equip you with the applicable hard skills like search engine optimization, SEM, data analytics, and so on. Make sure that while upskilling you do not neglect your soft skills which are–communication, persuasion, creativity, and collaboration.

Q. Do you need experience to get a job in digital marketing in Australia?

Having experience is an advantage in the industry but there are also a lot of opportunities for those who lack. There are entry-level jobs and internships for newcomers to learn practical skills. You can make up for the lack of experience by expressing eagerness and desire to work on digital marketing, increasing your skill level through relevant courses, and establishing a blog.

Conclusion

The most direct way into the industry is by taking a digital marketing course. However, before selecting an institute make sure you determine all your needs and requirements for you to know what exactly to look out for. A detailed course such as Digital Marketing Master by IIM SKILLS can help you to acquire all the relevant knowledge and get some hands-on experience on an internship as well. Based on this list, we hope that you will be able to choose suitable digital marketing courses in Sydney for yourself.

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