Digital MarketingProfessional Courses

Top 10 Digital Marketing Courses in Shepparton

In modern days, digital marketing courses have evolved as the most convenient and cost-effective mode of marketing with the ability to reach a wider worldwide audience. The most popular forms of digital marketing involve content marketing, email marketing, mobile marketing, marketing analytics, affiliate marketing, pay-per-click, search engine optimization, and social media marketing. Digital marketing courses in Shepparton cover different aspects of digital marketing that include various effective tools used for promotion.

Marketing refers to all activities involved in the promotion of products or services. Distribution, customer service, packaging, events, campaigns, and customer relationship management are some of the traditional forms of marketing. Digital marketing is the promotion of products and services through digital channels toward targeted consumers and businesses.

Benefits of Digital Marketing Courses in Shepparton

  • Digital marketing courses in Shepparton allow businesses to promote their products or services toward focused audiences using analytical tools thereby identifying the potential customers.
  • The campaigns through digital media are highly cost-effective compared to the other forms.
  • The results of the marketing campaigns are highly measurable using various tools of digital marketing allowing the marketers to make informed decisions concerning product promotion.
  • The access to digital marketing campaigns is wide and global, reaching customers beyond geographical boundaries.
  • Apart from being cost-effective, digital marketing is also time-effective, covering targeted audiences at various places in no time.

Various Forms of Digital Marketing

Content Marketing

It involves the development of useful and informative content in the form of blogs, white papers, story-telling, podcasts, e-books, newsletters, videos, infographics, how-to guides, and so on. The major goals of content marketing are to increase traffic, generate leads, and educate the market. Content marketing is executed using content management system software such as WordPress, Joomla, and Magento.

Pay-per-click or Search Engine Marketing

It’s a kind of digital marketing where advertisers pay for every click of their online advertisements. Search engine advertising is one of the popular forms of pay-per-click campaigns where sponsored ads pop up along with keyword-oriented search results tempting customers to click on those business offerings. It starts with opening an advertising account with platforms like Google Ads.

Decide on the targeted customers with keywords and then bid on those keywords. After selecting the budget, the tagline of the link and landing page have to be optimized. Customer reactions are then monitored and necessary changes have to be incorporated by the advertisers for best results.

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Search Engine Optimization

It is the process of improving traffic to a website using search engines. People normally start a search for a product or a service using search engines. The search engine presents results based on its criteria and optimizing our sites based on those criteria for higher rankings in the search results is referred to as search engine optimization.

On-page SEO, off-page SEO, and technical SEO are the three components of SEO. Google Search Console, Semrush, Ahrefs, AnswerThePublic, Moz, Google Analytics, Google Trends, Yoast SEO, HubSpot, Keyword research, and Ubersuggest are some of the SEO tools.

Social Media Marketing and Optimization

Social media marketing is the practice of building a brand, increasing sales, or improving website traffic with the help of social media platforms. In modern days, people use social media to connect with people or businesses. It involves developing optimized content for social media platforms to draw the attention of the targeted audience.

Facebook, Instagram, LinkedIn, Twitter, Pinterest, Quora, YouTube, and TikTok are some of the platforms for social media marketing. The strategies associated with improvement in the rankings of the social media search results are referred to as social media optimization. Such optimization strategies involve profile optimization, content optimization, consistent posting schedule, relevant headlines and hashtags, and engaging visuals and infographics.

Affiliate Marketing

It is a model where businesses are involved in promotional activities through third-party affiliates by making a commission for posting links that enhance leads or traffic to their product or service. Such links are posted by affiliates on their online platforms. Google AdSense, Google Ad Manager, and AdMob are some of the tools to make money online by publishers. Affiliate marketing undergoes the following process:

  • Links to a product or service are posted by affiliates on their online platforms.
  • Customers click on the affiliate link.
  • Customers are redirected to the merchant site.
  • Customers purchase from the merchant site.
  • The affiliate tracking system records the purchase.
  • The affiliate is credited with the purchase as a valid sale.
  • The affiliate receives a commission for the transaction made by the customer.

Marketing Analytics

It is the usage of customer data for personalizing marketing activities. The performance of a campaign can also be analyzed using analytical tools—the analytics help in framing future promotional activities of a marketer with more refined strategies. Analytical tools give more data to study the overall market preferences and make a marketer customize campaigns based on consumer demographics. Google Analytics, HubSpot, and Semrush are some of the tools for marketing analytics.

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Email Marketing

It involves sending emails or newsletters to a targeted audience for promotion or awareness. Personalization, crafting of subject lines, optimization, A/B testing, and automation are some of the strategies for email marketing. HubSpot, Mailchimp, Brevo, and Klaviyo are some of the email marketing platforms to be known.

Mobile Marketing

It refers to promotional activities involving mobiles such as text ads and push notifications through apps. The various types of mobile marketing include SMS marketing, in-app marketing, location-based marketing, and proximity marketing.

Mobile marketing has become common these days as most of the platforms are accessible and compatible with mobiles as apps. Mobile apps are more user-friendly than web platforms enabling marketers to get much closer with customers.

Almost all topics of digital marketing come under the above forms and digital marketing courses in Shepparton focus on these areas. One needs to get updated on the new tools that emerge and new features that come out of the existing tools.

Digital marketing is an evolving and ongoing field that requires continuous learning. Getting ourselves updated with the trends in social media is also another important aspect of studying the change in the mindset of the larger audience.

Shepparton

Being a city in northern Victoria, Australia, Shepparton is situated on the floodplain of the Goulburn River. The main sectors in Shepparton are health care and social assistance, retail trade, manufacturing, construction, dairying, agriculture, forestry, and fishing.

As these sectors involve reaching out to customers, digital marketing courses in Shepparton are of high prominence. Various institutes provide online and offline digital marketing courses in Shepparton whose details are as follows:

Top Digital Marketing Courses in Shepparton With Placements

1. IIM SKILLS

The online digital marketing course at IIM SKILLS covers content writing and blogging, search engine optimization, social media marketing, search engine marketing, inbound marketing, email marketing, and web analytics as core modules, and WordPress web development, integrated digital marketing strategy, online reputation management, media buying, affiliate marketing, video marketing, marketing automation, and digital infographic resume preparation as special modules.

IIM SKILLS is an online institution based out of Delhi with a major market share in India. The institute has covered more than 35 countries worldwide in a short span of 5 years with 1500+ trained individuals.

The course includes 40 modules with 15+ live projects, 10+ case studies, and access to various tools worth AUD 1422. The institute also preps you to obtain certifications from Google, Facebook, etc.

After the end of the course, you could launch a YouTube channel on your own, go live with Spotify, Apple, or Google to showcase your podcast, post blogs for news channels, and go live with affiliate marketing.

Also Read: IIM SKILLS Digita Marketing Course Review

Course Details:

Course Name: Digital Marketing Course

Duration: 3 Months Of Online Training Program + 2 Months Of Paid Internship

Fees: 549.09 Australian Dollars + Taxes

Other Professional Courses from IIM SKILLS

Contact

+91 9580740740 or [email protected] for more details of the course.

2. RMIT Online

The duration of the courses ranges from 6 weeks to 36 months. Short courses have shorter duration and graduate programs have longer duration. The duration and course fee of each of the courses are as follows:

CourseDurationFee (incl. GST, in A$)
Brand + Content Marketing2 courses, 6 weeks per course2,880
Brand Experience6 weeks1,600
Content and Social Media Marketing6 weeks1,600
Implementing Digital Marketing Campaigns6 weeks1,600
Graduate Certificate in Digital Marketing Leadership8 months3,840 per course (4 courses)
Digital Marketing Strategy6 weeks1,600
Digital Marketing Strategy + Campaigns6 weeks per course, 2 courses2,880
Graphic Design + Content Marketing14 weeks, 2 courses2,880
Marketing Analytics and Insights6 weeks1,600
Bachelor of Business – Marketing Major36 months, 24 courses4,445 to 16,323 per year
Graduate Certificate in Digital Communication Strategy12 months, 4 courses12,000
Artificial Intelligence in Marketing6 weeks1,600
E-commerce Strategy and Experience6 weeks1,600

Each of the digital marketing courses in Shepparton is associated with industry partners that include, but are not limited to, Adobe, Microsoft, AWS, Merkle, Ernst and Young, Australian Red Cross, HubSpot, Concentrix Catalyst, and Rea Group.

At RMIT Online, digital marketing courses are taught to improve real-world skills that are highly oriented to industry offering flexible delivery with the support of a network of industrial community.

The contact number for more details is 1300 145 032.

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3. Monarch Institute

Digital marketing courses in Shepparton at Monarch Institute are classified as qualification courses, part qualification courses, certification courses, and short courses. The duration and course fee of each of the courses at Monarch Institute are as follows:

CourseDurationFee (in A$)
Qualification Courses
Certificate IV in Marketing and Communication12-24 months2,900
Diploma of Marketing and Communication12-24 months3,100
Diploma of Digital Marketing12-24 months3,350
Diploma in Social Media Marketing12-24 months3,350
Advanced Diploma in Digital Marketing18-24 months3,950
Part Qualification Course
Marketing and Communication Foundation Skill Set8 months1,500
Certification Courses
Certified Digital Marketing Professional – Australian Residents6 months2,150
Certified Digital Marketing Professional – New Zealand Residents6 months2,995
Short Courses
AI in Digital Marketing5.5 hours645
Certified Digital and Social Selling Specialist6 hours645
Content Marketing10 hours645
Customer Experience (CX)8 hours645
Data and Web Analytics11 hours645
Digital Display7 hours645
Digital Strategy11 hours645
eCommerce11 hours645
Email Marketing11 hours645
Foundation Certificate in Digital Marketing Associate6 hours645
Paid Media (PPC)8 hours645
Search Engine Optimisation (SEO)9 hours645
Social Media Marketing14 hours645
UX and Web Design11 hours645

Contact 1300 738 955 for more details.

4. Australian Academy of Digital Marketing

There are three home study courses offered by the institution, namely, certificate, advanced certificate, and postgraduate certificate courses. The certificate course is offered with a duration of approximately 3 months. The prerequisite age is 18 years and above and the course involves five practical assessments.

5. Melbourne Business School Online

Digital Marketing Strategy and Leadership is one of the short courses offered at Melbourne Business School Online. The course lasts for 6 weeks with 7 to 8 hours per week. The program is targeted toward mid-senior managers and business leaders to assist them in framing strategies using digital marketing.

The course aids leaders in understanding the dynamic market and thereby facilitating them to frame effective marketing strategies. Content marketing, digital channel strategy, social media strategy, measuring digital campaigns, and delivery of digital strategy are some of the areas covered in the course.

6. Victoria University

An undergraduate unit program in digital marketing is offered with 12 credit points with 1 credit equalling 10 hours of classes and independent study. The assessment model of the program involves a case study with a grade of 20%, a report with a grade of 35%, a presentation with a grade of 15%, and an examination with a grade of 30%.

The program covers digital marketing strategy, consumer behavior in digital contexts, search engine marketing approaches, online advertising, social media influencers, and social monitoring and listening.

7. Monash University

Graduate certificate and master of marketing and digital communications are the online digital marketing courses in Shepparton offered by Monash University. The graduate program has a duration of 0.7 years part-time covering 4 units.

The master’s program has a duration of 2 years part-time covering 12 units. Principles of global communications, data analytics in communications, effective crisis communications, social media marketing, and integrated marketing communications are some of the units available in both the courses offered.

8. The College for Adult Learning

Social media marketing and marketing and communication are the two online diploma programs offered by the institute. The duration of both programs is around 12 to 14 months with a discounted upfront fee of A$3,995.

The social media marketing course consists of 6 core units and 3 elective units. Content marketing, social media advertising, social media strategy, and marketing mix are some of the units available in the social media marketing program.

The marketing and communication course consists of 5 core units and 7 elective units. Digital marketing plans, public relations campaigns, marketing audits, and persuasive copy are some of the units available in the marketing and communication program.

Contact 1300 907 870 to obtain more details.

9. ExcelR

The course involves an industry-oriented curriculum and the opportunity to learn from industry experts. They assure guaranteed job interviews with their network of hiring partners. The duration of the course is 3 months for 120+ hours and the virtual classroom costs A$499.

They provide internationally recognized certifications from Google and HubSpot. The age experience and average salary increase in the same order as a digital marketing executive, digital marketing analyst, ad operations specialist, digital marketing specialist, and digital marketing manager.

The institute offers lifetime e-learning access, an industry-oriented curriculum, and support through various communication channels. The course curriculum covers SEO, keyword research, content writing and marketing, Google Analytics, search engine marketing, social media marketing, video creation, and WordPress.

There are no prerequisites to join the course; however, it’s better to obtain a degree certificate for better employment. The participants get access to the links of recorded sessions if they are unable to participate during the live sessions.

10. IT Masters

The institute provides a graduate certificate in applied digital marketing and a master of applied digital marketing with the certificate being provided by Charles Sturt University. The graduate program is for 8 months, part-time, with an intake of six sessions a year, covering four subjects.

The course structure involves a couple of core subjects, digital and social media marketing and social platform marketing, an elective academic subject, and an elective industry subject.

The elective academic subject can be chosen from foundations of big data analytics, negotiation skills, strategy and planning, managing for sustainability, how and why: consumers and their behaviour, agile thinking for marketers in a disrupted world, topics in IT ethics, and IT management issues.

The elective industry subject can be chosen from the professional internship, digital marketing analytics, digital social selling, and search marketing.

The master’s program in applied digital marketing is for 2 years, part-time, with intakes of six sessions a year, covering 12 subjects. The 8 core subjects of the program are digital and social media marketing, marketing for managers, big data and marketing analytics, digital marketing analytics, social platform marketing, digital social selling, search marketing, and topics in IT ethics.

Two elective academic subjects can be chosen from foundations of big data analytics, strategy, and planning, how and why: consumers and their behavior, agile thinking for marketers in a disrupted world, a deeper dive into marketing practice, and IT management issues.

Two elective industry subjects can be chosen from professional internships, project management fundamentals, professional communications, and developing solutions.

FAQs

Q. What are the factors to be considered when choosing the right digital marketing courses in Shepparton?

The curriculum taught in the institute, the format of the course being offered, the experience of the instructors, the certifications offered, the support provided by the institute, the networking the institute has with industry experts, and the general public reviews are the factors to be considered before deciding on the right institute for digital marketing courses in Shepparton.

Q. How about the placements available for a digital marketer?

The average salary for a digital marketer in Australia is A$90,000 per year ranging from A$75,000 to A$120,000 a year. A digital marketer is always in high demand in Australia. There are a greater number of internet marketing and advertising agencies in Australia. More than 80% of Australians are active users of social media platforms making digital marketing a lucrative career to seek.

Q. Who can benefit from the digital marketing courses in Shepparton?

The digital marketing courses in Shepparton could benefit aspiring entrepreneurs, freelancers, marketing professionals, job seekers, marketing advisors, web designers, aspiring social media campaigners, affiliate marketers, marketing managers, and all others who wish to market themselves or any of their products or services.

Conclusion

Digital marketing is the latest emergence in the modern era of marketing and the courses offered could make us get a slice of the large pool of target audience with minimal efforts. The digital marketing courses in Shepparton prepare us to understand the marketing conditions prevailing in the ecosystem as a whole and aid in adapting our business strategies to align with the existing conditions.

It is better to choose the course and the institute that suits our needs and enables us to lay the groundwork for achieving our targets. Making full utilization of the digital marketing courses in Shepparton helps us to dig deeper into markets and enhances our curiosity to study and gain more rewards.

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